Loading…
← CockpitCompetitor Analysis › 8729.T Sony Financial Group Inc.Open in the cockpit ↗

Sony Financial Group Inc.8729.TCompetitor analysis, valuation and peers

Japan · JPY·Financials›Multi-Line Insurance

Sony's financial services arm, offering life insurance, non-life insurance and banking in Japan.

≈ A captive insurance/banking arm tied to SonyMomentum neutral 43
Mkt cap
$6.06B
US dollars, full cap
Free float
82%
of shares outstanding
$/day
$52.3M
20-day average traded
P/B
1.08×
price to book
ROE
14.4%
delivered
Implied ROE
5.1%
what the price asks
Next earnings
7 days
13 Nov 2026
Close · JPY¥141
1D-4.1%
1W-0.9%
1M-5.4%
3M-9.1%
6M+0.9%
YTD-14.9%
1Y-9.0%
ATR %2.3%
52w lowhigh21.7% off high

What Sony Financial does

Sony's financial services arm, offering life insurance, non-life insurance and banking in Japan.

Earns insurance premiums on life policies sold mostly through its own consultants, with non-life and bank earnings smaller, and invests the premiums. Life insurance carries the group. It was spun out of Sony Group and listed separately in 2025, with Sony keeping a minority stake.

In one line: A captive insurance/banking arm tied to Sony.

Products and services

  • Sony Life insurance
  • Sony Bank
  • Sony Assurance (non-life)

Customers

  • Japanese retail insurance/banking customers

Where it sits in the supply chain

  • Financial services
  • Insurance & banking
  • Life insurance, banking, non-life…

What could go right

  • Life insurance product/asset growth

What could go wrong

  • Interest rate sensitivity on insurance reserves

Moat: narrow (brand, distribution). Sony brand trust and a dedicated agent/direct sales channel for insurance products.

Headquarters: Tokyo, Japan · Founded: 1979 · Employees: 14,042

Named competitors

Sony Financial at a glance

Size Sony Financial (8729.T) is a Japan Financials company (Multi-Line Insurance) with a market value of $6.06B, the 207th largest of 1,379 Japan companies the cockpit tracks. Shares closed at ¥141 on 6 Nov 2026.

Performance Over six months the shares gained 0.9%, against +6.9% for the median peer and +1.8% for the Japan market (cap-weighted) — 7th lowest of 21 in its peer set.

Growth Revenue fell 10.2% over the last twelve months (peer median +10.5%); the operating margin is 10.2% (peer median 15.0%).

Valuation It trades at 1.08× book value against a peer median of 1.21× (10th cheapest of 21).

Price implies The share price implies a return on equity of about 5.1%; Sony Financial delivers 14.4%, so the price asks less than the business earns today.

Next results Next results expected around 13 Nov 2026 (exchange calendar; dates can move).

Relative performance

10011011 May 202611 Aug 20266 Nov 2026Peer median 1088729.T 100
Six months, rebased to 100: Sony Financial against the median of its 20 peers (local-currency closes).

Sony Financial financials

Reported figures in JPY; fiscal year ends 2026-03-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue¥2.12T¥2.53T¥2.51T¥3.19T¥1.95T
Revenue growth—+1%-21%+64%—
Net income¥108B¥55.5B¥78.8B¥41.2B¥119B
Free cash flown/a¥441B¥1.50T¥782B¥417B
Capital expendituren/a¥28.7B¥301B¥218B¥23.6B
Total debt¥2.44T¥1.78T¥2.16T¥2.07T¥1.26T

Quarterly statements and history in the cockpit →

Sony Financial competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-20%0%+20%-10%0%+10%+20%RLIACT182815086963WTM005830CNOG07AXSLNCHSX0966KNSLALMBGNWABCAPITALFGLMND8729.T6-month return →1-month return →
Up and to the right = strong over both horizons. Sony Financial is the large dot.

Fundamentals: return on equity against price-to-book

10%20%20×40×RLIACT182815086963WTM005830CNOG07AXSLNC0966KNSLALMBHGGNWABCAPITALFGLMND8729.TReturn on equity →Price / book →
A bank or insurer earning more on its equity usually trades at a higher multiple of book; points far above the trend are priced for more. Sony Financial is the large dot.

Capital: ROE delivered against the ROE the price implies

10%20%30%40%20%40%RLIACT182815086963WTM005830CNOG07LNC0966KNSLALMBGNWABCAPITALLMND8729.TROE delivered →ROE the price implies →
Above the diagonal = the price asks for a higher return on equity than the business earns today. Sony Financial is the large dot.

