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← CockpitCompetitor Analysis › 000921.SZ Hisense Home Appliances Group Co., Ltd. Class AOpen in the cockpit ↗

Hisense Home Appliances Group Co., Ltd. Class A000921.SZCompetitor analysis, valuation and peers

China · CNY·Consumer Discretionary›Electronics/Appliances

Chinese maker of major home appliances such as refrigerators, washing machines and air conditioners, under Hisense/Kelon brands.

≈ A smaller, China-based WhirlpoolMomentum neutral 57
Mkt cap
$4.37B
US dollars, full cap
Free float
37%
of shares outstanding
$/day
$30.2M
20-day average traded
Fwd P/E
14.2×
forward earnings
ROIC−WACC
+10.5 pp
WACC 7.2%
Hurdle
-24 pp
Req g minus delivered
Next earnings
140 days
26 Mar 2027
Close · CNYCN¥23.53
1D+0.3%
1W+0.6%
1M-11.3%
3M-14.2%
6M-2.1%
YTD-5.2%
1Y-5.8%
ATR %3.6%
52w lowhigh26.0% off high

What Hisense Home Appliances does

Chinese maker of major home appliances such as refrigerators, washing machines and air conditioners, under Hisense/Kelon brands.

Sells to Chinese households through retailers, e-commerce and its own stores, and exports to overseas markets, across refrigerators, air conditioners and washers. Hisense Group, owned by the Qingdao city government, is the controlling shareholder. The Kelon brand dates from Guangdong Kelon, a fridge maker that Hisense took over in 2001.

In one line: A smaller, China-based Whirlpool.

Products and services

  • Refrigerators
  • Washing machines
  • Air conditioners
  • Kitchen appliances

Customers

  • Retail consumers (China and export markets)

Where it sits in the supply chain

  • Consumer appliances
  • Major home appliances

What could go right

  • China appliance replacement cycle, export growth

What could go wrong

  • Real-estate-linked appliance demand cyclicality

Moat: narrow (brand, scale, distribution). Established Hisense/Kelon brand recognition and distribution scale in China's appliance market.

Headquarters: Qingdao, China · Founded: 1969 · Employees: 37,759

Named competitors

Hisense Home Appliances at a glance

Size Hisense Home Appliances (000921.SZ) is a China Consumer Discretionary company (Electronics/Appliances) with a market value of $4.37B, the 587th largest of 4,839 China companies the cockpit tracks. Shares closed at CN¥23.53 on 6 Nov 2026.

Performance Over six months the shares fell 2.1%, against +9.7% for the median peer and -16.4% for the China market (cap-weighted) — 7th lowest of 21 in its peer set.

Growth Revenue fell 11.0% over the last twelve months (peer median +6.6%); the operating margin is 3.4% (peer median 7.9%).

Valuation It trades at 14.2× forward earnings against a peer median of 18.0× (6th cheapest of 21).

Price implies For today's price to make sense, revenue must grow about -11% a year for seven years (Req g). Recent delivered growth is +13%, so the hurdle is -24 pp: the price already allows for a slowdown.

Capital Return on invested capital runs 10.5 points above its cost of capital (7.2% WACC).

Next results Next results expected around 26 Mar 2027 (exchange calendar; dates can move).

Relative performance

9010011012011 May 202611 Aug 20266 Nov 2026Peer median 111000921.SZ 97
Six months, rebased to 100: Hisense Home Appliances against the median of its 20 peers (local-currency closes).

Hisense Home Appliances financials

Reported figures in CNY; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
RevenueCN¥83.4BCN¥87.7BCN¥92.5BCN¥85.3BCN¥73.9B
Revenue growth—-5%+8%+15%—
Gross profitCN¥18.0BCN¥18.5BCN¥19.0BCN¥18.6BCN¥15.1B
EBITDAn/aCN¥5.39BCN¥5.38BCN¥5.45BCN¥4.00B
Net incomeCN¥2.22BCN¥3.19BCN¥3.35BCN¥2.84BCN¥1.43B
Free cash flowCN¥5.01BCN¥4.82BCN¥4.82BCN¥10.3BCN¥3.52B
Capital expenditureCN¥1.65BCN¥2.11BCN¥1.39BCN¥985MCN¥883M
Total debtCN¥18.3BCN¥18.0BCN¥22.8BCN¥21.0BCN¥16.3B

Quarterly statements and history in the cockpit →

Hisense Home Appliances competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-50%0%+50%-20%0%+20%002429603486688169600060SKCPPLUS002032021240BRG10707731HWDN6887750022426033556952IMAXELUX-ADLG1415000921.SZ6-month return →1-month return →
Up and to the right = strong over both horizons. Hisense Home Appliances is the large dot.

Fundamentals: revenue growth against valuation

0%+20%50×100×002429603486688169600060SKCPPLUS002032021240BRG7731HWDN6887750022426033556952IMAXELUX-ADLG000921.SZRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Hisense Home Appliances is the large dot.

