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← CockpitCompetitor Analysis › 301589.SZ Xi'an Novastar Tech Co., Ltd. Class AOpen in the cockpit ↗

Xi'an Novastar Tech Co., Ltd. Class A301589.SZCompetitor analysis, valuation and peers

China · CNY·Information Technology›Electronics Distributors

Chinese maker of LED display control systems and video-processing hardware for large-format screens.

≈ A smaller, China-based Barco/Christie for LED display controlMomentum leader 87
Mkt cap
$2.12B
US dollars, full cap
$/day
$15.3M
20-day average traded
Fwd P/E
22.0×
forward earnings
ROIC−WACC
+2.7 pp
WACC 10.3%
Hurdle
-13 pp
Req g minus delivered
Next earnings
161 days
16 Apr 2027
Close · CNYCN¥155.75
1D-2.1%
1W+3.9%
1M+1.8%
3M+12.2%
6M-9.1%
YTD-5.3%
1Y-6.0%
ATR %4.2%
52w lowhigh29.2% off high

What Xi'an Novastar Tech does

Chinese maker of LED display control systems and video-processing hardware for large-format screens.

Sells the control hardware that drives each LED screen, so it earns per screen built rather than per square metre of display, and display brands often design around its software, which keeps repeat orders flowing. Rental and staging companies buy the units used on stages and at events.

In one line: A smaller, China-based Barco/Christie for LED display control.

Products and services

  • LED display controllers
  • Video processors/senders

Customers

  • LED display manufacturers/integrators
  • Rental/staging companies

Where it sits in the supply chain

  • Display technology
  • LED display control systems

What could go right

  • LED display/large-venue screen adoption

What could go wrong

  • Display-industry capex cyclicality

Moat: narrow (installed base, brand). Widely adopted control-system standard among global LED display integrators.

Headquarters: Xi'an, China · Employees: 2,973

Named competitors

  • Barco private or unlisted

Xi'an Novastar Tech at a glance

Size Xi'an Novastar Tech (301589.SZ) is a China Information Technology company (Electronics Distributors) with a market value of $2.12B, the 1197th largest of 4,839 China companies the cockpit tracks. Shares closed at CN¥155.75 on 6 Nov 2026.

Performance Over six months the shares fell 9.1%, against -13.1% for the median peer and -16.4% for the China market (cap-weighted) — 9th highest of 21 in its peer set.

Growth Revenue grew 14.9% over the last twelve months (peer median +27.4%); the operating margin is 17.0% (peer median 3.8%).

Valuation It trades at 22.0× forward earnings against a peer median of 15.6× (6th most expensive of 15).

Price implies For today's price to make sense, revenue must grow about 16% a year for seven years (Req g). Recent delivered growth is +29%, so the hurdle is -13 pp: the price already allows for a slowdown.

Capital Return on invested capital runs 2.7 points above its cost of capital (10.3% WACC).

Next results Next results expected around 16 Apr 2027 (exchange calendar; dates can move).

Relative performance

8010011 May 202611 Aug 20266 Nov 2026301589.SZ 90Peer median 82
Six months, rebased to 100: Xi'an Novastar Tech against the median of its 20 peers (local-currency closes).

Xi'an Novastar Tech financials

Reported figures in CNY; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
RevenueCN¥3.82BCN¥3.48BCN¥3.26BCN¥3.04BCN¥2.17B
Revenue growth—+7%+7%+40%—
Gross profitCN¥2.17BCN¥1.94BCN¥1.75BCN¥1.56BCN¥990M
EBITDAn/aCN¥679MCN¥638MCN¥636MCN¥300M
Net incomeCN¥605MCN¥588MCN¥593MCN¥607MCN¥308M
Free cash flowCN¥626MCN¥580M-CN¥110MCN¥76.8M-CN¥291M
Capital expenditureCN¥111MCN¥97.1MCN¥140MCN¥177MCN¥202M
Total debtCN¥996MCN¥998MCN¥655MCN¥895MCN¥735M

Quarterly statements and history in the cockpit →

Xi'an Novastar Tech competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-50%0%+50%+100%-20%0%+20%ASB001287SWON302330097580563107688561300131300184SESREZIALSN000062002416300353000829YUBICO6515600751301589.SZ6-month return →1-month return →
Up and to the right = strong over both horizons. Xi'an Novastar Tech is the large dot.

Fundamentals: revenue growth against valuation

0%+20%+40%+60%0×50×100×150×ASBSWON302380563107300184ALSN002416300353000829YUBICO6515301589.SZRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Xi'an Novastar Tech is the large dot.

