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← CockpitCompetitor Analysis › ELUX-A.ST Electrolux AB Class AOpen in the cockpit ↗

Electrolux AB Class AELUX-A.STCompetitor analysis, valuation and peers

Sweden · SEK·Consumer Discretionary›Electronics/Appliances

Swedish manufacturer of home appliances (refrigerators, washers, ovens) sold under Electrolux, AEG and other brands worldwide.

≈ A European WhirlpoolMomentum strong 75
Mkt cap
$2.50B
US dollars, full cap
Free float
44%
of shares outstanding
$/day
$10,496
20-day average traded
Fwd P/E
18.1×
forward earnings
ROIC−WACC
-9.4 pp
WACC 6.1%
Hurdle
-1 pp
Req g minus delivered
Official | Implied
BBB- / BBB-
agencies · bond market
Next earnings
84 days
29 Jan 2027
Close · SEKSEK 32.40
1D-4.7%
1W+10.2%
1M+25.6%
3M+8.0%
6M+11.3%
YTD-8.6%
1Y-11.3%
ATR %3.8%
52w lowhigh33.1% off high

What Electrolux does

Swedish manufacturer of home appliances (refrigerators, washers, ovens) sold under Electrolux, AEG and other brands worldwide.

Sells through retailers and distributors rather than directly, so earnings depend on retailer ordering, steel and plastics costs, and promotional pricing. Its professional kitchen and laundry business was spun off in 2020 as a separate listed company. Investor AB, the Wallenberg family's holding company, is the largest shareholder.

In one line: A European Whirlpool.

Products and services

  • Refrigeration appliances
  • Laundry appliances
  • Cooking appliances
  • Small domestic appliances

Customers

  • Retail consumers via retailers/distributors

Where it sits in the supply chain

  • Consumer Discretionary
  • Home appliances
  • Appliance design, manufacturing and…

What could go right

  • Replacement-cycle demand
  • Emerging-market appliance penetration

What could go wrong

  • Input cost (steel, components) inflation
  • Intense price competition from Asian brands

Moat: narrow (brand, scale, distribution). Strong European brand recognition and manufacturing scale, but appliances are a mature, price-competitive category.

Headquarters: Stockholm, Sweden · Founded: 1919 · Employees: 40,917

Named competitors

Electrolux at a glance

Size Electrolux (ELUX-A.ST) is a Sweden Consumer Discretionary company (Electronics/Appliances) with a market value of $2.50B, the 67th largest of 221 Sweden companies the cockpit tracks. Shares closed at SEK 32.40 on 6 Nov 2026.

Performance Over six months the shares gained 11.3%, against -3.0% for the median peer and +8.2% for the Sweden market (cap-weighted) — 5th highest of 21 in its peer set.

Growth Revenue fell 3.0% over the last twelve months (peer median +2.1%); the operating margin is -1.3% (peer median 7.4%).

Valuation It trades at 18.1× forward earnings against a peer median of 18.8× (10th cheapest of 20).

Price implies For today's price to make sense, revenue must grow about 1% a year for seven years (Req g). Recent delivered growth is +3%, so the hurdle is -1 pp: the price already allows for a slowdown.

Capital Return on invested capital runs 9.4 points below its cost of capital (6.1% WACC).

Credit Electrolux has 7 bonds outstanding ($1.69B), rated BBB- by the agencies and trading like BBB- at a weighted spread of 125 bp.

Next results Next results expected around 29 Jan 2027 (exchange calendar; dates can move).

Relative performance

608010012011 May 202611 Aug 20266 Nov 2026ELUX-A.ST 112Peer median 94
Six months, rebased to 100: Electrolux against the median of its 20 peers (local-currency closes).

Electrolux financials

Reported figures in SEK; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
RevenueSEK 130BSEK 132BSEK 136BSEK 134BSEK 135B
Revenue growth—-3%+1%0%—
Gross profitSEK 17.7BSEK 25.8BSEK 24.2BSEK 22.9BSEK 21.6B
EBITDASEK 3.94BSEK 8.21BSEK 6.75BSEK 7.54BSEK 4.79B
Net income-SEK 1.98BSEK 878M-SEK 1.39B-SEK 5.23B-SEK 1.32B
Free cash flowSEK 2.56B-SEK 1.12BSEK 747M-SEK 66.0M-SEK 7.92B
Capital expenditureSEK 2.87BSEK 3.36BSEK 4.65BSEK 5.70BSEK 7.39B
Total debtSEK 38.8BSEK 43.5BSEK 43.6BSEK 40.9BSEK 41.4B

Quarterly statements and history in the cockpit →

Electrolux competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-20%0%+20%+40%-20%0%+20%IMAX1415THEON6038686952002508603355002242WHRSPB7731SONOBRG23710023510008016034860921002429ELUX-A.ST6-month return →1-month return →
Up and to the right = strong over both horizons. Electrolux is the large dot.

Fundamentals: revenue growth against valuation

-20%0%+20%0×50×100×150×IMAX1415THEON6038686952002508603355002242SPB7731SONOBRGSK23710023510008010921ELUX-A.STRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Electrolux is the large dot.

