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← CockpitCompetitor Analysis › 2175.T SMS Co., Ltd.Open in the cockpit ↗

SMS Co., Ltd.2175.TCompetitor analysis, valuation and peers

Japan · JPY·Industrials›Personnel Services

Japanese company operating recruiting and information platforms for nursing, elderly care and healthcare workers.

≈ A Japanese healthcare-staffing/information platform, like a niche Indeed for care workersMomentum leader 83
Mkt cap
$1.31B
US dollars, full cap
Free float
72%
of shares outstanding
$/day
$8.86M
20-day average traded
Fwd P/E
31.1×
forward earnings
ROIC−WACC
+16.9 pp
WACC 9.5%
Hurdle
+7 pp
Req g minus delivered
Next earnings
84 days
29 Jan 2027
Close · JPY¥2,358
1D-6.1%
1W-6.0%
1M-9.8%
3M+8.0%
6M+32.5%
YTD+74.7%
1Y+50.1%
ATR %3.9%
52w lowhigh14.4% off high

What SMS does

Japanese company operating recruiting and information platforms for nursing, elderly care and healthcare workers.

Is paid by employers and facilities rather than by job-seekers or families: a fee when a nurse or caregiver it introduces is hired, and a fee when a person it refers moves into a care home. Revenue therefore follows placements, which depend on how tight the staffing shortage is.

In one line: A Japanese healthcare-staffing/information platform, like a niche Indeed for care workers.

Products and services

  • Nurse/caregiver recruiting services
  • Healthcare/elderly-care information platforms
  • Senior living facility referral services

Customers

  • Hospitals/nursing homes needing staff
  • Nurses/caregivers seeking jobs
  • Families seeking elderly care facilities

Where it sits in the supply chain

  • Industrials
  • Healthcare staffing/media
  • Nurse/caregiver recruiting, healthcare…

What could go right

  • Aging population driving caregiver demand

What could go wrong

  • Chronic nursing/caregiver labor shortage limiting placement supply

Moat: narrow (network effects, brand, data). Large database of healthcare job listings/facility info creates a two-sided network advantage.

Headquarters: Tokyo, Japan · Founded: 2003 · Employees: 4,660

Named competitors

SMS at a glance

Size SMS (2175.T) is a Japan Industrials company (Personnel Services) with a market value of $1.31B, the 624th largest of 1,379 Japan companies the cockpit tracks. Shares closed at ¥2,358 on 6 Nov 2026.

Performance Over six months the shares gained 32.5%, against +22.5% for the median peer and +1.8% for the Japan market (cap-weighted) — 9th highest of 21 in its peer set.

Growth Revenue grew 8.2% over the last twelve months (peer median -0.3%); the operating margin is 10.8% (peer median 3.5%).

Valuation It trades at 31.1× forward earnings against a peer median of 14.0× (5th most expensive of 20).

Price implies For today's price to make sense, revenue must grow about 19% a year for seven years (Req g). Recent delivered growth is +12%, so the hurdle is +7 pp: the price needs faster growth than the company has been delivering — of companies that just grew 25–50% a year, 93.8% slowed down over the next four years.

Capital Return on invested capital runs 16.9 points above its cost of capital (9.5% WACC).

Next results Next results expected around 29 Jan 2027 (exchange calendar; dates can move).

Relative performance

10012014016011 May 202611 Aug 20266 Nov 20262175.T 136Peer median 123
Six months, rebased to 100: SMS against the median of its 20 peers (local-currency closes).

SMS financials

Reported figures in JPY; fiscal year ends 2026-03-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue¥67.7B¥64.7B¥61.0B¥54.0B¥45.7B
Revenue growth—+6%+13%+18%—
Gross profit¥56.9B¥52.7B¥50.0B¥44.1B¥37.2B
EBITDA¥11.6B¥11.4B¥10.1B¥11.7B¥10.2B
Net income-¥15.1B-¥14.3B¥6.05B¥7.23B¥6.41B
Free cash flown/a¥8.65B¥5.38B¥9.33B¥8.22B
Capital expendituren/a¥3.91B¥4.07B¥3.71B¥2.91B
Total debt¥7.17B¥7.23B¥8.05B¥6.43B¥8.33B

Quarterly statements and history in the cockpit →

SMS competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-20%0%+20%+40%+60%-10%0%+10%UPWKHAS21242154KFRCGPPPAGE2146MANSDGBBSI3006622225CEN2379CHZKELYAQUESS4849STEM2175.T6-month return →1-month return →
Up and to the right = strong over both horizons. SMS is the large dot.

Fundamentals: revenue growth against valuation

-10%0%+10%20×40×60×UPWKHAS21242154KFRCGPPPAGE2146MANSDGBBSI300662CEN2379CHZKELYA4849STEM2175.TRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. SMS is the large dot.

