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← CockpitCompetitor Analysis › WHR Whirlpool CorporationOpen in the cockpit ↗

Whirlpool CorporationWHRCompetitor analysis, valuation and peers

United States · USD·Consumer Discretionary›Electronics/Appliances

Maker of major home appliances — refrigerators, washers, ranges, dishwashers — sold under Whirlpool, Maytag and other brands.

Momentum weak 21
Mkt cap
$2.01B
US dollars, full cap
Free float
96%
of shares outstanding
$/day
$144M
20-day average traded
Fwd P/E
n/m
no positive forecast
ROIC−WACC
-4.2 pp
WACC 6.5%
Hurdle
n/a
no reverse DCF
Official | Implied
B- / B
agencies · bond market
Next earnings
87 days
1 Feb 2027
Close · USD$30.54
1D-3.2%
1W+2.0%
1M+4.7%
3M-27.6%
6M-32.1%
YTD-57.7%
1Y-57.1%
ATR %5.9%
Beta1.07
52w lowhigh67.8% off high

What Whirlpool does

Maker of major home appliances — refrigerators, washers, ranges, dishwashers — sold under Whirlpool, Maytag and other brands.

Sells mostly to appliance retailers, home-improvement chains and builders, then earns repeat sales from replacement parts and service. Profit is driven by volume in North America, its largest region, steel and component costs, and promotions.

Products and services

  • Refrigeration
  • Laundry appliances
  • Cooking appliances
  • Dishwashers

Customers

  • Big-box/home improvement retailers
  • Homebuilders
  • Consumers

Where it sits in the supply chain

  • Consumer discretionary
  • Home appliance manufacturing
  • Retail/builder distribution

What could go right

  • Housing turnover/remodeling demand
  • Appliance replacement cycle

What could go wrong

  • Input cost (steel, resin) inflation
  • Competition from Asian appliance makers

Moat: narrow (brand, scale, distribution). Portfolio of established appliance brands and manufacturing scale, though the category is price-competitive.

Headquarters: Benton Harbor, Michigan, US · Founded: 1911 · Employees: 41,000

Named competitors

Whirlpool at a glance

Size Whirlpool (WHR) is a United States Consumer Discretionary company (Electronics/Appliances) with a market value of $2.01B, the 1785th largest of 3,117 United States companies the cockpit tracks. Shares closed at $30.54 on 6 Nov 2026.

Performance Over six months the shares fell 32.1%, against -3.0% for the median peer and -1.1% for the United States market (cap-weighted) — 3rd lowest of 21 in its peer set.

Growth Revenue fell 6.5% over the last twelve months (peer median +4.8%); the operating margin is 2.1% (peer median 7.8%).

Valuation It trades at 0.6× enterprise value to sales against a peer median of 2.2× (4th cheapest of 21).

Capital Return on invested capital runs 4.2 points below its cost of capital (6.5% WACC).

Credit Whirlpool has 12 bonds outstanding ($6.35B), rated B- by the agencies and trading like B at a weighted spread of 663 bp.

Short interest Short interest is 27.5% of the free float (15 Oct 2026).

Next results Next results expected around 1 Feb 2027 (exchange calendar; dates can move).

Relative performance

8010011 May 202611 Aug 20266 Nov 2026Peer median 94WHR 74
Six months, rebased to 100: Whirlpool against the median of its 20 peers (local-currency closes).

Whirlpool financials

Reported figures in USD; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue$14.6B$15.5B$16.6B$19.5B$19.7B
Revenue growth—-7%-15%-1%—
Gross profit$1.89B$2.37B$2.55B$3.19B$3.02B
EBITDA$686M$1.07B$1.20B$1.56B$1.68B
Net income-$123M$317M-$323M$481M-$1.52B
Free cash flow-$249M$81.0M$384M$366M$820M
Capital expenditure$562M$389M$451M$549M$570M
Total debt$7.71B$7.19B$7.34B$7.84B$8.20B

Quarterly statements and history in the cockpit →

Whirlpool competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-20%0%+20%+40%-20%0%+20%SPBSONO002508603868THEON23711415ELUX-A002351000801IMAX695268840160335566000022420026557740002705WHR6-month return →1-month return →
Up and to the right = strong over both horizons. Whirlpool is the large dot.

Fundamentals: revenue growth against valuation

-10%0%+10%+20%+30%0×2×4×6×SPBSONO002508603868THEON23711415ELUX-A002351000801IMAX695268840160335566000022420026557740002705002668WHRRevenue growth (TTM) →EV / Sales →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Whirlpool is the large dot.

