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← CockpitCompetitor Analysis › CXM Sprinklr, Inc. Class AOpen in the cockpit ↗

Sprinklr, Inc. Class ACXMCompetitor analysis, valuation and peers

United States · USD·Information Technology›Packaged Software

Unified customer-experience management software for social media, marketing, and customer service at large enterprises.

Momentum leader 82
Mkt cap
$1.55B
US dollars, full cap
Free float
78%
of shares outstanding
$/day
$14.9M
20-day average traded
Fwd P/E
13.0×
forward earnings
ROIC−WACC
+27.6 pp
WACC 8.1%
Hurdle
-12 pp
Req g minus delivered
Next earnings
33 days
9 Dec 2026
Close · USD$6.67
1D-2.5%
1W-2.1%
1M+23.1%
3M-3.8%
6M+25.1%
YTD-14.3%
1Y-11.7%
ATR %3.7%
Beta0.22
52w lowhigh19.4% off high

What Sprinklr does

Unified customer-experience management software for social media, marketing, and customer service at large enterprises.

Earns subscription fees on annual or multi-year contracts, with large brands buying modules for social publishing, listening and customer care on one platform, plus some setup services. Adding modules to existing customers is the main growth route, with the customer-service and AI products increasingly the focus.

Products and services

  • Social media management
  • Customer service (contact-center AI)
  • Marketing/insights
  • Sprinklr AI+ agents

Customers

  • Large global brands
  • Contact centers

Where it sits in the supply chain

  • Enterprise software
  • Customer experience management (CXM)
  • Social/CX/marketing modules

What could go right

  • AI/agentic customer-service upsell
  • Enterprise seat expansion

What could go wrong

  • Competition from Salesforce/Microsoft bundles
  • Founder/insider control structure

Moat: narrow (switching costs, installed base). A single unified platform across dozens of social/CX channels is costly to unwind.

Headquarters: New York, New York, US · Founded: 2009 · Employees: 3,258

Named competitors

Sprinklr at a glance

Size Sprinklr (CXM) is a United States Information Technology company (Packaged Software) with a market value of $1.55B, the 1972nd largest of 3,117 United States companies the cockpit tracks. Shares closed at $6.67 on 6 Nov 2026.

Performance Over six months the shares gained 25.1%, against -3.5% for the median peer and -1.1% for the United States market (cap-weighted) — 5th highest of 21 in its peer set.

Growth Revenue grew 6.3% over the last twelve months (peer median +10.3%); the operating margin is 5.5% (peer median 10.2%).

Valuation It trades at 13.0× forward earnings against a peer median of 24.7× (7th cheapest of 20).

Price implies For today's price to make sense, revenue must grow about 5% a year for seven years (Req g). Recent delivered growth is +17%, so the hurdle is -12 pp: the price already allows for a slowdown.

Capital Return on invested capital runs 27.6 points above its cost of capital (8.1% WACC).

Backlog Backlog (remaining performance obligations) was $1.03B at 31 Jul 2026, up 11% on a year earlier — 1.2 years of trailing revenue. Backlog detail →

Short interest Short interest is 8.7% of the free float (15 Oct 2026).

Next results Next results expected around 9 Dec 2026 (exchange calendar; dates can move).

Relative performance

10012515011 May 202611 Aug 20266 Nov 2026CXM 128Peer median 94
Six months, rebased to 100: Sprinklr against the median of its 20 peers (local-currency closes).

Sprinklr financials

Reported figures in USD; fiscal year ends 2026-01-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue$873M$857M$796M$732M$618M
Revenue growth—+8%+9%+18%—
Gross profit$573M$578M$574M$553M$454M
EBITDA$67.1M$78.2M$45.4M$53.7M-$32.6M
Net income$23.2M$22.9M$122M$51.4M-$55.7M
Free cash flow$110M$142M$59.2M$51.1M$10.2M
Capital expenditure$18.5M$17.3M$18.4M$20.3M$16.4M
Total debt$41.4M$46.7M$48.7M$33.3M$16.8M

Quarterly statements and history in the cockpit →

Sprinklr competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-50%-25%0%+25%+50%0%+20%PDX6883273003783006742121KPITTECH002063603039BL300031002174FRACTAL6682NAZARA9911PGYDFINXZO2637506214CXM6-month return →1-month return →
Up and to the right = strong over both horizons. Sprinklr is the large dot.

Fundamentals: revenue growth against valuation

0%+100%+200%+300%0×50×100×PDX3003783006742121002063BLFRACTAL6682NAZARAXZO263750CXMRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Sprinklr is the large dot.

Capital: growth delivered against growth the price implies

-20%0%+20%+40%+60%0%25%50%PDX3006742121KPITTECH002063BL300031FRACTAL9911PGYDFINXZO6214CXMGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Sprinklr is the large dot.

