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← CockpitCompetitor Analysis › HUB.AX HUB24 LimitedOpen in the cockpit ↗

HUB24 LimitedHUB.AXCompetitor analysis, valuation and peers

Australia · AUD·Information Technology›Packaged Software

Australian investment platform provider giving financial advisers technology to administer client portfolios, super and managed accounts.

≈ An Australian Envestnet competing with NetwealthMomentum neutral 54
Mkt cap
$4.39B
US dollars, full cap
Free float
83%
of shares outstanding
$/day
$16.5M
20-day average traded
Fwd P/E
42.6×
forward earnings
ROIC−WACC
+5.7 pp
WACC 12.9%
Hurdle
-0 pp
Req g minus delivered
Next earnings
102 days
16 Feb 2027
Close · AUDA$77.72
1D-2.6%
1W+7.2%
1M+20.8%
3M-13.5%
6M-4.2%
YTD-19.2%
1Y-32.4%
ATR %3.6%
52w lowhigh33.9% off high

What HUB24 does

Australian investment platform provider giving financial advisers technology to administer client portfolios, super and managed accounts.

Charges administration fees on the value of client assets held on the platform, so revenue rises with the money advisers place there and with market levels. Advisers choose the platform, and moving a client's holdings is disruptive, so retention is high.

In one line: An Australian Envestnet competing with Netwealth.

Products and services

  • HUB24 investment platform
  • Managed account services
  • Adviser portfolio/reporting tools

Customers

  • Financial advisers
  • Self-directed investors
  • Institutional/private wealth

Where it sits in the supply chain

  • Wealth management infrastructure
  • Investment platforms
  • Managed accounts

What could go right

  • Adviser platform market-share gains
  • Rising markets lift FUA-based fees

What could go wrong

  • Fee compression across platforms
  • Adviser numbers shrinking industry-wide

Moat: narrow (switching costs, scale). Advisers rarely re-platform clients once onboarded, giving high retention of funds under administration.

Headquarters: Sydney, Australia · Founded: 2007 · Employees: 1,096

Named competitors

HUB24 at a glance

Size HUB24 (HUB.AX) is an Australia Information Technology company (Packaged Software) with a market value of $4.39B, the 78th largest of 316 Australia companies the cockpit tracks. Shares closed at A$77.72 on 6 Nov 2026.

Performance Over six months the shares fell 4.2%, against +5.4% for the median peer and +4.1% for the Australia market (cap-weighted) — 7th lowest of 19 in its peer set.

Growth Revenue grew 23.2% over the last twelve months (peer median +12.5%); the operating margin is 29.4% (peer median 1.3%).

Valuation It trades at 42.6× forward earnings against a peer median of 20.7× (5th most expensive of 14).

Price implies For today's price to make sense, revenue must grow about 36% a year for seven years (Req g). Recent delivered growth is +36%, so the hurdle is -0 pp: the price already allows for a slowdown.

Capital Return on invested capital runs 5.7 points above its cost of capital (12.9% WACC).

Next results Next results expected around 16 Feb 2027 (exchange calendar; dates can move).

Relative performance

8010011 May 202611 Aug 20266 Nov 2026Peer median 106HUB.AX 96
Six months, rebased to 100: HUB24 against the median of its 20 peers (local-currency closes).

HUB24 financials

Reported figures in AUD; fiscal year ends 2026-06-30. TTM = trailing twelve months.
TTMFY2026FY2025FY2024FY2023
RevenueA$501MA$501MA$407MA$327MA$279M
Revenue growth—+23%+24%+17%—
Gross profitA$422MA$422MA$327MA$260MA$225M
EBITDAA$196MA$196MA$147MA$92.5MA$79.1M
Net incomeA$120MA$120MA$79.5MA$47.2MA$38.2M
Free cash flowA$172MA$172MA$144MA$88.9MA$74.5M
Capital expenditureA$23.1MA$23.1MA$24.5MA$22.7MA$17.8M
Total debtn/aA$71.7MA$59.0MA$45.2MA$40.2M

Quarterly statements and history in the cockpit →

HUB24 competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-50%0%+50%+100%-20%0%+20%TENB3888BILLMAAS6460CCCRXOHTFLPLSRAD600536OPLN02680022616005884733002195FAHUB.AX6-month return →1-month return →
Up and to the right = strong over both horizons. HUB24 is the large dot.

Fundamentals: revenue growth against valuation

0%+20%0×100×200×300×TENB3888BILL6460RXOSRAD60053602684733002195FAHUB.AXRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. HUB24 is the large dot.

Capital: growth delivered against growth the price implies

0%+20%+40%0%20%40%TENB3888BILL6460CCCSRAD600536OPLN02684733FAHUB.AXGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. HUB24 is the large dot.

