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Chinese consumer-electronics and appliance retailer operating physical stores and an online marketplace.
Chinese consumer-electronics and appliance retailer operating physical stores and an online marketplace.
In one line: China's Best Buy.
Moat: none. Faces intense competition from Alibaba/JD.com e-commerce and has suffered financial distress.
Headquarters: Nanjing, China · Founded: 1990 · Employees: 21,192
Size Suning.com (002024.SZ) is a China Consumer Discretionary company (Electronics/Appliance Stores) with a market value of $1.48B, the 1660th largest of 4,839 China companies the cockpit tracks. Shares closed at CN¥1.08 on 6 Nov 2026.
Performance Over six months the shares fell 19.4%, against +8.4% for the median peer and -16.4% for the China market (cap-weighted) — 3rd lowest of 19 in its peer set.
Growth Revenue fell 33.7% over the last twelve months (peer median +10.3%); the operating margin is -9.9% (peer median 3.5%).
Valuation It trades at 106.3× forward earnings against a peer median of 16.8× (most expensive of 15).
Price implies For today's price to make sense, revenue must grow about -3% a year for seven years (Req g). Recent delivered growth is -28%, so the hurdle is +25 pp: the price needs faster growth than the company has been delivering — of companies that just grew 25–50% a year, 93.8% slowed down over the next four years.
Capital Return on invested capital runs 7.6 points below its cost of capital (5.0% WACC).
Next results Next results expected around 19 Apr 2027 (exchange calendar; dates can move).
| TTM | FY2025 | FY2024 | FY2023 | FY2022 | |
|---|---|---|---|---|---|
| Revenue | CN¥37.7B | CN¥48.9B | CN¥56.7B | CN¥62.6B | CN¥71.3B |
| Revenue growth | — | -14% | -9% | -12% | — |
| Gross profit | CN¥8.85B | CN¥6.44B | CN¥9.64B | CN¥8.83B | CN¥819M |
| EBITDA | n/a | CN¥2.62B | CN¥5.40B | CN¥2.95B | -CN¥6.30B |
| Net income | CN¥38.9M | CN¥58.1M | CN¥611M | -CN¥4.09B | -CN¥16.2B |
| Free cash flow | CN¥1.99B | CN¥2.09B | CN¥4.29B | CN¥2.82B | -CN¥719M |
| Capital expenditure | CN¥341M | CN¥379M | CN¥474M | CN¥347M | CN¥564M |
| Total debt | CN¥48.7B | CN¥58.9B | CN¥63.9B | CN¥59.8B | CN¥70.1B |
The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.
| Company | Market cap | 6M return | Revenue growth | Op. margin | Forward P/E | Req g |
|---|---|---|---|---|---|---|
| Suning.com 002024.SZ | $1.48B | -19% | -34% | -10% | 106.3× | -3.0% |
| JD.com, Inc. Sponsored ADR JD | $32.7B | -3% | +7% | 0% | 8.1× | 8.1% |
| Alibaba Group Holding Limited Sponsored ADR BABA | $255B | -22% | +8% | 4% | 14.2× | n/a |
Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.
| Measure | 002024.SZ | Peer median | Rank in peer set |
|---|---|---|---|
| 1-month return | -6.1% | -1.2% | 8th lowest of 21 |
| 6-month return | -19.4% | +8.4% | 3rd lowest of 19 |
| Distance from 52-week high | -42.5% | -22.2% | 4th lowest of 21 |
| Revenue growth (TTM) | -33.7% | +10.3% | 2nd lowest of 20 |
| Operating margin | -9.9% | 3.5% | 3rd lowest of 21 |
| Forward P/E | 106.3× | 16.8× | most expensive of 15 |
| Growth the price implies (Req g, 7 yrs) | -3.0% | -0.6% | 8th least demanding of 16 |
| Growth delivered (Del g) | -28.0% | +4.4% | lowest of 16 |
| Hurdle (Req g minus delivered) | +25.0 pp | -5.6 pp | 2nd most demanding of 16 |
| ROIC minus cost of capital | -7.6 pp | +5.0 pp | 3rd lowest of 19 |
| Company | Market | Market cap | 6M return | Revenue growth | Op. margin | Forward P/E | Req g | Delivered g |
|---|---|---|---|---|---|---|---|---|
| Suning.com 002024.SZ | China | $1.48B | -19% | -34% | -10% | 106.3× | -3.0% | -28.0% |
| K's 8282.T | Japan | $1.64B | -4% | +5% | 4% | 10.0× | -11.0% | -0.8% |
| Edion 2730.T | Japan | $1.64B | +17% | +4% | 4% | 15.1× | -8.4% | +0.7% |
| Puuilo PUUILO.HE | Finland | $1.76B | +46% | +15% | 18% | 22.5× | -5.2% | +13.1% |
| Dicker Data DDR.AX | Australia | $1.78B | +54% | +12% | 6% | 22.4× | 9.9% | +5.1% |
| Fnac Darty FNAC.PA | France | $1.16B | -1% | +10% | 2% | 17.4× | -0.6% | +6.6% |
| Polibeli PLBL | United States | $1.96B | -28% | n/a | -29% | n/a | n/a | n/a |
| ATRenew Inc. Sponsored ADR RERE | United States | $944M | -7% | +35% | 3% | 8.5× | n/a | n/a |
| China Qidian Guofeng 1280.HK | Hong Kong | $930M | +113% | -6% | -30% | n/a | n/a | n/a |
| Nojima 7419.T | Japan | $2.46B | +8% | +11% | 6% | n/a | -14.2% | +13.4% |
| Jiangsu Yinhe Electronics 002519.SZ | China | $852M | -38% | +1,594% | -9% | 16.2× | 56.2% | -18.2% |
| Aditya Vision AVL.NS | India | $714M | -6% | +28% | 7% | 40.4× | 33.5% | +29.0% |
| Kojima 7513.T | Japan | $675M | +15% | +5% | 3% | n/a | -9.8% | 0.0% |
| Joshin 8173.T | Japan | $674M | +42% | +9% | 2% | 31.8× | -3.7% | -0.6% |
| mobilezone MOZN.SW | Switzerland | $659M | -12% | -37% | 6% | 15.1× | 1.4% | -6.1% |
| Electronics Mart India EMIL.NS | India | $588M | +19% | +17% | 5% | 24.0× | 12.0% | +17.5% |
| Yamada 9831.T | Japan | $3.90B | +41% | +7% | 1% | 12.8× | 20.7% | -0.7% |
| SS Retail SSRETAIL.NS | India | $501M | n/a | +47% | 4% | n/a | n/a | n/a |
| GEO 2681.T | Japan | $467M | 0% | +16% | 3% | 9.9× | -7.5% | +7.9% |
| QVC QVCG | United States | $377M | n/a | -8% | 2% | n/a | n/a | n/a |
| JB Hi-Fi JBH.AX | Australia | $5.86B | +8% | +5% | 7% | 18.1× | 6.7% | +4.4% |