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Upwork, Inc.UPWKCompetitor analysis, valuation and peers

United States · USD·Industrials›Personnel Services

Online freelance marketplace connecting businesses with independent professionals for project-based and contract work.

Momentum strong 78
Mkt cap
$1.26B
US dollars, full cap
Free float
95%
of shares outstanding
$/day
$30.8M
20-day average traded
Fwd P/E
8.9×
forward earnings
ROIC−WACC
+20.5 pp
WACC 9.9%
Hurdle
-23 pp
Req g minus delivered
Next earnings
103 days
17 Feb 2027
Close · USD$10.02
1D-2.9%
1W+9.5%
1M+16.9%
3M+1.9%
6M+13.6%
YTD-49.5%
1Y-38.8%
ATR %4.1%
Beta0.96
52w lowhigh56.1% off high

What Upwork does

Online freelance marketplace connecting businesses with independent professionals for project-based and contract work.

Charges a cut on every contract: a fee deducted from the freelancer's earnings and a marketplace fee added for the client, plus freelancers buy credits called Connects to apply for jobs. Revenue therefore tracks total spending on the platform and the share it keeps.

Products and services

  • Freelance marketplace
  • Managed services/talent solutions
  • Payments/escrow

Customers

  • Small/mid-size businesses
  • Independent freelancers

Where it sits in the supply chain

  • Online labor marketplace
  • Freelancer/client matching platform
  • Payments & compliance escrow

What could go right

  • Enterprise adoption of freelance talent
  • Take-rate/monetization improvements

What could go wrong

  • Generative AI displacing some freelance tasks
  • Competitive/price pressure in marketplace

Moat: narrow (network effects, scale, brand). A two-sided marketplace with large freelancer/client pools is hard for new entrants to match.

Headquarters: Santa Clara, California, US · Founded: 2015 · Employees: 630

Named competitors

Upwork at a glance

Size Upwork (UPWK) is a United States Industrials company (Personnel Services) with a market value of $1.26B, the 2107th largest of 3,117 United States companies the cockpit tracks. Shares closed at $10.02 on 6 Nov 2026.

Performance Over six months the shares gained 13.6%, against +23.9% for the median peer and -1.1% for the United States market (cap-weighted) — 9th lowest of 21 in its peer set.

Growth Revenue fell 1.2% over the last twelve months (peer median +0.8%); the operating margin is 18.4% (peer median 3.5%).

Valuation It trades at 8.9× forward earnings against a peer median of 16.1× (2nd cheapest of 20).

Price implies For today's price to make sense, revenue must grow about -7% a year for seven years (Req g). Recent delivered growth is +16%, so the hurdle is -23 pp: the price already allows for a slowdown.

Capital Return on invested capital runs 20.5 points above its cost of capital (9.9% WACC).

Backlog Backlog (remaining performance obligations) was $2.50M at 30 Sep 2024, down 89% on a year earlier — 0.0 years of trailing revenue. Backlog detail →

Short interest Short interest is 15.2% of the free float (15 Oct 2026).

Next results Next results expected around 17 Feb 2027 (exchange calendar; dates can move).

Relative performance

10012011 May 202611 Aug 20266 Nov 2026Peer median 126UPWK 114
Six months, rebased to 100: Upwork against the median of its 20 peers (local-currency closes).

Upwork financials

Reported figures in USD; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue$771M$788M$769M$689M$618M
Revenue growth—+2%+12%+11%—
Gross profit$594M$604M$593M$519M$458M
EBITDA$179M$157M$83.7M$2.26M-$80.7M
Net income$104M$115M$216M$46.9M-$89.9M
Free cash flow$160M$223M$139M$13.9M-$2.17M
Capital expenditure$39.6M$25.1M$14.4M$16.4M$8.73M
Total debt$18.0M$371M$369M$368M$582M

Quarterly statements and history in the cockpit →

Upwork competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-20%0%+20%+40%+60%-10%0%+10%HAS217521242154KFRCGPPPAGE2146MANSDGBBSI300662CEN22252379CHZKELYAQUESS4849STEMUPWK6-month return →1-month return →
Up and to the right = strong over both horizons. Upwork is the large dot.

Fundamentals: revenue growth against valuation

-10%0%+10%20×40×60×HAS217521242154KFRCGPPPAGE2146MANSDGBBSI300662CEN2379CHZKELYA4849STEMUPWKRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Upwork is the large dot.

Capital: growth delivered against growth the price implies

-10%0%+10%+20%+30%0%20%HAS217521242154KFRCGPPPAGE2146MANSDGBBSI3006622379CHZKELYAQUESSSTEMUPWKGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Upwork is the large dot.

