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Klaviyo, Inc. Class AKVYOCompetitor analysis, valuation and peers

United States · USD·Information Technology›Packaged Software

Provides email and SMS marketing automation software that e-commerce brands use to target and retain customers.

Momentum leader 91
Mkt cap
$5.90B
US dollars, full cap
Free float
91%
of shares outstanding
$/day
$101M
20-day average traded
Fwd P/E
19.7×
forward earnings
ROIC−WACC
-15.6 pp
WACC 7.3%
Hurdle
-31 pp
Req g minus delivered
Next earnings
116 days
2 Mar 2027
Close · USD$20.71
1D-0.5%
1W+2.8%
1M+17.9%
3M+15.9%
6M+36.2%
YTD-36.2%
1Y-22.9%
ATR %5.3%
Beta0.51
52w lowhigh37.9% off high

What Klaviyo does

Provides email and SMS marketing automation software that e-commerce brands use to target and retain customers.

Charges a monthly subscription that rises with the number of customer profiles a brand stores and the messages it sends, so revenue grows as clients' customer lists grow. Because the product is built around store data, most customers run on Shopify and similar e-commerce platforms. It went public in 2023.

Products and services

  • Email marketing automation
  • SMS marketing
  • Customer data platform (CDP)

Customers

  • E-commerce/DTC brands (often on Shopify)

Where it sits in the supply chain

  • Information technology
  • Marketing software
  • E-commerce marketing automation…

What could go right

  • E-commerce brand growth/digital marketing spend
  • Cross-sell of CDP/additional channels

What could go wrong

  • Dependence on Shopify ecosystem/partnership
  • Competitive marketing software market

Moat: narrow (switching costs, data, network effects). Deep integration with Shopify and accumulated customer data create switching costs for merchants.

Headquarters: Boston, Massachusetts, United States · Founded: 2012 · Employees: 2,368

Named competitors

Klaviyo at a glance

Size Klaviyo (KVYO) is a United States Information Technology company (Packaged Software) with a market value of $5.90B, the 1073rd largest of 3,117 United States companies the cockpit tracks. Shares closed at $20.71 on 6 Nov 2026.

Performance Over six months the shares gained 36.2%, against +8.8% for the median peer and -1.1% for the United States market (cap-weighted) — 5th highest of 20 in its peer set.

Growth Revenue grew 28.9% over the last twelve months (peer median +11.2%); the operating margin is -1.9% (peer median 16.5%).

Valuation It trades at 19.7× forward earnings against a peer median of 17.1× (10th most expensive of 20).

Price implies For today's price to make sense, revenue must grow about 7% a year for seven years (Req g). Recent delivered growth is +38%, so the hurdle is -31 pp: the price already allows for a slowdown.

Capital Return on invested capital runs 15.6 points below its cost of capital (7.3% WACC).

Backlog Backlog (remaining performance obligations) was $352M at 30 Sep 2026, up 63% on a year earlier — 0.2 years of trailing revenue. Backlog detail →

Short interest Short interest is 15.9% of the free float (15 Oct 2026).

Next results Next results expected around 2 Mar 2027 (exchange calendar; dates can move).

Relative performance

8010012014011 May 202611 Aug 20266 Nov 2026KVYO 133Peer median 112
Six months, rebased to 100: Klaviyo against the median of its 20 peers (local-currency closes).

Klaviyo financials

Reported figures in USD; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue$1.39B$1.23B$937M$698M$473M
Revenue growth—+32%+34%+48%—
Gross profit$1.03B$921M$716M$521M$345M
EBITDA-$2.38M-$44.9M-$66.3M-$309M-$46.0M
Net income$6.79M-$31.8M-$46.1M-$308M-$49.2M
Free cash flow$236M$190M$149M$110M-$41.8M
Capital expenditure$40.1M$28.5M$17.2M$9.36M$18.2M
Total debt$114M$121M$53.4M$51.6M$62.4M

Quarterly statements and history in the cockpit →

Klaviyo competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-50%0%+50%-10%0%+10%+20%600845DOCSNIQ600570ACIW9626DLBOTEXRNGVRNS002558TOI0020NAVN3293002517WAY4704CVLTKVYO6-month return →1-month return →
Up and to the right = strong over both horizons. Klaviyo is the large dot.

Fundamentals: revenue growth against valuation

0%+50%+100%0×50×100×600845DOCSNIQ6005709626OTEXVRNS002558TOINAVN002517WAYKVYORevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Klaviyo is the large dot.

Capital: growth delivered against growth the price implies

0%+20%+40%0%20%40%600845DOCSNIQ600570ACIW9626DLBOTEXRNGVRNS002558OCTVTOI3293002517WAY4704CVLTKVYOGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Klaviyo is the large dot.

