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← CockpitCompetitor Analysis › CELH Celsius Holdings, Inc.Open in the cockpit ↗

Celsius Holdings, Inc.CELHCompetitor analysis, valuation and peers

United States · USD·Consumer Staples›Beverages: Non-Alcoholic

Makes Celsius energy/fitness drinks positioned as a healthier, sugar-free alternative, distributed largely through PepsiCo.

Momentum leader 82
Mkt cap
$8.14B
US dollars, full cap
Free float
74%
of shares outstanding
$/day
$171M
20-day average traded
Fwd P/E
22.7×
forward earnings
ROIC−WACC
+6.6 pp
WACC 8.8%
Hurdle
-73 pp
Req g minus delivered
Next earnings
118 days
4 Mar 2027
Close · USD$32.16
1D+7.1%
1W+10.4%
1M+17.4%
3M+18.2%
6M-0.4%
YTD-29.7%
1Y-46.3%
ATR %4.8%
Beta0.95
52w lowhigh45.8% off high

What Celsius does

Makes Celsius energy/fitness drinks positioned as a healthier, sugar-free alternative, distributed largely through PepsiCo.

Owns the brands and marketing but leaves production to contract packers, and since a 2022 deal with PepsiCo relies on its distributors to get drinks into stores. PepsiCo is also a shareholder, through a 2022 investment. The 2025 purchase of Alani Nu added a second major brand.

Products and services

  • Celsius energy drinks
  • Alani Nu (acquired brand)
  • Celsius Essentials/line extensions

Customers

  • Health/fitness-focused energy drink consumers

Where it sits in the supply chain

  • Consumer staples
  • Non-alcoholic beverages
  • Functional/energy drink formulation and…

What could go right

  • Continued share gains in US energy category
  • International market entry

What could go wrong

  • Slowing US growth rate after rapid scale-up
  • Intensifying energy-drink category competition

Moat: narrow (brand, distribution). Fast-growing 'better-for-you' positioning and a PepsiCo distribution partnership drive rapid shelf expansion.

Headquarters: Boca Raton, Florida, US · Founded: 2004 · Employees: 1,497

Named competitors

Celsius at a glance

Size Celsius (CELH) is a United States Consumer Staples company (Beverages: Non-Alcoholic) with a market value of $8.14B, the 874th largest of 3,117 United States companies the cockpit tracks. Shares closed at $32.16 on 6 Nov 2026.

Performance Over six months the shares fell 0.4%, against +7.2% for the median peer and -1.1% for the United States market (cap-weighted) — 7th lowest of 17 in its peer set.

Growth Revenue grew 82.9% over the last twelve months (peer median +10.2%); the operating margin is 19.2% (peer median 11.4%).

Valuation It trades at 22.7× forward earnings against a peer median of 17.2× (4th most expensive of 15).

Price implies For today's price to make sense, revenue must grow about 8% a year for seven years (Req g). Recent delivered growth is +81%, so the hurdle is -73 pp: the price already allows for a slowdown.

Capital Return on invested capital runs 6.6 points above its cost of capital (8.8% WACC).

Next results Next results expected around 4 Mar 2027 (exchange calendar; dates can move).

Relative performance

8010011 May 202611 Aug 20266 Nov 2026Peer median 106CELH 105
Six months, rebased to 100: Celsius against the median of its 16 peers (local-currency closes).

Celsius financials

Reported figures in USD; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue$3.05B$2.52B$1.36B$1.32B$654M
Revenue growth—+86%+3%+102%—
Gross profit$1.45B$1.24B$673M$630M$269M
EBITDA$623M$568M$163M$269M-$156M
Net income$123M$101M$145M$227M-$187M
Free cash flow$463M$323M$240M$124M$99.9M
Capital expenditure$45.9M$36.1M$23.4M$17.4M$8.26M
Total debt$2.43B$2.46B$20.2M$2.19M$1.22M

Quarterly statements and history in the cockpit →

Celsius competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-20%0%+20%-10%0%+10%+20%PRMB25870322KOF605499COKE25790220AKO-BVBL0019FIZZCCH600962FMX2460CELH6-month return →1-month return →
Up and to the right = strong over both horizons. Celsius is the large dot.

Fundamentals: revenue growth against valuation

-25%0%+25%+50%+75%10×20×30×40×PRMB25870322KOF25790220VBL0019FIZZFMX2460CELHRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Celsius is the large dot.

Capital: growth delivered against growth the price implies

0%+25%+50%+75%0%50%PRMB25870322KOF605499COKE2579VBLFIZZCCHFMXCELHGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Celsius is the large dot.

