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MIXI Inc.2121.TCompetitor analysis, valuation and peers

Japan · JPY·Information Technology›Packaged Software

Japanese internet company known for the Monster Strike mobile game and online sports betting-style products.

≈ A Japanese mobile-gaming company like a smaller Zynga, plus a sports-content armMomentum leader 94
Mkt cap
$1.56B
US dollars, full cap
Free float
45%
of shares outstanding
$/day
$9.04M
20-day average traded
Fwd P/E
10.7×
forward earnings
ROIC−WACC
+13.2 pp
WACC 5.0%
Hurdle
-26 pp
Req g minus delivered
Next earnings
84 days
29 Jan 2027
Close · JPY¥3,920
1D-5.2%
1W+4.4%
1M+5.1%
3M+15.3%
6M+51.1%
YTD+43.8%
1Y+23.5%
ATR %3.2%
52w lowhigh5.8% off high

What MIXI does

Japanese internet company known for the Monster Strike mobile game and online sports betting-style products.

Earns most of its income from players buying virtual items inside Monster Strike, a free-to-download game released in 2013, so the business rides on one title's ability to keep players spending. It has used that cash to build a sports arm that includes the FC Tokyo football club and the Chiba Jets basketball team.

In one line: A Japanese mobile-gaming company like a smaller Zynga, plus a sports-content arm.

Products and services

  • Monster Strike mobile game
  • TIPSTAR sports prediction/betting app
  • Sports team/content operations

Customers

  • Mobile gamers
  • Sports fans/bettors

Where it sits in the supply chain

  • Communication services
  • Mobile games and internet media
  • Monster Strike mobile game, sports…

What could go right

  • Mobile gaming/e-sports growth

What could go wrong

  • Heavy reliance on a single aging game franchise

Moat: narrow (brand, IP / patents). Long-running hit mobile game franchise generates recurring revenue, but is a single-title dependency risk.

Headquarters: Tokyo, Japan · Founded: 1999 · Employees: 2,116

Named competitors

MIXI at a glance

Size MIXI (2121.T) is a Japan Information Technology company (Packaged Software) with a market value of $1.56B, the 560th largest of 1,379 Japan companies the cockpit tracks. Shares closed at ¥3,920 on 6 Nov 2026.

Performance Over six months the shares gained 51.1%, against -6.0% for the median peer and +1.8% for the Japan market (cap-weighted) — 2nd highest of 21 in its peer set.

Growth Revenue grew 30.3% over the last twelve months (peer median +9.5%); the operating margin is 13.8% (peer median 8.4%).

Valuation It trades at 10.7× forward earnings against a peer median of 25.3× (5th cheapest of 20).

Price implies For today's price to make sense, revenue must grow about -18% a year for seven years (Req g). Recent delivered growth is +8%, so the hurdle is -26 pp: the price already allows for a slowdown.

Capital Return on invested capital runs 13.2 points above its cost of capital (5.0% WACC).

Next results Next results expected around 29 Jan 2027 (exchange calendar; dates can move).

Relative performance

10012515011 May 202611 Aug 20266 Nov 20262121.T 151Peer median 93
Six months, rebased to 100: MIXI against the median of its 20 peers (local-currency closes).

MIXI financials

Reported figures in JPY; fiscal year ends 2026-03-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue¥200B¥171B¥155B¥147B¥147B
Revenue growth—+11%+5%0%—
Gross profit¥132B¥114B¥106B¥103B¥105B
EBITDA¥40.6B¥31.9B¥32.0B¥23.5B¥29.5B
Net income¥22.2B¥17.3B¥17.6B¥7.08B¥5.16B
Free cash flow¥31.5B¥10.4B¥23.8B¥9.76B¥18.9B
Capital expenditure¥8.46B¥9.79B¥6.48B¥3.46B¥2.55B
Total debt¥45.6B¥45.1B¥12.5B¥7.44B¥7.80B

Quarterly statements and history in the cockpit →

MIXI competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-50%-25%0%+25%+50%0%+20%KPITTECHCXMPDX688327300378300674603039002174002063NAZARABL3000319911DFINFRACTAL6682WLTHPGYXZO2637502121.T6-month return →1-month return →
Up and to the right = strong over both horizons. MIXI is the large dot.

Fundamentals: revenue growth against valuation

0%+100%+200%+300%0×50×100×KPITTECHCXM300378300674NAZARABLFRACTAL6682XZO2637502121.TRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. MIXI is the large dot.

Capital: growth delivered against growth the price implies

-20%0%+20%+40%+60%0%25%50%KPITTECHCXMPDX3006746030393000319911DFINFRACTALPGYXZO2121.TGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. MIXI is the large dot.

