Loading…
← CockpitCompetitor Analysis › SOUN SoundHound AI, Inc Class AOpen in the cockpit ↗

SoundHound AI, Inc Class ASOUNCompetitor analysis, valuation and peers

United States · USD·Information Technology›Packaged Software

Makes voice AI technology that powers conversational assistants in cars, restaurant drive-thrus and other devices.

Momentum laggard 6
Mkt cap
$1.85B
US dollars, full cap
Free float
97%
of shares outstanding
$/day
$73.5M
20-day average traded
Fwd P/E
n/m
no positive forecast
ROIC−WACC
-71.9 pp
WACC 19.5%
Hurdle
n/a
no reverse DCF
Next earnings
118 days
4 Mar 2027
Close · USD$4.11
1D-3.5%
1W-2.6%
1M-25.5%
3M-44.9%
6M-53.7%
YTD-58.8%
1Y-73.8%
ATR %6.7%
Beta2.60
52w lowhigh73.8% off high

What SoundHound AI does

Makes voice AI technology that powers conversational assistants in cars, restaurant drive-thrus and other devices.

Revenue comes from licence and royalty fees per vehicle or per interaction, plus subscriptions and usage charges from companies running its voice agents, rather than from consumer apps. The 2024 acquisition of Amelia broadened it beyond cars and drive-thrus into customer-service agents for large enterprises.

Products and services

  • Automotive voice assistant technology
  • Restaurant/drive-thru AI ordering
  • Independent voice AI platform (Houndify)

Customers

  • Automakers
  • Restaurant chains/drive-thrus
  • Other enterprise voice AI licensees

Where it sits in the supply chain

  • Information technology
  • Artificial intelligence
  • Voice/conversational AI technology

What could go right

  • Growing in-car and drive-thru voice AI adoption
  • Enterprise voice AI licensing growth

What could go wrong

  • Competition from big-tech voice AI platforms
  • Customer concentration/adoption risk

Moat: narrow (IP / patents, process know-how). Proprietary speech recognition/NLU technology and automotive design wins, in a market with big-tech competitors.

Headquarters: Santa Clara, California, United States · Founded: 2005 · Employees: 954

Named competitors

SoundHound AI at a glance

Size SoundHound AI (SOUN) is a United States Information Technology company (Packaged Software) with a market value of $1.85B, the 1852nd largest of 3,117 United States companies the cockpit tracks. Shares closed at $4.11 on 6 Nov 2026.

Performance Over six months the shares fell 53.7%, against -14.9% for the median peer and -1.1% for the United States market (cap-weighted) — 2nd lowest of 21 in its peer set.

Growth Revenue grew 54.6% over the last twelve months (peer median +9.8%); the operating margin is -95.8% (peer median 4.0%).

Valuation It trades at 8.1× enterprise value to sales against a peer median of 5.0× (5th most expensive of 21).

Capital Return on invested capital runs 71.9 points below its cost of capital (19.5% WACC).

Backlog Backlog (remaining performance obligations) was $60.0M at 30 Jun 2026, down 13% on a year earlier — 0.3 years of trailing revenue. Backlog detail →

Short interest Short interest is 40.9% of the free float (15 Oct 2026).

Next results Next results expected around 4 Mar 2027 (exchange calendar; dates can move).

Relative performance

608010011 May 202611 Aug 20266 Nov 2026Peer median 84SOUN 49
Six months, rebased to 100: SoundHound AI against the median of its 20 peers (local-currency closes).

SoundHound AI financials

Reported figures in USD; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue$203M$169M$84.7M$45.9M$31.1M
Revenue growth—+99%+85%+47%—
Gross profit$67.1M$55.7M$34.3M$34.6M$21.5M
EBITDA-$155M-$146M-$95.7M-$61.7M-$102M
Net income-$137M-$14.0M-$351M-$88.9M-$117M
Free cash flow-$142M-$99.1M-$110M-$68.7M-$95.3M
Capital expenditure$37.3M$4.90M$640,000$392,000$1.33M
Total debt$5.44M$4.21M$4.35M$90.2M$44.1M

Quarterly statements and history in the cockpit →

SoundHound AI competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-50%0%+50%-20%0%+20%AI301316CERTETOR688088688343300166AIY002373SHADOWFAXNYAXPRGS2026603927PLNWKARO2706688692300315SOUN6-month return →1-month return →
Up and to the right = strong over both horizons. SoundHound AI is the large dot.

Fundamentals: revenue growth against valuation

-25%0%+25%+50%5×10×15×AI301316CERTETOR688088688343300166AIY002373SHADOWFAXNYAXPRGS2026603927PLNWKARO2706688692300315600271SOUNRevenue growth (TTM) →EV / Sales →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. SoundHound AI is the large dot.

