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← CockpitCompetitor Analysis › BRG.AX Breville Group LimitedOpen in the cockpit ↗

Breville Group LimitedBRG.AXCompetitor analysis, valuation and peers

Australia · AUD·Consumer Discretionary›Electronics/Appliances

Designs and sells premium small kitchen appliances, especially coffee machines and blenders, under global brands.

≈ Australia's premium kitchen-appliance maker, like a smaller SharkNinjaMomentum strong 68
Mkt cap
$3.33B
US dollars, full cap
Free float
58%
of shares outstanding
$/day
$7.85M
20-day average traded
Fwd P/E
31.1×
forward earnings
ROIC−WACC
+0.4 pp
WACC 13.8%
Hurdle
+18 pp
Req g minus delivered
Next earnings
101 days
15 Feb 2027
Close · AUDA$32.95
1D-0.1%
1W+7.8%
1M+8.5%
3M-5.0%
6M+13.3%
YTD+11.8%
1Y+8.8%
ATR %3.0%
52w lowhigh7.1% off high

What Breville does

Designs and sells premium small kitchen appliances, especially coffee machines and blenders, under global brands.

Designs its appliances itself and has them made by contract manufacturers, mainly in China, then sells through retail chains and its own online shops under the Breville name in North America and Australia and Sage in the UK and Europe. North America is its largest market.

In one line: Australia's premium kitchen-appliance maker, like a smaller SharkNinja.

Products and services

  • Coffee machines
  • Blenders/food processors
  • Other kitchen appliances

Customers

  • Retail consumers (kitchen appliance buyers)
  • Retail chains (Costco, Williams Sonoma)

Where it sits in the supply chain

  • Product design/engineering
  • Contract manufacturing (Asia)
  • Global retail/e-commerce distribution

What could go right

  • Global premium appliance demand growth
  • New product category launches

What could go wrong

  • Consumer discretionary spending cyclicality
  • Component/shipping cost volatility

Moat: narrow (brand, IP / patents). Premium design and patented technology (e.g., espresso machines) support brand pricing power globally.

Headquarters: Sydney, Australia · Founded: 1932 · Employees: 1,239

Named competitors

Breville at a glance

Size Breville (BRG.AX) is an Australia Consumer Discretionary company (Electronics/Appliances) with a market value of $3.33B, the 91st largest of 316 Australia companies the cockpit tracks. Shares closed at A$32.95 on 6 Nov 2026.

Performance Over six months the shares gained 13.3%, against +3.6% for the median peer and +4.1% for the Australia market (cap-weighted) — 7th highest of 21 in its peer set.

Growth Revenue grew 6.7% over the last twelve months (peer median +0.4%); the operating margin is 11.4% (peer median 7.7%).

Valuation It trades at 31.1× forward earnings against a peer median of 17.3× (5th most expensive of 20).

Price implies For today's price to make sense, revenue must grow about 26% a year for seven years (Req g). Recent delivered growth is +9%, so the hurdle is +18 pp: the price needs faster growth than the company has been delivering — of companies that just grew 25–50% a year, 93.8% slowed down over the next four years.

Capital Return on invested capital runs 0.4 points above its cost of capital (13.8% WACC).

Next results Next results expected around 15 Feb 2027 (exchange calendar; dates can move).

Relative performance

9010011012011 May 202611 Aug 20266 Nov 2026BRG.AX 116Peer median 103
Six months, rebased to 100: Breville against the median of its 20 peers (local-currency closes).

Breville financials

Reported figures in AUD; fiscal year ends 2026-06-30. TTM = trailing twelve months.
TTMFY2026FY2025FY2024FY2023
RevenueA$1.81BA$1.81BA$1.70BA$1.53BA$1.48B
Revenue growth—+7%+11%+3%—
Gross profitA$347MA$347MA$341MA$301MA$288M
EBITDAA$284MA$285MA$275MA$243MA$217M
Net incomeA$138MA$138MA$136MA$119MA$110M
Free cash flowA$177MA$177MA$127MA$278MA$69.8M
Capital expenditureA$90.5MA$90.5MA$100MA$62.1MA$53.2M
Total debtn/aA$153MA$118MA$156MA$280M

Quarterly statements and history in the cockpit →

Breville competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-25%0%+25%+50%+75%-20%0%+20%7731SK0022426033556952603486IMAX0921002429ELUX-A1415THEON603868002508688169600060CPPLUS002032WHR021240BRG.AX6-month return →1-month return →
Up and to the right = strong over both horizons. Breville is the large dot.

Fundamentals: revenue growth against valuation

-20%0%+20%0×50×100×150×7731SK00224260335569526034860921002429ELUX-A1415THEON002508688169CPPLUSBRG.AXRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Breville is the large dot.

