Loading…
← CockpitCompetitor Analysis › DKNG DraftKings, Inc. Class AOpen in the cockpit ↗

DraftKings, Inc. Class ADKNGCompetitor analysis, valuation and peers

United States · USD·Communication Services›Movies/Entertainment

US online sports betting and iGaming operator, also offering daily fantasy sports contests.

Momentum weak 21
Mkt cap
$9.19B
US dollars, full cap
Free float
83%
of shares outstanding
$/day
$311M
20-day average traded
Fwd P/E
55.1×
forward earnings
ROIC−WACC
-21.1 pp
WACC 11.8%
Hurdle
-48 pp
Req g minus delivered
Official | Implied
BB+ / —
agencies · bond market
Next earnings
104 days
18 Feb 2027
Close · USD$18.51
1D-21.3%
1W-11.5%
1M-6.8%
3M-23.7%
6M-27.5%
YTD-46.3%
1Y-33.7%
ATR %7.8%
Beta0.61
52w lowhigh50.0% off high

What DraftKings does

US online sports betting and iGaming operator, also offering daily fantasy sports contests.

Keeps the share of each wager the sportsbook holds after paying winners, a take that varies game to game and shrinks when it gives bonuses to attract or keep players. Taxes are set state by state as a share of revenue. Online casino carries less promotional spending and higher margins. Its 2022 purchase of Golden Nugget Online Gaming expanded its casino business.

Products and services

  • Online sports betting
  • iGaming (online casino)
  • Daily fantasy sports

Customers

  • US sports bettors/casino players (state-by-state l

Where it sits in the supply chain

  • Communication Services
  • Online gaming/betting
  • Sports betting, iGaming, daily fantasy…

What could go right

  • State-by-state sports-betting legalization expansion
  • iGaming market-share growth

What could go wrong

  • State betting-tax rate increases squeezing margins
  • Promotional/marketing spend intensity

Moat: narrow (brand, scale, network effects). Leading US sports-betting brand with strong customer-acquisition scale, though FanDuel remains a larger-share rival.

Headquarters: Boston, Massachusetts, USA · Founded: 2012 · Employees: 5,500

Named competitors

DraftKings at a glance

Size DraftKings (DKNG) is a United States Communication Services company (Movies/Entertainment) with a market value of $9.19B, the 816th largest of 3,117 United States companies the cockpit tracks. Shares closed at $18.51 on 6 Nov 2026.

Performance Over six months the shares fell 27.5%, against +11.1% for the median peer and -1.1% for the United States market (cap-weighted) — lowest of 20 in its peer set.

Growth Revenue grew 15.0% over the last twelve months (peer median +4.2%); the operating margin is -2.8% (peer median 13.6%).

Valuation It trades at 55.1× forward earnings against a peer median of 28.2× (4th most expensive of 17).

Price implies For today's price to make sense, revenue must grow about 10% a year for seven years (Req g). Recent delivered growth is +58%, so the hurdle is -48 pp: the price already allows for a slowdown.

Capital Return on invested capital runs 21.1 points below its cost of capital (11.8% WACC).

Credit DraftKings has 1 bond outstanding ($945M), rated BB+ by the agencies.

Short interest Short interest is 8.0% of the free float (15 Oct 2026).

Next results Next results expected around 18 Feb 2027 (exchange calendar; dates can move).

Relative performance

8010012011 May 202611 Aug 20266 Nov 2026Peer median 114DKNG 76
Six months, rebased to 100: DraftKings against the median of its 20 peers (local-currency closes).

DraftKings financials

Reported figures in USD; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue$6.22B$6.05B$4.77B$3.67B$2.24B
Revenue growth—+27%+30%+64%—
Gross profit$2.52B$2.50B$1.82B$1.37B$756M
EBITDA$116M$273M-$231M-$550M-$1.34B
Net income-$167M$3.71M-$507M-$802M-$1.38B
Free cash flow$651M$648M$408M-$22.7M-$658M
Capital expenditure$174M$154M$121M$113M$104M
Total debt$1.92B$1.89B$1.34B$1.35B$1.32B

Quarterly statements and history in the cockpit →

DraftKings competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

0%+50%+100%0%+20%9602LLYVATLCCHDNEVDG13300251BFTCNK600977LION4816BNJMSGEBATRAITV002739AMCDKNG6-month return →1-month return →
Up and to the right = strong over both horizons. DraftKings is the large dot.

Fundamentals: revenue growth against valuation

-50%0%0×50×100×150×9602TLCCHDNEVD300251BFT600977LIONMANUBNJMSGE002739DKNGRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. DraftKings is the large dot.

Capital: growth delivered against growth the price implies

0%+20%+40%+60%0%25%50%9602TLCMSGKCHDNEVDG13BFTCNK600977LION4816MANUBNJMSGEITVDKNGGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. DraftKings is the large dot.

