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← CockpitCompetitor Analysis › UFCS United Fire Group, Inc.Open in the cockpit ↗

United Fire Group, Inc.UFCSCompetitor analysis, valuation and peers

United States · USD·Financials›Property/Casualty Insurance

Regional insurer selling commercial and personal property-casualty insurance through independent agents, mainly in the Midwest.

Momentum weak 36
Mkt cap
$1.23B
US dollars, full cap
Free float
83%
of shares outstanding
$/day
$7.00M
20-day average traded
P/B
1.31×
price to book
ROE
14.9%
delivered
Implied ROE
9.0%
what the price asks
Next earnings
102 days
16 Feb 2027
Close · USD$47.73
1D+0.8%
1W-16.0%
1M-15.4%
3M-10.8%
6M-1.0%
YTD+31.3%
1Y+34.7%
ATR %4.3%
Beta0.03
52w lowhigh18.0% off high

What United Fire does

Regional insurer selling commercial and personal property-casualty insurance through independent agents, mainly in the Midwest.

Earns by collecting premiums and paying claims, with commercial insurance the larger part, plus investment income on the premiums held until claims are paid. Severe storms, especially hail and wind across its Midwest territory, can swing results from year to year. It sold its life insurance arm in 2018 to focus on property-casualty.

Products and services

  • Commercial lines insurance
  • Personal lines insurance
  • Surety bonds

Customers

  • Small/mid-size businesses
  • Homeowners/drivers (Midwest US)

Where it sits in the supply chain

  • Regional property & casualty insurance
  • Commercial/personal lines underwriting
  • Independent agent distribution

What could go right

  • Rate increases improving underwriting margins
  • Commercial lines growth

What could go wrong

  • Weather/catastrophe loss volatility in Midwest
  • Smaller scale versus larger regional peers

Moat: narrow (distribution). Long-standing independent-agent relationships across Midwest states are moderately durable but not unique.

Headquarters: Cedar Rapids, Iowa, US · Founded: 1946 · Employees: 846

Named competitors

United Fire at a glance

Size United Fire (UFCS) is a United States Financials company (Property/Casualty Insurance) with a market value of $1.23B, the 2126th largest of 3,117 United States companies the cockpit tracks. Shares closed at $47.73 on 6 Nov 2026.

Performance Over six months the shares fell 1.0%, against +19.6% for the median peer and -1.1% for the United States market (cap-weighted) — 3rd lowest of 20 in its peer set.

Growth Revenue grew 11.4% over the last twelve months (peer median +6.3%); the operating margin is 12.2% (peer median 17.8%).

Valuation It trades at 1.31× book value against a peer median of 1.68× (7th cheapest of 21).

Price implies The share price implies a return on equity of about 9.0%; United Fire delivers 14.9%, so the price asks less than the business earns today.

Short interest Short interest is 1.7% of the free float (15 Oct 2026).

Next results Next results expected around 16 Feb 2027 (exchange calendar; dates can move).

Relative performance

10012011 May 202611 Aug 20266 Nov 2026Peer median 120UFCS 98
Six months, rebased to 100: United Fire against the median of its 20 peers (local-currency closes).

United Fire financials

Reported figures in USD; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue$1.51B$1.39B$1.25B$1.10B$980M
Revenue growth—+11%+14%+12%—
Net income$137M$118M$62.0M-$29.7M$15.0M
Free cash flow$309M$263M$328M$161M-$3.39M
Capital expenditure$3.26M$6.45M$11.9M$10.9M$2.14M
Total debt$146M$167M$148M$79.7M$76.9M

Quarterly statements and history in the cockpit →

United Fire competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

0%+25%+50%+75%-20%0%+20%UVEASIC2850HRTGSAFTHIPOEIGKMPRHMNLREPRCH001450HCI0004007164AII000370GLREUFCS6-month return →1-month return →
Up and to the right = strong over both horizons. United Fire is the large dot.

Fundamentals: return on equity against price-to-book

-25%0%25%50%75%00×250×500×750×UVEASIC2850HRTGSAFTOIGEIGKMPR000400AIIUFCSReturn on equity →Price / book →
A bank or insurer earning more on its equity usually trades at a higher multiple of book; points far above the trend are priced for more. United Fire is the large dot.

