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GeneracGNRCCompetitor analysis, valuation and peers

United States · USD·Industrials›Electrical Products

Maker of backup power generators for homes and businesses, expanding into home energy storage and management.

Momentum laggard 18
Mkt cap
$10.4B
US dollars, full cap
Free float
98%
of shares outstanding
$/day
$248M
20-day average traded
Fwd P/E
14.6×
forward earnings
ROIC−WACC
-0.9 pp
WACC 13.2%
Hurdle
+9 pp
Req g minus delivered
Next earnings
103 days
17 Feb 2027
Close · USD$176.78
1D+2.6%
1W-10.7%
1M-21.2%
3M-14.2%
6M-34.4%
YTD+29.6%
1Y+11.1%
ATR %7.0%
Beta2.03
52w lowhigh40.4% off high

What Generac does

Maker of backup power generators for homes and businesses, expanding into home energy storage and management.

Sells home standby generators through a network of installers and dealers who handle fitting, with orders jumping after big storms and long outages. Industrial generators sell to businesses and data centers through distributors, and home energy storage is a newer, smaller line.

Products and services

  • Home standby generators
  • Commercial/industrial generators
  • Home energy storage (PWRcell)

Customers

  • Homeowners
  • Commercial/industrial facilities needing backup po

Where it sits in the supply chain

  • Industrials
  • Electrical products
  • Backup power generation equipment

What could go right

  • Grid-outage frequency/extreme weather
  • Data-center/commercial backup power demand

What could go wrong

  • Housing/discretionary spending slowdown
  • Warm-weather years reduce outage-driven sales

Moat: narrow (brand, distribution, scale). Dominant US home-generator brand with a deep dealer/installer network.

Headquarters: Waukesha, Wisconsin, US · Founded: 1959 · Employees: 9,400

Named competitors

Generac at a glance

Size Generac (GNRC) is a United States Industrials company (Electrical Products) with a market value of $10.4B, the 753rd largest of 3,117 United States companies the cockpit tracks. Shares closed at $176.78 on 6 Nov 2026.

Performance Over six months the shares fell 34.4%, against -21.1% for the median peer and -1.1% for the United States market (cap-weighted) — 6th lowest of 20 in its peer set.

Growth Revenue grew 6.1% over the last twelve months (peer median +12.9%); the operating margin is 13.3% (peer median 12.7%).

Valuation It trades at 14.6× forward earnings against a peer median of 17.4× (7th cheapest of 21).

Price implies For today's price to make sense, revenue must grow about 20% a year for seven years (Req g). Recent delivered growth is +11%, so the hurdle is +9 pp: the price needs faster growth than the company has been delivering — of companies that just grew 25–50% a year, 93.8% slowed down over the next four years.

Capital Return on invested capital runs 0.9 points below its cost of capital (13.2% WACC).

Backlog Backlog (remaining performance obligations) was $211M at 30 Sep 2025, up 18% on a year earlier — 0.0 years of trailing revenue. Backlog detail →

Short interest Short interest is 4.8% of the free float (15 Oct 2026).

Next results Next results expected around 17 Feb 2027 (exchange calendar; dates can move).

Relative performance

608010011 May 202611 Aug 20266 Nov 2026Peer median 80GNRC 65
Six months, rebased to 100: Generac against the median of its 20 peers (local-currency closes).

Generac financials

Reported figures in USD; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue$4.62B$4.21B$4.30B$4.02B$4.56B
Revenue growth—-2%+7%-12%—
Gross profit$1.74B$1.53B$1.57B$1.26B$1.42B
EBITDA$837M$649M$713M$592M$724M
Net income$301M$160M$325M$203M$350M
Free cash flow$414M$268M$605M$393M-$27.7M
Capital expenditure$186M$170M$137M$129M$86.2M
Total debt$1.35B$1.38B$1.39B$1.65B$1.53B

Quarterly statements and history in the cockpit →

Generac competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-60%-40%-20%0%-50%-25%0%+25%603195600482ENRIN298040GVT&D2672606504RRXAYINDX1SMIN6005226594272718885801POLYCAB002202GNRC6-month return →1-month return →
Up and to the right = strong over both horizons. Generac is the large dot.

Fundamentals: revenue growth against valuation

-20%0%+20%+40%20×40×60×603195INIO600482298040GVT&D2672606504RRXNDX1SMIN6005226594272718885801POLYCABGNRCRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Generac is the large dot.

Capital: growth delivered against growth the price implies

-20%0%+20%+40%-20%0%20%40%603195INIO600482298040GVT&D2672606504RRXAYINDX1SMIN2727300866GNRCGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Generac is the large dot.

