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HtlShilla008770.KSCompetitor analysis, valuation and peers

South Korea · KRW·Consumer Discretionary›Hotels/Resorts/Cruise lines

Operates Shilla Hotels & Resorts and one of Korea's largest duty-free retailers, led by a Samsung founding-family member.

Momentum neutral 46
Mkt cap
$985M
US dollars, full cap
Free float
82%
of shares outstanding
$/day
$3.92M
20-day average traded
Fwd P/E
15.1×
forward earnings
ROIC−WACC
+3.6 pp
WACC 5.2%
Hurdle
-13 pp
Req g minus delivered
Next earnings
77 days
22 Jan 2027
Close · KRW₩35,500
1D-3.1%
1W+2.6%
1M-9.9%
3M-14.5%
6M-45.8%
YTD-20.4%
1Y-28.3%
ATR %4.0%
52w lowhigh49.5% off high

What HtlShilla does

Operates Shilla Hotels & Resorts and one of Korea's largest duty-free retailers, led by a Samsung founding-family member.

Duty-free sells most; revenue comes from tourists and from bulk buyers who resell goods in China, and it pays large concession fees to airports and commissions to travel agents, so negotiating rent terms matters. Hotels are the smaller business.

Products and services

  • Shilla Duty Free
  • Shilla Hotels & Resorts
  • Shilla Stay (budget hotel brand)

Customers

  • International/domestic tourists
  • Business travelers

Where it sits in the supply chain

  • Hospitality and retail
  • Hotels and duty-free retail
  • Airport/downtown duty-free

What could go right

  • Inbound tourism (Chinese tourist) recovery
  • Duty-free/travel-retail growth

What could go wrong

  • Chinese tourist demand swings
  • Duty-free contract/airport-rent costs

Moat: narrow (brand, scale). Leading duty-free operator with premier airport concession slots and a strong hotel brand.

Headquarters: Seoul, South Korea · Founded: 1979 · Employees: 1,910

Named competitors

  • Shinsegae Duty Free private or unlisted
  • Dufry private or unlisted

HtlShilla at a glance

Size HtlShilla (008770.KS) is a South Korea Consumer Discretionary company (Hotels/Resorts/Cruise lines) with a market value of $985M, the 235th largest of 495 South Korea companies the cockpit tracks. Shares closed at ₩35,500 on 6 Nov 2026.

Performance Over six months the shares fell 45.8%, against -12.0% for the median peer and -24.5% for the South Korea market (cap-weighted) — 3rd lowest of 20 in its peer set.

Growth Revenue grew 1.5% over the last twelve months (peer median +6.6%); the operating margin is 3.3% (peer median 16.2%).

Valuation It trades at 15.1× forward earnings against a peer median of 21.0× (6th cheapest of 16).

Price implies For today's price to make sense, revenue must grow about -8% a year for seven years (Req g). Recent delivered growth is +5%, so the hurdle is -13 pp: the price already allows for a slowdown.

Capital Return on invested capital runs 3.6 points above its cost of capital (5.2% WACC).

Next results Next results expected around 22 Jan 2027 (exchange calendar; dates can move).

Relative performance

608010011 May 202611 Aug 20266 Nov 2026Peer median 90008770.KS 55
Six months, rebased to 100: HtlShilla against the median of its 20 peers (local-currency closes).

HtlShilla financials

Reported figures in KRW; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue₩4.03T₩4.07T₩3.95T₩3.57T₩4.92T
Revenue growth—+3%+11%-27%—
Gross profitn/a₩1.19T₩1.08T₩864B₩2.25T
EBITDAn/a₩154B₩126B₩219B₩201B
Net income₩49.2B-₩173B-₩61.5B₩86.0B-₩50.2B
Free cash flown/a₩11.8B-₩48.3B₩150B₩141B
Capital expendituren/a₩53.6B₩74.0B₩54.7B₩53.9B
Total debtn/a₩1.68T₩1.66T₩1.60T₩1.62T

Quarterly statements and history in the cockpit →

HtlShilla competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-50%-25%0%+25%-40%-20%0%+20%LEMONTREEVAC6000549722000524PPHTHOU83918VENTIVE00412707SKIS-B032350ITDC0051008770.KS6-month return →1-month return →
Up and to the right = strong over both horizons. HtlShilla is the large dot.

Fundamentals: revenue growth against valuation

0%+10%+20%+30%+40%20×40×60×LEMONTREEVAC6000549722000524THOU83918KLSVENTIVE27079708SKIS-B032350008770.KSRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. HtlShilla is the large dot.

