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Operates discount retail stores selling hardware, DIY, gardening and workwear products in Finland.
Operates discount retail stores selling hardware, DIY, gardening and workwear products in Finland.
Buys goods in bulk, often importing directly, and sells them cheaply in large stores, so profit comes from volume and tight cost control. Growth comes mainly from opening new stores across Finland. It listed in Helsinki in 2021.
Moat: narrow (cost advantage, scale). Low-cost, no-frills warehouse retail format undercuts traditional Finnish hardware/DIY retailers.
Headquarters: Kempele, Finland · Founded: 1982 · Employees: 950
Size Puuilo (PUUILO.HE) is a Finland Consumer Discretionary company (Electronics/Appliance Stores) with a market value of $1.76B, the 27th largest of 65 Finland companies the cockpit tracks. Shares closed at €18.50 on 6 Nov 2026.
Performance Over six months the shares gained 45.7%, against +3.9% for the median peer and -2.9% for the Finland market (cap-weighted) — 3rd highest of 19 in its peer set.
Growth Revenue grew 14.8% over the last twelve months (peer median +9.6%); the operating margin is 18.2% (peer median 3.1%).
Valuation It trades at 22.5× forward earnings against a peer median of 16.8× (5th most expensive of 15).
Price implies For today's price to make sense, revenue must grow about -5% a year for seven years (Req g). Recent delivered growth is +13%, so the hurdle is -18 pp: the price already allows for a slowdown.
Capital Return on invested capital runs 31.1 points above its cost of capital (5.2% WACC).
Next results Next results expected around 31 Mar 2027 (exchange calendar; dates can move).
| TTM | FY2025 | FY2024 | FY2023 | FY2022 | |
|---|---|---|---|---|---|
| Revenue | €474M | €442M | €383M | €338M | €296M |
| Revenue growth | — | +15% | +13% | +14% | — |
| Gross profit | €114M | €102M | €87.1M | €73.3M | €64.6M |
| EBITDA | €110M | €96.8M | €83.8M | €67.7M | €60.8M |
| Net income | €64.7M | €56.0M | €47.9M | €38.7M | €35.1M |
| Free cash flow | €77.7M | €69.5M | €44.3M | €54.5M | €48.6M |
| Capital expenditure | €6.30M | €5.80M | €7.10M | €4.70M | €2.60M |
| Total debt | n/a | €163M | €133M | €123M | €123M |
The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.
Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.
| Measure | PUUILO.HE | Peer median | Rank in peer set |
|---|---|---|---|
| 1-month return | +7.1% | -3.2% | 4th highest of 20 |
| 6-month return | +45.7% | +3.9% | 3rd highest of 19 |
| Distance from 52-week high | -2.9% | -23.1% | 2nd highest of 20 |
| Revenue growth (TTM) | +14.8% | +9.6% | 7th highest of 19 |
| Operating margin | 18.2% | 3.1% | highest of 20 |
| Forward P/E | 22.5× | 16.8× | 5th most expensive of 15 |
| Growth the price implies (Req g, 7 yrs) | -5.2% | -0.6% | 6th least demanding of 16 |
| Growth delivered (Del g) | +13.1% | +0.7% | 4th highest of 16 |
| Hurdle (Req g minus delivered) | -18.3 pp | -3.1 pp | 2nd least demanding of 16 |
| ROIC minus cost of capital | +31.1 pp | +3.0 pp | highest of 19 |
| EV / EBITDA | 15.3× | 8.1× | 4th most expensive of 12 |
| Net debt / EBITDA | 1.1× | 1.6× | 6th least indebted of 16 |
| Company | Market | Market cap | 6M return | Revenue growth | Op. margin | Forward P/E | Req g | Delivered g |
|---|---|---|---|---|---|---|---|---|
| Puuilo PUUILO.HE | Finland | $1.76B | +46% | +15% | 18% | 22.5× | -5.2% | +13.1% |
| Dicker Data DDR.AX | Australia | $1.78B | +54% | +12% | 6% | 22.4× | 9.9% | +5.1% |
| Edion 2730.T | Japan | $1.64B | +17% | +4% | 4% | 15.1× | -8.4% | +0.7% |
| K's 8282.T | Japan | $1.64B | -4% | +5% | 4% | 10.0× | -11.0% | -0.8% |
| Polibeli PLBL | United States | $1.96B | -28% | n/a | -29% | n/a | n/a | n/a |
| Suning.com 002024.SZ | China | $1.48B | -19% | -34% | -10% | 106.3× | -3.0% | -28.0% |
| Nojima 7419.T | Japan | $2.46B | +8% | +11% | 6% | n/a | -14.2% | +13.4% |
| Fnac Darty FNAC.PA | France | $1.16B | -1% | +10% | 2% | 17.4× | -0.6% | +6.6% |
| ATRenew Inc. Sponsored ADR RERE | United States | $944M | -7% | +35% | 3% | 8.5× | n/a | n/a |
| China Qidian Guofeng 1280.HK | Hong Kong | $930M | +113% | -6% | -30% | n/a | n/a | n/a |
| Jiangsu Yinhe Electronics 002519.SZ | China | $852M | -38% | +1,594% | -9% | 16.2× | 56.2% | -18.2% |
| Yamada 9831.T | Japan | $3.90B | +41% | +7% | 1% | 12.8× | 20.7% | -0.7% |
| Aditya Vision AVL.NS | India | $714M | -6% | +28% | 7% | 40.4× | 33.5% | +29.0% |
| Kojima 7513.T | Japan | $675M | +15% | +5% | 3% | n/a | -9.8% | 0.0% |
| Joshin 8173.T | Japan | $674M | +42% | +9% | 2% | 31.8× | -3.7% | -0.6% |
| mobilezone MOZN.SW | Switzerland | $659M | -12% | -37% | 6% | 15.1× | 1.4% | -6.1% |
| Electronics Mart India EMIL.NS | India | $588M | +19% | +17% | 5% | 24.0× | 12.0% | +17.5% |
| JB Hi-Fi JBH.AX | Australia | $5.86B | +8% | +5% | 7% | 18.1× | 6.7% | +4.4% |
| SS Retail SSRETAIL.NS | India | $501M | n/a | +47% | 4% | n/a | n/a | n/a |
| GEO 2681.T | Japan | $467M | 0% | +16% | 3% | 9.9× | -7.5% | +7.9% |