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Accor SAAC.PACompetitor analysis, valuation and peers

France · EUR·Consumer Discretionary›Hotels/Resorts/Cruise lines

French hotel group operating a wide range of brands from budget (Ibis) to luxury (Raffles, Fairmont, Sofitel) worldwide.

≈ France's Marriott/Hilton.Momentum leader 86
Mkt cap
$12.8B
US dollars, full cap
Free float
98%
of shares outstanding
$/day
$45.4M
20-day average traded
Fwd P/E
22.9×
forward earnings
ROIC−WACC
-1.8 pp
WACC 9.5%
Hurdle
-14 pp
Req g minus delivered
Official | Implied
BBB- / BBB
agencies · bond market
Next earnings
111 days
25 Feb 2027
Close · EUR€50.00
1D+1.1%
1W+7.9%
1M+11.6%
3M+7.7%
6M+12.3%
YTD+3.7%
1Y+7.1%
ATR %2.5%
52w lowhigh3.9% off high

What Accor does

French hotel group operating a wide range of brands from budget (Ibis) to luxury (Raffles, Fairmont, Sofitel) worldwide.

Collects fees from hotel owners who run Accor-branded hotels through management and franchise contracts, so it needs little capital and earns a share of hotel revenue. In 2018 it sold majority control of its hotel-owning arm, now called AccorInvest, to focus on brands. Its loyalty program and booking channels are what owners pay for.

In one line: France's Marriott/Hilton..

Products and services

  • Economy/midscale hotels (Ibis, Novotel)
  • Luxury hotels (Raffles, Fairmont, Sofitel)
  • Hotel management & franchise fees

Customers

  • Business & leisure travelers
  • Hotel property owners (franchise/management client

Where it sits in the supply chain

  • Hospitality
  • Hotel operations & franchising
  • Hotel brand management

What could go right

  • Global travel demand recovery/growth
  • Asset-light franchise/management fee growth

What could go wrong

  • Travel demand cyclicality (economic shocks)
  • Competitive hotel brand landscape

Moat: narrow (brand, network effects, distribution). Global brand recognition and loyalty program scale attract both travelers and property owners into its network.

Headquarters: Paris, France · Founded: 1967 · Employees: 384,635

Named competitors

Accor at a glance

Size Accor (AC.PA) is a France Consumer Discretionary company (Hotels/Resorts/Cruise lines) with a market value of $12.8B, the 41st largest of 206 France companies the cockpit tracks. Shares closed at €50.00 on 6 Nov 2026.

Performance Over six months the shares gained 12.3%, against +9.6% for the median peer and -0.4% for the France market (cap-weighted) — 8th highest of 19 in its peer set.

Growth Revenue fell 0.3% over the last twelve months (peer median +4.7%); the operating margin is 15.6% (peer median 21.1%).

Valuation It trades at 22.9× forward earnings against a peer median of 18.8× (9th most expensive of 18).

Price implies For today's price to make sense, revenue must grow about 14% a year for seven years (Req g). Recent delivered growth is +28%, so the hurdle is -14 pp: the price already allows for a slowdown.

Capital Return on invested capital runs 1.8 points below its cost of capital (9.5% WACC).

Credit Accor has 8 bonds outstanding ($4.36B), rated BBB- by the agencies and trading like BBB at a weighted spread of 114 bp.

Next results Next results expected around 25 Feb 2027 (exchange calendar; dates can move).

Relative performance

10011012011 May 202611 Aug 20266 Nov 2026AC.PA 115Peer median 110
Six months, rebased to 100: Accor against the median of its 18 peers (local-currency closes).

Accor financials

Reported figures in EUR; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue€5.65B€5.64B€5.61B€5.06B€4.22B
Revenue growth—+1%+11%+20%—
Gross profit€2.62B€2.61B€2.55B€2.27B€1.82B
EBITDA€1.21B€1.20B€1.12B€1.00B€675M
Net income€269M€385M€575M€588M€367M
Free cash flow€602M€624M€457M€433M€385M
Capital expenditure€251M€197M€293M€254M€111M
Total debtn/a€5.29B€4.91B€4.37B€4.34B

Quarterly statements and history in the cockpit →

Accor competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

0%+20%+40%+60%+80%0%+20%+40%INDHOTEL1179180640HNCLHIHGWTB9024MTNWHCHHRRRATATTNLVIKBAINAC.PA6-month return →1-month return →
Up and to the right = strong over both horizons. Accor is the large dot.

Fundamentals: revenue growth against valuation

-25%0%+25%+50%20×40×INDHOTEL1179180640HNCLHIHGWTB9024MTNWHRRRATATTNLVIKITCHOTELSAC.PARevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Accor is the large dot.

Capital: growth delivered against growth the price implies

0%+20%+40%+60%0%20%40%60%INDHOTEL1179HIHGWTBMTNWHCHHATATTNLVIKCCLBAINITCHOTELSAC.PAGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Accor is the large dot.

