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← CockpitCompetitor Analysis › MSGK MSG Knickerbockers Corp. Class AOpen in the cockpit ↗

MSG Knickerbockers Corp. Class AMSGKCompetitor analysis, valuation and peers

United States · USD·Communication Services›Movies/Entertainment

Owns the NBA's New York Knicks and the Westchester Knicks; renamed from MSG Sports after the Rangers spin-off.

Mkt cap
$7.51B
US dollars, full cap
Free float
87%
of shares outstanding
$/day
$107M
20-day average traded
Fwd P/E
n/m
no positive forecast
ROIC−WACC
-4.2 pp
WACC 7.5%
Hurdle
+38 pp
Req g minus delivered
Close · USD$311.22
1D-1.9%
1W-0.5%
1Mn/a
3Mn/a
6Mn/a
YTDn/a
1Yn/a

What MSG Knickerbockers does

Owns the NBA's New York Knicks and the Westchester Knicks; renamed from MSG Sports after the Rangers spin-off.

Earns from media-rights fees for Knicks broadcasts, ticket and suite sales at Madison Square Garden, and sponsorships. The Rangers hockey team was spun off in October 2026 into a separate listed company, MSG Rangers (MSGR), and this company was renamed from MSG Sports, leaving it a one-franchise business. James Dolan leads both, and the Dolan family keeps control through supervoting class B shares.

Products and services

  • New York Knicks (NBA franchise)
  • Local and national media rights
  • Ticket, suite and sponsorship sales
  • Westchester Knicks (G League)

Customers

  • Ticket-buying fans
  • Sponsors
  • Media-rights licensees

Where it sits in the supply chain

  • Communication Services
  • Professional sports team ownership
  • NBA franchise (media rights, tickets…

What could go right

  • Growth in NBA media-rights deals
  • Sponsorship and premium-seat demand at the Garden

What could go wrong

  • Single-franchise concentration after the split
  • Arena use depends on a licence from MSG Entertainment

Moat: wide (brand, regulatory licence). League caps franchises; the Knicks pair the largest US media market with a loyal fan base.

Headquarters: New York, United States · Founded: 2010 · Employees: 1,017

Named competitors

MSG Knickerbockers at a glance

Size MSG Knickerbockers (MSGK) is a United States Communication Services company (Movies/Entertainment) with a market value of $7.51B, the 927th largest of 3,117 United States companies the cockpit tracks. Shares closed at $311.22 on 6 Nov 2026.

Growth Revenue grew 11.0% over the last twelve months (peer median +4.2%); the operating margin is 2.7% (peer median 13.6%).

Valuation It trades at 7.4× enterprise value to sales against a peer median of 3.8× (3rd most expensive of 21).

Price implies For today's price to make sense, revenue must grow about 61% a year for seven years (Req g). Recent delivered growth is +23%, so the hurdle is +38 pp: the price needs faster growth than the company has been delivering — of companies that just grew 25–50% a year, 93.8% slowed down over the next four years.

Capital Return on invested capital runs 4.2 points below its cost of capital (7.5% WACC).

Backlog Backlog (remaining performance obligations) was $617M at 30 Sep 2026, up 24% on a year earlier — 0.5 years of trailing revenue. Backlog detail →

MSG Knickerbockers financials

Reported figures in USD; fiscal year ends 2026-06-30. TTM = trailing twelve months.
TTMFY2026FY2025FY2024FY2023
Revenue$1.15B$1.15B$1.04B$1.03B$887M
Revenue growth—+11%+1%+16%—
Gross profit$317M$317M$281M$407M$335M
EBITDA$34.1M$34.1M$18.0M$149M$88.8M
Net income$7.76M$7.76M-$22.4M$58.8M$47.8M
Free cash flow$57.8M$57.8M$88.0M$90.7M$151M
Capital expenditure$1.41M$1.41M$3.62M$1.45M$1.18M
Total debt$1.16B$1.16B$1.18B$1.11B$1.12B

Quarterly statements and history in the cockpit →

MSG Knickerbockers competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Fundamentals: revenue growth against valuation

-50%0%0×10×20×30×CHDNEVDTLCDKNGG13300251BFTLION4816MSGEMSGKRevenue growth (TTM) →EV / Sales →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. MSG Knickerbockers is the large dot.

Capital: growth delivered against growth the price implies

0%+20%+40%+60%0%25%50%CHDNEVDTLCDKNG9602G13BFTCNK600977LION4816MANUBNJMSGEITVMSGKGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. MSG Knickerbockers is the large dot.

