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Tui AGTUI1.DECompetitor analysis, valuation and peers

Germany · EUR·Consumer Discretionary›Other Consumer Services

German-British tourism group selling package holidays, running hotels, cruise ships and airlines across Europe.

≈ A German/British Expedia plus Royal Caribbean combined into one vertically integrated travMomentum leader 82
Mkt cap
$4.31B
US dollars, full cap
Free float
85%
of shares outstanding
$/day
$23.3M
20-day average traded
Fwd P/E
7.4×
forward earnings
ROIC−WACC
+2.1 pp
WACC 7.3%
Hurdle
-27 pp
Req g minus delivered
Official | Implied
B+ / BB
agencies · bond market
Next earnings
33 days
9 Dec 2026
Close · EUR€7.57
1D+0.8%
1W+8.6%
1M+14.2%
3M+2.8%
6M+17.3%
YTD-15.8%
1Y+7.3%
ATR %2.8%
52w lowhigh20.8% off high

What Tui does

German-British tourism group selling package holidays, running hotels, cruise ships and airlines across Europe.

Sells package holidays through its own shops, website and app in Germany, the UK and other European markets, with customers paying deposits months ahead, which helps fund its working capital. Its hotels, cruise lines and airlines mostly serve its own holidaymakers. It restructured heavily after COVID, with state-backed support.

In one line: A German/British Expedia plus Royal Caribbean combined into one vertically integrated trav.

Products and services

  • Package holidays/tour operations
  • Hotels & resorts
  • Cruises (TUI Cruises, Marella)
  • Airlines (TUI fly)

Customers

  • European leisure travelers

Where it sits in the supply chain

  • Consumer discretionary
  • Travel & leisure
  • Integrated tour operator, hotels…

What could go right

  • European leisure travel demand recovery
  • Ancillary/dynamic packaging revenue growth

What could go wrong

  • Travel demand shocks (geopolitical, health)
  • Fuel/currency cost volatility

Moat: narrow (scale, brand, distribution). Vertically integrated travel model captures margin across hotels/airlines/cruises, but travel demand is highly cyclical and exposed to shocks.

Headquarters: Hanover, Germany · Founded: 1923 · Employees: 66,854

Named competitors

Tui at a glance

Size Tui (TUI1.DE) is a Germany Consumer Discretionary company (Other Consumer Services) with a market value of $4.31B, the 79th largest of 205 Germany companies the cockpit tracks. Shares closed at €7.57 on 6 Nov 2026.

Performance Over six months the shares gained 17.3%, against -1.8% for the median peer and +2.6% for the Germany market (cap-weighted) — 8th highest of 21 in its peer set.

Growth Revenue fell 1.7% over the last twelve months (peer median +11.2%); the operating margin is 3.5% (peer median 13.3%).

Valuation It trades at 7.4× forward earnings against a peer median of 16.4× (3rd cheapest of 20).

Price implies For today's price to make sense, revenue must grow about -2% a year for seven years (Req g). Recent delivered growth is +25%, so the hurdle is -27 pp: the price already allows for a slowdown.

Capital Return on invested capital runs 2.1 points above its cost of capital (7.3% WACC).

Credit Tui has 4 bonds outstanding ($1.91B), rated B+ by the agencies and trading like BB at a weighted spread of 199 bp.

Next results Next results expected around 9 Dec 2026 (exchange calendar; dates can move).

Relative performance

10011012011 May 202611 Aug 20266 Nov 2026TUI1.DE 118Peer median 102
Six months, rebased to 100: Tui against the median of its 20 peers (local-currency closes).

Tui financials

Reported figures in EUR; fiscal year ends 2025-09-30. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue€23.8B€24.2B€23.2B€20.7B€16.5B
Revenue growth—+4%+12%+25%—
Gross profit€1.95B€2.22B€1.91B€1.60B€824M
EBITDA€1.74B€2.07B€1.79B€1.51B€1.12B
Net income€601M€636M€507M€306M-€277M
Free cash flow€410M€990M€814M€536M€1.18B
Capital expenditure€879M€775M€797M€750M€518M
Total debt€4.58B€4.44B€4.54B€4.22B€5.17B

Quarterly statements and history in the cockpit →

Tui competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-20%0%+20%+40%0%+20%VVVPLNT2371IRCTCVACGHCCVSAJET20780301297LRNOSWHRBANDGPTONBYD9901BFITDRVN4666TUI1.DE6-month return →1-month return →
Up and to the right = strong over both horizons. Tui is the large dot.

Fundamentals: revenue growth against valuation

-10%0%+10%+20%10×20×30×VVVPLNT2371IRCTCVACGHCCVSAJET20780LRNOSWHRBANDGPTONBYD9901DRVN4666TUI1.DERevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Tui is the large dot.

Capital: growth delivered against growth the price implies

-20%0%+20%+40%-20%0%20%40%VVVPLNT2371IRCTCVACCVSA0780LRNOSWHRBANDGPTON9901BFIT4666TUI1.DEGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Tui is the large dot.