Capital: growth delivered against growth the price implies

0%+20%0%20%603486688169600060SK002032BRG1070HWDN603355IMAXELUX-ADLG1415000921.SZGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Hisense Home Appliances is the large dot.

Hisense Home Appliances competitors and peer comparison

Head to head with its named competitors (000921.SZ vs 000333.SZ vs 000651.SZ vs 600690.SS)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Hisense Home Appliances 000921.SZ$4.37B-2%-11%3%14.2×-11.4%
Midea 000333.SZ$101B+10%+2%9%14.5×-3.2%
Gree Electric Appliances, Inc. of Zhuhai 000651.SZ$31.2B-3%-11%16%8.6×-16.4%
Haier Smart Home 600690.SS$28.0B0%-8%7%11.1×-5.9%
Whirlpool WHR$2.01B-32%-6%2%n/an/a

How Hisense Home Appliances compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Hisense Home Appliances against its 20 peers (data as of 6 Nov 2026)
Measure000921.SZPeer medianRank in peer set
1-month return-11.3%+3.9%4th lowest of 21
6-month return-2.1%+9.7%7th lowest of 21
Distance from 52-week high-26.0%-14.2%8th lowest of 21
Revenue growth (TTM)-11.0%+6.6%lowest of 21
Operating margin3.4%7.9%6th lowest of 21
Forward P/E14.2×18.0×6th cheapest of 21
Growth the price implies (Req g, 7 yrs)-11.4%2.8%least demanding of 15
Growth delivered (Del g)+12.7%+9.4%6th highest of 15
Hurdle (Req g minus delivered)-24.1 pp-5.2 pp3rd least demanding of 15
ROIC minus cost of capital+10.5 pp+3.7 pp6th highest of 21

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Hisense Home Appliances 000921.SZChina$4.37B-2%-11%3%14.2×-11.4%+12.7%
Shenzhen MTC 002429.SZChina$4.30B-42%+3%7%22.1×n/an/a
Ecovacs Robotics 603486.SSChina$4.22B-25%+10%7%14.5×16.2%+21.4%
Beijing Roborock Technology 688169.SSChina$5.29B+17%+31%8%17.3×4.6%+32.8%
Hisense Visual Technology 600060.SSChina$5.31B+8%-2%5%12.8×-3.4%+8.0%
Seb SK.PAFrance$3.55B+8%-1%8%12.1×-0.8%+3.3%
Aditya Infotech CPPLUS.NSIndia$5.37B+68%+36%13%69.9×n/an/a
Zhejiang Supor 002032.SZChina$5.37B-4%0%10%18.0×-2.8%+4.1%
Coway 021240.KSSouth Korea$5.56B+26%+14%18%10.8×n/an/a
Breville BRG.AXAustralia$3.33B+13%+7%11%31.1×26.4%+8.8%
TCL Electronics 1070.HKHong Kong$6.01B+3%+14%3%12.4×-2.3%+17.6%
Nikon 7731.TJapan$3.17B-12%-4%-2%45.4×n/an/a
Howden Joinery HWDN.LUnited Kingdom$6.12B+16%+4%15%16.6×14.9%+9.3%
Arashi Vision 688775.SSChina$6.41B-45%+74%-1%135.2×n/an/a
Joyoung 002242.SZChina$2.87B+131%-7%-1%159.7×n/an/a
Kingclean Electric 603355.SSChina$2.79B+4%-2%8%35.9×4.4%+9.4%
Casio Computer 6952.TJapan$2.74B+24%+12%11%15.9×0.2%+4.0%
IMAX IMAXUnited States$2.61B+35%+15%23%18.8×12.2%+24.5%
Electrolux ELUX-A.STSweden$2.50B+11%-3%-1%18.1×1.2%+2.6%
De'Longhi DLG.MIItaly$7.65B+23%+6%13%18.0×14.2%+10.1%
Cowell e 1415.HKHong Kong$2.38B-33%+15%7%9.8×-10.3%+36.2%

Questions

Who are Hisense Home Appliances's main competitors?
Named competitors: Midea Group (000333.SZ), Gree Electric Appliances (000651.SZ), Haier Smart Home (600690.SS), Whirlpool (WHR). The cockpit's measured peer set (industry) also includes Shenzhen MTC (002429.SZ), Ecovacs Robotics (603486.SS), Beijing Roborock Technology (688169.SS), Hisense Visual Technology (600060.SS), Seb (SK.PA), Aditya Infotech (CPPLUS.NS).
Is Hisense Home Appliances expensive compared with its peers?
On forward p/e it trades at 14.2× against a peer median of 18.0×, 6th cheapest of 21 in its peer set. For today's price to make sense, revenue must grow about -11% a year for seven years (Req g). Recent delivered growth is +13%, so the hurdle is -24 pp: the price already allows for a slowdown.
How has Hisense Home Appliances stock performed?
Over six months to 6 Nov 2026 the shares returned -2.1% against +9.7% for the median peer; over one year -5.8%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.