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← CockpitCompetitor Analysis › 002712.SZ Simei Media Co., Ltd. Class AOpen in the cockpit ↗

Simei Media Co., Ltd. Class A002712.SZCompetitor analysis, valuation and peers

China · CNY·Communication Services›Advertising/Marketing Services
Momentum leader 97
Mkt cap
$454M
US dollars, full cap
Free float
94%
of shares outstanding
$/day
$27.1M
20-day average traded
Fwd P/E
n/m
no positive forecast
ROIC−WACC
-6.3 pp
WACC 7.1%
Hurdle
+18 pp
Req g minus delivered
Close · CNYCN¥5.96
1D+10.0%
1W+32.7%
1M+21.6%
3M+27.6%
6M+6.8%
YTD+7.2%
1Y+6.4%
ATR %6.4%
52w lowhigh23.3% off high

What Simei Media does

Employees: 625

Simei Media at a glance

Size Simei Media (002712.SZ) is a China Communication Services company (Advertising/Marketing Services) with a market value of $454M, the 4088th largest of 4,839 China companies the cockpit tracks. Shares closed at CN¥5.96 on 6 Nov 2026.

Performance Over six months the shares gained 6.8%, against -19.5% for the median peer and -16.4% for the China market (cap-weighted) — 8th highest of 21 in its peer set.

Growth Revenue grew 14.4% over the last twelve months (peer median -4.2%); the operating margin is 0.0% (peer median 0.8%).

Valuation It trades at 0.4× enterprise value to sales against a peer median of 2.7× (2nd cheapest of 21).

Price implies For today's price to make sense, revenue must grow about 32% a year for seven years (Req g). Recent delivered growth is +14%, so the hurdle is +18 pp: the price needs faster growth than the company has been delivering — of companies that just grew 25–50% a year, 93.8% slowed down over the next four years.

Capital Return on invested capital runs 6.3 points below its cost of capital (7.1% WACC).

Relative performance

70809010011 May 202611 Aug 20266 Nov 2026002712.SZ 105Peer median 84
Six months, rebased to 100: Simei Media against the median of its 20 peers (local-currency closes).

Simei Media financials

Reported figures in CNY; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
RevenueCN¥8.15BCN¥7.67BCN¥6.18BCN¥5.56BCN¥4.18B
Revenue growth—+24%+11%+33%—
Gross profitCN¥248MCN¥219MCN¥234MCN¥219MCN¥232M
EBITDAn/aCN¥23.6MCN¥52.8M-CN¥33.5MCN¥85.1M
Net income-CN¥46.9M-CN¥58.3M-CN¥34.1M-CN¥134M-CN¥409M
Free cash flowCN¥267M-CN¥2.91M-CN¥117M-CN¥327M-CN¥308M
Capital expenditureCN¥3.61MCN¥835,462CN¥2.16MCN¥2.88MCN¥5.67M
Total debtCN¥690MCN¥663MCN¥757MCN¥575MCN¥374M

Quarterly statements and history in the cockpit →

Simei Media competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-25%0%+25%+50%-20%0%+20%NFG2422BOCADV214320002878ADV3002424293600381SFOR6058OML6002346008800027990022643007814784002712.SZ6-month return →1-month return →
Up and to the right = strong over both horizons. Simei Media is the large dot.

Fundamentals: revenue growth against valuation

0%+50%0×5×10×NFG2422BOCADV214320002878ADV30024242936003816058OML6002346008800027993007813000614784002712.SZRevenue growth (TTM) →EV / Sales →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Simei Media is the large dot.

Capital: growth delivered against growth the price implies

-20%0%+20%+40%+60%-25%0%25%50%NFGADV0028784293SFOROML6008800022643007813000614784002712.SZGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Simei Media is the large dot.