Sony Financial competitors and peer comparison

Head to head with its named competitors (8729.T vs 8750.T vs 8795.T vs 7181.T)
CompanyMarket cap6M returnRevenue growthROEPrice / bookImplied ROE
Sony Financial 8729.T$6.06B+1%-10%14%1.08×5.1%
Daiichi Life 8750.T$39.0B+18%+17%14%1.34×8.1%
T&d 8795.T$14.0B+21%+6%9%1.32×5.6%
JAPAN POST INSURANCE 7181.T$11.2B+8%-6%4%0.38×2.9%
Tokio Marine 8766.T$105B+35%0%12%1.98×6.7%
Rakuten Bank 5838.T$6.36B-9%+38%22%2.55×8.1%
Sompo 8630.T$39.6B+17%+41%15%1.14×6.2%
Ms&ad Ins Gp Hldgs 8725.T$44.4B+22%+21%17%1.07×6.9%

How Sony Financial compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Sony Financial against its 20 peers (data as of 6 Nov 2026)
Measure8729.TPeer medianRank in peer set
1-month return-5.4%+4.3%4th lowest of 21
6-month return+0.9%+6.9%7th lowest of 21
Return on equity14.4%15.4%10th lowest of 21
Price / book1.08×1.21×10th cheapest of 21
Trailing P/E9.3×9.2×10th most expensive of 20
ROE the price implies5.1%8.1%least demanding of 21
ROE delivered14.4%15.4%10th lowest of 21

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthROEPrice / bookImplied ROEDelivered ROE
Sony Financial 8729.TJapan$6.06B+1%-10%14%1.08×5.1%14.4%
RLI RLIUnited States$6.27B+39%+6%22%3.70×15.4%22.1%
Enact ACTUnited States$6.38B+5%+2%13%1.19×7.9%12.9%
FWD 1828.HKHong Kong$5.54B+7%+24%4%0.92×7.3%4.1%
China Reinsurance (Group) 1508.HKHong Kong$6.64B-5%+11%10%0.40×5.5%9.7%
Sunshine Insurance 6963.HKHong Kong$5.35B0%+8%14%0.66×5.4%13.7%
White Mountains Insurance WTMUnited States$5.35B+5%+21%22%0.99×6.3%21.9%
Db Insurance 005830.KSSouth Korea$6.90B+2%-14%17%0.85×5.1%17.0%
CNO Financial CNOUnited States$5.09B+20%+2%17%2.19×16.0%16.9%
Great Eastern G07.SISingapore$7.47B+21%+27%15%1.73×11.4%14.8%
Axis Capital AXSUnited States$7.60B+7%+10%16%1.33×8.1%16.0%
Lincoln National LNCUnited States$7.67B+12%+12%23%0.74×8.6%22.6%
Hiscox HSX.LUnited Kingdom$8.08B+18%+4%17%2.06×15.1%16.6%
China Taiping Insurance 0966.HKHong Kong$8.28B-24%+19%36%0.63×8.1%36.2%
Kinsale Capital KNSLUnited States$8.64B+26%+8%28%4.70×30.6%27.8%
Alm. Brand A/S ALMB.CODenmark$3.70B+16%+3%9%2.19×7.3%8.8%
Hamilton Insurance HGUnited States$3.64B+20%+20%19%1.24×8.0%19.0%
Genworth Financial GNWUnited States$3.29B-5%-1%2%0.38×5.3%2.3%
Aditya Birla Capital ABCAPITAL.NSIndia$11.5B+8%+24%12%2.56×41.9%12.1%
F&G Annuities & Life FGUnited States$3.06B-17%+14%9%0.66×8.4%9.2%
Lemonade LMNDUnited States$3.06B-28%+77%-27%6.12×75.0%-27.0%

Questions

Who are Sony Financial's main competitors?
Named competitors: Dai-ichi Life Holdings (8750.T), T&D Holdings (8795.T), Japan Post Insurance (7181.T), Tokio Marine Holdings (8766.T), Rakuten Bank (5838.T), Sompo Holdings (8630.T). The cockpit's measured peer set (industry) also includes RLI (RLI), Enact (ACT), FWD (1828.HK), China Reinsurance (Group) (1508.HK), Sunshine Insurance (6963.HK), White Mountains Insurance (WTM).
Is Sony Financial expensive compared with its peers?
On price / book it trades at 1.08× against a peer median of 1.21×, 10th cheapest of 21 in its peer set. The share price implies a return on equity of about 5.1%; Sony Financial delivers 14.4%, so the price asks less than the business earns today.
How has Sony Financial stock performed?
Over six months to 6 Nov 2026 the shares returned +0.9% against +6.9% for the median peer; over one year -9.0%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.