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← CockpitCompetitor Analysis › NEWA-B.ST New Wave Group AB Class BOpen in the cockpit ↗

New Wave Group AB Class BNEWA-B.STCompetitor analysis, valuation and peers

Sweden · SEK·Consumer Discretionary›Apparel/Footwear

Swedish group selling branded apparel, gifts, watches and promotional/corporate merchandise across many owned brands.

≈ A branded lifestyle/promo-products company like a smaller VF Corp plus 4imprintMomentum neutral 59
Mkt cap
$1.36B
US dollars, full cap
Free float
92%
of shares outstanding
$/day
$2.64M
20-day average traded
Fwd P/E
14.4×
forward earnings
ROIC−WACC
+1.4 pp
WACC 7.7%
Hurdle
n/a
no reverse DCF
Next earnings
5 days
11 Nov 2026
Close · SEKSEK 100.60
1D-1.8%
1W-1.0%
1M+9.5%
3M+7.3%
6M+4.0%
YTD-12.2%
1Y-9.4%
ATR %2.0%
52w lowhigh19.5% off high

What New Wave does

Swedish group selling branded apparel, gifts, watches and promotional/corporate merchandise across many owned brands.

Sells mostly to wholesalers, printers and resellers who add company logos or supply sports teams, so much of its income is business-to-business wholesale, with only a share going through retail. It has grown largely by buying small niche brands such as Craft and Cutter & Buck and keeping them as separate brands.

In one line: A branded lifestyle/promo-products company like a smaller VF Corp plus 4imprint.

Products and services

  • Corporate/promotional apparel
  • Craft sportswear brand
  • Watches & jewelry (Xtreme, etc.)
  • Gift/premium products

Customers

  • Corporate promotional buyers
  • Sports teams/clubs
  • Retail consumers

Where it sits in the supply chain

  • Consumer Discretionary
  • Apparel & accessories
  • Branded apparel + promotional products

What could go right

  • Corporate promo-spend recovery
  • Sportswear brand growth

What could go wrong

  • Discretionary corporate/consumer spend sensitivity
  • Input cost/currency exposure

Moat: narrow (brand, scale, distribution). Portfolio of owned niche brands and broad distribution gives some pricing power versus single-brand rivals.

Headquarters: Gothenburg, Sweden · Founded: 1993 · Employees: 3,125

Named competitors

  • 4imprint Group FOUR.L
  • HanesBrands (promo segment) private or unlisted
  • Fristads/Snickers (private) private or unlisted

New Wave at a glance

Size New Wave (NEWA-B.ST) is a Sweden Consumer Discretionary company (Apparel/Footwear) with a market value of $1.36B, the 114th largest of 221 Sweden companies the cockpit tracks. Shares closed at SEK 100.60 on 6 Nov 2026.

Performance Over six months the shares gained 4.0%, against -8.4% for the median peer and +8.2% for the Sweden market (cap-weighted) — 7th highest of 21 in its peer set.

Growth Revenue grew 8.9% over the last twelve months (peer median +7.6%); the operating margin is 11.5% (peer median 8.1%).

Valuation It trades at 14.4× forward earnings against a peer median of 12.9× (9th most expensive of 19).

Capital Return on invested capital runs 1.4 points above its cost of capital (7.7% WACC).

Next results Next results expected around 11 Nov 2026 (exchange calendar; dates can move).

Relative performance

9010011011 May 202611 Aug 20266 Nov 2026NEWA-B.ST 103Peer median 95
Six months, rebased to 100: New Wave against the median of its 20 peers (local-currency closes).

New Wave financials

Reported figures in SEK; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
RevenueSEK 10.5BSEK 10.0BSEK 9.53BSEK 9.51BSEK 8.84B
Revenue growth—+5%0%+8%—
Gross profitSEK 1.20BSEK 1.17BSEK 1.22BSEK 1.50BSEK 1.45B
EBITDASEK 1.57BSEK 1.51BSEK 1.53BSEK 1.77BSEK 1.70B
Net incomeSEK 803MSEK 783MSEK 880MSEK 1.12BSEK 1.17B
Free cash flow-SEK 145MSEK 39.0MSEK 995MSEK 744M-SEK 484M
Capital expenditureSEK 768MSEK 644MSEK 310MSEK 235MSEK 134M
Total debtSEK 4.01BSEK 3.61BSEK 2.36BSEK 2.40BSEK 2.75B

Quarterly statements and history in the cockpit →

New Wave competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-40%-20%0%+20%+40%-10%0%+10%GIII1361009970PGIL136818360022543306081660SFER359130000500261214770007126890601718456AWWW600400NEWA-B.ST6-month return →1-month return →
Up and to the right = strong over both horizons. New Wave is the large dot.

