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← CockpitCompetitor Analysis › 6683.HK Star Plus Legend Holdings LimitedOpen in the cockpit ↗

Star Plus Legend Holdings Limited6683.HKCompetitor analysis, valuation and peers

Hong Kong · HKD·Consumer Discretionary›Specialty Stores
Momentum weak 37
Mkt cap
$460M
US dollars, full cap
Free float
29%
of shares outstanding
$/day
$2.15M
20-day average traded
Fwd P/E
n/m
no positive forecast
ROIC−WACC
-19.2 pp
WACC 5.3%
Hurdle
n/a
no reverse DCF
Next earnings
151 days
6 Apr 2027
Close · HKDHK$3.76
1D-0.8%
1W+7.1%
1M+0.8%
3M-16.2%
6M-30.2%
YTD-37.1%
1Y-58.9%
ATR %5.8%
52w lowhigh66.3% off high

What Star Plus Legend does

Employees: 306

Star Plus Legend at a glance

Size Star Plus Legend (6683.HK) is a Hong Kong Consumer Discretionary company (Specialty Stores) with a market value of $460M, the 781st largest of 891 Hong Kong companies the cockpit tracks. Shares closed at HK$3.76 on 6 Nov 2026.

Performance Over six months the shares fell 30.2%, against +5.6% for the median peer and -13.4% for the Hong Kong market (cap-weighted) — 4th lowest of 19 in its peer set.

Growth Revenue fell 48.0% over the last twelve months (peer median +7.5%); the operating margin is -52.3% (peer median 3.0%).

Valuation It trades at 8.0× enterprise value to sales against a peer median of 1.0× (4th most expensive of 20).

Capital Return on invested capital runs 19.2 points below its cost of capital (5.3% WACC).

Next results Next results expected around 6 Apr 2027 (exchange calendar; dates can move).

Relative performance

608010011 May 202611 Aug 20266 Nov 2026Peer median 1086683.HK 64
Six months, rebased to 100: Star Plus Legend against the median of its 20 peers (local-currency closes).

Star Plus Legend financials

Reported figures in HKD; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
RevenueHK$377MHK$512MHK$633MHK$475MHK$400M
Revenue growth—-19%+33%+19%—
Gross profitHK$73.2MHK$174MHK$339MHK$295MHK$252M
EBITDA-HK$159M-HK$93.9MHK$89.2MHK$72.4MHK$118M
Net income-HK$43.0M-HK$39.5MHK$60.8MHK$38.1MHK$70.2M
Free cash flow-HK$193M-HK$346M-HK$74.3M-HK$107M-HK$2.19M
Capital expenditureHK$4.93MHK$7.24MHK$35.6MHK$14.8MHK$28.9M
Total debtn/aHK$99.9MHK$22.5MHK$48.5MHK$19.2M

Quarterly statements and history in the cockpit →

Star Plus Legend competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

0%+100%-20%0%+20%+40%DPABHUSHANACQBHGCWHWAKEFITBNEDTOKMANTPW3007365WJHNST600386839560083001786683.HK6-month return →1-month return →
Up and to the right = strong over both horizons. Star Plus Legend is the large dot.

Fundamentals: revenue growth against valuation

-50%-25%0%+25%0×10×20×DPABHUSHANACQBHGCWHOUTLTWAKEFIT3007365WJHNST600386839560083022476683.HKRevenue growth (TTM) →EV / Sales →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Star Plus Legend is the large dot.

Star Plus Legend competitors and peer comparison

How Star Plus Legend compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Star Plus Legend against its 20 peers (data as of 6 Nov 2026)
Measure6683.HKPeer medianRank in peer set
1-month return+0.8%-2.2%10th highest of 21
6-month return-30.2%+5.6%4th lowest of 19
Distance from 52-week high-66.3%-26.9%3rd lowest of 21
Revenue growth (TTM)-48.0%+7.5%lowest of 20
Operating margin-52.3%3.0%lowest of 20
EV / Sales8.0×1.0×4th most expensive of 20
ROIC minus cost of capital-19.2 pp-2.1 pp4th lowest of 20

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginEV / SalesReq gDelivered g
Star Plus Legend 6683.HKHong Kong$460M-30%-48%-52%8.0×n/an/a
D. P. Abhushan DPABHUSHAN.NSIndia$468M+79%+31%8%1.0×n/an/a
AutoCanada ACQ.TOCanada$468M+26%0%2%0.5×n/an/a
BHG BHG.STSweden$450M+8%+7%3%0.6×7.6%+3.4%
Camping World CWHUnited States$474M-39%-6%2%0.7×19.5%+3.2%
Outlet OUTLT.OLNorway$481Mn/a+12%15%2.3×-5.1%n/a
Wakefit Innovations WAKEFIT.NSIndia$484M+4%+17%6%3.1×31.0%+22.4%
Barnes & Noble Education BNEDUnited States$436M+20%+5%3%0.4×7.6%+3.6%
Tokmanni TOKMAN.HEFinland$431M+5%+4%3%0.7×4.7%+10.0%
Temple & Webster TPW.AXAustralia$494M+23%+11%1%0.9×48.2%+15.3%
BYBON 300736.SZChina$495M-4%-36%-8%12.1×n/an/a
Bohus BOHUS.OLNorway$426Mn/an/an/an/an/an/a
MoneyMax Financial Services 5WJ.SISingapore$499M-56%+39%26%2.7×n/an/a
Honest HNSTUnited States$501M+41%-12%-2%1.2×3.8%+4.3%
Beijing Bashi Media 600386.SSChina$415M-17%-27%1%1.2×-2.9%-2.9%
ZXZN Qi-House 8395.HKHong Kong$408M+169%+41%-7%23.0×57.6%+3.0%
Cortina C41.SISingapore$519M+6%+9%10%0.7×-16.5%+17.5%
Sunny Loan Top 600830.SSChina$531M-21%+11%35%13.4×n/an/a
Pan German Universal Motors 2247.TWTaiwan$532M+2%-22%3%0.4×-8.1%+5.4%
MCLON Jewellery 300945.SZChina$395M-35%-19%6%0.9×n/an/a
Sa Sa International 0178.HKHong Kong$536M+47%+11%5%1.0×3.1%+7.6%

Questions

Which companies are Star Plus Legend's closest peers?
The cockpit's peer set: D. P. Abhushan (DPABHUSHAN.NS), AutoCanada (ACQ.TO), BHG (BHG.ST), Camping World (CWH), Outlet (OUTLT.OL), Wakefit Innovations (WAKEFIT.NS), Barnes & Noble Education (BNED), Tokmanni (TOKMAN.HE).
Is Star Plus Legend expensive compared with its peers?
On ev / sales it trades at 8.0× against a peer median of 1.0×, 4th most expensive of 20 in its peer set.
How has Star Plus Legend stock performed?
Over six months to 6 Nov 2026 the shares returned -30.2% against +5.6% for the median peer; over one year -58.9%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.