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← CockpitCompetitor Analysis › CNO CNO Financial Group, Inc.Open in the cockpit ↗

CNO Financial Group, Inc.CNOCompetitor analysis, valuation and peers

United States · USD·Financials›Multi-Line Insurance

Sells life, health and annuity insurance to middle-income and senior US consumers via captive and independent agents.

Momentum strong 73
Mkt cap
$5.09B
US dollars, full cap
Free float
97%
of shares outstanding
$/day
$52.0M
20-day average traded
P/B
2.19×
price to book
ROE
16.9%
delivered
Implied ROE
16.0%
what the price asks
Official | Implied
A- / BBB
agencies · bond market
Next earnings
95 days
9 Feb 2027
Close · USD$55.45
1D-1.7%
1W-3.9%
1M+3.5%
3M+0.3%
6M+20.5%
YTD+30.6%
1Y+37.5%
ATR %2.4%
Beta0.38
52w lowhigh6.3% off high

What CNO Financial does

Sells life, health and annuity insurance to middle-income and senior US consumers via captive and independent agents.

Collects premiums on supplemental health and life policies and invests money received for annuities, earning the gap between what the investments yield and what it credits policyholders. Its brands split the selling: Bankers Life through its own career agents, Washington National through independent agents, and Colonial Penn directly to consumers.

Products and services

  • Life insurance
  • Medicare supplement/health insurance
  • Annuities
  • Long-term care insurance

Customers

  • Middle-income consumers
  • Seniors/Medicare-eligible individuals

Where it sits in the supply chain

  • Financials
  • Insurance
  • Life & health insurance / annuities

What could go right

  • Aging US population/retirement demand
  • Rising rates aiding annuity spreads

What could go wrong

  • Interest-rate/investment portfolio risk
  • Long-term care legacy liability risk

Moat: narrow (distribution, scale, brand). Established captive agent network targeting an underserved middle-income insurance segment.

Headquarters: Carmel, Indiana, United States · Founded: 1979 · Employees: 3,300

Named competitors

CNO Financial at a glance

Size CNO Financial (CNO) is a United States Financials company (Multi-Line Insurance) with a market value of $5.09B, the 1174th largest of 3,117 United States companies the cockpit tracks. Shares closed at $55.45 on 6 Nov 2026.

Performance Over six months the shares gained 20.5%, against +5.4% for the median peer and -1.1% for the United States market (cap-weighted) — 4th highest of 21 in its peer set.

Growth Revenue grew 1.8% over the last twelve months (peer median +9.6%); the operating margin is 16.9% (peer median 14.0%).

Valuation It trades at 2.19× book value against a peer median of 1.04× (5th most expensive of 21).

Price implies The share price implies a return on equity of about 16.0%; CNO Financial delivers 16.9%, so the price asks less than the business earns today.

Credit CNO Financial has 6 bonds outstanding ($2.95B), rated A- by the agencies and trading like BBB at a weighted spread of 96 bp.

Short interest Short interest is 3.0% of the free float (15 Oct 2026).

Next results Next results expected around 9 Feb 2027 (exchange calendar; dates can move).

Relative performance

10011012013011 May 202611 Aug 20266 Nov 2026CNO 121Peer median 106
Six months, rebased to 100: CNO Financial against the median of its 20 peers (local-currency closes).

CNO Financial financials

Reported figures in USD; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue$4.55B$4.50B$4.51B$4.17B$3.72B
Revenue growth—0%+8%+12%—
Net income$418M$229M$421M$276M$631M
Free cash flown/a$676M$628M$583M$495M
Capital expendituren/a$0$0$0$0
Total debt$4.81B$4.14B$4.52B$4.24B$3.93B

Quarterly statements and history in the cockpit →

CNO Financial competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-20%0%+20%-10%0%+10%+20%WTM696318288729RLIACT1508005830ALMBHGG07AXSLNCGNW0966FGLMNDKNSLNIACLCNO6-month return →1-month return →
Up and to the right = strong over both horizons. CNO Financial is the large dot.

Fundamentals: return on equity against price-to-book

0%10%20%30%20×40×WTM696318288729RLI1508005830ALMBHGG07AXSLNCGNWHSX0966FGLMNDKNSLNIACLCNOReturn on equity →Price / book →
A bank or insurer earning more on its equity usually trades at a higher multiple of book; points far above the trend are priced for more. CNO Financial is the large dot.

Capital: ROE delivered against the ROE the price implies

0%10%20%30%0%10%20%30%WTM696318288729RLIACT1508005830ALMBHGG07LNCGNWHSX0966LMNDKNSLNIACLCNOROE delivered →ROE the price implies →
Above the diagonal = the price asks for a higher return on equity than the business earns today. CNO Financial is the large dot.

