Loading…
← CockpitCompetitor Analysis › BETS-B.ST Betsson AB Class BOpen in the cockpit ↗

Betsson AB Class BBETS-B.STCompetitor analysis, valuation and peers

Sweden · SEK·Consumer Discretionary›Casinos/Gaming

Swedish online gambling operator offering sports betting and casino games under multiple brands across Europe and Latin America.

≈ A smaller, European Flutter Entertainment/DraftKingsMomentum neutral 58
Mkt cap
$1.34B
US dollars, full cap
Free float
87%
of shares outstanding
$/day
$5.05M
20-day average traded
Fwd P/E
10.4×
forward earnings
ROIC−WACC
+12.5 pp
WACC 5.0%
Hurdle
-34 pp
Req g minus delivered
Next earnings
90 days
4 Feb 2027
Close · SEKSEK 97.75
1D-0.4%
1W+1.4%
1M+2.3%
3M+7.7%
6M+10.3%
YTD-33.8%
1Y-32.7%
ATR %2.6%
52w lowhigh34.2% off high

What Betsson does

Swedish online gambling operator offering sports betting and casino games under multiple brands across Europe and Latin America.

Earns the margin between stakes and winnings paid out, called gross gaming revenue, mostly from casino games where the house edge is steady and less from sports betting where results vary. It operates under licences market by market and has shifted toward regulated markets, with Latin America and the Nordics key regions.

In one line: A smaller, European Flutter Entertainment/DraftKings.

Products and services

  • Sports betting
  • Online casino
  • Multi-brand gaming platforms

Customers

  • Online gambling consumers

Where it sits in the supply chain

  • Consumer Discretionary
  • Online gambling
  • Sports betting + online casino

What could go right

  • Latam online-gambling regulation/growth
  • Sports betting market expansion

What could go wrong

  • Gambling regulation/tax increases
  • Marketing cost competition

Moat: narrow (brand, scale, regulatory licence). Multi-market licences and multi-brand strategy help, but online gambling is highly competitive with low switching costs.

Headquarters: Valletta, Malta / Stockholm-listed · Founded: 1963 · Employees: 2,709

Named competitors

Betsson at a glance

Size Betsson (BETS-B.ST) is a Sweden Consumer Discretionary company (Casinos/Gaming) with a market value of $1.34B, the 116th largest of 221 Sweden companies the cockpit tracks. Shares closed at SEK 97.75 on 6 Nov 2026.

Performance Over six months the shares gained 10.3%, against -11.8% for the median peer and +8.2% for the Sweden market (cap-weighted) — 4th highest of 17 in its peer set.

Growth Revenue fell 0.5% over the last twelve months (peer median +6.4%); the operating margin is 14.2% (peer median 13.0%).

Valuation It trades at 10.4× forward earnings against a peer median of 11.0× (6th cheapest of 14).

Price implies For today's price to make sense, revenue must grow about -18% a year for seven years (Req g). Recent delivered growth is +16%, so the hurdle is -34 pp: the price already allows for a slowdown.

Capital Return on invested capital runs 12.5 points above its cost of capital (5.0% WACC).

Credit Betsson has 1 bond outstanding ($111M).

Next results Next results expected around 4 Feb 2027 (exchange calendar; dates can move).

Relative performance

9010011011 May 202611 Aug 20266 Nov 2026BETS-B.ST 111Peer median 89
Six months, rebased to 100: Betsson against the median of its 16 peers (local-currency closes).

Betsson financials

Reported figures in SEK; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
RevenueSEK 13.4BSEK 13.2BSEK 12.7BSEK 10.9BSEK 8.27B
Revenue growth—+5%+16%+32%—
Gross profitSEK 3.98BSEK 4.73BSEK 4.83BSEK 2.46BSEK 1.42B
EBITDASEK 2.27BSEK 3.14BSEK 3.30BSEK 3.06BSEK 1.85B
Net incomeSEK 1.23BSEK 1.96BSEK 2.07BSEK 2.03BSEK 1.27B
Free cash flowSEK 2.02BSEK 2.34BSEK 3.09BSEK 2.61BSEK 1.85B
Capital expenditureSEK 118MSEK 715MSEK 572MSEK 475MSEK 378M
Total debtSEK 2.29BSEK 2.04BSEK 2.13BSEK 2.05BSEK 1.28B

Quarterly statements and history in the cockpit →

Betsson competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-50%-25%0%+25%+50%-40%-20%0%+20%BRSL9672035250PENN9166SGR0200RSIBALY0342301128ENTFDJU11409022826419BETS-B.ST6-month return →1-month return →
Up and to the right = strong over both horizons. Betsson is the large dot.