Accor competitors and peer comparison

Head to head with its named competitors (AC.PA vs MAR vs HLT vs IHG)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Accor AC.PA$12.8B+12%0%16%22.9×14.4%
Marriott International MAR$107B+18%+6%16%32.1×17.9%
Hilton Worldwide HLTn/a+17%n/an/an/an/a
InterContinental Hotels Group PLC Sponsored ADR IHG$25.3B+19%+3%24%23.8×12.7%
Hyatt Hotels H$17.2B+10%+3%9%42.4×27.9%

How Accor compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Accor against its 18 peers (data as of 6 Nov 2026)
MeasureAC.PAPeer medianRank in peer set
1-month return+11.6%+13.3%8th lowest of 19
6-month return+12.3%+9.6%8th highest of 19
Distance from 52-week high-3.9%-11.5%5th highest of 19
Revenue growth (TTM)-0.3%+4.7%3rd lowest of 19
Operating margin15.6%21.1%6th lowest of 19
Forward P/E22.9×18.8×9th most expensive of 18
Growth the price implies (Req g, 7 yrs)14.4%12.7%7th most demanding of 16
Growth delivered (Del g)+28.3%+20.7%6th highest of 16
Hurdle (Req g minus delivered)-13.9 pp-7.8 pp5th least demanding of 16
ROIC minus cost of capital-1.8 pp-2.0 pp9th highest of 18
EV / EBITDA13.5×14.4×8th cheapest of 18
Net debt / EBITDA3.7×4.0×9th least indebted of 19
Bond spread114 bp159 bp2nd tightest of 8

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Accor AC.PAFrance$12.8B+12%0%16%22.9×14.4%+28.3%
Indian Hotels INDHOTEL.NSIndia$13.4B+33%+15%26%55.6×42.0%+43.8%
H World 1179.HKHong Kong$15.3B+3%+13%27%18.8×6.2%+19.1%
Hanjinkal 180640.KSSouth Korea$9.60B+74%+7%1%43.3×n/an/a
Hyatt Hotels HUnited States$17.2B+10%+3%9%42.4×27.9%+27.7%
Norwegian Cruise Line NCLHUnited States$8.23B+5%+5%14%13.8×n/an/a
InterContinental Hotels Group PLC Sponsored ADR IHGUnited States$25.3B+19%+3%24%23.8×12.7%+16.6%
Whitbread WTB.LUnited Kingdom$6.37B+25%+2%21%15.8×9.7%+37.7%
Seibu 9024.TJapan$6.11B+2%-41%10%29.6×n/an/a
Vail Resorts MTNUnited States$5.66B+26%-4%16%27.9×9.6%+8.2%
Wyndham Hotels & Resorts WHUnited States$5.64B-6%+1%37%15.2×1.8%+1.8%
Choice Hotels International CHHUnited States$5.29B+12%+2%25%15.8×4.8%+15.6%
Red Rock Resorts RRRUnited States$5.06B-11%+1%23%17.9×13.3%+11.2%
Atour Lifestyle Holdings Ltd. Sponsored ADR ATATUnited States$4.82B-6%+45%21%15.8×1.8%+43.1%
Travel + Leisure TNLUnited States$4.54B+15%+5%17%8.8×3.2%+11.2%
Viking VIKUnited States$39.1B+6%+20%23%24.4×19.2%+27.0%
Carnival CCLUnited States$39.8B+13%+5%16%12.4×14.5%+36.6%
Monte-Carlo Societe des Bains de Mer BAIN.PAFrance$4.06B+9%+12%9%n/a24.2%+20.7%
ITC Hotels ITCHOTELS.NSIndia$3.85B+5%+65%25%34.6×37.0%+64.8%

Accor bonds and credit

Accor has 8 bonds outstanding with $4.36B face value. The agencies rate it BBB-; its bonds trade like BBB. Weighted yield 4.21%, a spread of 114 bp over government bonds.

Every bond, yield and spread in the cockpit →

Questions

Who are Accor's main competitors?
Named competitors: Marriott International (MAR), Hilton Worldwide (HLT), InterContinental Hotels Group (IHG), Hyatt Hotels (H). The cockpit's measured peer set (industry) also includes Indian Hotels (INDHOTEL.NS), H World (1179.HK), Hanjinkal (180640.KS), Hyatt Hotels (H), Norwegian Cruise Line (NCLH), InterContinental Hotels Group PLC Sponsored ADR (IHG).
Is Accor expensive compared with its peers?
On forward p/e it trades at 22.9× against a peer median of 18.8×, 9th most expensive of 18 in its peer set. For today's price to make sense, revenue must grow about 14% a year for seven years (Req g). Recent delivered growth is +28%, so the hurdle is -14 pp: the price already allows for a slowdown.
How has Accor stock performed?
Over six months to 6 Nov 2026 the shares returned +12.3% against +9.6% for the median peer; over one year +7.1%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.