Tui competitors and peer comparison

Head to head with its named competitors (TUI1.DE vs BKNG vs EXPE vs RCL)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Tui TUI1.DE$4.31B+17%-2%4%7.4×-2.0%
Booking BKNG$119B-3%+8%34%13.6×7.0%
Expedia EXPE$29.6B+13%+12%17%10.6×-0.3%
Royal Caribbean RCL$87.5B+19%+10%27%16.4×23.2%

How Tui compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Tui against its 20 peers (data as of 6 Nov 2026)
MeasureTUI1.DEPeer medianRank in peer set
1-month return+14.2%+4.6%6th highest of 21
6-month return+17.3%-1.8%8th highest of 21
Distance from 52-week high-20.8%-20.1%11th highest of 21
Revenue growth (TTM)-1.7%+11.2%3rd lowest of 21
Operating margin3.5%13.3%lowest of 21
Forward P/E7.4×16.4×3rd cheapest of 20
Growth the price implies (Req g, 7 yrs)-2.0%5.6%7th least demanding of 19
Growth delivered (Del g)+24.9%+14.3%6th highest of 19
Hurdle (Req g minus delivered)-26.9 pp-15.7 pp4th least demanding of 19
ROIC minus cost of capital+2.1 pp+8.5 pp7th lowest of 20
EV / EBITDA4.1×10.5×3rd cheapest of 19
Net debt / EBITDA1.4×1.4×10th least indebted of 19
Bond spread199 bpn/a—

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Tui TUI1.DEGermany$4.31B+17%-2%4%7.4×-2.0%+24.9%
Valvoline VVVUnited States$4.44B-2%+16%18%19.4×10.3%-6.2%
Planet Fitness PLNTUnited States$4.56B+31%+13%31%17.3×4.8%+26.6%
Kakaku.com 2371.TJapan$4.63B+42%+17%27%31.3×4.6%+13.0%
Indian Railway Catering & Tourism IRCTC.NSIndia$3.87B-20%+15%30%24.2×28.7%+46.4%
Marriott Vacations Worldwide VACUnited States$3.80B+43%+5%11%11.4×7.7%+11.8%
Graham GHCUnited States$5.05B+7%+4%6%16.4×8.6%+11.2%
Covista CVSAUnited States$3.67B-18%+9%20%12.0×-3.7%+16.6%
Jet2 JET2.LUnited Kingdom$3.61B+34%+4%6%11.1×n/an/a
Tongcheng Travel 0780.HKHong Kong$3.38B-37%+15%17%6.1×-15.0%+25.8%
Ferrotec (An Hui) Technology Development 301297.SZChina$3.21B-30%+37%10%n/an/an/a
Stride LRNUnited States$3.15B-15%+2%19%9.5×-19.1%+10.4%
OneSpaWorld OSWUnited States$3.12B+25%+10%10%24.5×19.5%+51.4%
H&R Block HRBUnited States$6.45B+43%+5%24%8.4×-15.4%+2.9%
Andersen ANDGUnited States$7.34B+78%+18%14%32.4×29.0%+18.0%
Peloton Interactive PTONUnited States$2.50B-1%-2%9%18.7×7.2%-9.5%
Boyd Group Services BYD.TOCanada$2.48B-24%+16%5%22.1×9.4%+16.0%
New Oriental Education & Technology 9901.HKHong Kong$7.58B-3%+21%12%12.8×-16.4%+5.9%
Basic-Fit BFIT.ASNetherlands$2.23B+2%+18%12%22.0×6.5%+30.4%
Driven Brands DRVNUnited States$1.96B-11%-11%15%9.6×3.3%+15.5%
Park24 4666.TJapan$1.93B-2%+4%10%6.8×-5.2%+8.6%

Tui bonds and credit

Tui has 4 bonds outstanding with $1.91B face value. The agencies rate it B+; its bonds trade like BB. Weighted yield 4.94%, a spread of 199 bp over government bonds.

Every bond, yield and spread in the cockpit →

Questions

Who are Tui's main competitors?
Named competitors: Booking Holdings (BKNG), Expedia Group (EXPE), Royal Caribbean Group (RCL). The cockpit's measured peer set (industry) also includes Valvoline (VVV), Planet Fitness (PLNT), Kakaku.com (2371.T), Indian Railway Catering & Tourism (IRCTC.NS), Marriott Vacations Worldwide (VAC), Graham (GHC).
Is Tui expensive compared with its peers?
On forward p/e it trades at 7.4× against a peer median of 16.4×, 3rd cheapest of 20 in its peer set. For today's price to make sense, revenue must grow about -2% a year for seven years (Req g). Recent delivered growth is +25%, so the hurdle is -27 pp: the price already allows for a slowdown.
How has Tui stock performed?
Over six months to 6 Nov 2026 the shares returned +17.3% against -1.8% for the median peer; over one year +7.3%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.