Upwork competitors and peer comparison

Head to head with its named competitors (UPWK vs FVRR vs MSFT)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Upwork UPWK$1.26B+14%-1%18%8.9×-7.1%
Fiverr International FVRRn/a-28%n/an/an/an/a
Microsoft MSFT$3.94T+28%+18%47%25.5×17.2%

How Upwork compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Upwork against its 20 peers (data as of 6 Nov 2026)
MeasureUPWKPeer medianRank in peer set
1-month return+16.9%-2.8%highest of 21
6-month return+13.6%+23.9%9th lowest of 21
Distance from 52-week high-56.1%-15.9%lowest of 21
Revenue growth (TTM)-1.2%+0.8%10th lowest of 21
Operating margin18.4%3.5%3rd highest of 21
Forward P/E8.9×16.1×2nd cheapest of 20
Growth the price implies (Req g, 7 yrs)-7.1%6.0%3rd least demanding of 19
Growth delivered (Del g)+16.1%+7.1%4th highest of 19
Hurdle (Req g minus delivered)-23.2 pp-1.2 pp2nd least demanding of 19
ROIC minus cost of capital+20.5 pp+5.6 pp5th highest of 20
EV / EBITDA5.4×9.1×cheapest of 10
Net debt / EBITDA-1.6×-0.7×5th least indebted of 19

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Upwork UPWKUnited States$1.26B+14%-1%18%8.9×-7.1%+16.1%
Hays HAS.LUnited Kingdom$1.24B+75%-3%1%33.0×18.3%+2.6%
SMS 2175.TJapan$1.31B+33%+8%11%31.1×19.2%+12.5%
JAC Recruitment 2124.TJapan$1.21B+34%+12%26%19.3×-1.0%+16.4%
Open Up 2154.TJapan$1.11B+12%-11%10%13.1×-6.5%+11.1%
Kforce KFRCUnited States$970M+25%+2%5%18.0×9.8%-1.0%
Grupa Pracuj spolka akcyjna GPP.WAPoland$919M+23%+5%37%13.1×-1.9%+22.1%
Michael Page PAGE.LUnited Kingdom$896M+60%-3%2%43.4×23.5%+4.1%
UT Group Co.,Ltd. 2146.TJapan$868M+22%-13%7%16.1×6.7%+7.7%
ManpowerGroup MANUnited States$2.07B+49%+7%2%10.3×-0.4%0.0%
Synergie SDG.PAFrance$753M-3%+5%3%11.8×-13.4%+8.2%
Barrett Business Services BBSIUnited States$725M0%+6%4%18.2×1.9%+7.1%
Beijing Career International 300662.SZChina$643M-10%+13%2%12.0×10.6%+29.9%
Groupe Crit CEN.PAFrance$534M-20%+1%3%8.3×n/an/a
Jinhai Medical Technology 2225.HKHong Kong$3.02B-6%+75%-17%n/an/an/a
dip 2379.TJapan$520M-17%-9%7%68.1×-1.1%+11.0%
HRnetGroup CHZ.SISingapore$519M-9%+1%7%14.0×-13.1%+6.2%
Kelly Services KELYAUnited States$507M+40%-10%1%10.2×12.8%-1.2%
Quess QUESS.NSIndia$505M+41%-12%2%17.1×16.3%+7.1%
en Inc. 4849.TJapan$504M+60%-11%7%9.6×5.3%+6.7%
SThree STEM.LUnited Kingdom$481M+65%-9%2%42.2×10.2%+1.6%

Upwork backlog

Upwork reported $2.50M of remaining performance obligations at 30 Sep 2024, down 89% from a year earlier and down 51% from the previous quarter. That is 0.0 years of trailing revenue already under contract. Book-to-bill last quarter: 0.99.

Questions

Who are Upwork's main competitors?
Named competitors: Fiverr (FVRR), Toptal (private or unlisted), Microsoft (LinkedIn) (MSFT), Freelancer.com (private or unlisted). The cockpit's measured peer set (industry) also includes Hays (HAS.L), SMS (2175.T), JAC Recruitment (2124.T), Open Up (2154.T), Kforce (KFRC), Grupa Pracuj spolka akcyjna (GPP.WA).
Is Upwork expensive compared with its peers?
On forward p/e it trades at 8.9× against a peer median of 16.1×, 2nd cheapest of 20 in its peer set. For today's price to make sense, revenue must grow about -7% a year for seven years (Req g). Recent delivered growth is +16%, so the hurdle is -23 pp: the price already allows for a slowdown.
How has Upwork stock performed?
Over six months to 6 Nov 2026 the shares returned +13.6% against +23.9% for the median peer; over one year -38.8%.
What is Upwork's backlog?
Upwork's remaining performance obligations (contracted revenue not yet recognised) were $2.50M at 30 Sep 2024, -89% on a year earlier.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.