Loading…

XPEL, Inc.XPELCompetitor analysis, valuation and peers

United States · USD·Consumer Discretionary›Automotive Aftermarket

Sells and installs automotive paint protection film, window tint and surface care products.

Momentum weak 25
Mkt cap
$1.06B
US dollars, full cap
Free float
91%
of shares outstanding
$/day
$11.8M
20-day average traded
Fwd P/E
16.5×
forward earnings
ROIC−WACC
+5.1 pp
WACC 10.6%
Hurdle
n/a
no reverse DCF
Next earnings
117 days
3 Mar 2027
Close · USD$38.39
1D-4.2%
1W-15.9%
1M-14.5%
3M-19.4%
6M-11.8%
YTD-23.1%
1Y+8.7%
ATR %5.3%
Beta0.91
52w lowhigh31.3% off high

What XPEL does

Sells and installs automotive paint protection film, window tint and surface care products.

Sells film to installers and dealers along with software that holds cutting patterns for each vehicle model, so the installer's tool and the consumable come from the same supplier. It has relied on outside manufacturers for its film and also runs company-owned installation shops.

Products and services

  • Paint protection film
  • Window film/tint
  • Surface care products

Customers

  • Auto dealerships
  • Independent installers
  • Car enthusiasts/consumers

Where it sits in the supply chain

  • Consumer Discretionary
  • Automotive aftermarket
  • Paint protection film

What could go right

  • New vehicle PPF attach-rate growth
  • International expansion in China and Europe

What could go wrong

  • New vehicle sales cyclicality
  • Competition from Eastman and 3M film brands

Moat: narrow (brand, distribution, installed base). Leading PPF brand with proprietary cutting software and a broad installer network.

Headquarters: San Antonio, Texas, US · Founded: 1997 · Employees: 1,337

Named competitors

XPEL at a glance

Size XPEL (XPEL) is a United States Consumer Discretionary company (Automotive Aftermarket) with a market value of $1.06B, the 2214th largest of 3,117 United States companies the cockpit tracks. Shares closed at $38.39 on 6 Nov 2026.

Performance Over six months the shares fell 11.8%, against -17.9% for the median peer and -1.1% for the United States market (cap-weighted) — 8th highest of 21 in its peer set.

Growth Revenue grew 12.8% over the last twelve months (peer median +6.6%); the operating margin is 13.9% (peer median 6.9%).

Valuation It trades at 16.5× forward earnings against a peer median of 19.4× (7th cheapest of 15).

Capital Return on invested capital runs 5.1 points above its cost of capital (10.6% WACC).

Next results Next results expected around 3 Mar 2027 (exchange calendar; dates can move).

Relative performance

8010012011 May 202611 Aug 20266 Nov 2026XPEL 92Peer median 82
Six months, rebased to 100: XPEL against the median of its 20 peers (local-currency closes).

XPEL financials

Reported figures in USD; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue$520M$476M$420M$396M$324M
Revenue growth—+13%+6%+22%—
Gross profit$227M$201M$177M$162M$128M
EBITDA$88.0M$75.3M$70.8M$76.6M$61.8M
Net income$58.1M$51.2M$45.5M$52.8M$41.4M
Free cash flow-$15.8M$62.9M$41.1M$31.0M$4.12M
Capital expenditure$79.8M$5.56M$8.59M$7.65M$9.56M
Total debt$65.4M$22.9M$21.1M$36.1M$42.1M

Quarterly statements and history in the cockpit →

XPEL competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-30%-20%-10%0%+10%-10%0%+10%+20%JKTYRE073240SMP0005897313GT601500601163000599CEATLTDBENGALASM0012332101600469600182TYRES6019662106002350XPEL6-month return →1-month return →
Up and to the right = strong over both horizons. XPEL is the large dot.

Fundamentals: revenue growth against valuation

0%+10%+20%0×20×40×JKTYRE073240SMP0005897313601500601163CEATLTD0012331809TYRES6019662106XPELRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. XPEL is the large dot.