Capital: growth delivered against growth the price implies

0%+20%+40%0%20%40%SK6033556952603486IMAX09211415THEON603868688169600060BRG.AXGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Breville is the large dot.

Breville competitors and peer comparison

Head to head with its named competitors (BRG.AX vs SN vs DLG.MI vs WHR)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Breville BRG.AX$3.33B+13%+7%11%31.1×26.4%
SharkNinja SN$31.4B+100%+19%16%30.7×21.1%
De'Longhi DLG.MI$7.65B+23%+6%13%18.0×14.2%
Whirlpool WHR$2.01B-32%-6%2%n/an/a

How Breville compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Breville against its 20 peers (data as of 6 Nov 2026)
MeasureBRG.AXPeer medianRank in peer set
1-month return+8.5%+2.1%6th highest of 21
6-month return+13.3%+3.6%7th highest of 21
Distance from 52-week high-7.1%-25.1%4th highest of 21
Revenue growth (TTM)+6.7%+0.4%9th highest of 21
Operating margin11.4%7.7%6th highest of 21
Forward P/E31.1×17.3×5th most expensive of 20
Growth the price implies (Req g, 7 yrs)26.4%2.8%most demanding of 15
Growth delivered (Del g)+8.8%+8.7%8th highest of 15
Hurdle (Req g minus delivered)+17.6 pp-6.1 ppmost demanding of 15
ROIC minus cost of capital+0.4 pp+4.3 pp8th lowest of 21
EV / EBITDA16.8×7.7×3rd most expensive of 7
Net debt / EBITDA-0.1×1.9×4th least indebted of 10

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Breville BRG.AXAustralia$3.33B+13%+7%11%31.1×26.4%+8.8%
Nikon 7731.TJapan$3.17B-12%-4%-2%45.4×n/an/a
Seb SK.PAFrance$3.55B+8%-1%8%12.1×-0.8%+3.3%
Joyoung 002242.SZChina$2.87B+131%-7%-1%159.7×n/an/a
Kingclean Electric 603355.SSChina$2.79B+4%-2%8%35.9×4.4%+9.4%
Casio Computer 6952.TJapan$2.74B+24%+12%11%15.9×0.2%+4.0%
Ecovacs Robotics 603486.SSChina$4.22B-25%+10%7%14.5×16.2%+21.4%
IMAX IMAXUnited States$2.61B+35%+15%23%18.8×12.2%+24.5%
Hisense Home Appliances 0921.HKHong Kong$4.26B-24%-6%3%9.3×-13.5%+11.9%
Shenzhen MTC 002429.SZChina$4.30B-42%+3%7%22.1×n/an/a
Electrolux ELUX-A.STSweden$2.50B+11%-3%-1%18.1×1.2%+2.6%
Cowell e 1415.HKHong Kong$2.38B-33%+15%7%9.8×-10.3%+36.2%
Theon International THEON.ASNetherlands$2.36B-10%+32%23%17.1×18.7%+52.2%
Shanghai Flyco Electrical Appliance 603868.SSChina$2.34B+4%+1%17%24.2×4.6%+1.5%
Hangzhou Robam Appliances 002508.SZChina$2.28B-10%-18%8%14.4×6.3%+4.5%
Beijing Roborock Technology 688169.SSChina$5.29B+17%+31%8%17.3×4.6%+32.8%
Hisense Visual Technology 600060.SSChina$5.31B+8%-2%5%12.8×-3.4%+8.0%
Aditya Infotech CPPLUS.NSIndia$5.37B+68%+36%13%69.9×n/an/a
Zhejiang Supor 002032.SZChina$5.37B-4%0%10%18.0×-2.8%+4.1%
Whirlpool WHRUnited States$2.01B-32%-6%2%n/an/an/a
Coway 021240.KSSouth Korea$5.56B+26%+14%18%10.8×n/an/a

Questions

Who are Breville's main competitors?
Named competitors: SharkNinja (SN), De'Longhi (DLG.MI), Whirlpool (WHR). The cockpit's measured peer set (industry) also includes Nikon (7731.T), Seb (SK.PA), Joyoung (002242.SZ), Kingclean Electric (603355.SS), Casio Computer (6952.T), Ecovacs Robotics (603486.SS).
Is Breville expensive compared with its peers?
On forward p/e it trades at 31.1× against a peer median of 17.3×, 5th most expensive of 20 in its peer set. For today's price to make sense, revenue must grow about 26% a year for seven years (Req g). Recent delivered growth is +9%, so the hurdle is +18 pp: the price needs faster growth than the company has been delivering — of companies that just grew 25–50% a year, 93.8% slowed down over the next four years.
How has Breville stock performed?
Over six months to 6 Nov 2026 the shares returned +13.3% against +3.6% for the median peer; over one year +8.8%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.