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← CockpitCompetitor Analysis › 081660.KS Misto HoldingsOpen in the cockpit ↗

Misto Holdings081660.KSCompetitor analysis, valuation and peers

South Korea · KRW·Consumer Discretionary›Apparel/Footwear

Holding company (formerly Fila Holdings) whose main asset is a stake in golf-gear maker Acushnet (Titleist, FootJoy).

Momentum strong 75
Mkt cap
$1.51B
US dollars, full cap
Free float
58%
of shares outstanding
$/day
$3.07M
20-day average traded
Fwd P/E
6.4×
forward earnings
ROIC−WACC
+3.8 pp
WACC 5.0%
Hurdle
-21 pp
Req g minus delivered
Next earnings
12 days
18 Nov 2026
Close · KRW₩38,600
1D-1.1%
1W+3.1%
1M-1.5%
3M-13.1%
6M-4.9%
YTD-7.3%
1Y+1.7%
ATR %3.3%
52w lowhigh29.1% off high

What Misto does

Holding company (formerly Fila Holdings) whose main asset is a stake in golf-gear maker Acushnet (Titleist, FootJoy).

A holding company: its large stake in Acushnet, the US-listed owner of Titleist, is its main asset, so dividends received and the stake's market value drive results. It also licenses the FILA brand.

Products and services

  • Acushnet stake (Titleist, FootJoy)
  • FILA brand licensing

Customers

  • Golfers (via Acushnet brands)

Where it sits in the supply chain

  • Branded consumer goods holding co
  • Golf equipment (via Acushnet)
  • Apparel brand licensing

What could go right

  • Acushnet golf equipment demand
  • Value of Acushnet stake

What could go wrong

  • Concentration in one holding (Acushnet)
  • Golf equipment demand cyclicality

Moat: narrow (brand). Controlling stake in Acushnet, owner of the leading Titleist golf-ball/FootJoy brands.

Headquarters: Seoul, South Korea · Founded: 1970 · Employees: 67

Named competitors

Misto at a glance

Size Misto (081660.KS) is a South Korea Consumer Discretionary company (Apparel/Footwear) with a market value of $1.51B, the 169th largest of 495 South Korea companies the cockpit tracks. Shares closed at ₩38,600 on 6 Nov 2026.

Performance Over six months the shares fell 4.9%, against -5.0% for the median peer and -24.5% for the South Korea market (cap-weighted) — 11th highest of 21 in its peer set.

Growth Revenue grew 7.9% over the last twelve months (peer median +6.5%); the operating margin is 13.1% (peer median 8.5%).

Valuation It trades at 6.4× forward earnings against a peer median of 12.8× (3rd cheapest of 20).

Price implies For today's price to make sense, revenue must grow about -14% a year for seven years (Req g). Recent delivered growth is +7%, so the hurdle is -21 pp: the price already allows for a slowdown.

Capital Return on invested capital runs 3.8 points above its cost of capital (5.0% WACC).

Next results Next results expected around 18 Nov 2026 (exchange calendar; dates can move).

Relative performance

10012011 May 202611 Aug 20266 Nov 2026Peer median 97081660.KS 96
Six months, rebased to 100: Misto against the median of its 20 peers (local-currency closes).

Misto financials

Reported figures in KRW; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue₩4.72T₩4.47T₩4.27T₩4.01T₩4.22T
Revenue growth—+5%+7%-5%—
Gross profit₩2.48T₩2.28T₩2.15T₩1.90T₩1.94T
EBITDA₩820B₩667B₩512B₩436B₩548B
Net income₩275B₩224B₩84.2B₩42.6B₩344B
Free cash flow₩249B₩327B₩348B₩418B-₩224B
Capital expenditure₩466B₩256B₩153B₩202B₩208B
Total debt₩2.18T₩1.94T₩1.72T₩1.49T₩1.29T

Quarterly statements and history in the cockpit →

Misto competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-20%0%+20%+40%-10%0%+10%330618361477009970NEWA-BGIII1361PGILWWW1368383220002254SFERVSTS359130000500261281110007126890081660.KS6-month return →1-month return →
Up and to the right = strong over both horizons. Misto is the large dot.

Fundamentals: revenue growth against valuation

-10%0%+10%+20%0×100×200×330618361477009970NEWA-BGIIIPGILWWW383220002254SFERVSTS35913000050026126890081660.KSRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Misto is the large dot.

Capital: growth delivered against growth the price implies

-20%0%+20%+40%-20%0%20%40%330618361361PGILWWW1368002254SFERVSTS3591002612081660.KSGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Misto is the large dot.