Fundamentals: revenue growth against valuation

0%+20%+40%10×15×BRSL9672035250PENN91660200RSI0342301128ENTFDJU114090BETS-B.STRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Betsson is the large dot.

Capital: growth delivered against growth the price implies

-20%0%+20%+40%-20%0%20%40%9672PENN0200RSI1128ENTFDJU2282BETS-B.STGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Betsson is the large dot.

Betsson competitors and peer comparison

Head to head with its named competitors (BETS-B.ST vs ENT.L vs FLUT vs EVO.ST)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Betsson BETS-B.ST$1.34B+10%0%14%10.4×-18.0%
Entain ENT.L$4.05B-11%0%11%8.9×3.2%
Flutter Entertainment FLUT$14.2B-19%+12%2%14.3×26.3%
Evolution EVO.ST$15.8B+33%-3%57%14.4×-0.3%

How Betsson compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Betsson against its 16 peers (data as of 6 Nov 2026)
MeasureBETS-B.STPeer medianRank in peer set
1-month return+2.3%-0.1%8th highest of 17
6-month return+10.3%-11.8%4th highest of 17
Distance from 52-week high-34.2%-36.8%8th highest of 17
Revenue growth (TTM)-0.5%+6.4%3rd lowest of 17
Operating margin14.2%13.0%9th highest of 17
Forward P/E10.4×11.0×6th cheapest of 14
Growth the price implies (Req g, 7 yrs)-18.0%-2.6%least demanding of 9
Growth delivered (Del g)+15.7%+20.4%5th highest of 9
Hurdle (Req g minus delivered)-33.7 pp-18.7 pp2nd least demanding of 9
ROIC minus cost of capital+12.5 pp+3.1 pp5th highest of 17
EV / EBITDA5.3×6.7×3rd cheapest of 15
Net debt / EBITDA-0.4×3.0×5th least indebted of 16

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Betsson BETS-B.STSweden$1.34B+10%0%14%10.4×-18.0%+15.7%
Brightstar Lottery BRSLUnited States$1.82B-24%+1%25%15.2×n/an/a
Tokyotokeiba 9672.TJapan$868M-11%+3%37%11.7×-10.8%+7.7%
Kangwonland 035250.KSSouth Korea$2.13B-16%+2%15%11.0×n/an/a
PENN Entertainment PENNUnited States$2.34B+4%+6%6%12.3×15.2%+14.2%
GENDA 9166.TJapan$754M+20%+47%3%16.4×n/an/a
Star Entertainment SGR.AXAustralia$724M+48%-9%-30%n/an/an/a
Melco International Development 0200.HKHong Kong$695M-42%+7%21%5.9×-4.9%+26.6%
Rush Street Interactive RSIUnited States$2.83B-56%+39%11%16.9×13.5%+32.4%
Bally's BALYUnited States$625M-4%+20%0%n/an/an/a
Paradise 034230.KSSouth Korea$620M-39%+8%11%11.5×n/an/a
Wynn Macau 1128.HKHong Kong$2.99B-24%+9%29%8.7×-2.4%+31.1%
Entain ENT.LUnited Kingdom$4.05B-11%0%11%8.9×3.2%+8.1%
FDJ United FDJU.PAFrance$4.49B-5%+3%15%10.6×-2.8%+13.9%
Grand Korea Leisure 114090.KSSouth Korea$373M-32%+8%11%9.3×n/an/a
MGM China 2282.HKHong Kong$4.85B-12%+11%31%9.3×-3.1%+48.5%
Mars 6419.TJapan$346M+16%-10%25%n/an/an/a

Betsson bonds and credit

Betsson has 1 bond outstanding with $111M face value.

Every bond, yield and spread in the cockpit →

Questions

Who are Betsson's main competitors?
Named competitors: Entain (ENT.L), Flutter Entertainment (FLUT), Kindred Group (private or unlisted), Evolution AB (EVO.ST). The cockpit's measured peer set (industry) also includes Brightstar Lottery (BRSL), Tokyotokeiba (9672.T), Kangwonland (035250.KS), PENN Entertainment (PENN), GENDA (9166.T), Star Entertainment (SGR.AX).
Is Betsson expensive compared with its peers?
On forward p/e it trades at 10.4× against a peer median of 11.0×, 6th cheapest of 14 in its peer set. For today's price to make sense, revenue must grow about -18% a year for seven years (Req g). Recent delivered growth is +16%, so the hurdle is -34 pp: the price already allows for a slowdown.
How has Betsson stock performed?
Over six months to 6 Nov 2026 the shares returned +10.3% against -11.8% for the median peer; over one year -32.7%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.