Capital: ROE delivered against the ROE the price implies

-20%0%20%40%-20%0%20%40%UVEASIC2850HRTGSAFTHIPOEIGKMPRLRE001450HCI000400SBRE7164AIIGLREUFCSROE delivered →ROE the price implies →
Above the diagonal = the price asks for a higher return on equity than the business earns today. United Fire is the large dot.

United Fire competitors and peer comparison

Head to head with its named competitors (UFCS vs CINF vs SIGI)
CompanyMarket cap6M returnRevenue growthROEPrice / bookImplied ROE
United Fire UFCS$1.23B-1%+11%15%1.31×9.0%
Cincinnati Financial CINF$28.5B+15%+10%17%1.76×10.6%
Selective Insurance SIGI$5.87B+17%+4%15%1.81×9.1%

How United Fire compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

United Fire against its 20 peers (data as of 6 Nov 2026)
MeasureUFCSPeer medianRank in peer set
1-month return-15.4%0.0%2nd lowest of 21
6-month return-1.0%+19.6%3rd lowest of 20
Return on equity14.9%15.0%10th lowest of 20
Price / book1.31×1.68×7th cheapest of 21
Trailing P/E9.0×11.4×8th cheapest of 19
ROE the price implies9.0%8.9%10th most demanding of 20
ROE delivered14.9%15.0%9th lowest of 18

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthROEPrice / bookImplied ROEDelivered ROE
United Fire UFCSUnited States$1.23B-1%+11%15%1.31×9.0%14.9%
Universal Insurance UVEUnited States$1.29B+19%+6%41%2.00×13.1%40.8%
Ategrity Specialty Insurance ASICUnited States$1.16B+23%+30%16%1.89×9.3%15.8%
Shinkong Insurance 2850.TWTaiwan$1.51B+21%+22%24%2.27×6.6%24.0%
Heritage Insurance HRTGUnited States$984M+48%+2%42%1.64×14.1%41.7%
Safety Insurance SAFTUnited States$1.53B+46%+7%8%1.75×8.9%7.8%
Hippo HIPOUnited States$929M+28%+21%7%1.98×22.6%7.2%
Orion180 Insurance OIGUnited States$888Mn/a+38%77%73.37×n/an/a
Employers EIGUnited States$830M+13%-13%3%1.06×7.7%3.0%
Kemper KMPRUnited States$1.97B+10%-4%-19%0.90×9.4%-19.3%
Horace Mann Educators HMNUnited States$2.16B+20%+4%12%1.46×7.9%n/a
Lancashire LRE.LUnited Kingdom$2.24B+18%-2%22%1.49×12.7%21.8%
Porch PRCHUnited States$2.26B+80%+20%n/a345.11×5,821.2%n/a
Hyundai M&F INS 001450.KSSouth Korea$2.29B+38%-5%21%0.51×4.2%21.0%
HCI HCIUnited States$2.31B+22%+23%34%2.15×17.3%33.8%
Lotte Non-Life Insurance 000400.KSSouth Korea$569M+18%+19%-2%0.82×5.1%-2.1%
Sabre Insurance SBRE.LUnited Kingdom$565M+17%-10%15%1.72×9.5%15.0%
Zenkoku Hosho 7164.TJapan$2.69B+1%+2%14%1.74×6.2%14.1%
American Integrity Insurance AIIUnited States$528M+37%+35%26%1.43×7.8%26.2%
Hanwha General Insurance 000370.KSSouth Korea$519M-9%+15%11%0.26×3.8%11.4%
Greenlight Capital Re GLREUnited States$518M-10%-1%8%0.76×5.5%7.5%

Questions

Who are United Fire's main competitors?
Named competitors: Cincinnati Financial (CINF), Selective Insurance Group (SIGI). The cockpit's measured peer set (industry) also includes Universal Insurance (UVE), Ategrity Specialty Insurance (ASIC), Shinkong Insurance (2850.TW), Heritage Insurance (HRTG), Safety Insurance (SAFT), Hippo (HIPO).
Is United Fire expensive compared with its peers?
On price / book it trades at 1.31× against a peer median of 1.68×, 7th cheapest of 21 in its peer set. The share price implies a return on equity of about 9.0%; United Fire delivers 14.9%, so the price asks less than the business earns today.
How has United Fire stock performed?
Over six months to 6 Nov 2026 the shares returned -1.0% against +19.6% for the median peer; over one year +34.7%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.