Misto competitors and peer comparison

Head to head with its named competitors (081660.KS vs AS vs 007700.KS)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Misto 081660.KS$1.51B-5%+8%13%6.4×-13.9%
Amer Sports AS$18.3B-13%+30%13%21.9×23.5%
F&F 007700.KS$380M-31%+7%23%1.2×n/a

How Misto compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Misto against its 20 peers (data as of 6 Nov 2026)
Measure081660.KSPeer medianRank in peer set
1-month return-1.5%+3.3%7th lowest of 21
6-month return-4.9%-5.0%11th highest of 21
Distance from 52-week high-29.1%-29.9%11th highest of 21
Revenue growth (TTM)+7.9%+6.5%9th highest of 21
Operating margin13.1%8.5%7th highest of 21
Forward P/E6.4×12.8×3rd cheapest of 20
Growth the price implies (Req g, 7 yrs)-13.9%-3.7%2nd least demanding of 15
Growth delivered (Del g)+7.4%+7.2%8th highest of 15
Hurdle (Req g minus delivered)-21.3 pp-14.5 pp2nd least demanding of 15
ROIC minus cost of capital+3.8 pp+4.0 pp10th lowest of 21
EV / EBITDA5.4×8.9×6th cheapest of 17
Net debt / EBITDA1.9×-0.5×5th most indebted of 17

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Misto 081660.KSSouth Korea$1.51B-5%+8%13%6.4×-13.9%+7.4%
JNBY Design 3306.HKHong Kong$1.47B+7%+12%20%9.4×-7.4%+6.9%
Stella International 1836.HKHong Kong$1.47B-10%+2%8%11.8×-9.5%+6.8%
Makalot Industrial 1477.TWTaiwan$1.59B+1%-2%14%12.8×-8.0%+6.7%
YoungoneHoldings 009970.KSSouth Korea$1.42B-11%+14%15%6.5×n/an/a
New Wave NEWA-B.STSweden$1.36B+4%+9%11%14.4×n/an/a
G-III Apparel GIIIUnited States$1.35B-1%-9%8%13.0×-9.5%+7.5%
361 Degrees International 1361.HKHong Kong$1.34B-11%+13%14%6.1×-20.3%+16.0%
Pearl Global Industries PGIL.NSIndia$1.31B+51%+14%8%36.9×25.0%+27.5%
Wolverine World Wide WWWUnited States$1.75B+28%+7%9%12.1×9.1%+0.9%
Xtep International 1368.HKHong Kong$1.27B-16%+10%10%7.7×-10.3%+10.8%
F&F 383220.KSSouth Korea$1.80B-3%+7%25%5.1×n/an/a
Tayho Advanced Materials 002254.SZChina$1.26B-13%+6%-2%70.6×10.1%+8.1%
Salvatore Ferragamo SFER.MIItaly$1.22B-19%-2%3%202.8×22.5%+2.2%
Vestis VSTSUnited States$1.88B+54%0%4%20.0×15.8%+1.3%
Wacoal 3591.TJapan$1.21B-21%+2%-1%36.5×35.7%+2.4%
Toread 300005.SZChina$1.21B-45%+22%-1%60.7×n/an/a
Lancy 002612.SZChina$1.19B+11%+9%10%22.4×-1.2%+15.9%
Goldwin 8111.TJapan$1.93B-1%+4%18%12.7×-6.3%+8.7%
Guangdong Golden Dragon Development 000712.SZChina$1.12B-20%-3%-20%n/an/an/a
Lai Yih Footwear 6890.TWTaiwan$1.11B-7%-11%8%12.0×n/an/a

Questions

Who are Misto's main competitors?
Named competitors: Topgolf Callaway (private or unlisted), Amer Sports (AS), F&F Holdings (007700.KS). The cockpit's measured peer set (industry) also includes JNBY Design (3306.HK), Stella International (1836.HK), Makalot Industrial (1477.TW), YoungoneHoldings (009970.KS), New Wave (NEWA-B.ST), G-III Apparel (GIII).
Is Misto expensive compared with its peers?
On forward p/e it trades at 6.4× against a peer median of 12.8×, 3rd cheapest of 20 in its peer set. For today's price to make sense, revenue must grow about -14% a year for seven years (Req g). Recent delivered growth is +7%, so the hurdle is -21 pp: the price already allows for a slowdown.
How has Misto stock performed?
Over six months to 6 Nov 2026 the shares returned -4.9% against -5.0% for the median peer; over one year +1.7%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.