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← CockpitCompetitor Analysis › RTO.L Rentokil Initial plcOpen in the cockpit ↗

Rentokil Initial plcRTO.LCompetitor analysis, valuation and peers

United Kingdom · GBP·Industrials›Miscellaneous Commercial Services

World's largest pest-control company, also providing hygiene and workwear services to businesses globally.

≈ The UK's version of Rollins (Orkin's parent), but larger globallyMomentum weak 26
Mkt cap
$11.9B
US dollars, full cap
Free float
99%
of shares outstanding
$/day
$37.7M
20-day average traded
Fwd P/E
16.9×
forward earnings
ROIC−WACC
-0.2 pp
WACC 8.3%
Hurdle
-5 pp
Req g minus delivered
Official | Implied
BBB / A-
agencies · bond market
Next earnings
111 days
25 Feb 2027
Close · GBP£352.10
1D-2.0%
1W+0.6%
1M+16.8%
3M-2.3%
6M-25.9%
YTD-21.3%
1Y-14.3%
ATR %2.2%
52w lowhigh30.6% off high

What Rentokil Initial does

World's largest pest-control company, also providing hygiene and workwear services to businesses globally.

Customers sign recurring route-based contracts with technicians making scheduled visits, so revenue repeats and profit rests on route density; pest control is the largest of its three businesses. The 2022 purchase of Terminix made North America its largest region and added a big residential business.

In one line: The UK's version of Rollins (Orkin's parent), but larger globally.

Products and services

  • Pest control
  • Hygiene services
  • Workwear (Initial)

Customers

  • Commercial businesses (food, hospitality, healthca
  • Residential customers

Where it sits in the supply chain

  • Business services
  • Pest control & hygiene
  • Commercial/residential pest control…

What could go right

  • North American market growth post-Terminix acquisition
  • Commercial hygiene demand growth

What could go wrong

  • Integration risk from the Terminix acquisition
  • Wage/labor cost inflation for technicians

Moat: narrow (scale, brand, distribution). Dense technician/route networks and brand recognition (Terminix, Rentokil) support route-density economics.

Headquarters: Crawley, UK · Founded: 1925 · Employees: 63,388

Named competitors

Rentokil Initial at a glance

Size Rentokil Initial (RTO.L) is a United Kingdom Industrials company (Miscellaneous Commercial Services) with a market value of $11.9B, the 51st largest of 363 United Kingdom companies the cockpit tracks. Shares closed at £352.10 on 6 Nov 2026.

Performance Over six months the shares fell 25.9%, against +12.2% for the median peer and +3.6% for the United Kingdom market (cap-weighted) — 3rd lowest of 20 in its peer set.

Growth Revenue fell 0.2% over the last twelve months (peer median +4.0%); the operating margin is 13.9% (peer median 13.8%).

Valuation It trades at 16.9× forward earnings against a peer median of 20.2× (9th cheapest of 20).

Price implies For today's price to make sense, revenue must grow about 8% a year for seven years (Req g). Recent delivered growth is +13%, so the hurdle is -5 pp: the price already allows for a slowdown.

Capital Return on invested capital runs 0.2 points below its cost of capital (8.3% WACC).

Credit Rentokil Initial has 4 bonds outstanding ($2.51B), rated BBB by the agencies and trading like A- at a weighted spread of 87 bp.

Next results Next results expected around 25 Feb 2027 (exchange calendar; dates can move).

Relative performance

608010011 May 202611 Aug 20266 Nov 2026Peer median 113RTO.L 74
Six months, rebased to 100: Rentokil Initial against the median of its 20 peers (local-currency closes).

Rentokil Initial financials

Reported figures in GBP; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue£5.31B£5.24B£5.18B£5.38B£3.71B
Revenue growth—+1%-4%+45%—
Gross profit£741M£1.72B£1.52B£1.50B£977M
EBITDA£1.24B£1.12B£1.10B£1.36B£885M
Net income£356M£357M£307M£381M£232M
Free cash flow£569M£584M£519M£574M£451M
Capital expenditure£163M£204M£215M£211M£190M
Total debtn/a£4.56B£4.11B£4.73B£5.38B

Quarterly statements and history in the cockpit →

Rentokil Initial competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

0%+50%+100%0%+20%+40%688818ITRK6532BAHBVISECU-BULSCAESPIECPUERFROL9735GEDENELISRTO.L6-month return →1-month return →
Up and to the right = strong over both horizons. Rentokil Initial is the large dot.

Fundamentals: revenue growth against valuation

0%+10%+20%+30%0×100×200×688818ITRK6532BAHBVISECU-BULSCAEALQGNEXIRTO.LRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Rentokil Initial is the large dot.

Capital: growth delivered against growth the price implies

-10%0%+10%+20%+30%0%20%ITRK6532BAHBVISECU-BULSCAECPUERFROL9735ALQISSAMCEDENELISNEXIRTO.LGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Rentokil Initial is the large dot.

