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← CockpitCompetitor Analysis › PRMB Primo Brands Corporation Class AOpen in the cockpit ↗

Primo Brands Corporation Class APRMBCompetitor analysis, valuation and peers

United States · USD·Consumer Staples›Beverages: Non-Alcoholic

Sells bottled and spring water brands (Poland Spring, Deer Park, Primo) plus water dispensers and home/office delivery service.

Momentum strong 60
Mkt cap
$8.10B
US dollars, full cap
Free float
70%
of shares outstanding
$/day
$106M
20-day average traded
Fwd P/E
16.2×
forward earnings
ROIC−WACC
-0.5 pp
WACC 7.2%
Hurdle
-19 pp
Req g minus delivered
Next earnings
111 days
25 Feb 2027
Close · USD$22.39
1D+1.1%
1W+13.4%
1M+15.8%
3M-4.8%
6M-3.6%
YTD+36.9%
1Y-1.2%
ATR %3.4%
Beta0.60
52w lowhigh14.6% off high

What Primo Brands does

Sells bottled and spring water brands (Poland Spring, Deer Park, Primo) plus water dispensers and home/office delivery service.

Formed in late 2024 by combining Primo Water with BlueTriton, which held Nestle's former North American water brands. Sells packaged water through grocery and club stores, and through recurring home and office delivery, where customers reorder refills regularly. A nationwide network of sources, plants and delivery fleets serves both.

Products and services

  • Bottled spring water brands
  • Water dispensers (Primo)
  • Home/office water delivery

Customers

  • Retail grocery consumers
  • Home and office water delivery customers

Where it sits in the supply chain

  • Consumer staples
  • Bottled water and water services
  • Spring water sourcing, bottling and…

What could go right

  • Bottled water category growth
  • Merger synergies from the Primo/BlueTriton combination

What could go wrong

  • Plastic packaging/ESG regulatory pressure
  • Merger integration risk

Moat: narrow (brand, distribution, scale). Regional spring-water sourcing rights and an established dispenser/delivery network are moderately hard to replicate.

Headquarters: Tampa, Florida, US · Founded: 2025 · Employees: 12,600

Named competitors

Primo Brands at a glance

Size Primo Brands (PRMB) is a United States Consumer Staples company (Beverages: Non-Alcoholic) with a market value of $8.10B, the 878th largest of 3,117 United States companies the cockpit tracks. Shares closed at $22.39 on 6 Nov 2026.

Performance Over six months the shares fell 3.6%, against +7.2% for the median peer and -1.1% for the United States market (cap-weighted) — 4th lowest of 17 in its peer set.

Growth Revenue grew 28.4% over the last twelve months (peer median +10.2%); the operating margin is 10.4% (peer median 12.1%).

Valuation It trades at 16.2× forward earnings against a peer median of 17.2× (5th cheapest of 15).

Price implies For today's price to make sense, revenue must grow about 9% a year for seven years (Req g). Recent delivered growth is +28%, so the hurdle is -19 pp: the price already allows for a slowdown.

Capital Return on invested capital runs 0.5 points below its cost of capital (7.2% WACC).

Short interest Short interest is 8.5% of the free float (15 Oct 2026).

Next results Next results expected around 25 Feb 2027 (exchange calendar; dates can move).

Relative performance

809010011011 May 202611 Aug 20266 Nov 2026Peer median 106PRMB 95
Six months, rebased to 100: Primo Brands against the median of its 16 peers (local-currency closes).

Primo Brands financials

Reported figures in USD; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue$6.74B$6.66B$5.15B$4.70B$1.69B
Revenue growth—+29%+10%+178%—
Gross profit$2.09B$2.13B$1.62B$1.35B$1.02B
EBITDA$1.32B$1.34B$898M$729M$317M
Net income$100M$60.1M-$16.4M$92.8M$29.6M
Free cash flow$378M$310M$317M$117M$120M
Capital expenditure$513M$434M$191M$218M$169M
Total debt$5.70B$5.73B$5.68B$4.05B$1.62B

Quarterly statements and history in the cockpit →

Primo Brands competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-20%0%+20%-10%0%+10%+20%CELH25870322KOF605499COKE25790220AKO-BVBL0019FIZZCCH600962FMX2460PRMB6-month return →1-month return →
Up and to the right = strong over both horizons. Primo Brands is the large dot.

Fundamentals: revenue growth against valuation

-25%0%+25%+50%+75%10×20×30×40×CELH25870322KOF25790220VBL0019FIZZFMX2460PRMBRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Primo Brands is the large dot.

