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Employees: 703
Size Beijing Yuanlong Yato Culture Dissemination (002878.SZ) is a China Communication Services company (Advertising/Marketing Services) with a market value of $557M, the 3598th largest of 4,839 China companies the cockpit tracks. Shares closed at CN¥14.27 on 6 Nov 2026.
Performance Over six months the shares fell 27.0%, against -8.8% for the median peer and -16.4% for the China market (cap-weighted) — 4th lowest of 21 in its peer set.
Growth Revenue fell 21.3% over the last twelve months (peer median +2.0%); the operating margin is -1.5% (peer median 2.4%).
Valuation It trades at 33.2× forward earnings against a peer median of 15.5× (3rd most expensive of 12).
Price implies For today's price to make sense, revenue must grow about -3% a year for seven years (Req g). Recent delivered growth is +9%, so the hurdle is -12 pp: the price already allows for a slowdown.
Capital Return on invested capital runs 8.3 points below its cost of capital (7.5% WACC).
Next results Next results expected around 16 Apr 2027 (exchange calendar; dates can move).
| TTM | FY2025 | FY2024 | FY2023 | FY2022 | |
|---|---|---|---|---|---|
| Revenue | CN¥2.48B | CN¥3.00B | CN¥2.71B | CN¥2.68B | CN¥3.28B |
| Revenue growth | — | +11% | +1% | -18% | — |
| Gross profit | CN¥343M | CN¥338M | CN¥296M | CN¥382M | CN¥621M |
| EBITDA | n/a | CN¥9.83M | -CN¥54.9M | CN¥61.1M | CN¥214M |
| Net income | -CN¥50.1M | -CN¥29.5M | -CN¥245M | CN¥23.7M | CN¥167M |
| Free cash flow | CN¥319M | CN¥212M | CN¥214M | -CN¥51.5M | CN¥111M |
| Capital expenditure | CN¥21.3M | CN¥22.9M | CN¥30.1M | CN¥55.7M | CN¥16.3M |
| Total debt | CN¥341M | CN¥557M | CN¥545M | CN¥555M | CN¥328M |
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| Measure | 002878.SZ | Peer median | Rank in peer set |
|---|---|---|---|
| 1-month return | +14.1% | +2.0% | 4th highest of 21 |
| 6-month return | -27.0% | -8.8% | 4th lowest of 21 |
| Distance from 52-week high | -36.8% | -35.3% | 11th highest of 21 |
| Revenue growth (TTM) | -21.3% | +2.0% | 5th lowest of 21 |
| Operating margin | -1.5% | 2.4% | 8th lowest of 20 |
| Forward P/E | 33.2× | 15.5× | 3rd most expensive of 12 |
| Growth the price implies (Req g, 7 yrs) | -2.9% | 8.1% | 4th least demanding of 15 |
| Growth delivered (Del g) | +8.6% | +9.6% | 7th lowest of 15 |
| Hurdle (Req g minus delivered) | -11.6 pp | +3.3 pp | 5th least demanding of 15 |
| ROIC minus cost of capital | -8.3 pp | -3.8 pp | 8th lowest of 20 |
| Company | Market | Market cap | 6M return | Revenue growth | Op. margin | Forward P/E | Req g | Delivered g |
|---|---|---|---|---|---|---|---|---|
| Beijing Yuanlong Yato Culture Dissemination 002878.SZ | China | $557M | -27% | -21% | -2% | 33.2× | -2.9% | +8.6% |
| Septeni 4293.T | Japan | $585M | +7% | +8% | 17% | 15.5× | -2.7% | +11.1% |
| INNOCEAN Worldwide 214320.KS | South Korea | $518M | -11% | +2% | 8% | 6.0× | n/a | n/a |
| VECTOR 6058.T | Japan | $605M | +64% | +9% | 16% | 15.4× | -3.9% | +11.3% |
| oOh media OML.AX | Australia | $611M | +28% | +2% | 15% | 13.5× | 7.8% | +10.1% |
| Shanxi Kexin Development 600234.SS | China | $649M | -32% | -23% | -11% | n/a | n/a | n/a |
| Chengdu B-Ray Media 600880.SS | China | $672M | -20% | -33% | -35% | 104.9× | 57.3% | -2.9% |
| Next 15 NFG.L | United Kingdom | $458M | +23% | -14% | 8% | 7.9× | 8.4% | +13.8% |
| New Huadu Technology Co., Ltd.Class A 002264.SZ | China | $676M | -23% | +8% | 5% | 23.7× | 5.7% | -9.3% |
| Guangdong Insight Brand Marketing 300781.SZ | China | $683M | -19% | -29% | n/a | n/a | 31.8% | +14.4% |
| Simei Media 002712.SZ | China | $454M | +7% | +14% | 0% | n/a | 32.2% | +14.2% |
| QITIAN Technology 300061.SZ | China | $699M | -21% | -18% | -22% | n/a | 49.7% | -22.3% |
| Rego Interactive 2422.HK | Hong Kong | $443M | +105% | +96% | -5% | n/a | n/a | n/a |
| GMO internet,Inc 4784.T | Japan | $724M | -34% | +81% | 12% | 17.7× | -11.2% | +17.9% |
| Lecron Industrial Development 300343.SZ | China | $738M | -29% | +46% | 1% | n/a | n/a | n/a |
| Apg Sga APGN.SW | Switzerland | $745M | +13% | +5% | 10% | 18.7× | -2.7% | +4.5% |
| Criteo CRTO | United States | $756M | -6% | -7% | 8% | 4.1× | -19.8% | -1.3% |
| Boston Omaha BOC | United States | $410M | +20% | -2% | -5% | n/a | n/a | n/a |
| Advantage Solutions ADV | United States | $405M | -21% | +2% | 2% | n/a | 11.2% | +2.3% |
| Hubei Century Network Technology 300494.SZ | China | $766M | -5% | -7% | -6% | n/a | n/a | n/a |
| Guangdong Yowant Technology 002291.SZ | China | $786M | -15% | -22% | -15% | 40.6× | 36.3% | +9.0% |