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Marriott InternationalMARCompetitor analysis, valuation and peers

United States · USD·Consumer Discretionary›Hotels/Resorts/Cruise lines

World's largest hotel company by rooms, franchising and managing hotel brands from budget to luxury.

Momentum leader 88
Mkt cap
$107B
US dollars, full cap
Free float
79%
of shares outstanding
$/day
$660M
20-day average traded
Fwd P/E
32.1×
forward earnings
ROIC−WACC
+18.5 pp
WACC 9.9%
Hurdle
-2 pp
Req g minus delivered
Official | Implied
BBB / BBB+
agencies · bond market
Next earnings
102 days
16 Feb 2027
Close · USD$416.47
1D-0.2%
1W+4.3%
1M+15.3%
3M+19.5%
6M+18.1%
YTD+34.8%
1Y+48.0%
ATR %2.5%
Beta0.63
52w lowhigh3.9% off high

What Marriott International does

World's largest hotel company by rooms, franchising and managing hotel brands from budget to luxury.

Owns few hotels. Owners pay it fees for brand use, bookings and, where it manages the hotel, day-to-day running, typically a share of room revenue plus an incentive fee tied to profit. Co-branded credit cards pay it for loyalty points. The 2016 purchase of Starwood added brands and members.

Products and services

  • Hotel franchising/management (asset-light)
  • Loyalty program (Marriott Bonvoy)
  • Vacation/timeshare licensing

Customers

  • Hotel property owners/franchisees
  • Business & leisure travelers

Where it sits in the supply chain

  • Travel & hospitality
  • Hotel franchising & management
  • Loyalty program & brand licensing

What could go right

  • Global travel demand recovery/growth
  • Asset-light fee growth from new hotel signings

What could go wrong

  • Economic downturn reducing business/leisure travel
  • Franchisee development financing constraints

Moat: wide (scale, brand, network effects). Largest global room count and loyalty program create powerful demand generation for franchisees.

Headquarters: Bethesda, Maryland, US · Founded: 1927 · Employees: 414,000

Named competitors

Marriott International at a glance

Size Marriott International (MAR) is a United States Consumer Discretionary company (Hotels/Resorts/Cruise lines) with a market value of $107B, the 115th largest of 3,117 United States companies the cockpit tracks. Shares closed at $416.47 on 6 Nov 2026.

Performance Over six months the shares gained 18.1%, against +11.9% for the median peer and -1.1% for the United States market (cap-weighted) — 8th highest of 21 in its peer set.

Growth Revenue grew 5.8% over the last twelve months (peer median +4.7%); the operating margin is 15.9% (peer median 21.1%).

Valuation It trades at 32.1× forward earnings against a peer median of 18.8× (4th most expensive of 20).

Price implies For today's price to make sense, revenue must grow about 18% a year for seven years (Req g). Recent delivered growth is +20%, so the hurdle is -2 pp: the price already allows for a slowdown.

Capital Return on invested capital runs 18.5 points above its cost of capital (9.9% WACC).

Credit Marriott International has 26 bonds outstanding ($18.5B), rated BBB by the agencies and trading like BBB+ at a weighted spread of 92 bp.

Short interest Short interest is 2.5% of the free float (15 Oct 2026).

Next results Next results expected around 16 Feb 2027 (exchange calendar; dates can move).

Relative performance

10011012011 May 202611 Aug 20266 Nov 2026MAR 118Peer median 115
Six months, rebased to 100: Marriott International against the median of its 20 peers (local-currency closes).

Marriott International financials

Reported figures in USD; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue$27.4B$26.2B$25.1B$23.7B$20.8B
Revenue growth—+4%+6%+14%—
Gross profit$5.26B$5.01B$4.92B$4.93B$4.37B
EBITDA$4.65B$4.35B$4.37B$4.43B$3.79B
Net income$2.65B$2.60B$2.38B$3.08B$2.36B
Free cash flow$3.48B$2.61B$2.00B$2.72B$2.03B
Capital expenditure$583M$604M$750M$452M$332M
Total debt$17.7B$17.2B$15.3B$12.9B$11.2B

Quarterly statements and history in the cockpit →

Marriott International competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

0%+10%+20%+30%0%+10%+20%ABNBRCLCCLVIKIHGH1179INDHOTELAC180640NCLHWTB9024MTNWHRRRATATTNLBAINMAR6-month return →1-month return →
Up and to the right = strong over both horizons. Marriott International is the large dot.

Fundamentals: revenue growth against valuation

-40%-20%0%+20%+40%20×40×ABNBRCLCCLVIKIHGH1179INDHOTELAC180640NCLH9024MTNWHATATTNLMARRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Marriott International is the large dot.

Capital: growth delivered against growth the price implies

0%+20%+40%0%20%40%ABNBRCLCCLVIKIHGH1179INDHOTELACWTBMTNWHCHHRRRATATTNLBAINMARGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Marriott International is the large dot.