Capital: growth delivered against growth the price implies

0%+20%+40%0%20%40%IMAX1415THEON6038686952603355SPBSONOBRGSK6034860921ELUX-A.STGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Electrolux is the large dot.

Electrolux competitors and peer comparison

Head to head with its named competitors (ELUX-A.ST vs WHR vs 600690.SS vs 066570.KS)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Electrolux ELUX-A.ST$2.50B+11%-3%-1%18.1×1.2%
Whirlpool WHR$2.01B-32%-6%2%n/an/a
Haier Smart Home 600690.SS$28.0B0%-8%7%11.1×-5.9%
Lgelectronics 066570.KS$17.3B-2%+8%4%11.3×-4.5%

How Electrolux compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Electrolux against its 20 peers (data as of 6 Nov 2026)
MeasureELUX-A.STPeer medianRank in peer set
1-month return+25.6%-2.5%2nd highest of 21
6-month return+11.3%-3.0%5th highest of 21
Distance from 52-week high-33.1%-25.1%9th lowest of 21
Revenue growth (TTM)-3.0%+2.1%6th lowest of 21
Operating margin-1.3%7.4%2nd lowest of 21
Forward P/E18.1×18.8×10th cheapest of 20
Growth the price implies (Req g, 7 yrs)1.2%4.5%6th least demanding of 15
Growth delivered (Del g)+2.6%+8.2%4th lowest of 15
Hurdle (Req g minus delivered)-1.4 pp-4.4 pp5th most demanding of 15
ROIC minus cost of capital-9.4 pp+1.2 pplowest of 21
Net debt / EBITDA5.5×1.1×2nd most indebted of 11
Bond spread125 bpn/a—

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Electrolux ELUX-A.STSweden$2.50B+11%-3%-1%18.1×1.2%+2.6%
IMAX IMAXUnited States$2.61B+35%+15%23%18.8×12.2%+24.5%
Cowell e 1415.HKHong Kong$2.38B-33%+15%7%9.8×-10.3%+36.2%
Theon International THEON.ASNetherlands$2.36B-10%+32%23%17.1×18.7%+52.2%
Shanghai Flyco Electrical Appliance 603868.SSChina$2.34B+4%+1%17%24.2×4.6%+1.5%
Casio Computer 6952.TJapan$2.74B+24%+12%11%15.9×0.2%+4.0%
Hangzhou Robam Appliances 002508.SZChina$2.28B-10%-18%8%14.4×6.3%+4.5%
Kingclean Electric 603355.SSChina$2.79B+4%-2%8%35.9×4.4%+9.4%
Joyoung 002242.SZChina$2.87B+131%-7%-1%159.7×n/an/a
Whirlpool WHRUnited States$2.01B-32%-6%2%n/an/an/a
Spectrum Brands SPBUnited States$1.99B+6%+1%9%17.1×-2.5%+1.4%
Nikon 7731.TJapan$3.17B-12%-4%-2%45.4×n/an/a
Sonos SONOUnited States$1.94B+9%+6%6%149.2×17.3%+1.7%
Breville BRG.AXAustralia$3.33B+13%+7%11%31.1×26.4%+8.8%
Seb SK.PAFrance$3.55B+8%-1%8%12.1×-0.8%+3.3%
Tatung 2371.TWTaiwan$1.70B-15%+8%4%10.0×n/an/a
Edifier Technology 002351.SZChina$1.60B+8%-1%18%22.3×3.0%+7.6%
Sichuan Jiuzhou Electric 000801.SZChina$1.58B-19%+20%3%45.1×n/an/a
Ecovacs Robotics 603486.SSChina$4.22B-25%+10%7%14.5×16.2%+21.4%
Hisense Home Appliances 0921.HKHong Kong$4.26B-24%-6%3%9.3×-13.5%+11.9%
Shenzhen MTC 002429.SZChina$4.30B-42%+3%7%22.1×n/an/a

Electrolux bonds and credit

Electrolux has 7 bonds outstanding with $1.69B face value. The agencies rate it BBB-; its bonds trade like BBB-. Weighted yield 4.11%, a spread of 125 bp over government bonds.

Every bond, yield and spread in the cockpit →

Questions

Who are Electrolux's main competitors?
Named competitors: Whirlpool (WHR), BSH Hausgerate (Bosch/Siemens, private) (private or unlisted), Haier (600690.SS), LG Electronics (066570.KS). The cockpit's measured peer set (industry) also includes IMAX (IMAX), Cowell e (1415.HK), Theon International (THEON.AS), Shanghai Flyco Electrical Appliance (603868.SS), Casio Computer (6952.T), Hangzhou Robam Appliances (002508.SZ).
Is Electrolux expensive compared with its peers?
On forward p/e it trades at 18.1× against a peer median of 18.8×, 10th cheapest of 20 in its peer set. For today's price to make sense, revenue must grow about 1% a year for seven years (Req g). Recent delivered growth is +3%, so the hurdle is -1 pp: the price already allows for a slowdown.
How has Electrolux stock performed?
Over six months to 6 Nov 2026 the shares returned +11.3% against -3.0% for the median peer; over one year -11.3%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.