Generac competitors and peer comparison

Head to head with its named competitors (GNRC vs CMI vs CAT vs TSLA)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Generac GNRC$10.4B-34%+6%13%14.6×20.1%
Cummins CMI$62.0B-34%+3%11%13.8×11.6%
Caterpillar CAT$257B-38%+20%19%18.8×18.0%
Tesla TSLA$1.42T-16%+8%4%176.4×n/a
Enphase Energy ENPH$3.77B-22%-20%13%27.0×18.7%
Rolls-Royce RR..L$140B+6%+19%18%28.5×24.6%

How Generac compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Generac against its 20 peers (data as of 6 Nov 2026)
MeasureGNRCPeer medianRank in peer set
1-month return-21.2%-14.2%9th lowest of 21
6-month return-34.4%-21.1%6th lowest of 20
Distance from 52-week high-40.4%-35.9%10th lowest of 21
Revenue growth (TTM)+6.1%+12.9%5th lowest of 20
Operating margin13.3%12.7%9th highest of 20
Forward P/E14.6×17.4×7th cheapest of 21
Growth the price implies (Req g, 7 yrs)20.1%6.6%3rd most demanding of 17
Growth delivered (Del g)+11.1%+10.9%8th highest of 16
Hurdle (Req g minus delivered)+9.0 pp-1.4 pp3rd most demanding of 16
ROIC minus cost of capital-0.9 pp+11.5 pp5th lowest of 19
EV / EBITDA13.6×13.5×6th most expensive of 12
Net debt / EBITDA1.1×0.3×5th most indebted of 13

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Generac GNRCUnited States$10.4B-34%+6%13%14.6×20.1%+11.1%
Goneo Group Co., Ltd.Class A 603195.SSChina$10.4B-15%-2%25%17.4×-2.1%+9.8%
Innio INIOUnited States$10.3Bn/a+22%13%17.5×6.5%+22.1%
China Shipbuilding Industry Group Power 600482.SSChina$10.3B-21%+13%7%23.4×-19.6%+16.5%
Siemens Energy India ENRIN.NSIndia$10.6B-11%n/a20%60.1×27.3%n/a
Hyosung Heavy 298040.KSSouth Korea$10.8B-60%+13%13%18.9×13.5%+14.9%
GE Vernova T&D India GVT&D.NSIndia$10.9B-16%+41%26%62.7×45.7%+12.4%
Hd Hyundai Electric 267260.KSSouth Korea$9.71B-71%+21%25%15.0×0.7%+17.6%
Fuji Electric 6504.TJapan$9.68B-18%+9%12%13.1×11.3%+7.0%
Regal Rexnord RRXUnited States$11.3B-21%+5%12%14.0×14.0%+15.3%
Acuity AYIUnited States$9.59B+10%+7%16%15.1×6.6%+6.0%
Nordex NDX1.DEGermany$11.4B-7%+12%8%19.6×3.7%+10.2%
Smiths SMIN.LUnited Kingdom$9.45B+5%-34%16%22.6×15.2%-4.2%
Jiangsu Zhongtian Technology 600522.SSChina$11.7B-30%+22%8%11.6×4.1%+4.5%
Nidec 6594.TJapan$11.7B-33%+4%-22%11.5×8.4%+10.9%
Shanghai Electric 2727.HKHong Kong$12.2B-40%+22%n/a21.7×-2.8%-2.3%
Kingboard Laminates 1888.HKHong Kong$12.2B-26%+32%21%10.8×n/an/a
Anker Innovations Technology 300866.SZChina$8.83B-11%+22%11%19.5×5.8%+26.7%
Furukawa Electric 5801.TJapan$8.75B-54%+13%6%11.9×n/an/a
Polycab India POLYCAB.NSIndia$12.5B-13%+41%13%33.8×n/an/a
Goldwind Science & Technology 002202.SZChina$8.58B-45%+11%6%16.6×n/an/a

Generac backlog

Generac reported $211M of remaining performance obligations at 30 Sep 2025, up 18% from a year earlier and up 4% from the previous quarter. That is 0.0 years of trailing revenue already under contract. Book-to-bill last quarter: 1.01.

Questions

Who are Generac's main competitors?
Named competitors: Cummins (CMI), Kohler Co (private or unlisted), Briggs & Stratton (private or unlisted), Caterpillar (CAT), Tesla (TSLA), Enphase Energy (ENPH). The cockpit's measured peer set (industry) also includes Goneo Group Co., Ltd.Class A (603195.SS), Innio (INIO), China Shipbuilding Industry Group Power (600482.SS), Siemens Energy India (ENRIN.NS), Hyosung Heavy (298040.KS), GE Vernova T&D India (GVT&D.NS).
Is Generac expensive compared with its peers?
On forward p/e it trades at 14.6× against a peer median of 17.4×, 7th cheapest of 21 in its peer set. For today's price to make sense, revenue must grow about 20% a year for seven years (Req g). Recent delivered growth is +11%, so the hurdle is +9 pp: the price needs faster growth than the company has been delivering — of companies that just grew 25–50% a year, 93.8% slowed down over the next four years.
How has Generac stock performed?
Over six months to 6 Nov 2026 the shares returned -34.4% against -21.1% for the median peer; over one year +11.1%.
What is Generac's backlog?
Generac's remaining performance obligations (contracted revenue not yet recognised) were $211M at 30 Sep 2025, +18% on a year earlier.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.