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Employees: 174
Size Honest (HNST) is a United States Consumer Discretionary company (Specialty Stores) with a market value of $501M, the 2697th largest of 3,117 United States companies the cockpit tracks. Shares closed at $4.67 on 6 Nov 2026.
Performance Over six months the shares gained 41.1%, against +1.6% for the median peer and -1.1% for the United States market (cap-weighted) — 3rd highest of 20 in its peer set.
Growth Revenue fell 12.3% over the last twelve months (peer median +6.3%); the operating margin is -2.4% (peer median 3.1%).
Valuation It trades at 75.7× forward earnings against a peer median of 12.7× (most expensive of 14).
Price implies For today's price to make sense, revenue must grow about 4% a year for seven years (Req g). Recent delivered growth is +4%, so the hurdle is -0 pp: the price already allows for a slowdown.
Capital Return on invested capital runs 26.0 points below its cost of capital (17.0% WACC).
Short interest Short interest is 8.8% of the free float (15 Oct 2026).
Next results Next results expected around 3 Mar 2027 (exchange calendar; dates can move).
| TTM | FY2025 | FY2024 | FY2023 | FY2022 | |
|---|---|---|---|---|---|
| Revenue | $342M | $371M | $378M | $345M | $314M |
| Revenue growth | — | -2% | +10% | +10% | — |
| Gross profit | $124M | $122M | $143M | $103M | $90.6M |
| EBITDA | $1.36M | -$2.29M | $16.3M | -$18.6M | -$37.7M |
| Net income | -$12.2M | -$15.7M | -$6.12M | -$39.2M | -$49.0M |
| Free cash flow | $52.7M | $13.6M | $1.01M | $17.5M | -$77.9M |
| Capital expenditure | $3.87M | $1.51M | $530,000 | $1.85M | $1.62M |
| Total debt | $9.51M | $14.0M | $21.7M | $29.9M | $37.6M |
The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.
Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.
| Measure | HNST | Peer median | Rank in peer set |
|---|---|---|---|
| 1-month return | -6.0% | +1.7% | 4th lowest of 21 |
| 6-month return | +41.1% | +1.6% | 3rd highest of 20 |
| Distance from 52-week high | -22.3% | -28.6% | 6th highest of 21 |
| Revenue growth (TTM) | -12.3% | +6.3% | 4th lowest of 21 |
| Operating margin | -2.4% | 3.1% | 4th lowest of 21 |
| Forward P/E | 75.7× | 12.7× | most expensive of 14 |
| Growth the price implies (Req g, 7 yrs) | 3.8% | 4.7% | 7th least demanding of 14 |
| Growth delivered (Del g) | +4.3% | +10.5% | 4th lowest of 13 |
| Hurdle (Req g minus delivered) | -0.5 pp | -0.3 pp | 7th least demanding of 13 |
| ROIC minus cost of capital | -26.0 pp | -2.2 pp | 2nd lowest of 21 |
| Net debt / EBITDA | -71.0× | 2.2× | least indebted of 17 |
| Company | Market | Market cap | 6M return | Revenue growth | Op. margin | Forward P/E | Req g | Delivered g |
|---|---|---|---|---|---|---|---|---|
| Honest HNST | United States | $501M | +41% | -12% | -2% | 75.7× | 3.8% | +4.3% |
| MoneyMax Financial Services 5WJ.SI | Singapore | $499M | -56% | +39% | 26% | 6.3× | n/a | n/a |
| BYBON 300736.SZ | China | $495M | -4% | -36% | -8% | n/a | n/a | n/a |
| Temple & Webster TPW.AX | Australia | $494M | +23% | +11% | 1% | 44.3× | 48.2% | +15.3% |
| Wakefit Innovations WAKEFIT.NS | India | $484M | +4% | +17% | 6% | 40.9× | 31.0% | +22.4% |
| Cortina C41.SI | Singapore | $519M | +6% | +9% | 10% | n/a | -16.5% | +17.5% |
| Outlet OUTLT.OL | Norway | $481M | n/a | +12% | 15% | n/a | -5.1% | n/a |
| Camping World CWH | United States | $474M | -39% | -6% | 2% | 25.8× | 19.5% | +3.2% |
| Sunny Loan Top 600830.SS | China | $531M | -21% | +11% | 35% | n/a | n/a | n/a |
| Pan German Universal Motors 2247.TW | Taiwan | $532M | +2% | -22% | 3% | 8.4× | -8.1% | +5.4% |
| AutoCanada ACQ.TO | Canada | $468M | +26% | 0% | 2% | 13.9× | n/a | n/a |
| Sa Sa International 0178.HK | Hong Kong | $536M | +47% | +11% | 5% | 12.7× | 3.1% | +7.6% |
| D. P. Abhushan DPABHUSHAN.NS | India | $468M | +79% | +31% | 8% | n/a | n/a | n/a |
| Matas A/S MATAS.CO | Denmark | $542M | -19% | +4% | 6% | 8.6× | -1.0% | +16.1% |
| Star Plus Legend 6683.HK | Hong Kong | $460M | -30% | -48% | -52% | n/a | n/a | n/a |
| BHG BHG.ST | Sweden | $450M | +8% | +7% | 3% | 17.2× | 7.6% | +3.4% |
| Musti MUSTI.HE | Finland | $558M | -9% | -8% | 1% | 11.4× | 40.3% | +12.3% |
| ME Group International MEGP.L | United Kingdom | $568M | -17% | +1% | 25% | 8.3× | -11.6% | +11.1% |
| EVgo EVGO | United States | $576M | -7% | +31% | -27% | n/a | n/a | n/a |
| Barnes & Noble Education BNED | United States | $436M | +20% | +5% | 3% | 13.2× | 7.6% | +3.6% |
| Tokmanni TOKMAN.HE | Finland | $431M | +5% | +4% | 3% | 10.6× | 4.7% | +10.0% |