Fundamentals: revenue growth against valuation

-10%0%+10%+20%0×100×200×GIII1361009970PGIL1836002254081660SFER359130000500261214776890456AWWW600400NEWA-B.STRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. New Wave is the large dot.

New Wave competitors and peer comparison

Head to head with its named competitors (NEWA-B.ST vs FOUR.L)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
New Wave NEWA-B.ST$1.36B+4%+9%11%14.4×n/a
4imprint FOUR.L$1.65B+23%-4%10%16.7×10.2%

How New Wave compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

New Wave against its 20 peers (data as of 6 Nov 2026)
MeasureNEWA-B.STPeer medianRank in peer set
1-month return+9.5%+0.7%5th highest of 21
6-month return+4.0%-8.4%7th highest of 21
Distance from 52-week high-19.5%-31.1%7th highest of 21
Revenue growth (TTM)+8.9%+7.6%10th highest of 21
Operating margin11.5%8.1%7th highest of 21
Forward P/E14.4×12.9×9th most expensive of 19
ROIC minus cost of capital+1.4 pp+3.8 pp9th lowest of 21
EV / EBITDA10.7×7.8×5th most expensive of 15
Net debt / EBITDA2.2×-0.7×3rd most indebted of 15

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
New Wave NEWA-B.STSweden$1.36B+4%+9%11%14.4×n/an/a
G-III Apparel GIIIUnited States$1.35B-1%-9%8%13.0×-9.5%+7.5%
361 Degrees International 1361.HKHong Kong$1.34B-11%+13%14%6.1×-20.3%+16.0%
YoungoneHoldings 009970.KSSouth Korea$1.42B-11%+14%15%6.5×n/an/a
Pearl Global Industries PGIL.NSIndia$1.31B+51%+14%8%36.9×25.0%+27.5%
Xtep International 1368.HKHong Kong$1.27B-16%+10%10%7.7×-10.3%+10.8%
Stella International 1836.HKHong Kong$1.47B-10%+2%8%11.8×-9.5%+6.8%
Tayho Advanced Materials 002254.SZChina$1.26B-13%+6%-2%70.6×10.1%+8.1%
JNBY Design 3306.HKHong Kong$1.47B+7%+12%20%9.4×-7.4%+6.9%
Misto 081660.KSSouth Korea$1.51B-5%+8%13%6.4×-13.9%+7.4%
Salvatore Ferragamo SFER.MIItaly$1.22B-19%-2%3%202.8×22.5%+2.2%
Wacoal 3591.TJapan$1.21B-21%+2%-1%36.5×35.7%+2.4%
Toread 300005.SZChina$1.21B-45%+22%-1%60.7×n/an/a
Lancy 002612.SZChina$1.19B+11%+9%10%22.4×-1.2%+15.9%
Makalot Industrial 1477.TWTaiwan$1.59B+1%-2%14%12.8×-8.0%+6.7%
Guangdong Golden Dragon Development 000712.SZChina$1.12B-20%-3%-20%n/an/an/a
Lai Yih Footwear 6890.TWTaiwan$1.11B-7%-11%8%12.0×n/an/a
Jihua 601718.SSChina$1.10B-43%-22%-10%n/an/an/a
Human Made 456A.TJapan$1.10B+39%+27%30%45.5×7.7%n/a
Wolverine World Wide WWWUnited States$1.75B+28%+7%9%12.1×9.1%+0.9%
Jiangsu Hongdou Industrial 600400.SSChina$1.06B+11%+22%-9%102.3×13.7%-1.3%

Questions

Who are New Wave's main competitors?
Named competitors: 4imprint Group (FOUR.L), HanesBrands (promo segment) (private or unlisted), Fristads/Snickers (private) (private or unlisted). The cockpit's measured peer set (industry) also includes G-III Apparel (GIII), 361 Degrees International (1361.HK), YoungoneHoldings (009970.KS), Pearl Global Industries (PGIL.NS), Xtep International (1368.HK), Stella International (1836.HK).
Is New Wave expensive compared with its peers?
On forward p/e it trades at 14.4× against a peer median of 12.9×, 9th most expensive of 19 in its peer set.
How has New Wave stock performed?
Over six months to 6 Nov 2026 the shares returned +4.0% against -8.4% for the median peer; over one year -9.4%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.