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BRP, Inc.DOO.TOCompetitor analysis, valuation and peers

Canada · CAD·Consumer Discretionary›Trucks/Construction/Farm Machinery

Makes powersports vehicles, including Ski-Doo snowmobiles, Sea-Doo watercraft and Can-Am ATVs/motorcycles.

Momentum leader 85
Mkt cap
$4.65B
US dollars, full cap
Free float
97%
of shares outstanding
$/day
$12.1M
20-day average traded
Fwd P/E
19.6×
forward earnings
ROIC−WACC
+10.4 pp
WACC 7.8%
Hurdle
-7 pp
Req g minus delivered
Next earnings
26 days
2 Dec 2026
Close · CADC$91.52
1D+0.1%
1W+7.2%
1M+15.4%
3M+1.0%
6M+20.2%
YTD-5.7%
1Y+2.5%
ATR %3.3%
52w lowhigh18.5% off high

What BRP does

Makes powersports vehicles, including Ski-Doo snowmobiles, Sea-Doo watercraft and Can-Am ATVs/motorcycles.

Sells vehicles through independent dealers, then earns repeat income on parts, accessories and apparel. Sales are seasonal, with snowmobiles peaking in winter and watercraft in summer, and dealers carry the stock, so dealer credit and consumer demand matter. It was carved out of Bombardier Inc. in 2003.

Products and services

  • Ski-Doo snowmobiles
  • Sea-Doo personal watercraft
  • Can-Am ATVs/side-by-sides/motorcycles
  • Marine (boats, propulsion)

Customers

  • Recreational riders/boaters via dealer networks (N

Where it sits in the supply chain

  • Consumer discretionary
  • Powersports vehicles
  • Design, manufacturing and dealer…

What could go right

  • Recreational/outdoor lifestyle demand
  • International (Europe, Asia) expansion

What could go wrong

  • Discretionary spending sensitivity to interest rates/consumer confidence
  • Weather-dependent seasonal demand (snowmobiles)

Moat: narrow (brand, distribution, scale). Leading brands across multiple powersports categories with an established global dealer network.

Headquarters: Valcourt, Canada · Founded: 1942 · Employees: 17,000

Named competitors

BRP at a glance

Size BRP (DOO.TO) is a Canada Consumer Discretionary company (Trucks/Construction/Farm Machinery) with a market value of $4.65B, the 128th largest of 420 Canada companies the cockpit tracks. Shares closed at C$91.52 on 6 Nov 2026.

Performance Over six months the shares gained 20.2%, against +5.2% for the median peer and +5.2% for the Canada market (cap-weighted) — highest of 11 in its peer set.

Growth Revenue grew 19.9% over the last twelve months (peer median +4.1%); the operating margin is 7.1% (peer median 8.8%).

Valuation It trades at 19.6× forward earnings against a peer median of 13.7× (4th most expensive of 11).

Price implies For today's price to make sense, revenue must grow about 0% a year for seven years (Req g). Recent delivered growth is +7%, so the hurdle is -7 pp: the price already allows for a slowdown.

Capital Return on invested capital runs 10.4 points above its cost of capital (7.8% WACC).

Next results Next results expected around 2 Dec 2026 (exchange calendar; dates can move).

Relative performance

10011012011 May 202611 Aug 20266 Nov 2026DOO.TO 117Peer median 105
Six months, rebased to 100: BRP against the median of its 10 peers (local-currency closes).

BRP financials

Reported figures in CAD; fiscal year ends 2026-01-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
RevenueC$9.34BC$8.44BC$7.90BC$9.96BC$10.0B
Revenue growth—+7%-21%-1%—
Gross profitC$1.99BC$1.89BC$1.78BC$2.63BC$2.50B
EBITDAC$1.12BC$1.03BC$994MC$1.78BC$1.62B
Net incomeC$113MC$292M-C$213MC$743MC$864M
Free cash flowC$1.07BC$738MC$114MC$942M-C$52.2M
Capital expenditureC$335MC$341MC$426MC$586MC$659M
Total debtC$3.00BC$2.68BC$3.13BC$2.95BC$3.02B

Quarterly statements and history in the cockpit →

BRP competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-40%-20%0%+20%-20%0%+20%LNRGILCTC-ABYDNWCATZSISTOYLNFMGDOO.TO6-month return →1-month return →
Up and to the right = strong over both horizons. BRP is the large dot.

