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Employees: 1,555
Size BHG (BHG.ST) is a Sweden Consumer Discretionary company (Specialty Stores) with a market value of $450M, the 187th largest of 221 Sweden companies the cockpit tracks. Shares closed at SEK 24.60 on 6 Nov 2026.
Performance Over six months the shares gained 8.4%, against +7.2% for the median peer and +8.2% for the Sweden market (cap-weighted) — 10th highest of 19 in its peer set.
Growth Revenue grew 7.5% over the last twelve months (peer median +6.4%); the operating margin is 3.3% (peer median 2.8%).
Valuation It trades at 17.2× forward earnings against a peer median of 13.9× (6th most expensive of 13).
Price implies For today's price to make sense, revenue must grow about 8% a year for seven years (Req g). Recent delivered growth is +3%, so the hurdle is +4 pp: the price needs faster growth than the company has been delivering — of companies that just grew 25–50% a year, 93.8% slowed down over the next four years.
Capital Return on invested capital runs 5.2 points below its cost of capital (8.7% WACC).
Next results Next results expected around 27 Jan 2027 (exchange calendar; dates can move).
| TTM | FY2025 | FY2024 | FY2023 | FY2022 | |
|---|---|---|---|---|---|
| Revenue | SEK 11.2B | SEK 10.6B | SEK 9.96B | SEK 11.8B | SEK 13.4B |
| Revenue growth | — | +6% | -16% | -12% | — |
| Gross profit | SEK 366M | SEK 308M | -SEK 459M | SEK 8.50M | -SEK 91.8M |
| EBITDA | SEK 800M | SEK 736M | SEK 444M | SEK 412M | SEK 286M |
| Net income | SEK 152M | SEK 145M | -SEK 679M | -SEK 1.56B | SEK 34.1M |
| Free cash flow | SEK 614M | SEK 521M | SEK 483M | SEK 1.33B | -SEK 257M |
| Capital expenditure | SEK 17.0M | SEK 141M | SEK 135M | SEK 185M | SEK 199M |
| Total debt | SEK 2.35B | SEK 2.33B | SEK 2.71B | SEK 2.56B | SEK 4.14B |
The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.
Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.
| Measure | BHG.ST | Peer median | Rank in peer set |
|---|---|---|---|
| 1-month return | +28.5% | -0.9% | 2nd highest of 21 |
| 6-month return | +8.4% | +7.2% | 10th highest of 19 |
| Distance from 52-week high | -26.7% | -24.5% | 10th lowest of 21 |
| Revenue growth (TTM) | +7.5% | +6.4% | 9th highest of 20 |
| Operating margin | 3.3% | 2.8% | 9th highest of 20 |
| Forward P/E | 17.2× | 13.9× | 6th most expensive of 13 |
| Growth the price implies (Req g, 7 yrs) | 7.6% | 4.7% | 6th most demanding of 14 |
| Growth delivered (Del g) | +3.4% | +5.8% | 5th lowest of 13 |
| Hurdle (Req g minus delivered) | +4.2 pp | +1.9 pp | 6th most demanding of 13 |
| ROIC minus cost of capital | -5.2 pp | -2.4 pp | 6th lowest of 20 |
| EV / EBITDA | 8.2× | 9.5× | 4th cheapest of 10 |
| Net debt / EBITDA | 2.4× | 1.8× | 6th most indebted of 15 |
| Company | Market | Market cap | 6M return | Revenue growth | Op. margin | Forward P/E | Req g | Delivered g |
|---|---|---|---|---|---|---|---|---|
| BHG BHG.ST | Sweden | $450M | +8% | +7% | 3% | 17.2× | 7.6% | +3.4% |
| Star Plus Legend 6683.HK | Hong Kong | $460M | -30% | -48% | -52% | n/a | n/a | n/a |
| Barnes & Noble Education BNED | United States | $436M | +20% | +5% | 3% | 13.2× | 7.6% | +3.6% |
| D. P. Abhushan DPABHUSHAN.NS | India | $468M | +79% | +31% | 8% | n/a | n/a | n/a |
| AutoCanada ACQ.TO | Canada | $468M | +26% | 0% | 2% | 13.9× | n/a | n/a |
| Tokmanni TOKMAN.HE | Finland | $431M | +5% | +4% | 3% | 10.6× | 4.7% | +10.0% |
| Camping World CWH | United States | $474M | -39% | -6% | 2% | 25.8× | 19.5% | +3.2% |
| Bohus BOHUS.OL | Norway | $426M | n/a | n/a | n/a | n/a | n/a | n/a |
| Outlet OUTLT.OL | Norway | $481M | n/a | +12% | 15% | n/a | -5.1% | n/a |
| Wakefit Innovations WAKEFIT.NS | India | $484M | +4% | +17% | 6% | 40.9× | 31.0% | +22.4% |
| Beijing Bashi Media 600386.SS | China | $415M | -17% | -27% | 1% | n/a | -2.9% | -2.9% |
| Temple & Webster TPW.AX | Australia | $494M | +23% | +11% | 1% | 44.3× | 48.2% | +15.3% |
| BYBON 300736.SZ | China | $495M | -4% | -36% | -8% | n/a | n/a | n/a |
| ZXZN Qi-House 8395.HK | Hong Kong | $408M | +169% | +41% | -7% | n/a | 57.6% | +3.0% |
| MoneyMax Financial Services 5WJ.SI | Singapore | $499M | -56% | +39% | 26% | 6.3× | n/a | n/a |
| Honest HNST | United States | $501M | +41% | -12% | -2% | 75.7× | 3.8% | +4.3% |
| MCLON Jewellery 300945.SZ | China | $395M | -35% | -19% | 6% | 18.6× | n/a | n/a |
| Haverty Furniture Companies HVT | United States | $391M | +13% | +6% | 4% | 14.0× | 9.8% | +0.3% |
| Cortina C41.SI | Singapore | $519M | +6% | +9% | 10% | n/a | -16.5% | +17.5% |
| Card Factory CARD.L | United Kingdom | $389M | +35% | +7% | 11% | 7.0× | -1.6% | +15.4% |
| G-7 7508.T | Japan | $389M | +8% | +8% | 3% | 10.2× | -6.9% | +7.3% |