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Employees: 275
Size China Qidian Guofeng (1280.HK) is a Hong Kong Consumer Discretionary company (Electronics/Appliance Stores) with a market value of $930M, the 610th largest of 891 Hong Kong companies the cockpit tracks. Shares closed at HK$3.77 on 6 Nov 2026.
Performance Over six months the shares gained 113.0%, against -0.7% for the median peer and -13.4% for the Hong Kong market (cap-weighted) — highest of 17 in its peer set.
Growth Revenue fell 5.6% over the last twelve months (peer median +10.9%); the operating margin is -29.5% (peer median 3.5%).
Valuation It trades at 16.0× enterprise value to sales against a peer median of 0.7× (2nd most expensive of 18).
Capital Return on invested capital runs 58.7 points below its cost of capital (6.9% WACC).
| TTM | FY2025 | FY2024 | FY2023 | FY2022 | |
|---|---|---|---|---|---|
| Revenue | HK$460M | HK$387M | HK$479M | HK$353M | HK$305M |
| Revenue growth | — | -19% | +36% | +16% | — |
| Gross profit | HK$74.9M | HK$89.9M | HK$127M | HK$66.0M | HK$35.2M |
| EBITDA | -HK$124M | -HK$106M | -HK$43.7M | -HK$22.1M | -HK$30.5M |
| Net income | -HK$477M | -HK$454M | -HK$2.41B | HK$61.7M | -HK$159M |
| Free cash flow | n/a | -HK$56.7M | -HK$45.2M | HK$45.1M | -HK$39.8M |
| Capital expenditure | n/a | HK$2.25M | HK$1.20M | HK$128,180 | HK$50,004 |
| Total debt | n/a | HK$104M | HK$149M | HK$552M | HK$527M |
The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.
Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.
| Measure | 1280.HK | Peer median | Rank in peer set |
|---|---|---|---|
| 1-month return | +32.8% | -5.4% | highest of 19 |
| 6-month return | +113.0% | -0.7% | highest of 17 |
| Distance from 52-week high | -23.1% | -23.5% | 10th highest of 19 |
| Revenue growth (TTM) | -5.6% | +10.9% | 4th lowest of 18 |
| Operating margin | -29.5% | 3.5% | lowest of 19 |
| EV / Sales | 16.0× | 0.7× | 2nd most expensive of 18 |
| ROIC minus cost of capital | -58.7 pp | +5.0 pp | lowest of 17 |
| Company | Market | Market cap | 6M return | Revenue growth | Op. margin | EV / Sales | Req g | Delivered g |
|---|---|---|---|---|---|---|---|---|
| China Qidian Guofeng 1280.HK | Hong Kong | $930M | +113% | -6% | -30% | 16.0× | n/a | n/a |
| ATRenew Inc. Sponsored ADR RERE | United States | $944M | -7% | +35% | 3% | 0.2× | n/a | n/a |
| Jiangsu Yinhe Electronics 002519.SZ | China | $852M | -38% | +1,594% | -9% | 5.7× | 56.2% | -18.2% |
| Fnac Darty FNAC.PA | France | $1.16B | -1% | +10% | 2% | 0.3× | -0.6% | +6.6% |
| Aditya Vision AVL.NS | India | $714M | -6% | +28% | 7% | 2.4× | 33.5% | +29.0% |
| Kojima 7513.T | Japan | $675M | +15% | +5% | 3% | 0.3× | -9.8% | 0.0% |
| Joshin 8173.T | Japan | $674M | +42% | +9% | 2% | 0.3× | -3.7% | -0.6% |
| mobilezone MOZN.SW | Switzerland | $659M | -12% | -37% | 6% | 1.1× | 1.4% | -6.1% |
| Electronics Mart India EMIL.NS | India | $588M | +19% | +17% | 5% | 0.7× | 12.0% | +17.5% |
| Suning.com 002024.SZ | China | $1.48B | -19% | -34% | -10% | 0.9× | -3.0% | -28.0% |
| K's 8282.T | Japan | $1.64B | -4% | +5% | 4% | 0.4× | -11.0% | -0.8% |
| Edion 2730.T | Japan | $1.64B | +17% | +4% | 4% | 0.4× | -8.4% | +0.7% |
| SS Retail SSRETAIL.NS | India | $501M | n/a | +47% | 4% | 2.0× | n/a | n/a |
| Puuilo PUUILO.HE | Finland | $1.76B | +46% | +15% | 18% | 3.5× | -5.2% | +13.1% |
| Dicker Data DDR.AX | Australia | $1.78B | +54% | +12% | 6% | 1.1× | 9.9% | +5.1% |
| GEO 2681.T | Japan | $467M | 0% | +16% | 3% | 0.3× | -7.5% | +7.9% |
| Polibeli PLBL | United States | $1.96B | -28% | n/a | -29% | 97.0× | n/a | n/a |
| QVC QVCG | United States | $377M | n/a | -8% | 2% | n/a | n/a | n/a |
| Nojima 7419.T | Japan | $2.46B | +8% | +11% | 6% | 0.4× | -14.2% | +13.4% |