Capital: growth delivered against growth the price implies

-10%0%+10%+20%+30%0%20%ASBSWON302380563107SESALSNYUBICO6515301589.SZGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Xi'an Novastar Tech is the large dot.

Xi'an Novastar Tech competitors and peer comparison

How Xi'an Novastar Tech compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Xi'an Novastar Tech against its 20 peers (data as of 6 Nov 2026)
Measure301589.SZPeer medianRank in peer set
1-month return+1.8%-7.7%3rd highest of 21
6-month return-9.1%-13.1%9th highest of 21
Distance from 52-week high-29.2%-34.7%10th highest of 21
Revenue growth (TTM)+14.9%+27.4%10th lowest of 21
Operating margin17.0%3.8%2nd highest of 21
Forward P/E22.0×15.6×6th most expensive of 15
Growth the price implies (Req g, 7 yrs)15.9%-4.4%3rd most demanding of 10
Growth delivered (Del g)+28.7%+8.4%highest of 10
Hurdle (Req g minus delivered)-12.8 pp-7.4 pp5th least demanding of 10
ROIC minus cost of capital+2.7 pp+3.6 pp10th lowest of 21

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Xi'an Novastar Tech 301589.SZChina$2.12B-9%+15%17%22.0×15.9%+28.7%
ASBISc Enterprises ASB.WAPoland$2.17B+123%+43%4%12.6×5.9%+9.5%
Shenzhen CECport Technologies 001287.SZChina$2.28B-24%+138%2%n/an/an/a
SoftwareOne SWON.SWSwitzerland$2.30B+11%+62%12%12.6×-5.7%+8.4%
SINBON Electronics 3023.TWTaiwan$1.88B-11%+9%10%15.4×-0.1%+7.3%
Nanjing Sunlord Electronics 300975.SZChina$2.40B-11%+109%8%n/an/an/a
BIPROGY 8056.TJapan$2.47B-3%+4%10%13.1×-9.5%+7.1%
Daiwabo 3107.TJapan$1.79B+4%+14%3%10.8×-7.7%+5.3%
Qi An Xin Technology 688561.SSChina$2.61B-15%-14%-45%n/an/an/a
Shenzhen Yitoa Intelligent Control 300131.SZChina$1.68B-39%+3%0%n/an/an/a
Wuhan P&S Information Technology 300184.SZChina$1.63B-29%+48%5%15.8×n/an/a
SeSa SES.MIItaly$1.53B-1%+11%4%11.4×-7.1%+12.0%
Resideo Technologies REZIUnited States$2.95B+6%+3%8%13.8×n/an/a
ALSO ALSN.SWSwitzerland$3.01B+17%+29%2%16.7×-4.4%-0.1%
Shenzhen Huaqiang Industry 000062.SZChina$3.04B-48%+48%4%n/an/an/a
Shenzhen Aisidi 002416.SZChina$1.44B-44%+26%1%22.1×n/an/a
Kyland Technology 300353.SZChina$1.42B-17%-6%-6%80.9×n/an/a
Telling Telecommunication 000829.SZChina$1.41B-21%+37%0%153.2×n/an/a
Yubico YUBICO.STSweden$1.40B+189%-9%9%59.8×26.3%+12.4%
WinWay Technology 6515.TWTaiwan$3.63B-67%+45%24%27.9×32.8%+22.0%
HNA Technology 600751.SSChina$1.11B-26%+33%0%n/an/an/a

Questions

Who are Xi'an Novastar Tech's main competitors?
Named competitors: Barco (private or unlisted). The cockpit's measured peer set (industry) also includes ASBISc Enterprises (ASB.WA), Shenzhen CECport Technologies (001287.SZ), SoftwareOne (SWON.SW), SINBON Electronics (3023.TW), Nanjing Sunlord Electronics (300975.SZ), BIPROGY (8056.T).
Is Xi'an Novastar Tech expensive compared with its peers?
On forward p/e it trades at 22.0× against a peer median of 15.6×, 6th most expensive of 15 in its peer set. For today's price to make sense, revenue must grow about 16% a year for seven years (Req g). Recent delivered growth is +29%, so the hurdle is -13 pp: the price already allows for a slowdown.
How has Xi'an Novastar Tech stock performed?
Over six months to 6 Nov 2026 the shares returned -9.1% against -13.1% for the median peer; over one year -6.0%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.