Fundamentals: revenue growth against valuation

0%+10%+20%+30%+40%10×20×LNRGILCTC-ABYDNWCATZSISTOYLNFMGDOO.TORevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. BRP is the large dot.

Capital: growth delivered against growth the price implies

0%+20%0%20%LNRGILCTC-ABYDNWCATZSISTOYLNFMGDOO.TOGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. BRP is the large dot.

BRP competitors and peer comparison

Head to head with its named competitors (DOO.TO vs PII vs 7272.T vs TXT)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
BRP DOO.TO$4.65B+20%+20%7%19.6×-0.1%
Polaris PII$3.59B-8%+9%2%22.2×18.1%
Yamaha Motor 7272.T$10.1B+54%+10%6%9.3×4.2%
Textron TXT$14.2B-8%+9%7%11.9×8.3%
Honda Motor Co., Ltd. Sponsored ADR HMC$44.2B+46%+1%-1%21.6×18.3%

How BRP compares with its peers

Peer set: Sector in the same market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

BRP against its 10 peers (data as of 6 Nov 2026)
MeasureDOO.TOPeer medianRank in peer set
1-month return+15.4%+5.1%3rd highest of 11
6-month return+20.2%+5.2%highest of 11
Distance from 52-week high-18.5%-11.7%4th lowest of 11
Revenue growth (TTM)+19.9%+4.1%3rd highest of 11
Operating margin7.1%8.8%3rd lowest of 11
Forward P/E19.6×13.7×4th most expensive of 11
Growth the price implies (Req g, 7 yrs)-0.1%1.0%5th least demanding of 11
Growth delivered (Del g)+7.2%+9.5%6th highest of 11
Hurdle (Req g minus delivered)-7.4 pp-6.9 pp5th least demanding of 11
ROIC minus cost of capital+10.4 pp+2.2 pp2nd highest of 11
EV / EBITDA7.9×8.9×5th cheapest of 11
Net debt / EBITDA2.1×1.0×4th most indebted of 11

Peer table

Peer set: Sector in the same market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
BRP DOO.TOCanada$4.65B+20%+20%7%19.6×-0.1%+7.2%
Linamar LNR.TOCanada$3.63B-9%+9%9%7.1×-8.4%+12.0%
Gildan Activewear GIL.TOCanada$6.48B-40%+40%15%6.8×6.5%+13.7%
Canadian Tire CTC-A.TOCanada$7.57B+7%+1%9%14.1×1.9%+1.9%
Boyd Group Services BYD.TOCanada$2.48B-24%+16%5%22.1×9.4%+16.0%
North West NWC.TOCanada$2.02B+17%+1%8%17.1×-2.8%+1.9%
Aritzia ATZ.TOCanada$12.5B+9%+40%16%27.1×22.0%+34.0%
Savaria SIS.TOCanada$1.53B+3%+7%14%19.9×9.3%+20.8%
Spin Master TOY.TOCanada$1.52B+6%-2%9%9.6×-11.5%+7.0%
Leon's Furniture LNF.TOCanada$1.43B+16%0%8%13.3×-3.3%+3.0%
Magna International MG.TOCanada$16.1B+4%0%6%8.2×0.1%+6.0%

Questions

Who are BRP's main competitors?
Named competitors: Polaris Industries (PII), Yamaha Motor (7272.T), Arctic Cat (Textron) (TXT), Honda Motor (HMC). The cockpit's measured peer set (sector in the same market, nearest in size) also includes Linamar (LNR.TO), Gildan Activewear (GIL.TO), Canadian Tire (CTC-A.TO), Boyd Group Services (BYD.TO), North West (NWC.TO), Aritzia (ATZ.TO).
Is BRP expensive compared with its peers?
On forward p/e it trades at 19.6× against a peer median of 13.7×, 4th most expensive of 11 in its peer set. For today's price to make sense, revenue must grow about 0% a year for seven years (Req g). Recent delivered growth is +7%, so the hurdle is -7 pp: the price already allows for a slowdown.
How has BRP stock performed?
Over six months to 6 Nov 2026 the shares returned +20.2% against +5.2% for the median peer; over one year +2.5%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.