Rentokil Initial competitors and peer comparison

Head to head with its named competitors (RTO.L vs ROL vs ECL vs CTAS)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Rentokil Initial RTO.L$11.9B-26%0%14%16.9×8.2%
Rollins ROL$18.1B-29%+8%19%31.4×11.2%
Ecolab ECL$84.3B+19%+9%18%33.6×19.7%
Cintas CTAS$88.3B+34%+10%24%38.9×18.2%
Elis ELIS.PA$6.44B-12%+5%13%12.0×10.1%
UniFirst UNF$4.10B-7%+4%5%27.9×18.9%
Vestis VSTS$1.88B+54%0%4%20.0×15.8%

How Rentokil Initial compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Rentokil Initial against its 20 peers (data as of 6 Nov 2026)
MeasureRTO.LPeer medianRank in peer set
1-month return+16.8%+10.2%6th highest of 20
6-month return-25.9%+12.2%3rd lowest of 20
Distance from 52-week high-30.6%-10.7%3rd lowest of 21
Revenue growth (TTM)-0.2%+4.0%3rd lowest of 21
Operating margin13.9%13.8%11th highest of 21
Forward P/E16.9×20.2×9th cheapest of 20
Growth the price implies (Req g, 7 yrs)8.2%7.9%10th most demanding of 20
Growth delivered (Del g)+13.4%+9.2%6th highest of 20
Hurdle (Req g minus delivered)-5.3 pp-4.2 pp10th least demanding of 20
ROIC minus cost of capital-0.2 pp+5.9 pp5th lowest of 19
EV / EBITDA9.4×11.9×7th cheapest of 20
Net debt / EBITDA2.2×1.7×8th most indebted of 20
Bond spread87 bp102 bp4th tightest of 13

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Rentokil Initial RTO.LUnited Kingdom$11.9B-26%0%14%16.9×8.2%+13.4%
CETC Lantian Technology 688818.SSChina$12.1B-33%+5%9%214.2×n/an/a
Intertek ITRK.LUnited Kingdom$12.3B+12%+4%18%22.3×14.8%+4.6%
Baycurrent 6532.TJapan$11.2B+132%+32%33%35.6×6.4%+28.2%
Booz Allen Hamilton BAHUnited States$10.1B+11%-6%9%13.3×-7.0%+7.4%
Bureau Veritas BVI.PAFrance$14.9B+13%+2%15%20.2×7.9%+7.0%
Securitas SECU-B.STSweden$9.22B+4%-5%7%12.3×-4.9%+7.5%
UL Solutions ULSUnited States$15.9B-22%+6%19%31.2×9.1%+5.8%
CAE CAE.TOCanada$8.67B+3%+5%13%29.5×13.2%+10.5%
Spie SPIE.PAFrance$8.64B-8%+3%6%14.5×8.6%+9.3%
Computershare CPU.AXAustralia$17.2B+44%0%30%19.1×-2.6%+9.2%
Eurofins Scientific ERF.PAFrance$17.5B+49%+3%12%23.0×13.3%+6.1%
Rollins ROLUnited States$18.1B-29%+8%19%31.4×11.2%+11.7%
Secom 9735.TJapan$18.8B+16%+4%13%22.7×-0.3%+3.9%
ALS ALQ.AXAustralia$7.40B-3%+11%17%23.6×23.0%+13.5%
Iss A/s ISS.CODenmark$7.08B+13%+4%5%15.3×-6.1%+3.7%
Genpact GUnited States$7.07B+30%+7%16%9.9×-7.5%+6.5%
Airtel Mobile Commerce AMC.LUnited Kingdom$7.05Bn/a+30%48%n/a11.5%+30.3%
Edenred EDEN.PAFrance$6.52B+15%+3%30%12.0×-8.0%+13.9%
Elis ELIS.PAFrance$6.44B-12%+5%13%12.0×10.1%+11.3%
Nexi NEXI.MIItaly$5.93B+18%+1%13%7.0×1.5%+30.5%

Rentokil Initial bonds and credit

Rentokil Initial has 4 bonds outstanding with $2.51B face value. The agencies rate it BBB; its bonds trade like A-. Weighted yield 4.51%, a spread of 87 bp over government bonds.

Every bond, yield and spread in the cockpit →

Questions

Who are Rentokil Initial's main competitors?
Named competitors: Rollins (Orkin) (ROL), Ecolab (ECL), Anticimex (private or unlisted), Bell Environmental Services (private or unlisted), Massey Services (private or unlisted), Cintas (CTAS). The cockpit's measured peer set (industry) also includes CETC Lantian Technology (688818.SS), Intertek (ITRK.L), Baycurrent (6532.T), Booz Allen Hamilton (BAH), Bureau Veritas (BVI.PA), Securitas (SECU-B.ST).
Is Rentokil Initial expensive compared with its peers?
On forward p/e it trades at 16.9× against a peer median of 20.2×, 9th cheapest of 20 in its peer set. For today's price to make sense, revenue must grow about 8% a year for seven years (Req g). Recent delivered growth is +13%, so the hurdle is -5 pp: the price already allows for a slowdown.
How has Rentokil Initial stock performed?
Over six months to 6 Nov 2026 the shares returned -25.9% against +12.2% for the median peer; over one year -14.3%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.