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← CockpitCompetitor Analysis › SWON.SW SoftwareOne Holding Ltd.Open in the cockpit ↗

SoftwareOne Holding Ltd.SWON.SWCompetitor analysis, valuation and peers

Switzerland · CHF·Information Technology›Electronics Distributors

Swiss company helping businesses manage, license and optimize their software and cloud subscriptions, plus reselling cloud services.

≈ A software-license optimization/reseller like a smaller Insight EnterprisesMomentum neutral 44
Mkt cap
$2.30B
US dollars, full cap
Free float
77%
of shares outstanding
$/day
$3.27M
20-day average traded
Fwd P/E
12.6×
forward earnings
ROIC−WACC
+5.3 pp
WACC 5.0%
Hurdle
-14 pp
Req g minus delivered
Next earnings
118 days
4 Mar 2027
Close · CHFCHF 8.76
1D-3.4%
1W-6.3%
1M+1.1%
3M-4.7%
6M+11.2%
YTD-3.2%
1Y+7.5%
ATR %3.5%
52w lowhigh12.8% off high

What SoftwareOne does

Swiss company helping businesses manage, license and optimize their software and cloud subscriptions, plus reselling cloud services.

Resells software licences and cloud subscriptions from Microsoft and other vendors at a margin, and charges separately for advice and managed services, which pay better. Microsoft dominates its sales, so partner terms matter. It combined with Norway's Crayon in 2025 to gain scale.

In one line: A software-license optimization/reseller like a smaller Insight Enterprises.

Products and services

  • Software license management/optimization
  • Cloud services reselling (Microsoft, AWS, etc.)
  • IT procurement advisory

Customers

  • Enterprises managing large software estates

Where it sits in the supply chain

  • Information Technology
  • IT services
  • Software asset management and cloud…

What could go right

  • Enterprise cloud migration/spend growth
  • Software-license complexity driving advisory demand

What could go wrong

  • Vendor (Microsoft) channel/program dependency
  • Margin compression from cloud commoditization

Moat: none (customer qualification, distribution). Value-added reseller/advisory model competes with several similar IT-services and cloud-reseller firms.

Headquarters: Stans, Switzerland · Founded: 1985 · Employees: 12,712

Named competitors

SoftwareOne at a glance

Size SoftwareOne (SWON.SW) is a Switzerland Information Technology company (Electronics Distributors) with a market value of $2.30B, the 88th largest of 158 Switzerland companies the cockpit tracks. Shares closed at CHF 8.76 on 6 Nov 2026.

Performance Over six months the shares gained 11.2%, against -10.8% for the median peer and +11.6% for the Switzerland market (cap-weighted) — 4th highest of 21 in its peer set.

Growth Revenue grew 61.7% over the last twelve months (peer median +20.3%); the operating margin is 12.0% (peer median 3.8%).

Valuation It trades at 12.6× forward earnings against a peer median of 15.8× (4th cheapest of 16).

Price implies For today's price to make sense, revenue must grow about -6% a year for seven years (Req g). Recent delivered growth is +8%, so the hurdle is -14 pp: the price already allows for a slowdown.

Capital Return on invested capital runs 5.3 points above its cost of capital (5.0% WACC).

Next results Next results expected around 4 Mar 2027 (exchange calendar; dates can move).

Relative performance

8010012011 May 202611 Aug 20266 Nov 2026SWON.SW 111Peer median 84
Six months, rebased to 100: SoftwareOne against the median of its 20 peers (local-currency closes).

SoftwareOne financials

Reported figures in CHF; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
RevenueCHF 1.58BCHF 1.24BCHF 1.02BCHF 1.01BCHF 976M
Revenue growth—+22%+1%+4%—
Gross profitCHF 390MCHF 338MCHF 247MCHF 261MCHF 218M
EBITDACHF 338MCHF 286MCHF 219MCHF 165MCHF 150M
Net incomeCHF 45.1MCHF 900,000-CHF 1.51MCHF 21.4M-CHF 58.3M
Free cash flowCHF 196MCHF 213MCHF 3.55MCHF 57.6MCHF 71.9M
Capital expenditureCHF 12.4MCHF 65.5MCHF 68.0MCHF 57.2MCHF 47.3M
Total debtn/aCHF 74.5MCHF 40.4MCHF 33.1MCHF 38.2M

Quarterly statements and history in the cockpit →

SoftwareOne competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-50%0%+50%+100%-20%0%+20%001287300975ASB80563015896885613023REZI3107ALSN000062300131300184SES6515002416300353000829YUBICO2347SWON.SW6-month return →1-month return →
Up and to the right = strong over both horizons. SoftwareOne is the large dot.

Fundamentals: revenue growth against valuation

0%+20%+40%+60%0×50×100×150×ASB805630158930233107ALSN3001846515002416300353000829YUBICO2347SWON.SWRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. SoftwareOne is the large dot.