Marriott International competitors and peer comparison

Head to head with its named competitors (MAR vs HLT vs IHG vs H)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Marriott International MAR$107B+18%+6%16%32.1×17.9%
Hilton Worldwide HLTn/a+17%n/an/an/an/a
InterContinental Hotels Group PLC Sponsored ADR IHG$25.3B+19%+3%24%23.8×12.7%
Hyatt Hotels H$17.2B+10%+3%9%42.4×27.9%
Wyndham Hotels & Resorts WH$5.64B-6%+1%37%15.2×1.8%

How Marriott International compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Marriott International against its 20 peers (data as of 6 Nov 2026)
MeasureMARPeer medianRank in peer set
1-month return+15.3%+13.5%10th highest of 21
6-month return+18.1%+11.9%8th highest of 21
Distance from 52-week high-3.9%-9.1%7th highest of 21
Revenue growth (TTM)+5.8%+4.7%9th highest of 21
Operating margin15.9%21.1%8th lowest of 21
Forward P/E32.1×18.8×4th most expensive of 20
Growth the price implies (Req g, 7 yrs)17.9%13.3%7th most demanding of 18
Growth delivered (Del g)+19.9%+27.0%8th lowest of 18
Hurdle (Req g minus delivered)-2.0 pp-7.8 pp7th most demanding of 18
ROIC minus cost of capital+18.5 pp-1.2 pp3rd highest of 19
EV / EBITDA26.8×14.4×3rd most expensive of 20
Net debt / EBITDA3.7×3.8×10th least indebted of 21
Bond spread92 bp125 bp3rd tightest of 11

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Marriott International MARUnited States$107B+18%+6%16%32.1×17.9%+19.9%
Airbnb ABNBUnited States$114B+34%+14%21%30.7×26.0%+29.5%
Royal Caribbean RCLUnited States$87.5B+19%+10%27%16.4×23.2%+52.0%
Carnival CCLUnited States$39.8B+13%+5%16%12.4×14.5%+36.6%
Viking VIKUnited States$39.1B+6%+20%23%24.4×19.2%+27.0%
InterContinental Hotels Group PLC Sponsored ADR IHGUnited States$25.3B+19%+3%24%23.8×12.7%+16.6%
Hyatt Hotels HUnited States$17.2B+10%+3%9%42.4×27.9%+27.7%
H World 1179.HKHong Kong$15.3B+3%+13%27%18.8×6.2%+19.1%
Indian Hotels INDHOTEL.NSIndia$13.4B+33%+15%26%55.6×42.0%+43.8%
Accor AC.PAFrance$12.8B+12%0%16%22.9×14.4%+28.3%
Hanjinkal 180640.KSSouth Korea$9.60B+74%+7%1%43.3×n/an/a
Norwegian Cruise Line NCLHUnited States$8.23B+5%+5%14%13.8×n/an/a
Whitbread WTB.LUnited Kingdom$6.37B+25%+2%21%15.8×9.7%+37.7%
Seibu 9024.TJapan$6.11B+2%-41%10%29.6×n/an/a
Vail Resorts MTNUnited States$5.66B+26%-4%16%27.9×9.6%+8.2%
Wyndham Hotels & Resorts WHUnited States$5.64B-6%+1%37%15.2×1.8%+1.8%
Choice Hotels International CHHUnited States$5.29B+12%+2%25%15.8×4.8%+15.6%
Red Rock Resorts RRRUnited States$5.06B-11%+1%23%17.9×13.3%+11.2%
Atour Lifestyle Holdings Ltd. Sponsored ADR ATATUnited States$4.82B-6%+45%21%15.8×1.8%+43.1%
Travel + Leisure TNLUnited States$4.54B+15%+5%17%8.8×3.2%+11.2%
Monte-Carlo Societe des Bains de Mer BAIN.PAFrance$4.06B+9%+12%9%n/a24.2%+20.7%

Marriott International bonds and credit

Marriott International has 26 bonds outstanding with $18.5B face value. The agencies rate it BBB; its bonds trade like BBB+. Weighted yield 5.58%, a spread of 92 bp over government bonds.

Every bond, yield and spread in the cockpit →

Questions

Who are Marriott International's main competitors?
Named competitors: Hilton Worldwide (HLT), InterContinental Hotels Group (IHG), Hyatt Hotels (H), Wyndham Hotels (WH). The cockpit's measured peer set (industry) also includes Airbnb (ABNB), Royal Caribbean (RCL), Carnival (CCL), Viking (VIK), InterContinental Hotels Group PLC Sponsored ADR (IHG), Hyatt Hotels (H).
Is Marriott International expensive compared with its peers?
On forward p/e it trades at 32.1× against a peer median of 18.8×, 4th most expensive of 20 in its peer set. For today's price to make sense, revenue must grow about 18% a year for seven years (Req g). Recent delivered growth is +20%, so the hurdle is -2 pp: the price already allows for a slowdown.
How has Marriott International stock performed?
Over six months to 6 Nov 2026 the shares returned +18.1% against +11.9% for the median peer; over one year +48.0%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.