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← CockpitCompetitor Analysis › SFOR.L S4 Capital plcOpen in the cockpit ↗

S4 Capital plcSFOR.LCompetitor analysis, valuation and peers

United Kingdom · GBP·Communication Services›Advertising/Marketing Services
Momentum laggard 7
Mkt cap
$343M
US dollars, full cap
Free float
80%
of shares outstanding
$/day
$2.26M
20-day average traded
Fwd P/E
6.3×
forward earnings
ROIC−WACC
-3.5 pp
WACC 8.2%
Hurdle
-24 pp
Req g minus delivered
Next earnings
145 days
31 Mar 2027
Close · GBP£38.50
1D-3.3%
1W-2.3%
1M-16.0%
3M-29.4%
6M-5.8%
YTD+88.7%
1Y+90.6%
ATR %8.8%
52w lowhigh32.5% off high

What S4 Capital does

Employees: 6,345

S4 Capital at a glance

Size S4 Capital (SFOR.L) is a United Kingdom Communication Services company (Advertising/Marketing Services) with a market value of $343M, the 345th largest of 363 United Kingdom companies the cockpit tracks. Shares closed at £38.50 on 6 Nov 2026.

Performance Over six months the shares fell 5.8%, against -19.5% for the median peer and +3.6% for the United Kingdom market (cap-weighted) — 9th highest of 21 in its peer set.

Growth Revenue fell 6.1% over the last twelve months (peer median -0.3%); the operating margin is 5.1% (peer median 0.0%).

Valuation It trades at 6.3× forward earnings against a peer median of 15.5× (2nd cheapest of 10).

Price implies For today's price to make sense, revenue must grow about -7% a year for seven years (Req g). Recent delivered growth is +17%, so the hurdle is -24 pp: the price already allows for a slowdown.

Capital Return on invested capital runs 3.5 points below its cost of capital (8.2% WACC).

Next results Next results expected around 31 Mar 2027 (exchange calendar; dates can move).

Relative performance

8010012011 May 202611 Aug 20266 Nov 2026SFOR.L 93Peer median 84
Six months, rebased to 100: S4 Capital against the median of its 20 peers (local-currency closes).

S4 Capital financials

Reported figures in GBP; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue£738M£755M£848M£1.01B£1.07B
Revenue growth—-11%-16%-5%—
Gross profit£118M£101M£106M£124M£126M
EBITDA£107M£89.0M£94.4M£110M£126M
Net income-£3.10M-£24.8M-£307M-£14.3M-£160M
Free cash flow£96.5M£100M£53.1M-£43.3M£45.6M
Capital expenditure£5.30M£4.70M£8.20M£8.00M£17.9M
Total debtn/a£356M£350M£370M£385M

Quarterly statements and history in the cockpit →

S4 Capital competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-25%0%+25%+50%-20%0%600381300242ADV002799ADVBOC2422002712NFG21432000287842936058OML6002346008800022643007813000614784SFOR.L6-month return →1-month return →
Up and to the right = strong over both horizons. S4 Capital is the large dot.

Fundamentals: revenue growth against valuation

0%+50%0×50×100×NFG21432000287842936008800022644784SFOR.LRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. S4 Capital is the large dot.

Capital: growth delivered against growth the price implies

-20%0%+20%+40%+60%-25%0%25%50%ADV002712NFG0028784293OML6008800022643007813000614784SFOR.LGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. S4 Capital is the large dot.

S4 Capital competitors and peer comparison

How S4 Capital compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

S4 Capital against its 20 peers (data as of 6 Nov 2026)
MeasureSFOR.LPeer medianRank in peer set
1-month return-16.0%+0.2%3rd lowest of 21
6-month return-5.8%-19.5%9th highest of 21
Distance from 52-week high-32.5%-36.9%9th highest of 21
Revenue growth (TTM)-6.1%-0.3%10th lowest of 21
Operating margin5.1%0.0%7th highest of 20
Forward P/E6.3×15.5×2nd cheapest of 10
Growth the price implies (Req g, 7 yrs)-7.2%8.1%2nd least demanding of 13
Growth delivered (Del g)+17.1%+10.6%2nd highest of 13
Hurdle (Req g minus delivered)-24.4 pp+3.3 pp2nd least demanding of 13
ROIC minus cost of capital-3.5 pp-6.3 pp8th highest of 20
EV / EBITDA3.2×6.6×cheapest of 8
Net debt / EBITDA0.8×1.7×4th least indebted of 9

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
S4 Capital SFOR.LUnited Kingdom$343M-6%-6%5%6.3×-7.2%+17.1%
Qinghai Spring Medicinal Resources Technology 600381.SSChina$345M+12%-11%-44%n/an/an/a
Jiayun Technology 300242.SZChina$355M-20%-59%-4%n/an/an/a
Adventure ADV.MIItaly$368M-79%+36%-6%n/an/an/a
Xi'An Global Printing 002799.SZChina$305M-26%-23%1%n/an/an/a
Advantage Solutions ADVUnited States$405M-21%+2%2%n/a11.2%+2.3%
Boston Omaha BOCUnited States$410M+20%-2%-5%n/an/an/a
Rego Interactive 2422.HKHong Kong$443M+105%+96%-5%n/an/an/a
Simei Media 002712.SZChina$454M+7%+14%0%n/a32.2%+14.2%
Next 15 NFG.LUnited Kingdom$458M+23%-14%8%7.9×8.4%+13.8%
INNOCEAN Worldwide 214320.KSSouth Korea$518M-11%+2%8%6.0×n/an/a
Beijing Yuanlong Yato Culture Dissemination 002878.SZChina$557M-27%-21%-2%33.2×-2.9%+8.6%
Septeni 4293.TJapan$585M+7%+8%17%15.5×-2.7%+11.1%
VECTOR 6058.TJapan$605M+64%+9%16%15.4×-3.9%+11.3%
oOh media OML.AXAustralia$611M+28%+2%15%13.5×7.8%+10.1%
Shanxi Kexin Development 600234.SSChina$649M-32%-23%-11%n/an/an/a
Chengdu B-Ray Media 600880.SSChina$672M-20%-33%-35%104.9×57.3%-2.9%
New Huadu Technology Co., Ltd.Class A 002264.SZChina$676M-23%+8%5%23.7×5.7%-9.3%
Guangdong Insight Brand Marketing 300781.SZChina$683M-19%-29%n/an/a31.8%+14.4%
QITIAN Technology 300061.SZChina$699M-21%-18%-22%n/a49.7%-22.3%
GMO internet,Inc 4784.TJapan$724M-34%+81%12%17.7×-11.2%+17.9%

Questions

Which companies are S4 Capital's closest peers?
The cockpit's peer set: Qinghai Spring Medicinal Resources Technology (600381.SS), Jiayun Technology (300242.SZ), Adventure (ADV.MI), Xi'An Global Printing (002799.SZ), Advantage Solutions (ADV), Boston Omaha (BOC), Rego Interactive (2422.HK), Simei Media (002712.SZ).
Is S4 Capital expensive compared with its peers?
On forward p/e it trades at 6.3× against a peer median of 15.5×, 2nd cheapest of 10 in its peer set. For today's price to make sense, revenue must grow about -7% a year for seven years (Req g). Recent delivered growth is +17%, so the hurdle is -24 pp: the price already allows for a slowdown.
How has S4 Capital stock performed?
Over six months to 6 Nov 2026 the shares returned -5.8% against -19.5% for the median peer; over one year +90.6%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.