Capital: growth delivered against growth the price implies

-10%0%+10%+20%+30%0%20%ASB805630158930233107ALSNSES6515YUBICOSWON.SWGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. SoftwareOne is the large dot.

SoftwareOne competitors and peer comparison

Head to head with its named competitors (SWON.SW vs NSIT vs SCT.L vs CDW)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
SoftwareOne SWON.SW$2.30B+11%+62%12%12.6×-5.7%
Insight Enterprises NSIT$4.64B+89%+3%6%11.7×2.9%
Softcat SCT.L$4.53B+14%+35%11%17.9×-4.1%
CDW CDW$19.6B+51%+11%7%12.9×2.6%

How SoftwareOne compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

SoftwareOne against its 20 peers (data as of 6 Nov 2026)
MeasureSWON.SWPeer medianRank in peer set
1-month return+1.1%-7.9%4th highest of 21
6-month return+11.2%-10.8%4th highest of 21
Distance from 52-week high-12.8%-30.0%2nd highest of 21
Revenue growth (TTM)+61.7%+20.3%3rd highest of 21
Operating margin12.0%3.8%3rd highest of 21
Forward P/E12.6×15.8×4th cheapest of 16
Growth the price implies (Req g, 7 yrs)-5.7%-0.1%4th least demanding of 10
Growth delivered (Del g)+8.4%+9.5%5th lowest of 10
Hurdle (Req g minus delivered)-14.0 pp-7.4 pp3rd least demanding of 10
ROIC minus cost of capital+5.3 pp+2.9 pp9th highest of 21
EV / EBITDA7.0×7.3×3rd cheapest of 5
Net debt / EBITDA1.4×0.6×3rd most indebted of 9

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
SoftwareOne SWON.SWSwitzerland$2.30B+11%+62%12%12.6×-5.7%+8.4%
Shenzhen CECport Technologies 001287.SZChina$2.28B-24%+138%2%n/an/an/a
Nanjing Sunlord Electronics 300975.SZChina$2.40B-11%+109%8%n/an/an/a
ASBISc Enterprises ASB.WAPoland$2.17B+123%+43%4%12.6×5.9%+9.5%
BIPROGY 8056.TJapan$2.47B-3%+4%10%13.1×-9.5%+7.1%
Xi'an Novastar Tech 301589.SZChina$2.12B-9%+15%17%22.0×15.9%+28.7%
Qi An Xin Technology 688561.SSChina$2.61B-15%-14%-45%n/an/an/a
SINBON Electronics 3023.TWTaiwan$1.88B-11%+9%10%15.4×-0.1%+7.3%
Resideo Technologies REZIUnited States$2.95B+6%+3%8%13.8×n/an/a
Daiwabo 3107.TJapan$1.79B+4%+14%3%10.8×-7.7%+5.3%
ALSO ALSN.SWSwitzerland$3.01B+17%+29%2%16.7×-4.4%-0.1%
Shenzhen Huaqiang Industry 000062.SZChina$3.04B-48%+48%4%n/an/an/a
Shenzhen Yitoa Intelligent Control 300131.SZChina$1.68B-39%+3%0%n/an/an/a
Wuhan P&S Information Technology 300184.SZChina$1.63B-29%+48%5%15.8×n/an/a
SeSa SES.MIItaly$1.53B-1%+11%4%11.4×-7.1%+12.0%
WinWay Technology 6515.TWTaiwan$3.63B-67%+45%24%27.9×32.8%+22.0%
Shenzhen Aisidi 002416.SZChina$1.44B-44%+26%1%22.1×n/an/a
Kyland Technology 300353.SZChina$1.42B-17%-6%-6%80.9×n/an/a
Telling Telecommunication 000829.SZChina$1.41B-21%+37%0%153.2×n/an/a
Yubico YUBICO.STSweden$1.40B+189%-9%9%59.8×26.3%+12.4%
Synnex Technology International 2347.TWTaiwan$4.26B+3%+36%2%7.8×n/an/a

Questions

Who are SoftwareOne's main competitors?
Named competitors: Insight Enterprises (NSIT), Softcat (SCT.L), CDW Corporation (CDW). The cockpit's measured peer set (industry) also includes Shenzhen CECport Technologies (001287.SZ), Nanjing Sunlord Electronics (300975.SZ), ASBISc Enterprises (ASB.WA), BIPROGY (8056.T), Xi'an Novastar Tech (301589.SZ), Qi An Xin Technology (688561.SS).
Is SoftwareOne expensive compared with its peers?
On forward p/e it trades at 12.6× against a peer median of 15.8×, 4th cheapest of 16 in its peer set. For today's price to make sense, revenue must grow about -6% a year for seven years (Req g). Recent delivered growth is +8%, so the hurdle is -14 pp: the price already allows for a slowdown.
How has SoftwareOne stock performed?
Over six months to 6 Nov 2026 the shares returned +11.2% against -10.8% for the median peer; over one year +7.5%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.