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Seb SASK.PACompetitor analysis, valuation and peers

France · EUR·Consumer Discretionary›Electronics/Appliances

French maker of small household appliances and cookware sold worldwide under Tefal, Rowenta, Krups and WMF.

≈ A French Whirlpool for small appliancesMomentum strong 73
Mkt cap
$3.55B
US dollars, full cap
Free float
50%
of shares outstanding
$/day
$2.82M
20-day average traded
Fwd P/E
12.1×
forward earnings
ROIC−WACC
-0.2 pp
WACC 8.0%
Hurdle
-4 pp
Req g minus delivered
Next earnings
110 days
24 Feb 2027
Close · EUR€57.45
1D-0.8%
1W+6.6%
1M+6.3%
3M-3.0%
6M+8.0%
YTD+16.5%
1Y+18.0%
ATR %3.2%
52w lowhigh7.5% off high

What Seb does

French maker of small household appliances and cookware sold worldwide under Tefal, Rowenta, Krups and WMF.

Sells appliances and cookware through retailers and online, plus professional coffee machines to cafes and offices; the 2016 purchase of Germany's WMF added the professional line. It owns most of Supor, a listed Chinese appliance maker, which makes China a major market. The founding Lescure family keeps control through holding companies.

In one line: A French Whirlpool for small appliances.

Products and services

  • Tefal cookware/appliances
  • Rowenta (irons, vacuums)
  • Krups (coffee)
  • WMF (professional coffee/cookware)
  • Moulinex

Customers

  • Households worldwide
  • Retailers (mass merchants)
  • Professional foodservice (WMF)

Where it sits in the supply chain

  • Consumer discretionary
  • Home & durables
  • Small household appliances

What could go right

  • Emerging-market household penetration
  • WMF professional coffee machine growth

What could go wrong

  • Input cost/tariff swings
  • Private-label and low-cost Asian competition

Moat: narrow (brand, distribution, scale). Portfolio of long-established household brands with global distribution, but competes on innovation cycles.

Headquarters: Ecully, France · Founded: 1857 · Employees: 31,856

Named competitors

Seb at a glance

Size Seb (SK.PA) is a France Consumer Discretionary company (Electronics/Appliances) with a market value of $3.55B, the 80th largest of 206 France companies the cockpit tracks. Shares closed at €57.45 on 6 Nov 2026.

Performance Over six months the shares gained 8.0%, against +3.6% for the median peer and -0.4% for the France market (cap-weighted) — 9th highest of 21 in its peer set.

Growth Revenue fell 1.3% over the last twelve months (peer median +5.1%); the operating margin is 7.8% (peer median 7.8%).

Valuation It trades at 12.1× forward earnings against a peer median of 17.7× (4th cheapest of 21).

Price implies For today's price to make sense, revenue must grow about -1% a year for seven years (Req g). Recent delivered growth is +3%, so the hurdle is -4 pp: the price already allows for a slowdown.

Capital Return on invested capital runs 0.2 points below its cost of capital (8.0% WACC).

Credit Seb has 1 bond outstanding ($557M) and trading like BB+ at a weighted spread of 158 bp.

Next results Next results expected around 24 Feb 2027 (exchange calendar; dates can move).

Relative performance

9010011011 May 202611 Aug 20266 Nov 2026SK.PA 110Peer median 104
Six months, rebased to 100: Seb against the median of its 20 peers (local-currency closes).

Seb financials

Reported figures in EUR; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue€8.17B€8.17B€8.27B€8.01B€7.96B
Revenue growth—-1%+3%+1%—
Gross profit€3.29B€3.27B€3.33B€3.18B€3.00B
EBITDA€906M€842M€853M€986M€877M
Net income€120M€245M€232M€386M€316M
Free cash flow€510M€22.3M€359M€878M€76.2M
Capital expenditure€185M€222M€217M€176M€233M
Total debtn/a€3.46B€3.05B€3.29B€3.31B

Quarterly statements and history in the cockpit →

Seb competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-25%0%+25%+50%+75%-20%0%+20%BRG773160348609210024290022426033556952IMAXELUX-A6881696000601415THEONCPPLUS0020326038680025080212401070SK.PA6-month return →1-month return →
Up and to the right = strong over both horizons. Seb is the large dot.

Fundamentals: revenue growth against valuation

-10%0%+10%+20%+30%20×40×60×BRG773160348609210024290022426033556952IMAXELUX-A6881696000601415THEONCPPLUS0025081070SK.PARevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Seb is the large dot.

Capital: growth delivered against growth the price implies

0%+20%+40%0%20%40%BRG60348609216033556952IMAXELUX-A6881696000601415THEON6038681070SK.PAGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Seb is the large dot.