Capital: growth delivered against growth the price implies

-10%0%+10%+20%+30%0%20%UPWKHAS21242154KFRCGPPPAGE2146MANSDGBBSI3006622379CHZKELYAQUESSSTEM2175.TGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. SMS is the large dot.

SMS competitors and peer comparison

Head to head with its named competitors (2175.T vs 6098.T vs 2181.T)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
SMS 2175.T$1.31B+33%+8%11%31.1×19.2%
Recruit 6098.T$149B+133%+9%20%30.3×22.0%
Persol 2181.T$4.11B+22%+10%4%13.7×-10.3%

How SMS compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

SMS against its 20 peers (data as of 6 Nov 2026)
Measure2175.TPeer medianRank in peer set
1-month return-9.8%-2.3%4th lowest of 21
6-month return+32.5%+22.5%9th highest of 21
Distance from 52-week high-14.4%-17.0%9th highest of 21
Revenue growth (TTM)+8.2%-0.3%4th highest of 21
Operating margin10.8%3.5%4th highest of 21
Forward P/E31.1×14.0×5th most expensive of 20
Growth the price implies (Req g, 7 yrs)19.2%3.6%2nd most demanding of 19
Growth delivered (Del g)+12.5%+7.1%5th highest of 19
Hurdle (Req g minus delivered)+6.7 pp-3.3 pp7th most demanding of 19
ROIC minus cost of capital+16.9 pp+5.6 pp6th highest of 20
EV / EBITDA17.0×8.8×most expensive of 10
Net debt / EBITDA-0.8×-0.7×10th least indebted of 19

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
SMS 2175.TJapan$1.31B+33%+8%11%31.1×19.2%+12.5%
Upwork UPWKUnited States$1.26B+14%-1%18%8.9×-7.1%+16.1%
Hays HAS.LUnited Kingdom$1.24B+75%-3%1%33.0×18.3%+2.6%
JAC Recruitment 2124.TJapan$1.21B+34%+12%26%19.3×-1.0%+16.4%
Open Up 2154.TJapan$1.11B+12%-11%10%13.1×-6.5%+11.1%
Kforce KFRCUnited States$970M+25%+2%5%18.0×9.8%-1.0%
Grupa Pracuj spolka akcyjna GPP.WAPoland$919M+23%+5%37%13.1×-1.9%+22.1%
Michael Page PAGE.LUnited Kingdom$896M+60%-3%2%43.4×23.5%+4.1%
UT Group Co.,Ltd. 2146.TJapan$868M+22%-13%7%16.1×6.7%+7.7%
ManpowerGroup MANUnited States$2.07B+49%+7%2%10.3×-0.4%0.0%
Synergie SDG.PAFrance$753M-3%+5%3%11.8×-13.4%+8.2%
Barrett Business Services BBSIUnited States$725M0%+6%4%18.2×1.9%+7.1%
Beijing Career International 300662.SZChina$643M-10%+13%2%12.0×10.6%+29.9%
Jinhai Medical Technology 2225.HKHong Kong$3.02B-6%+75%-17%n/an/an/a
Groupe Crit CEN.PAFrance$534M-20%+1%3%8.3×n/an/a
dip 2379.TJapan$520M-17%-9%7%68.1×-1.1%+11.0%
HRnetGroup CHZ.SISingapore$519M-9%+1%7%14.0×-13.1%+6.2%
Kelly Services KELYAUnited States$507M+40%-10%1%10.2×12.8%-1.2%
Quess QUESS.NSIndia$505M+41%-12%2%17.1×16.3%+7.1%
en Inc. 4849.TJapan$504M+60%-11%7%9.6×5.3%+6.7%
SThree STEM.LUnited Kingdom$481M+65%-9%2%42.2×10.2%+1.6%

Questions

Who are SMS's main competitors?
Named competitors: Recruit Holdings (6098.T), Persol Holdings (2181.T). The cockpit's measured peer set (industry) also includes Upwork (UPWK), Hays (HAS.L), JAC Recruitment (2124.T), Open Up (2154.T), Kforce (KFRC), Grupa Pracuj spolka akcyjna (GPP.WA).
Is SMS expensive compared with its peers?
On forward p/e it trades at 31.1× against a peer median of 14.0×, 5th most expensive of 20 in its peer set. For today's price to make sense, revenue must grow about 19% a year for seven years (Req g). Recent delivered growth is +12%, so the hurdle is +7 pp: the price needs faster growth than the company has been delivering — of companies that just grew 25–50% a year, 93.8% slowed down over the next four years.
How has SMS stock performed?
Over six months to 6 Nov 2026 the shares returned +32.5% against +22.5% for the median peer; over one year +50.1%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.