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← CockpitCompetitor Analysis › YETI YETI Holdings, Inc.Open in the cockpit ↗

YETI Holdings, Inc.YETICompetitor analysis, valuation and peers

United States · USD·Consumer Discretionary›Miscellaneous Manufacturing

Maker of premium outdoor coolers, drinkware and gear, known for durable insulated products and strong brand loyalty.

Momentum neutral 57
Mkt cap
$3.28B
US dollars, full cap
Free float
99%
of shares outstanding
$/day
$55.8M
20-day average traded
Fwd P/E
14.2×
forward earnings
ROIC−WACC
+10.7 pp
WACC 12.5%
Hurdle
+0 pp
Req g minus delivered
Next earnings
6 days
12 Nov 2026
Close · USD$44.97
1D-4.2%
1W+3.0%
1M+13.6%
3M-14.6%
6M+8.3%
YTD+1.8%
1Y+34.7%
ATR %3.7%
Beta1.14
52w lowhigh16.7% off high

What YETI does

Maker of premium outdoor coolers, drinkware and gear, known for durable insulated products and strong brand loyalty.

Sells to consumers through its own website and stores and to retailers from specialty outdoor shops to big-box chains. Drinkware now carries more of the sales than coolers, and it also supplies logo-customized items to businesses.

Products and services

  • Hard/soft coolers
  • Drinkware (tumblers, bottles)
  • Bags/outdoor gear
  • Apparel/accessories

Customers

  • Outdoor/recreation consumers
  • Retailers (specialty, big-box)

Where it sits in the supply chain

  • Consumer discretionary
  • Outdoor/lifestyle consumer products
  • Coolers, drinkware, bags & outdoor gear

What could go right

  • Premium outdoor lifestyle brand demand
  • International/direct-to-consumer channel growth

What could go wrong

  • Consumer discretionary spending cyclicality
  • Increasing competition from lower-priced imitators

Moat: narrow (brand, distribution). Strong premium brand loyalty and cult-like following support price premiums versus generic cooler/drinkware makers.

Headquarters: Austin, Texas · Founded: 2006 · Employees: 1,390

Named competitors

YETI at a glance

Size YETI (YETI) is a United States Consumer Discretionary company (Miscellaneous Manufacturing) with a market value of $3.28B, the 1486th largest of 3,117 United States companies the cockpit tracks. Shares closed at $44.97 on 6 Nov 2026.

Performance Over six months the shares gained 8.3%, against -1.1% for the median peer and -1.1% for the United States market (cap-weighted) — 7th highest of 21 in its peer set.

Growth Revenue grew 6.2% over the last twelve months (peer median +6.9%); the operating margin is 12.2% (peer median 8.5%).

Valuation It trades at 14.2× forward earnings against a peer median of 15.6× (10th cheapest of 21).

Price implies For today's price to make sense, revenue must grow about 11% a year for seven years (Req g). Recent delivered growth is +11%, so the hurdle is +0 pp: the price needs faster growth than the company has been delivering — of companies that just grew 25–50% a year, 93.8% slowed down over the next four years.

Capital Return on invested capital runs 10.7 points above its cost of capital (12.5% WACC).

Short interest Short interest is 9.7% of the free float (15 Oct 2026).

Next results Next results expected around 12 Nov 2026 (exchange calendar; dates can move).

Relative performance

10012011 May 202611 Aug 20266 Nov 2026YETI 110Peer median 102
Six months, rebased to 100: YETI against the median of its 20 peers (local-currency closes).

YETI financials

Reported figures in USD; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue$1.94B$1.87B$1.83B$1.66B$1.60B
Revenue growth—+2%+10%+4%—
Gross profit$1.15B$1.07B$1.06B$943M$763M
EBITDA$292M$268M$294M$272M$167M
Net income$179M$165M$176M$170M$89.7M
Free cash flow$255M$212M$220M$232M$55.0M
Capital expenditure$111M$102M$95.3M$72.8M$56.9M
Total debt$253M$228M$173M$176M$164M

Quarterly statements and history in the cockpit →

YETI competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-20%0%+20%-20%0%+20%FIGSMHOAEOHAYWHOGLRNWRBYGPIOSWKBHSHAKLOPECALYPIICOLMCVSAVGNTGTXSHOOYETI6-month return →1-month return →
Up and to the right = strong over both horizons. YETI is the large dot.

Fundamentals: revenue growth against valuation

-20%-10%0%+10%+20%20×40×FIGSMHOAEOHAYWHOGLRNWRBYGPIOSWKBHSHAKLOPECALYPIICOLMABGVGNTSHOOYETIRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. YETI is the large dot.