Capital: growth delivered against growth the price implies

0%+25%+50%+75%0%50%CELH25870322KOF605499COKE2579VBLFIZZCCHFMXPRMBGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Primo Brands is the large dot.

Primo Brands competitors and peer comparison

Head to head with its named competitors (PRMB vs NESN.SW vs KO vs PEP)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Primo Brands PRMB$8.10B-4%+28%10%16.2×9.2%
Nestle NESN.SW$266B+11%-2%16%19.0×1.3%
Coca-Cola Company (The) KO$412B+23%+8%32%27.6×2.8%
PepsiCo PEP$193B-8%+6%16%16.6×-5.5%

How Primo Brands compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Primo Brands against its 16 peers (data as of 6 Nov 2026)
MeasurePRMBPeer medianRank in peer set
1-month return+15.8%+8.3%4th highest of 17
6-month return-3.6%+7.2%4th lowest of 17
Distance from 52-week high-14.6%-8.8%7th lowest of 17
Revenue growth (TTM)+28.4%+10.2%3rd highest of 17
Operating margin10.4%12.1%7th lowest of 16
Forward P/E16.2×17.2×5th cheapest of 15
Growth the price implies (Req g, 7 yrs)9.2%-2.2%2nd most demanding of 15
Growth delivered (Del g)+27.8%+9.1%3rd highest of 15
Hurdle (Req g minus delivered)-18.6 pp-14.5 pp5th least demanding of 15
ROIC minus cost of capital-0.5 pp+9.1 pp2nd lowest of 16
EV / EBITDA10.2×8.8×8th cheapest of 15
Net debt / EBITDA4.0×0.7×2nd most indebted of 15

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Primo Brands PRMBUnited States$8.10B-4%+28%10%16.2×9.2%+27.8%
Celsius CELHUnited States$8.14B0%+83%19%22.7×7.6%+80.7%
Suntory Beverage & Food 2587.TJapan$9.58B+9%+7%9%17.2×-7.5%+7.8%
Tingyi 0322.HKHong Kong$9.59B+17%+4%9%14.1×-12.9%+2.4%
Coca-Cola FEMSA SAB de CV Sponsored ADR KOFUnited States$6.01B+8%+17%14%16.5×-20.1%+12.2%
Eastroc Beverage (Group) 605499.SSChina$11.7B-27%+12%25%17.2×-3.2%+33.1%
Coca-Cola Consolidated COKEUnited States$13.8B+19%+11%13%n/a-1.3%+7.6%
Coca-Cola Bottlers Japan 2579.TJapan$4.60B+31%-2%4%31.7×8.4%+2.4%
Uni-President China 0220.HKHong Kong$4.56B+12%+4%8%14.0×-8.3%+6.1%
Embotelladora Andina S.A. Sponsored ADR Pfd AKO-BUnited States$4.26B+7%+10%13%14.6×-4.2%+10.4%
Varun Beverages VBL.NSIndia$15.7B-14%+22%17%42.8×37.2%+26.8%
Swire Pacific 0019.HKHong Kong$17.0B+23%+7%12%11.4×6.9%+2.9%
National Beverage FIZZUnited States$3.48B+6%-2%18%19.2×3.4%+1.9%
Coca-Cola HBC CCH.LUnited Kingdom$20.5B-2%+13%11%17.2×4.9%+12.8%
SDIC Zhonglu Fruit Juice 600962.SSChina$2.62B-1%+100%n/an/an/an/a
Fomento Economico Mexicano SAB de CV Sponsored ADR FMXUnited States$26.1B+7%+18%9%24.2×-6.9%+13.8%
China Resources Beverage (Holdings) 2460.HKHong Kong$2.27B-14%-19%6%18.1×n/an/a

Questions

Who are Primo Brands's main competitors?
Named competitors: Nestle Waters (regional brands) (NESN.SW), Coca-Cola (Dasani) (KO), PepsiCo (Aquafina) (PEP). The cockpit's measured peer set (industry) also includes Celsius (CELH), Suntory Beverage & Food (2587.T), Tingyi (0322.HK), Coca-Cola FEMSA SAB de CV Sponsored ADR (KOF), Eastroc Beverage (Group) (605499.SS), Coca-Cola Consolidated (COKE).
Is Primo Brands expensive compared with its peers?
On forward p/e it trades at 16.2× against a peer median of 17.2×, 5th cheapest of 15 in its peer set. For today's price to make sense, revenue must grow about 9% a year for seven years (Req g). Recent delivered growth is +28%, so the hurdle is -19 pp: the price already allows for a slowdown.
How has Primo Brands stock performed?
Over six months to 6 Nov 2026 the shares returned -3.6% against +7.2% for the median peer; over one year -1.2%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.