MSG Knickerbockers competitors and peer comparison

Head to head with its named competitors (MSGK vs BATRA vs MANU vs FWONA)
CompanyMarket cap6M returnRevenue growthOp. marginEV / SalesReq g
MSG Knickerbockers MSGK$7.51Bn/a+11%3%7.4×61.1%
Atlanta Braves BATRA$3.23B+1%+6%-9%5.3×n/a
Manchester United MANU$3.90B+15%+5%-2%5.2×18.3%
Liberty Media FWONA$27.3B+18%+12%12%7.3×29.0%

How MSG Knickerbockers compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

MSG Knickerbockers against its 20 peers (data as of 6 Nov 2026)
MeasureMSGKPeer medianRank in peer set
Revenue growth (TTM)+11.0%+4.2%6th highest of 20
Operating margin2.7%13.6%8th lowest of 21
EV / Sales7.4×3.8×3rd most expensive of 21
Growth the price implies (Req g, 7 yrs)61.1%5.8%most demanding of 17
Growth delivered (Del g)+22.6%+16.7%7th highest of 17
Hurdle (Req g minus delivered)+38.4 pp-18.9 ppmost demanding of 17
ROIC minus cost of capital-4.2 pp+1.7 pp7th lowest of 21
Net debt / EBITDA29.2×2.8×2nd most indebted of 16

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginEV / SalesReq gDelivered g
MSG Knickerbockers MSGKUnited States$7.51Bn/a+11%3%7.4×61.1%+22.6%
Churchill Downs CHDNUnited States$6.71B+11%+4%26%3.7×2.3%+22.7%
CTS Eventim AG & Co. KGaA EVD.DEGermany$6.68B+11%+14%15%1.5×6.8%+64.3%
Lottery TLC.AXAustralia$8.47B+4%-5%16%4.0×9.9%+3.8%
DraftKings DKNGUnited States$9.19B-27%+15%-3%1.6×9.7%+58.0%
Toho 9602.TJapan$9.44B+22%+4%16%4.0×7.9%+13.4%
Liberty Live Holdings, Inc. Registered Series -A- LLYVAUnited States$9.64B+9%n/a-13%29.5×n/an/a
Genting Singapore G13.SISingapore$5.76B-10%+2%15%1.8×-5.0%+18.2%
Beijing Enlight Media 300251.SZChina$5.49B-16%-71%-57%31.8×n/an/a
Benefit Systems BFT.WAPoland$5.18B+54%+40%19%4.3×13.4%+34.3%
Cinemark CNKUnited States$4.51B+44%+13%15%1.9×2.4%+35.3%
China Film 600977.SSChina$4.48B+16%0%-9%4.4×-7.1%+10.4%
Lionsgate Studios LIONUnited States$4.24B+16%-8%6%2.7×18.6%-8.0%
Toei Animation 4816.TJapan$4.17B+23%-2%31%5.9×0.5%+12.7%
Manchester United MANUUnited States$3.90B+15%+5%-2%5.2×18.3%+6.5%
Banijay BNJ.ASNetherlands$3.83B-13%+7%14%1.8×-4.5%+18.1%
Madison Square Garden Entertainment MSGEUnited States$3.65B+18%+16%17%4.1×5.0%+66.9%
Atlanta Braves BATRAUnited States$3.23B+1%+6%-9%5.3×n/an/a
Itv ITV.LUnited Kingdom$3.23B-16%+2%13%0.9×-2.8%+4.8%
Ruyi Film Entertainment 002739.SZChina$2.94B-9%-8%3%2.3×6.7%+15.4%
AMC Entertainment AMCUnited States$2.80B+109%+6%5%1.9×n/an/a

MSG Knickerbockers backlog

MSG Knickerbockers reported $617M of remaining performance obligations at 30 Sep 2026, up 24% from a year earlier and up 8% from the previous quarter. That is 0.5 years of trailing revenue already under contract. Book-to-bill last quarter: 1.97.

Questions

Who are MSG Knickerbockers's main competitors?
Named competitors: Atlanta Braves Holdings (BATRA), Manchester United (MANU), Liberty Media (Formula One) (FWONA). The cockpit's measured peer set (industry) also includes Churchill Downs (CHDN), CTS Eventim AG & Co. KGaA (EVD.DE), Lottery (TLC.AX), DraftKings (DKNG), Toho (9602.T), Liberty Live Holdings, Inc. Registered Series -A- (LLYVA).
Is MSG Knickerbockers expensive compared with its peers?
On ev / sales it trades at 7.4× against a peer median of 3.8×, 3rd most expensive of 21 in its peer set. For today's price to make sense, revenue must grow about 61% a year for seven years (Req g). Recent delivered growth is +23%, so the hurdle is +38 pp: the price needs faster growth than the company has been delivering — of companies that just grew 25–50% a year, 93.8% slowed down over the next four years.
What is MSG Knickerbockers's backlog?
MSG Knickerbockers's remaining performance obligations (contracted revenue not yet recognised) were $617M at 30 Sep 2026, +24% on a year earlier.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.