Capital: growth delivered against growth the price implies

-20%0%+20%+40%-20%0%20%40%FIGSMHOAEOHAYWHOGLRNGPIOSWKBHLOPEPIIABGCVSAVGNTSHOOYETIGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. YETI is the large dot.

YETI competitors and peer comparison

Head to head with its named competitors (YETI vs NWL vs HELE)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
YETI YETI$3.28B+8%+6%12%14.2×11.5%
Newell Brands NWL$2.33B+20%+1%9%8.2×0.4%
Helen of Troy HELE$876M+51%+1%7%9.8×3.9%

How YETI compares with its peers

Peer set: Sector in the same market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

YETI against its 20 peers (data as of 6 Nov 2026)
MeasureYETIPeer medianRank in peer set
1-month return+13.6%+10.7%10th highest of 21
6-month return+8.3%-1.1%7th highest of 21
Distance from 52-week high-16.7%-20.1%6th highest of 21
Revenue growth (TTM)+6.2%+6.9%10th lowest of 21
Operating margin12.2%8.5%6th highest of 21
Forward P/E14.2×15.6×10th cheapest of 21
Growth the price implies (Req g, 7 yrs)11.5%1.6%5th most demanding of 19
Growth delivered (Del g)+11.3%+7.9%7th highest of 19
Hurdle (Req g minus delivered)+0.1 pp-6.5 pp6th most demanding of 19
ROIC minus cost of capital+10.7 pp+2.7 pp6th highest of 21
EV / EBITDA11.9×11.2×8th most expensive of 20
Net debt / EBITDA0.7×1.1×7th least indebted of 20

Peer table

Peer set: Sector in the same market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
YETI YETIUnited States$3.28B+8%+6%12%14.2×11.5%+11.3%
FIGS FIGSUnited States$3.29B+37%+25%10%54.0×25.5%+19.1%
M/I Homes MHOUnited States$3.29B0%-6%8%12.8×8.3%+7.7%
American Eagle Outfitters AEOUnited States$3.34B+19%+8%9%11.1×0.9%+8.1%
Hayward HAYWUnited States$3.38B+11%+8%22%17.9×9.9%+5.1%
Harley-Davidson HOGUnited States$3.40B+28%-15%-4%18.6×0.4%+2.0%
Stride LRNUnited States$3.15B-15%+2%19%9.5×-19.1%+10.4%
Warby Parker WRBYUnited States$3.15B-14%+11%0%57.8×n/an/a
Group 1 Automotive GPIUnited States$3.12B-27%-3%5%7.1×-6.1%+16.3%
OneSpaWorld OSWUnited States$3.12B+25%+10%10%24.5×19.5%+51.4%
KB Home KBHUnited States$3.08B+2%-21%5%14.9×15.2%+8.3%
Shake Shack SHAKUnited States$3.08B+2%+17%5%55.7×n/an/a
Grand Canyon Education LOPEUnited States$3.07B-29%+7%28%11.1×-7.3%+5.6%
Callaway Golf CALYUnited States$3.00B-4%-37%9%18.6×2.4%+5.3%
Polaris PIIUnited States$3.59B-8%+9%2%22.2×18.1%+0.4%
Columbia Sportswear COLMUnited States$3.61B+12%0%8%16.2×4.6%+6.3%
Asbury Automotive ABGUnited States$3.64B+1%-1%5%7.6×-2.4%+20.3%
Covista CVSAUnited States$3.67B-18%+9%20%12.0×-3.7%+16.6%
Versigent VGNTUnited States$2.90B-2%+6%8%5.7×-2.5%+3.2%
Garrett Motion GTXUnited States$3.72B-31%+7%15%9.9×-6.9%+3.4%
Steven Madden SHOOUnited States$2.89B-3%+18%9%17.5×5.9%+16.1%

Questions

Who are YETI's main competitors?
Named competitors: Newell Brands (Coleman) (NWL), Traeger (private or unlisted), Helen of Troy (Hydro Flask) (HELE). The cockpit's measured peer set (sector in the same market, nearest in size) also includes FIGS (FIGS), M/I Homes (MHO), American Eagle Outfitters (AEO), Hayward (HAYW), Harley-Davidson (HOG), Stride (LRN).
Is YETI expensive compared with its peers?
On forward p/e it trades at 14.2× against a peer median of 15.6×, 10th cheapest of 21 in its peer set. For today's price to make sense, revenue must grow about 11% a year for seven years (Req g). Recent delivered growth is +11%, so the hurdle is +0 pp: the price needs faster growth than the company has been delivering — of companies that just grew 25–50% a year, 93.8% slowed down over the next four years.
How has YETI stock performed?
Over six months to 6 Nov 2026 the shares returned +8.3% against -1.1% for the median peer; over one year +34.7%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.