Seb competitors and peer comparison

Head to head with its named competitors (SK.PA vs PHIA.AS vs WHR vs DLG.MI)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Seb SK.PA$3.55B+8%-1%8%12.1×-0.8%
Koninklijke Philips PHIA.AS$29.8B+24%-1%10%16.5×5.7%
Whirlpool WHR$2.01B-32%-6%2%n/an/a
De'Longhi DLG.MI$7.65B+23%+6%13%18.0×14.2%
Newell Brands NWL$2.33B+20%+1%9%8.2×0.4%
Electrolux ELUX-A.ST$2.50B+11%-3%-1%18.1×1.2%

How Seb compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Seb against its 20 peers (data as of 6 Nov 2026)
MeasureSK.PAPeer medianRank in peer set
1-month return+6.3%+1.8%7th highest of 21
6-month return+8.0%+3.6%9th highest of 21
Distance from 52-week high-7.5%-21.4%5th highest of 21
Revenue growth (TTM)-1.3%+5.1%8th lowest of 21
Operating margin7.8%7.8%11th highest of 21
Forward P/E12.1×17.7×4th cheapest of 21
Growth the price implies (Req g, 7 yrs)-0.8%4.4%6th least demanding of 16
Growth delivered (Del g)+3.3%+9.4%3rd lowest of 16
Hurdle (Req g minus delivered)-4.2 pp-6.9 pp6th most demanding of 16
ROIC minus cost of capital-0.2 pp+5.3 pp6th lowest of 21
EV / EBITDA6.5×12.3×cheapest of 7
Net debt / EBITDA2.8×-0.1×2nd most indebted of 10
Bond spread158 bpn/a—

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Seb SK.PAFrance$3.55B+8%-1%8%12.1×-0.8%+3.3%
Breville BRG.AXAustralia$3.33B+13%+7%11%31.1×26.4%+8.8%
Nikon 7731.TJapan$3.17B-12%-4%-2%45.4×n/an/a
Ecovacs Robotics 603486.SSChina$4.22B-25%+10%7%14.5×16.2%+21.4%
Hisense Home Appliances 0921.HKHong Kong$4.26B-24%-6%3%9.3×-13.5%+11.9%
Shenzhen MTC 002429.SZChina$4.30B-42%+3%7%22.1×n/an/a
Joyoung 002242.SZChina$2.87B+131%-7%-1%159.7×n/an/a
Kingclean Electric 603355.SSChina$2.79B+4%-2%8%35.9×4.4%+9.4%
Casio Computer 6952.TJapan$2.74B+24%+12%11%15.9×0.2%+4.0%
IMAX IMAXUnited States$2.61B+35%+15%23%18.8×12.2%+24.5%
Electrolux ELUX-A.STSweden$2.50B+11%-3%-1%18.1×1.2%+2.6%
Beijing Roborock Technology 688169.SSChina$5.29B+17%+31%8%17.3×4.6%+32.8%
Hisense Visual Technology 600060.SSChina$5.31B+8%-2%5%12.8×-3.4%+8.0%
Cowell e 1415.HKHong Kong$2.38B-33%+15%7%9.8×-10.3%+36.2%
Theon International THEON.ASNetherlands$2.36B-10%+32%23%17.1×18.7%+52.2%
Aditya Infotech CPPLUS.NSIndia$5.37B+68%+36%13%69.9×n/an/a
Zhejiang Supor 002032.SZChina$5.37B-4%0%10%18.0×-2.8%+4.1%
Shanghai Flyco Electrical Appliance 603868.SSChina$2.34B+4%+1%17%24.2×4.6%+1.5%
Hangzhou Robam Appliances 002508.SZChina$2.28B-10%-18%8%14.4×6.3%+4.5%
Coway 021240.KSSouth Korea$5.56B+26%+14%18%10.8×n/an/a
TCL Electronics 1070.HKHong Kong$6.01B+3%+14%3%12.4×-2.3%+17.6%

Seb bonds and credit

Seb has 1 bond outstanding with $557M face value. Weighted yield 4.58%, a spread of 158 bp over government bonds.

Every bond, yield and spread in the cockpit →

Questions

Who are Seb's main competitors?
Named competitors: Philips (PHIA.AS), Whirlpool (WHR), De'Longhi (DLG.MI), Newell Brands (NWL), Electrolux (ELUX-A.ST). The cockpit's measured peer set (industry) also includes Breville (BRG.AX), Nikon (7731.T), Ecovacs Robotics (603486.SS), Hisense Home Appliances (0921.HK), Shenzhen MTC (002429.SZ), Joyoung (002242.SZ).
Is Seb expensive compared with its peers?
On forward p/e it trades at 12.1× against a peer median of 17.7×, 4th cheapest of 21 in its peer set. For today's price to make sense, revenue must grow about -1% a year for seven years (Req g). Recent delivered growth is +3%, so the hurdle is -4 pp: the price already allows for a slowdown.
How has Seb stock performed?
Over six months to 6 Nov 2026 the shares returned +8.0% against +3.6% for the median peer; over one year +18.0%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.