XPEL competitors and peer comparison

Head to head with its named competitors (XPEL vs MMM vs EMN)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
XPEL XPEL$1.06B-12%+13%14%16.5×n/a
3M MMM$95.7B+30%+2%21%19.2×11.3%
Eastman Chemical EMN$7.37B-13%0%10%10.2×5.1%

How XPEL compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

XPEL against its 20 peers (data as of 6 Nov 2026)
MeasureXPELPeer medianRank in peer set
1-month return-14.5%-3.9%2nd lowest of 21
6-month return-11.8%-17.9%8th highest of 21
Distance from 52-week high-31.3%-32.0%10th highest of 21
Revenue growth (TTM)+12.8%+6.6%3rd highest of 21
Operating margin13.9%6.9%3rd highest of 21
Forward P/E16.5×19.4×7th cheapest of 15
ROIC minus cost of capital+5.1 pp+0.0 pp7th highest of 21
EV / EBITDA12.4×7.9×2nd most expensive of 11
Net debt / EBITDA0.2×2.3×2nd least indebted of 11

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
XPEL XPELUnited States$1.06B-12%+13%14%16.5×n/an/a
JK Tyre & Industries JKTYRE.NSIndia$1.10B-12%+13%7%20.6×n/an/a
Kumhotire 073240.KSSouth Korea$1.12B-9%+2%12%4.2×n/an/a
Standard Motor Products SMPUnited States$993M+10%+6%11%9.3×-8.5%+9.7%
Guizhou Tyre 000589.SZChina$974M-18%+8%8%8.7×n/an/a
TS Tech 7313.TJapan$1.25B-3%0%2%23.3×n/an/a
Goodyear Tire & Rubber GTUnited States$1.26B-33%-4%3%n/a5.9%+8.2%
Jiangsu General Science Technology 601500.SSChina$831M-25%+11%5%14.6×-3.5%+19.8%
Triangle Tyre 601163.SSChina$1.38B-21%+2%5%18.2×-7.2%+2.9%
Qingdao Doublestar 000599.SZChina$1.45B-34%+390%8%n/a-2.9%+1.0%
CEAT CEATLTD.NSIndia$1.52B+6%+24%7%31.0×24.9%+15.5%
Bengal & Assam BENGALASM.NSIndia$688M-13%+12%13%n/a19.9%-25.6%
Haian Rubber 001233.SZChina$1.82B+9%-4%23%25.6×1.8%+13.7%
Nankang Rubber Tire 2101.TWTaiwan$607M-18%+10%26%n/a-15.5%-2.8%
Aeolus Tire 600469.SSChina$598M-30%+2%4%n/an/an/a
Giti Tire 600182.SSChina$578M-22%-1%10%n/a-5.6%+11.6%
Prinx Chengshan 1809.HKHong Kong$508M-20%+9%9%2.4×n/an/a
Nokian Renkaat TYRES.HEFinland$2.21B+37%+5%6%27.4×19.4%+0.9%
Shandong Linglong Tyre 601966.SSChina$2.32B-19%+8%3%50.3×-0.4%+6.0%
Kenda Rubber Industrial 2106.TWTaiwan$461M-8%0%2%25.3×10.9%+2.3%
Nexen Tire 002350.KSSouth Korea$429M-19%+11%4%5.3×-20.0%+13.4%

Questions

Who are XPEL's main competitors?
Named competitors: 3M automotive films (MMM), SunTek (Eastman) (EMN), LLumar (Eastman) (EMN). The cockpit's measured peer set (industry) also includes JK Tyre & Industries (JKTYRE.NS), Kumhotire (073240.KS), Standard Motor Products (SMP), Guizhou Tyre (000589.SZ), TS Tech (7313.T), Goodyear Tire & Rubber (GT).
Is XPEL expensive compared with its peers?
On forward p/e it trades at 16.5× against a peer median of 19.4×, 7th cheapest of 15 in its peer set.
How has XPEL stock performed?
Over six months to 6 Nov 2026 the shares returned -11.8% against -17.9% for the median peer; over one year +8.7%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.