DraftKings competitors and peer comparison

Head to head with its named competitors (DKNG vs MGM vs CZR vs PENN)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
DraftKings DKNG$9.19B-27%+15%-3%55.1×9.7%
MGM Resorts MGM$8.18B-17%+3%6%24.0×16.0%
Caesars Entertainment CZR$5.96B+4%+3%17%n/a5.8%
PENN Entertainment PENN$2.34B+4%+6%6%12.3×15.2%
Rush Street Interactive RSI$2.83B-56%+39%11%16.9×13.5%
Bally's BALY$625M-4%+20%0%n/an/a

How DraftKings compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

DraftKings against its 20 peers (data as of 6 Nov 2026)
MeasureDKNGPeer medianRank in peer set
1-month return-6.8%+10.7%2nd lowest of 20
6-month return-27.5%+11.1%lowest of 20
Distance from 52-week high-50.0%-14.8%2nd lowest of 20
Revenue growth (TTM)+15.0%+4.2%3rd highest of 20
Operating margin-2.8%13.6%5th lowest of 21
Forward P/E55.1×28.2×4th most expensive of 17
Growth the price implies (Req g, 7 yrs)9.7%5.8%6th most demanding of 17
Growth delivered (Del g)+58.0%+16.7%3rd highest of 17
Hurdle (Req g minus delivered)-48.3 pp-14.8 pp3rd least demanding of 17
ROIC minus cost of capital-21.1 pp+1.7 pplowest of 21
Net debt / EBITDA8.0×2.8×4th most indebted of 16

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
DraftKings DKNGUnited States$9.19B-27%+15%-3%55.1×9.7%+58.0%
Toho 9602.TJapan$9.44B+22%+4%16%28.4×7.9%+13.4%
Liberty Live Holdings, Inc. Registered Series -A- LLYVAUnited States$9.64B+9%n/a-13%n/an/an/a
Lottery TLC.AXAustralia$8.47B+4%-5%16%33.3×9.9%+3.8%
MSG Knickerbockers MSGKUnited States$7.51Bn/a+11%3%n/a61.1%+22.6%
Churchill Downs CHDNUnited States$6.71B+11%+4%26%13.6×2.3%+22.7%
CTS Eventim AG & Co. KGaA EVD.DEGermany$6.68B+11%+14%15%18.4×6.8%+64.3%
Genting Singapore G13.SISingapore$5.76B-10%+2%15%19.1×-5.0%+18.2%
Beijing Enlight Media 300251.SZChina$5.49B-16%-71%-57%179.5×n/an/a
Benefit Systems BFT.WAPoland$5.18B+54%+40%19%23.7×13.4%+34.3%
Cinemark CNKUnited States$4.51B+44%+13%15%14.8×2.4%+35.3%
China Film 600977.SSChina$4.48B+16%0%-9%141.5×-7.1%+10.4%
Lionsgate Studios LIONUnited States$4.24B+16%-8%6%52.8×18.6%-8.0%
Toei Animation 4816.TJapan$4.17B+23%-2%31%27.9×0.5%+12.7%
Manchester United MANUUnited States$3.90B+15%+5%-2%142.1×18.3%+6.5%
Banijay BNJ.ASNetherlands$3.83B-13%+7%14%8.0×-4.5%+18.1%
Madison Square Garden Entertainment MSGEUnited States$3.65B+18%+16%17%32.1×5.0%+66.9%
Atlanta Braves BATRAUnited States$3.23B+1%+6%-9%n/an/an/a
Itv ITV.LUnited Kingdom$3.23B-16%+2%13%8.3×-2.8%+4.8%
Ruyi Film Entertainment 002739.SZChina$2.94B-9%-8%3%34.1×6.7%+15.4%
AMC Entertainment AMCUnited States$2.80B+109%+6%5%n/an/an/a

DraftKings bonds and credit

DraftKings has 1 bond outstanding with $945M face value. The agencies rate it BB+.

Every bond, yield and spread in the cockpit →

Questions

Who are DraftKings's main competitors?
Named competitors: FanDuel (Flutter Entertainment) (private or unlisted), BetMGM (MGM/Entain JV) (MGM), Caesars Sportsbook (CZR), Penn Entertainment (PENN), Rush Street Interactive (RSI), Bally's (BALY). The cockpit's measured peer set (industry) also includes Toho (9602.T), Liberty Live Holdings, Inc. Registered Series -A- (LLYVA), Lottery (TLC.AX), MSG Knickerbockers (MSGK), Churchill Downs (CHDN), CTS Eventim AG & Co. KGaA (EVD.DE).
Is DraftKings expensive compared with its peers?
On forward p/e it trades at 55.1× against a peer median of 28.2×, 4th most expensive of 17 in its peer set. For today's price to make sense, revenue must grow about 10% a year for seven years (Req g). Recent delivered growth is +58%, so the hurdle is -48 pp: the price already allows for a slowdown.
How has DraftKings stock performed?
Over six months to 6 Nov 2026 the shares returned -27.5% against +11.1% for the median peer; over one year -33.7%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.