CNO Financial competitors and peer comparison

Head to head with its named competitors (CNO vs GNW vs GL vs PRI)
CompanyMarket cap6M returnRevenue growthROEPrice / bookImplied ROE
CNO Financial CNO$5.09B+20%+2%17%2.19×16.0%
Genworth Financial GNW$3.29B-5%-1%2%0.38×5.3%
Globe Life GL$12.1B+4%+6%21%2.08×11.7%
Primerica PRI$8.94B+6%+8%33%3.56×24.9%

How CNO Financial compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

CNO Financial against its 20 peers (data as of 6 Nov 2026)
MeasureCNOPeer medianRank in peer set
1-month return+3.5%+2.0%10th highest of 21
6-month return+20.5%+5.4%4th highest of 21
Return on equity16.9%14.6%8th highest of 21
Price / book2.19×1.04×5th most expensive of 21
Trailing P/E12.7×8.7×7th most expensive of 19
ROE the price implies16.0%8.1%3rd most demanding of 21
ROE delivered16.9%14.6%8th highest of 21
Bond spread96 bp136 bptightest of 8

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthROEPrice / bookImplied ROEDelivered ROE
CNO Financial CNOUnited States$5.09B+20%+2%17%2.19×16.0%16.9%
White Mountains Insurance WTMUnited States$5.35B+5%+21%22%0.99×6.3%21.9%
Sunshine Insurance 6963.HKHong Kong$5.35B0%+8%14%0.66×5.4%13.7%
FWD 1828.HKHong Kong$5.54B+7%+24%4%0.92×7.3%4.1%
Sony Financial 8729.TJapan$6.06B+1%-10%14%1.08×5.1%14.4%
RLI RLIUnited States$6.27B+39%+6%22%3.70×15.4%22.1%
Enact ACTUnited States$6.38B+5%+2%13%1.19×7.9%12.9%
China Reinsurance (Group) 1508.HKHong Kong$6.64B-5%+11%10%0.40×5.5%9.7%
Db Insurance 005830.KSSouth Korea$6.90B+2%-14%17%0.85×5.1%17.0%
Alm. Brand A/S ALMB.CODenmark$3.70B+16%+3%9%2.19×7.3%8.8%
Hamilton Insurance HGUnited States$3.64B+20%+20%19%1.24×8.0%19.0%
Great Eastern G07.SISingapore$7.47B+21%+27%15%1.73×11.4%14.8%
Axis Capital AXSUnited States$7.60B+7%+10%16%1.33×8.1%16.0%
Lincoln National LNCUnited States$7.67B+12%+12%23%0.74×8.6%22.6%
Genworth Financial GNWUnited States$3.29B-5%-1%2%0.38×5.3%2.3%
Hiscox HSX.LUnited Kingdom$8.08B+18%+4%17%2.06×15.1%16.6%
China Taiping Insurance 0966.HKHong Kong$8.28B-24%+19%36%0.63×8.1%36.2%
F&G Annuities & Life FGUnited States$3.06B-17%+14%9%0.66×8.4%9.2%
Lemonade LMNDUnited States$3.06B-28%+77%-27%6.12×75.0%-27.0%
Kinsale Capital KNSLUnited States$8.64B+26%+8%28%4.70×30.6%27.8%
New India Assurance NIACL.NSIndia$2.74B-5%+9%-1%0.62×14.0%-1.3%

CNO Financial bonds and credit

CNO Financial has 6 bonds outstanding with $2.95B face value. The agencies rate it A-; its bonds trade like BBB. Weighted yield 5.55%, a spread of 96 bp over government bonds.

Every bond, yield and spread in the cockpit →

Questions

Who are CNO Financial's main competitors?
Named competitors: Genworth Financial (GNW), Globe Life (GL), Primerica (PRI). The cockpit's measured peer set (industry) also includes White Mountains Insurance (WTM), Sunshine Insurance (6963.HK), FWD (1828.HK), Sony Financial (8729.T), RLI (RLI), Enact (ACT).
Is CNO Financial expensive compared with its peers?
On price / book it trades at 2.19× against a peer median of 1.04×, 5th most expensive of 21 in its peer set. The share price implies a return on equity of about 16.0%; CNO Financial delivers 16.9%, so the price asks less than the business earns today.
How has CNO Financial stock performed?
Over six months to 6 Nov 2026 the shares returned +20.5% against +5.4% for the median peer; over one year +37.5%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.