Capital: growth delivered against growth the price implies

0%+50%+100%0%50%100%LEMONTREEVAC60005497220005240045PPHTH3918VENTIVE2707032350ITDC0051008770.KSGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. HtlShilla is the large dot.

HtlShilla competitors and peer comparison

How HtlShilla compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

HtlShilla against its 20 peers (data as of 6 Nov 2026)
Measure008770.KSPeer medianRank in peer set
1-month return-9.9%-0.6%6th lowest of 21
6-month return-45.8%-12.0%3rd lowest of 20
Distance from 52-week high-49.5%-27.5%3rd lowest of 21
Revenue growth (TTM)+1.5%+6.6%5th lowest of 21
Operating margin3.3%16.2%3rd lowest of 21
Forward P/E15.1×21.0×6th cheapest of 16
Growth the price implies (Req g, 7 yrs)-7.6%1.7%4th least demanding of 19
Growth delivered (Del g)+5.0%+18.8%4th lowest of 19
Hurdle (Req g minus delivered)-12.6 pp-15.0 pp9th most demanding of 19
ROIC minus cost of capital+3.6 pp-0.6 pp7th highest of 21

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
HtlShilla 008770.KSSouth Korea$985M-46%+1%3%15.1×-7.6%+5.0%
Lemon Tree Hotels LEMONTREE.NSIndia$984M-4%+10%38%31.1×17.4%+41.3%
Pierre et Vacances VAC.PAFrance$974M-1%+5%15%15.6×-0.6%+9.8%
Huangshan Tourism Development 600054.SSChina$926M-13%+2%20%23.0×-9.4%+23.2%
Fujita Kanko 9722.TJapan$1.08B+37%+3%16%12.9×-4.6%+25.2%
Guangzhou Lingnan 000524.SZChina$885M-19%+6%2%62.9×11.7%+19.4%
Hongkong & Shanghai Hotels 0045.HKHong Kong$1.11B-12%-4%13%n/a4.0%+24.1%
PPHE Hotel PPH.LUnited Kingdom$864M-2%+5%19%21.0×7.7%+35.6%
Target Hospitality THUnited States$1.13B-26%+12%-9%22.9×49.9%+7.3%
Centurion OU8.SISingapore$810M-18%+26%61%11.3×-3.8%+18.2%
NagaCorp 3918.HKHong Kong$1.21B-48%+12%58%4.7×-19.3%-4.1%
Kelsian KLS.AXAustralia$797M+5%+9%6%11.2×9.2%+15.4%
Ventive Hospitality VENTIVE.NSIndia$1.34B-17%+15%29%26.2×29.9%+78.5%
Great Eagle 0041.HKHong Kong$1.37B-24%+75%12%n/a-0.9%+13.8%
Waterways Leisure Tourism CORDELIA.NSIndia$677Mn/a-2%14%n/an/an/a
Formosa International Hotels 2707.TWTaiwan$668M+2%+6%26%13.3×-7.7%+4.7%
Imperial Hotel 9708.TJapan$666M-26%+10%3%47.6×n/an/a
SkiStar SKIS-B.STSweden$1.58B+27%+7%17%21.3×8.4%+12.5%
Lotte Tour Development 032350.KSSouth Korea$591M-51%+39%24%15.9×-6.4%+108.0%
India Tourism Development ITDC.NSIndia$572M+6%-9%16%n/a58.7%+24.6%
Harbour Centre Development 0051.HKHong Kong$557M+38%+1%20%n/a-3.9%-16.5%

Questions

Who are HtlShilla's main competitors?
Named competitors: Shinsegae Duty Free (private or unlisted), Dufry (private or unlisted). The cockpit's measured peer set (industry) also includes Lemon Tree Hotels (LEMONTREE.NS), Pierre et Vacances (VAC.PA), Huangshan Tourism Development (600054.SS), Fujita Kanko (9722.T), Guangzhou Lingnan (000524.SZ), Hongkong & Shanghai Hotels (0045.HK).
Is HtlShilla expensive compared with its peers?
On forward p/e it trades at 15.1× against a peer median of 21.0×, 6th cheapest of 16 in its peer set. For today's price to make sense, revenue must grow about -8% a year for seven years (Req g). Recent delivered growth is +5%, so the hurdle is -13 pp: the price already allows for a slowdown.
How has HtlShilla stock performed?
Over six months to 6 Nov 2026 the shares returned -45.8% against -12.0% for the median peer; over one year -28.3%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.