SoundHound AI competitors and peer comparison

Head to head with its named competitors (SOUN vs MSFT vs CRNC vs GOOGL)
CompanyMarket cap6M returnRevenue growthOp. marginEV / SalesReq g
SoundHound AI SOUN$1.85B-54%+55%-96%8.1×n/a
Microsoft MSFT$3.94T+28%+18%47%11.6×17.2%
Cerence CRNC$369M-17%+26%12%1.4×6.4%
Alphabet Inc. (Class A) GOOGL$3.47T-29%+22%33%7.2×18.5%

How SoundHound AI compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

SoundHound AI against its 20 peers (data as of 6 Nov 2026)
MeasureSOUNPeer medianRank in peer set
1-month return-25.5%+3.3%2nd lowest of 21
6-month return-53.7%-14.9%2nd lowest of 21
Distance from 52-week high-73.8%-40.1%3rd lowest of 21
Revenue growth (TTM)+54.6%+9.8%3rd highest of 21
Operating margin-95.8%4.0%3rd lowest of 21
EV / Sales8.1×5.0×5th most expensive of 21
ROIC minus cost of capital-71.9 pp-0.3 pplowest of 19

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginEV / SalesReq gDelivered g
SoundHound AI SOUNUnited States$1.85B-54%+55%-96%8.1×n/an/a
C3.ai AIUnited States$1.84B+18%-38%-198%5.1×n/an/a
Hydsoft Technology 301316.SZChina$1.86B-41%+19%3%4.9×46.1%+26.7%
Certara CERTUnited States$1.84B+91%+1%5%4.8×40.7%+11.5%
eToro ETORUnited States$1.86B-40%+10%32%0.7×-18.5%+15.4%
ArcSoft 688088.SSChina$1.87B-26%+10%12%11.2×41.3%+6.2%
Shenzhen Intellifusion Technologies 688343.SSChina$1.87B-46%-4%-52%8.4×n/an/a
Business-Intelligence of Oriental Nations 300166.SZChina$1.88B-27%+7%-5%6.0×n/an/a
iFAST AIY.SISingapore$1.89B-10%+35%24%1.9×-11.6%+24.8%
China TransInfo Technology 002373.SZChina$1.89B-11%+16%1%1.2×22.0%-2.7%
Shadowfax Technologies SHADOWFAX.NSIndia$1.79B+70%+69%10%3.8×47.0%+43.7%
Nayax NYAXUnited States$1.78B-34%+28%5%3.5×26.9%+38.7%
Progress Software PRGSUnited States$1.78B+46%+6%19%2.9×1.8%+17.2%
Pony AI 2026.HKHong Kong$1.93B-56%+67%-214%7.4×n/an/a
Sinosoft 603927.SSChina$1.77B-14%-24%2%1.8×23.0%+0.9%
Planisware Societe anonyme PLNW.PAFrance$1.94B+46%+8%31%7.4×12.3%+16.8%
Karooooo KAROUnited States$1.95B+25%+32%25%5.5×10.4%+17.7%
Beijing Haizhi Technology 2706.HKHong Kong$1.75B-31%+23%-9%18.7×n/an/a
Wuhan Dameng Database 688692.SSChina$1.75B-28%+28%28%5.4×12.7%+23.2%
Ourpalm 300315.SZChina$1.96B-3%-5%-65%16.0×55.8%-17.0%
Aisino 600271.SSChina$1.96B-16%-12%-24%1.8×n/an/a

SoundHound AI backlog

SoundHound AI reported $60.0M of remaining performance obligations at 30 Jun 2026, down 13% from a year earlier and down 7% from the previous quarter. That is 0.3 years of trailing revenue already under contract. Book-to-bill last quarter: 0.92.

Questions

Who are SoundHound AI's main competitors?
Named competitors: Nuance (Microsoft) (MSFT), Cerence Inc (CRNC), Alphabet (Google Assistant) (GOOGL). The cockpit's measured peer set (industry) also includes C3.ai (AI), Hydsoft Technology (301316.SZ), Certara (CERT), eToro (ETOR), ArcSoft (688088.SS), Shenzhen Intellifusion Technologies (688343.SS).
Is SoundHound AI expensive compared with its peers?
On ev / sales it trades at 8.1× against a peer median of 5.0×, 5th most expensive of 21 in its peer set.
How has SoundHound AI stock performed?
Over six months to 6 Nov 2026 the shares returned -53.7% against -14.9% for the median peer; over one year -73.8%.
What is SoundHound AI's backlog?
SoundHound AI's remaining performance obligations (contracted revenue not yet recognised) were $60.0M at 30 Jun 2026, -13% on a year earlier.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.