HUB24 competitors and peer comparison

Head to head with its named competitors (HUB.AX vs NWL.AX vs AMP.AX vs MQG.AX)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
HUB24 HUB.AX$4.39B-4%+23%29%42.6×35.6%
Netwealth NWL.AX$3.31B-13%+21%46%34.1×n/a
AMP AMP.AX$3.69B+46%-5%-1%15.7×n/a
Macquarie MQG.AX$63.5B+5%+5%20%18.1×n/a

How HUB24 compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

HUB24 against its 20 peers (data as of 6 Nov 2026)
MeasureHUB.AXPeer medianRank in peer set
1-month return+20.8%+2.5%3rd highest of 21
6-month return-4.2%+5.4%7th lowest of 19
Distance from 52-week high-33.9%-34.8%11th highest of 21
Revenue growth (TTM)+23.2%+12.5%8th highest of 21
Operating margin29.4%1.3%2nd highest of 21
Forward P/E42.6×20.7×5th most expensive of 14
Growth the price implies (Req g, 7 yrs)35.6%11.3%4th most demanding of 12
Growth delivered (Del g)+35.7%+11.9%2nd highest of 12
Hurdle (Req g minus delivered)-0.1 pp-4.6 pp6th most demanding of 12
ROIC minus cost of capital+5.7 pp-6.6 pp3rd highest of 21
EV / EBITDA32.3×16.3×2nd most expensive of 10
Net debt / EBITDA0.0×0.0×6th least indebted of 12

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
HUB24 HUB.AXAustralia$4.39B-4%+23%29%42.6×35.6%+35.7%
Tenable TENBUnited States$4.40B+93%+10%5%17.8×30.1%+17.8%
Kingsoft 3888.HKHong Kong$4.46B+4%0%14%15.1×-5.8%+10.8%
BILL BILLUnited States$4.50B+25%+13%1%13.7×36.5%+47.3%
Maase MAASUnited States$4.51B+7%-84%-16%n/an/an/a
Sega Sammy 6460.TJapan$4.28B+46%+24%10%17.8×-2.3%+11.9%
CCC Intelligent Solutions CCCUnited States$4.54B+50%+11%18%15.1×11.2%+10.8%
RXO RXOUnited States$4.55B+27%+10%0%53.0×n/an/a
HeartFlow HTFLUnited States$4.56B+15%+40%-34%n/an/an/a
Planet Labs PBC PLUnited States$4.57B-68%+44%-26%n/an/an/a
Sportradar SRADUnited States$4.22B+4%+25%13%30.2×11.3%+25.8%
China National Software & Service 600536.SSChina$4.22B-20%-16%0%131.0×49.7%-7.3%
OPENLANE OPLNUnited States$4.22B-9%+13%17%20.7×11.1%-2.4%
Beijing DeepZero Technology 2723.HKHong Kong$4.58Bn/a+31%1%n/an/an/a
Kingdee International Software 0268.HKHong Kong$4.16B+3%+17%2%65.4×45.4%+15.0%
Talkweb Information System 002261.SZChina$4.11B-39%+9%1%n/an/an/a
Yonyou Network Technology 600588.SSChina$4.72B-21%+4%-16%n/an/an/a
OBIC Business Consultants 4733.TJapan$4.74B+62%+12%47%36.1×3.2%+11.9%
Shanghai Stonehill Technology 002195.SZChina$4.77B-34%+11%-25%284.5×n/an/a
First Advantage FAUnited States$4.04B+47%+33%11%17.4×20.8%+25.3%
Momenta Global 6880.HKHong Kong$4.02Bn/a+82%-32%n/an/an/a

Questions

Who are HUB24's main competitors?
Named competitors: Netwealth Group (NWL.AX), Praemium (private or unlisted), Insignia Financial (platforms) (private or unlisted), AMP Limited (AMP.AX), Macquarie Group (MQG.AX). The cockpit's measured peer set (industry) also includes Tenable (TENB), Kingsoft (3888.HK), BILL (BILL), Maase (MAAS), Sega Sammy (6460.T), CCC Intelligent Solutions (CCC).
Is HUB24 expensive compared with its peers?
On forward p/e it trades at 42.6× against a peer median of 20.7×, 5th most expensive of 14 in its peer set. For today's price to make sense, revenue must grow about 36% a year for seven years (Req g). Recent delivered growth is +36%, so the hurdle is -0 pp: the price already allows for a slowdown.
How has HUB24 stock performed?
Over six months to 6 Nov 2026 the shares returned -4.2% against +5.4% for the median peer; over one year -32.4%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.