MIXI competitors and peer comparison

Head to head with its named competitors (2121.T vs 2432.T vs 3765.T vs 4751.T)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
MIXI 2121.T$1.56B+51%+30%14%10.7×-18.1%
Dena 2432.T$1.54B+4%-17%16%5.5×-10.3%
Gungho Online Entertainment 3765.T$798M-3%-6%7%31.5×n/a
Cyber Agent 4751.T$4.13B+3%+14%10%15.4×-11.3%

How MIXI compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

MIXI against its 20 peers (data as of 6 Nov 2026)
Measure2121.TPeer medianRank in peer set
1-month return+5.1%+3.3%9th highest of 21
6-month return+51.1%-6.0%2nd highest of 21
Distance from 52-week high-5.8%-34.4%2nd highest of 21
Revenue growth (TTM)+30.3%+9.5%5th highest of 21
Operating margin13.8%8.4%6th highest of 21
Forward P/E10.7×25.3×5th cheapest of 20
Growth the price implies (Req g, 7 yrs)-18.1%13.4%least demanding of 15
Growth delivered (Del g)+7.5%+14.8%5th lowest of 14
Hurdle (Req g minus delivered)-25.6 pp-1.7 pp4th least demanding of 14
ROIC minus cost of capital+13.2 pp+1.1 pp5th highest of 19
EV / EBITDA3.7×11.5×cheapest of 12
Net debt / EBITDA-2.5×-1.1×4th least indebted of 12

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
MIXI 2121.TJapan$1.56B+51%+30%14%10.7×-18.1%+7.5%
KPIT Technologies KPITTECH.NSIndia$1.57B-25%+9%14%26.3×14.8%+26.0%
Sprinklr CXMUnited States$1.55B+25%+6%6%13.0×4.8%+17.2%
Paradox Interactive PDX.STSweden$1.54B+6%+13%6%25.3×20.8%+4.1%
CloudWalk Technology 688327.SSChina$1.54B-28%-47%-165%n/an/an/a
Digiwin 300378.SZChina$1.54B-2%+10%9%32.5×n/an/a
Yusys Technologies 300674.SZChina$1.53B-23%-11%8%20.8×15.6%+4.0%
Weaver Network Technology 603039.SSChina$1.59B-8%+2%12%29.1×15.8%+9.0%
YOOZOO Interactive 002174.SZChina$1.61B+9%-1%-20%24.7×n/an/a
YGsoft 002063.SZChina$1.51B-16%+5%13%31.0×16.3%+8.9%
Nazara Technologies NAZARA.NSIndia$1.62B+50%-2%3%138.0×n/an/a
BlackLine BLUnited States$1.50B-15%+9%7%10.0×12.1%+14.8%
Wuxi Boton Technology 300031.SZChina$1.50B+8%+22%2%32.5×30.2%+5.6%
Newborn Town 9911.HKHong Kong$1.63B-5%+36%12%8.8×-3.5%+41.3%
Donnelley Financial Solutions DFINUnited States$1.63B+56%+5%20%12.3×-4.7%-3.0%
Fractal Analytics FRACTAL.NSIndia$1.49B-27%+19%12%41.5×31.4%+18.5%
Phancy 6682.HKHong Kong$1.48B-45%+42%-5%88.0×n/an/a
Wealthfront WLTHUnited States$1.66B-7%+18%-41%26.7×-4.2%n/a
Pagaya Technologies PGYUnited States$1.47B+15%+11%22%7.8×4.1%+68.9%
Exzeo XZOUnited States$1.47B+21%+329%49%14.8×-8.4%+59.0%
PearlAbyss 263750.KSSouth Korea$1.47B-44%+114%40%7.1×n/an/a

Questions

Who are MIXI's main competitors?
Named competitors: DeNA (2432.T), GungHo Online Entertainment (3765.T), Mixi Inc rivals: CyberAgent (4751.T). The cockpit's measured peer set (industry) also includes KPIT Technologies (KPITTECH.NS), Sprinklr (CXM), Paradox Interactive (PDX.ST), CloudWalk Technology (688327.SS), Digiwin (300378.SZ), Yusys Technologies (300674.SZ).
Is MIXI expensive compared with its peers?
On forward p/e it trades at 10.7× against a peer median of 25.3×, 5th cheapest of 20 in its peer set. For today's price to make sense, revenue must grow about -18% a year for seven years (Req g). Recent delivered growth is +8%, so the hurdle is -26 pp: the price already allows for a slowdown.
How has MIXI stock performed?
Over six months to 6 Nov 2026 the shares returned +51.1% against -6.0% for the median peer; over one year +23.5%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.