Simei Media competitors and peer comparison

How Simei Media compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Simei Media against its 20 peers (data as of 6 Nov 2026)
Measure002712.SZPeer medianRank in peer set
1-month return+21.6%-1.1%highest of 21
6-month return+6.8%-19.5%8th highest of 21
Distance from 52-week high-23.3%-36.9%7th highest of 21
Revenue growth (TTM)+14.4%-4.2%4th highest of 21
Operating margin0.0%0.8%10th lowest of 20
EV / Sales0.4×2.7×2nd cheapest of 21
Growth the price implies (Req g, 7 yrs)32.2%6.8%3rd most demanding of 13
Growth delivered (Del g)+14.2%+10.6%4th highest of 13
Hurdle (Req g minus delivered)+18.1 pp-3.9 pp3rd most demanding of 13
ROIC minus cost of capital-6.3 pp-3.8 pp10th lowest of 20

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginEV / SalesReq gDelivered g
Simei Media 002712.SZChina$454M+7%+14%0%0.4×32.2%+14.2%
Next 15 NFG.LUnited Kingdom$458M+23%-14%8%0.7×8.4%+13.8%
Rego Interactive 2422.HKHong Kong$443M+105%+96%-5%6.3×n/an/a
Boston Omaha BOCUnited States$410M+20%-2%-5%4.5×n/an/a
Advantage Solutions ADVUnited States$405M-21%+2%2%0.5×11.2%+2.3%
INNOCEAN Worldwide 214320.KSSouth Korea$518M-11%+2%8%0.3×n/an/a
Beijing Yuanlong Yato Culture Dissemination 002878.SZChina$557M-27%-21%-2%1.5×-2.9%+8.6%
Adventure ADV.MIItaly$368M-79%+36%-6%18.8×n/an/a
Jiayun Technology 300242.SZChina$355M-20%-59%-4%2.6×n/an/a
Septeni 4293.TJapan$585M+7%+8%17%2.4×-2.7%+11.1%
Qinghai Spring Medicinal Resources Technology 600381.SSChina$345M+12%-11%-44%8.6×n/an/a
S4 Capital SFOR.LUnited Kingdom$343M-6%-6%5%0.5×-7.2%+17.1%
VECTOR 6058.TJapan$605M+64%+9%16%1.3×-3.9%+11.3%
oOh media OML.AXAustralia$611M+28%+2%15%2.9×7.8%+10.1%
Shanxi Kexin Development 600234.SSChina$649M-32%-23%-11%12.8×n/an/a
Chengdu B-Ray Media 600880.SSChina$672M-20%-33%-35%9.8×57.3%-2.9%
Xi'An Global Printing 002799.SZChina$305M-26%-23%1%2.8×n/an/a
New Huadu Technology Co., Ltd.Class A 002264.SZChina$676M-23%+8%5%1.2×5.7%-9.3%
Guangdong Insight Brand Marketing 300781.SZChina$683M-19%-29%n/a6.7×31.8%+14.4%
QITIAN Technology 300061.SZChina$699M-21%-18%-22%13.1×49.7%-22.3%
GMO internet,Inc 4784.TJapan$724M-34%+81%12%1.2×-11.2%+17.9%

Questions

Which companies are Simei Media's closest peers?
The cockpit's peer set: Next 15 (NFG.L), Rego Interactive (2422.HK), Boston Omaha (BOC), Advantage Solutions (ADV), INNOCEAN Worldwide (214320.KS), Beijing Yuanlong Yato Culture Dissemination (002878.SZ), Adventure (ADV.MI), Jiayun Technology (300242.SZ).
Is Simei Media expensive compared with its peers?
On ev / sales it trades at 0.4× against a peer median of 2.7×, 2nd cheapest of 21 in its peer set. For today's price to make sense, revenue must grow about 32% a year for seven years (Req g). Recent delivered growth is +14%, so the hurdle is +18 pp: the price needs faster growth than the company has been delivering — of companies that just grew 25–50% a year, 93.8% slowed down over the next four years.
How has Simei Media stock performed?
Over six months to 6 Nov 2026 the shares returned +6.8% against -19.5% for the median peer; over one year +6.4%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.