Sprinklr competitors and peer comparison

Head to head with its named competitors (CXM vs CRM vs NICE)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Sprinklr CXM$1.55B+25%+6%6%13.0×4.8%
Salesforce CRM$176B+18%+11%22%14.6×13.7%
NICE Ltd. Sponsored ADR NICE$5.87B+4%+8%17%7.8×-0.7%

How Sprinklr compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Sprinklr against its 20 peers (data as of 6 Nov 2026)
MeasureCXMPeer medianRank in peer set
1-month return+23.1%+3.3%3rd highest of 21
6-month return+25.1%-3.5%5th highest of 21
Distance from 52-week high-19.4%-34.4%5th highest of 21
Revenue growth (TTM)+6.3%+10.3%8th lowest of 21
Operating margin5.5%10.2%7th lowest of 21
Forward P/E13.0×24.7×7th cheapest of 20
Growth the price implies (Req g, 7 yrs)4.8%13.4%7th least demanding of 15
Growth delivered (Del g)+17.2%+11.1%6th highest of 15
Hurdle (Req g minus delivered)-12.4 pp-2.2 pp6th least demanding of 15
ROIC minus cost of capital+27.6 pp+1.1 pp3rd highest of 19
EV / EBITDA16.9×10.4×4th most expensive of 12
Net debt / EBITDA-6.2×-1.1×2nd least indebted of 13

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Sprinklr CXMUnited States$1.55B+25%+6%6%13.0×4.8%+17.2%
Paradox Interactive PDX.STSweden$1.54B+6%+13%6%25.3×20.8%+4.1%
CloudWalk Technology 688327.SSChina$1.54B-28%-47%-165%n/an/an/a
Digiwin 300378.SZChina$1.54B-2%+10%9%32.5×n/an/a
Yusys Technologies 300674.SZChina$1.53B-23%-11%8%20.8×15.6%+4.0%
MIXI 2121.TJapan$1.56B+51%+30%14%10.7×-18.1%+7.5%
KPIT Technologies KPITTECH.NSIndia$1.57B-25%+9%14%26.3×14.8%+26.0%
YGsoft 002063.SZChina$1.51B-16%+5%13%31.0×16.3%+8.9%
Weaver Network Technology 603039.SSChina$1.59B-8%+2%12%29.1×15.8%+9.0%
BlackLine BLUnited States$1.50B-15%+9%7%10.0×12.1%+14.8%
Wuxi Boton Technology 300031.SZChina$1.50B+8%+22%2%32.5×30.2%+5.6%
YOOZOO Interactive 002174.SZChina$1.61B+9%-1%-20%24.7×n/an/a
Fractal Analytics FRACTAL.NSIndia$1.49B-27%+19%12%41.5×31.4%+18.5%
Phancy 6682.HKHong Kong$1.48B-45%+42%-5%88.0×n/an/a
Nazara Technologies NAZARA.NSIndia$1.62B+50%-2%3%138.0×n/an/a
Newborn Town 9911.HKHong Kong$1.63B-5%+36%12%8.8×-3.5%+41.3%
Pagaya Technologies PGYUnited States$1.47B+15%+11%22%7.8×4.1%+68.9%
Donnelley Financial Solutions DFINUnited States$1.63B+56%+5%20%12.3×-4.7%-3.0%
Exzeo XZOUnited States$1.47B+21%+329%49%14.8×-8.4%+59.0%
PearlAbyss 263750.KSSouth Korea$1.47B-44%+114%40%7.1×n/an/a
Systex 6214.TWTaiwan$1.46B+54%+34%3%16.6×-12.4%+13.1%

Sprinklr backlog

Sprinklr reported $1.03B of remaining performance obligations at 31 Jul 2026, up 11% from a year earlier and down 1% from the previous quarter. That is 1.2 years of trailing revenue already under contract. Book-to-bill last quarter: 0.95.

Questions

Who are Sprinklr's main competitors?
Named competitors: Salesforce Service Cloud (CRM), Zendesk (private or unlisted), Hootsuite (private or unlisted), NICE (NICE). The cockpit's measured peer set (industry) also includes Paradox Interactive (PDX.ST), CloudWalk Technology (688327.SS), Digiwin (300378.SZ), Yusys Technologies (300674.SZ), MIXI (2121.T), KPIT Technologies (KPITTECH.NS).
Is Sprinklr expensive compared with its peers?
On forward p/e it trades at 13.0× against a peer median of 24.7×, 7th cheapest of 20 in its peer set. For today's price to make sense, revenue must grow about 5% a year for seven years (Req g). Recent delivered growth is +17%, so the hurdle is -12 pp: the price already allows for a slowdown.
How has Sprinklr stock performed?
Over six months to 6 Nov 2026 the shares returned +25.1% against -3.5% for the median peer; over one year -11.7%.
What is Sprinklr's backlog?
Sprinklr's remaining performance obligations (contracted revenue not yet recognised) were $1.03B at 31 Jul 2026, +11% on a year earlier.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.