Celsius competitors and peer comparison

Head to head with its named competitors (CELH vs MNST vs PEP vs KDP)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Celsius CELH$8.14B0%+83%19%22.7×7.6%
Monster Beverage MNST$89.6B+11%+20%29%36.2×10.2%
PepsiCo PEP$193B-8%+6%16%16.6×-5.5%
Keurig Dr Pepper KDP$49.8B+28%+43%17%14.8×6.3%

How Celsius compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Celsius against its 16 peers (data as of 6 Nov 2026)
MeasureCELHPeer medianRank in peer set
1-month return+17.4%+8.3%3rd highest of 17
6-month return-0.4%+7.2%7th lowest of 17
Distance from 52-week high-45.8%-8.8%2nd lowest of 17
Revenue growth (TTM)+82.9%+10.2%2nd highest of 17
Operating margin19.2%11.4%2nd highest of 16
Forward P/E22.7×17.2×4th most expensive of 15
Growth the price implies (Req g, 7 yrs)7.6%-2.2%4th most demanding of 15
Growth delivered (Del g)+80.7%+9.1%highest of 15
Hurdle (Req g minus delivered)-73.0 pp-14.5 ppleast demanding of 15
ROIC minus cost of capital+6.6 pp+9.1 pp8th lowest of 16
EV / EBITDA16.0×8.8×3rd most expensive of 15
Net debt / EBITDA2.9×0.7×3rd most indebted of 15

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Celsius CELHUnited States$8.14B0%+83%19%22.7×7.6%+80.7%
Primo Brands PRMBUnited States$8.10B-4%+28%10%16.2×9.2%+27.8%
Suntory Beverage & Food 2587.TJapan$9.58B+9%+7%9%17.2×-7.5%+7.8%
Tingyi 0322.HKHong Kong$9.59B+17%+4%9%14.1×-12.9%+2.4%
Coca-Cola FEMSA SAB de CV Sponsored ADR KOFUnited States$6.01B+8%+17%14%16.5×-20.1%+12.2%
Eastroc Beverage (Group) 605499.SSChina$11.7B-27%+12%25%17.2×-3.2%+33.1%
Coca-Cola Consolidated COKEUnited States$13.8B+19%+11%13%n/a-1.3%+7.6%
Coca-Cola Bottlers Japan 2579.TJapan$4.60B+31%-2%4%31.7×8.4%+2.4%
Uni-President China 0220.HKHong Kong$4.56B+12%+4%8%14.0×-8.3%+6.1%
Embotelladora Andina S.A. Sponsored ADR Pfd AKO-BUnited States$4.26B+7%+10%13%14.6×-4.2%+10.4%
Varun Beverages VBL.NSIndia$15.7B-14%+22%17%42.8×37.2%+26.8%
Swire Pacific 0019.HKHong Kong$17.0B+23%+7%12%11.4×6.9%+2.9%
National Beverage FIZZUnited States$3.48B+6%-2%18%19.2×3.4%+1.9%
Coca-Cola HBC CCH.LUnited Kingdom$20.5B-2%+13%11%17.2×4.9%+12.8%
SDIC Zhonglu Fruit Juice 600962.SSChina$2.62B-1%+100%n/an/an/an/a
Fomento Economico Mexicano SAB de CV Sponsored ADR FMXUnited States$26.1B+7%+18%9%24.2×-6.9%+13.8%
China Resources Beverage (Holdings) 2460.HKHong Kong$2.27B-14%-19%6%18.1×n/an/a

Questions

Who are Celsius's main competitors?
Named competitors: Monster Beverage (MNST), PepsiCo (Rockstar) (PEP), Keurig Dr Pepper (Ghost) (KDP). The cockpit's measured peer set (industry) also includes Primo Brands (PRMB), Suntory Beverage & Food (2587.T), Tingyi (0322.HK), Coca-Cola FEMSA SAB de CV Sponsored ADR (KOF), Eastroc Beverage (Group) (605499.SS), Coca-Cola Consolidated (COKE).
Is Celsius expensive compared with its peers?
On forward p/e it trades at 22.7× against a peer median of 17.2×, 4th most expensive of 15 in its peer set. For today's price to make sense, revenue must grow about 8% a year for seven years (Req g). Recent delivered growth is +81%, so the hurdle is -73 pp: the price already allows for a slowdown.
How has Celsius stock performed?
Over six months to 6 Nov 2026 the shares returned -0.4% against +7.2% for the median peer; over one year -46.3%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.