Whirlpool competitors and peer comparison

Head to head with its named competitors (WHR vs 066570.KS vs 005930.KS vs ELUX-A.ST)
CompanyMarket cap6M returnRevenue growthOp. marginEV / SalesReq g
Whirlpool WHR$2.01B-32%-6%2%0.6×n/a
Lgelectronics 066570.KS$17.3B-2%+8%4%0.2×-4.5%
SamsungElec 005930.KS$886B-14%+88%46%2.0×-7.2%
Electrolux ELUX-A.ST$2.50B+11%-3%-1%0.4×1.2%

How Whirlpool compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Whirlpool against its 20 peers (data as of 6 Nov 2026)
MeasureWHRPeer medianRank in peer set
1-month return+4.7%-3.4%7th highest of 21
6-month return-32.1%-3.0%3rd lowest of 21
Distance from 52-week high-67.8%-27.9%2nd lowest of 21
Revenue growth (TTM)-6.5%+4.8%3rd lowest of 21
Operating margin2.1%7.8%4th lowest of 21
EV / Sales0.6×2.2×4th cheapest of 21
ROIC minus cost of capital-4.2 pp+2.1 pp5th lowest of 21
Net debt / EBITDA9.6×-0.1×most indebted of 9
Bond spread663 bpn/a—

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginEV / SalesReq gDelivered g
Whirlpool WHRUnited States$2.01B-32%-6%2%0.6×n/an/a
Spectrum Brands SPBUnited States$1.99B+6%+1%9%0.9×-2.5%+1.4%
Sonos SONOUnited States$1.94B+9%+6%6%1.2×17.3%+1.7%
Hangzhou Robam Appliances 002508.SZChina$2.28B-10%-18%8%1.3×6.3%+4.5%
Shanghai Flyco Electrical Appliance 603868.SSChina$2.34B+4%+1%17%3.5×4.6%+1.5%
Theon International THEON.ASNetherlands$2.36B-10%+32%23%4.6×18.7%+52.2%
Tatung 2371.TWTaiwan$1.70B-15%+8%4%1.5×n/an/a
Cowell e 1415.HKHong Kong$2.38B-33%+15%7%0.6×-10.3%+36.2%
Electrolux ELUX-A.STSweden$2.50B+11%-3%-1%0.4×1.2%+2.6%
Edifier Technology 002351.SZChina$1.60B+8%-1%18%2.9×3.0%+7.6%
Sichuan Jiuzhou Electric 000801.SZChina$1.58B-19%+20%3%2.4×n/an/a
IMAX IMAXUnited States$2.61B+35%+15%23%6.8×12.2%+24.5%
Casio Computer 6952.TJapan$2.74B+24%+12%11%1.2×0.2%+4.0%
Shenzhen Newway Photomask Making 688401.SSChina$1.45B-27%+18%26%7.2×23.6%+23.7%
Kingclean Electric 603355.SSChina$2.79B+4%-2%8%2.5×4.4%+9.4%
OneRobotics (Shenzhen) 6600.HKHong Kong$1.41B-55%+48%-9%8.4×n/an/a
Joyoung 002242.SZChina$2.87B+131%-7%-1%2.4×n/an/a
Gettop Acoustic 002655.SZChina$1.39B-19%+11%2%6.4×n/an/a
Tamron 7740.TJapan$1.39B+22%+2%17%2.1×5.9%+12.0%
Guangdong Xinbao Electrical Appliances 002705.SZChina$1.38B-25%-4%4%0.7×-2.7%+4.2%
Guangdong TCL Smart Home Appliances 002668.SZChina$1.37B-12%+4%12%0.5×-18.7%+17.4%

Whirlpool bonds and credit

Whirlpool has 12 bonds outstanding with $6.35B face value. The agencies rate it B-; its bonds trade like B. Weighted yield 11.43%, a spread of 663 bp over government bonds.

Every bond, yield and spread in the cockpit →

Questions

Who are Whirlpool's main competitors?
Named competitors: LG Electronics (066570.KS), Samsung Electronics (005930.KS), Electrolux (ELUX-A.ST). The cockpit's measured peer set (industry) also includes Spectrum Brands (SPB), Sonos (SONO), Hangzhou Robam Appliances (002508.SZ), Shanghai Flyco Electrical Appliance (603868.SS), Theon International (THEON.AS), Tatung (2371.TW).
Is Whirlpool expensive compared with its peers?
On ev / sales it trades at 0.6× against a peer median of 2.2×, 4th cheapest of 21 in its peer set.
How has Whirlpool stock performed?
Over six months to 6 Nov 2026 the shares returned -32.1% against -3.0% for the median peer; over one year -57.1%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.