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← CockpitCompetitor Analysis › PLNT Planet Fitness, Inc. Class AOpen in the cockpit ↗

Planet Fitness, Inc. Class APLNTCompetitor analysis, valuation and peers

United States · USD·Consumer Discretionary›Other Consumer Services

Franchises and operates low-cost, high-volume 'Judgement Free Zone' fitness clubs across the US.

Momentum leader 95
Mkt cap
$4.56B
US dollars, full cap
Free float
99%
of shares outstanding
$/day
$96.3M
20-day average traded
Fwd P/E
17.3×
forward earnings
ROIC−WACC
+9.8 pp
WACC 8.2%
Hurdle
-22 pp
Req g minus delivered
Next earnings
111 days
25 Feb 2027
Close · USD$60.31
1D+0.4%
1W+12.6%
1M+37.0%
3M+23.2%
6M+31.4%
YTD-44.4%
1Y-34.2%
ATR %3.3%
Beta0.18
52w lowhigh47.2% off high

What Planet Fitness does

Franchises and operates low-cost, high-volume 'Judgement Free Zone' fitness clubs across the US.

Is paid by franchisees as royalties on their club revenue and as equipment sales when they open or refit clubs, and directly by members at the minority of clubs it owns. With a low membership price it relies on high member volume. Most of the club base is franchised.

Products and services

  • Franchised gym memberships
  • Company-owned gym memberships
  • Retail/ancillary products

Customers

  • Value-conscious, casual gym members

Where it sits in the supply chain

  • Consumer discretionary
  • Fitness/health clubs
  • Franchised gym operations

What could go right

  • Low-cost membership model attracting new gym-goers
  • Franchise unit growth

What could go wrong

  • Membership churn/attrition risk
  • Franchisee financing/economics sensitivity to rates

Moat: narrow (scale, brand, cost advantage). Low-price, high-volume model and franchise scale are hard to replicate profitably at the same price point.

Headquarters: Hampton, New Hampshire, United States · Founded: 1992 · Employees: 4,020

Named competitors

  • Life Time Group Holdings LTH
  • Crunch Fitness private or unlisted
  • 24 Hour Fitness private or unlisted
  • Xponential Fitness private or unlisted

Planet Fitness at a glance

Size Planet Fitness (PLNT) is a United States Consumer Discretionary company (Other Consumer Services) with a market value of $4.56B, the 1248th largest of 3,117 United States companies the cockpit tracks. Shares closed at $60.31 on 6 Nov 2026.

Performance Over six months the shares gained 31.4%, against -1.8% for the median peer and -1.1% for the United States market (cap-weighted) — 6th highest of 21 in its peer set.

Growth Revenue grew 12.7% over the last twelve months (peer median +9.5%); the operating margin is 30.9% (peer median 13.3%).

Valuation It trades at 17.3× forward earnings against a peer median of 16.4× (10th most expensive of 20).

Price implies For today's price to make sense, revenue must grow about 5% a year for seven years (Req g). Recent delivered growth is +27%, so the hurdle is -22 pp: the price already allows for a slowdown.

Capital Return on invested capital runs 9.8 points above its cost of capital (8.2% WACC).

Backlog Backlog (remaining performance obligations) was $99.4M at 30 Sep 2026, up 4% on a year earlier — 0.1 years of trailing revenue. Backlog detail →

Short interest Short interest is 11.3% of the free float (15 Oct 2026).

Next results Next results expected around 25 Feb 2027 (exchange calendar; dates can move).

Relative performance

10012011 May 202611 Aug 20266 Nov 2026PLNT 125Peer median 102
Six months, rebased to 100: Planet Fitness against the median of its 20 peers (local-currency closes).

Planet Fitness financials

Reported figures in USD; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue$1.41B$1.32B$1.18B$1.07B$937M
Revenue growth—+12%+10%+14%—
Gross profit$554M$532M$455M$408M$350M
EBITDA$596M$551M$485M$422M$354M
Net income$238M$219M$172M$138M$99.4M
Free cash flow$262M$255M$189M$194M$140M
Capital expenditure$172M$164M$155M$136M$100M
Total debt$3.01B$2.95B$2.61B$2.40B$2.37B

Quarterly statements and history in the cockpit →

Planet Fitness competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-20%0%+20%+40%0%+20%2371VVVTUI1GHCIRCTCVACCVSAJET20780HRB301297LRNOSWANDG9901PTONBYDBFITSCIDRVNPLNT6-month return →1-month return →
Up and to the right = strong over both horizons. Planet Fitness is the large dot.

Fundamentals: revenue growth against valuation

-10%0%+10%+20%10×20×30×2371VVVTUI1GHCIRCTCVACCVSAJET20780HRBLRNOSWANDG9901PTONBYDSCIDRVNPLNTRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Planet Fitness is the large dot.

Capital: growth delivered against growth the price implies

-20%0%+20%+40%-20%0%20%40%2371VVVTUI1GHCIRCTCCVSA0780HRBLRNOSWANDG9901PTONBFITSCIPLNTGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Planet Fitness is the large dot.

Planet Fitness competitors and peer comparison

Head to head with its named competitors (PLNT vs LTH)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Planet Fitness PLNT$4.56B+31%+13%31%17.3×4.8%
Life Time LTH$10.6B+48%+13%17%26.7×n/a

How Planet Fitness compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Planet Fitness against its 20 peers (data as of 6 Nov 2026)
MeasurePLNTPeer medianRank in peer set
1-month return+37.0%+4.6%highest of 21
6-month return+31.4%-1.8%6th highest of 21
Distance from 52-week high-47.2%-18.4%4th lowest of 21
Revenue growth (TTM)+12.7%+9.5%10th highest of 21
Operating margin30.9%13.3%highest of 21
Forward P/E17.3×16.4×10th most expensive of 20
Growth the price implies (Req g, 7 yrs)4.8%5.6%10th least demanding of 19
Growth delivered (Del g)+26.6%+14.3%4th highest of 19
Hurdle (Req g minus delivered)-21.8 pp-14.9 pp7th least demanding of 19
ROIC minus cost of capital+9.8 pp+4.3 pp8th highest of 20
EV / EBITDA11.9×10.5×7th most expensive of 19
Net debt / EBITDA4.3×1.2×5th most indebted of 19

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Planet Fitness PLNTUnited States$4.56B+31%+13%31%17.3×4.8%+26.6%
Kakaku.com 2371.TJapan$4.63B+42%+17%27%31.3×4.6%+13.0%
Valvoline VVVUnited States$4.44B-2%+16%18%19.4×10.3%-6.2%
Tui TUI1.DEGermany$4.31B+17%-2%4%7.4×-2.0%+24.9%
Graham GHCUnited States$5.05B+7%+4%6%16.4×8.6%+11.2%
Indian Railway Catering & Tourism IRCTC.NSIndia$3.87B-20%+15%30%24.2×28.7%+46.4%
Marriott Vacations Worldwide VACUnited States$3.80B+43%+5%11%11.4×7.7%+11.8%
Covista CVSAUnited States$3.67B-18%+9%20%12.0×-3.7%+16.6%
Jet2 JET2.LUnited Kingdom$3.61B+34%+4%6%11.1×n/an/a
Tongcheng Travel 0780.HKHong Kong$3.38B-37%+15%17%6.1×-15.0%+25.8%
H&R Block HRBUnited States$6.45B+43%+5%24%8.4×-15.4%+2.9%
Ferrotec (An Hui) Technology Development 301297.SZChina$3.21B-30%+37%10%n/an/an/a
Stride LRNUnited States$3.15B-15%+2%19%9.5×-19.1%+10.4%
OneSpaWorld OSWUnited States$3.12B+25%+10%10%24.5×19.5%+51.4%
Andersen ANDGUnited States$7.34B+78%+18%14%32.4×29.0%+18.0%
New Oriental Education & Technology 9901.HKHong Kong$7.58B-3%+21%12%12.8×-16.4%+5.9%
Peloton Interactive PTONUnited States$2.50B-1%-2%9%18.7×7.2%-9.5%
Boyd Group Services BYD.TOCanada$2.48B-24%+16%5%22.1×9.4%+16.0%
Basic-Fit BFIT.ASNetherlands$2.23B+2%+18%12%22.0×6.5%+30.4%
Service Corporation International SCIUnited States$10.0B-5%+3%22%17.5×3.4%+4.2%
Driven Brands DRVNUnited States$1.96B-11%-11%15%9.6×3.3%+15.5%

Planet Fitness backlog

Planet Fitness reported $99.4M of remaining performance obligations at 30 Sep 2026, up 4% from a year earlier and down 11% from the previous quarter. That is 0.1 years of trailing revenue already under contract. Book-to-bill last quarter: 0.97.

Questions

Who are Planet Fitness's main competitors?
Named competitors: Life Time Group Holdings (LTH), Crunch Fitness (private or unlisted), 24 Hour Fitness (private or unlisted), Xponential Fitness (private or unlisted). The cockpit's measured peer set (industry) also includes Kakaku.com (2371.T), Valvoline (VVV), Tui (TUI1.DE), Graham (GHC), Indian Railway Catering & Tourism (IRCTC.NS), Marriott Vacations Worldwide (VAC).
Is Planet Fitness expensive compared with its peers?
On forward p/e it trades at 17.3× against a peer median of 16.4×, 10th most expensive of 20 in its peer set. For today's price to make sense, revenue must grow about 5% a year for seven years (Req g). Recent delivered growth is +27%, so the hurdle is -22 pp: the price already allows for a slowdown.
How has Planet Fitness stock performed?
Over six months to 6 Nov 2026 the shares returned +31.4% against -1.8% for the median peer; over one year -34.2%.
What is Planet Fitness's backlog?
Planet Fitness's remaining performance obligations (contracted revenue not yet recognised) were $99.4M at 30 Sep 2026, +4% on a year earlier.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.