Klaviyo competitors and peer comparison

Head to head with its named competitors (KVYO vs CRM vs HUBS vs BRZE)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Klaviyo KVYO$5.90B+36%+29%-2%19.7×7.0%
Salesforce CRM$176B+18%+11%22%14.6×13.7%
HubSpot HUBS$10.0B+2%+21%4%12.5×25.1%
Braze BRZE$5.20B+111%+27%-13%57.1×27.9%

How Klaviyo compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Klaviyo against its 20 peers (data as of 6 Nov 2026)
MeasureKVYOPeer medianRank in peer set
1-month return+17.9%+4.5%2nd highest of 21
6-month return+36.2%+8.8%5th highest of 20
Distance from 52-week high-37.9%-25.5%7th lowest of 21
Revenue growth (TTM)+28.9%+11.2%5th highest of 21
Operating margin-1.9%16.5%4th lowest of 21
Forward P/E19.7×17.1×10th most expensive of 20
Growth the price implies (Req g, 7 yrs)7.0%8.7%8th least demanding of 19
Growth delivered (Del g)+37.7%+15.3%highest of 19
Hurdle (Req g minus delivered)-30.7 pp-6.1 ppleast demanding of 19
ROIC minus cost of capital-15.6 pp+2.6 pp4th lowest of 17

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Klaviyo KVYOUnited States$5.90B+36%+29%-2%19.7×7.0%+37.7%
Shanghai Baosight Software 600845.SSChina$5.97B-24%+11%10%30.3×6.9%+1.4%
Doximity DOCSUnited States$5.79B+25%+11%31%23.3×16.3%+25.5%
NIQ Global Intelligence NIQUnited States$6.02B+5%+9%8%17.1×10.9%+14.6%
Hundsun Technologies 600570.SSChina$6.05B-20%-5%9%30.1×34.8%+7.0%
ACI Worldwide ACIWUnited States$6.06B+32%+7%19%22.9×11.8%+6.3%
Bilibili 9626.HKHong Kong$6.06B-36%+11%4%14.2×7.3%+19.5%
Dolby Laboratories DLBUnited States$6.07B+11%+1%19%14.3×10.0%+3.0%
Open Text OTEX.TOCanada$6.07B+9%+1%23%6.4×-6.2%+10.8%
RingCentral RNGUnited States$6.09B+58%+5%9%13.3×15.2%+16.3%
Varonis Systems VRNSUnited States$5.63B+71%+18%-25%138.0×23.0%+16.3%
Giant Network 002558.SZChina$5.61B-35%+105%48%10.0×-2.1%+17.9%
Octave Intelligence OCTVUnited States$5.60Bn/a+1%20%14.7×17.0%+1.3%
Topicus.com TOI.VCanada$6.25B+9%+28%15%21.3×0.7%+26.5%
SenseTime 0020.HKHong Kong$6.25B-44%+31%-51%n/an/an/a
Navan NAVNUnited States$6.25B+36%+35%-25%76.3×n/an/a
International Games System 3293.TWOTaiwan$6.27B0%+15%59%14.4×-4.0%+21.2%
Kingnet Network 002517.SZChina$5.47B-4%+62%29%13.7×6.3%+28.1%
Waystar WAYUnited States$5.45B+33%+21%24%15.8×7.5%+16.0%
Trend Micro 4704.TJapan$5.39B+18%+7%18%27.4×-4.1%+9.7%
Commvault Systems CVLTUnited States$6.48B+51%+14%10%27.6×26.9%+10.3%

Klaviyo backlog

Klaviyo reported $352M of remaining performance obligations at 30 Sep 2026, up 63% from a year earlier and up 14% from the previous quarter. That is 0.2 years of trailing revenue already under contract. Book-to-bill last quarter: 1.11.

Questions

Who are Klaviyo's main competitors?
Named competitors: Salesforce Marketing Cloud (CRM), HubSpot (HUBS), Braze (BRZE). The cockpit's measured peer set (industry) also includes Shanghai Baosight Software (600845.SS), Doximity (DOCS), NIQ Global Intelligence (NIQ), Hundsun Technologies (600570.SS), ACI Worldwide (ACIW), Bilibili (9626.HK).
Is Klaviyo expensive compared with its peers?
On forward p/e it trades at 19.7× against a peer median of 17.1×, 10th most expensive of 20 in its peer set. For today's price to make sense, revenue must grow about 7% a year for seven years (Req g). Recent delivered growth is +38%, so the hurdle is -31 pp: the price already allows for a slowdown.
How has Klaviyo stock performed?
Over six months to 6 Nov 2026 the shares returned +36.2% against +8.8% for the median peer; over one year -22.9%.
What is Klaviyo's backlog?
Klaviyo's remaining performance obligations (contracted revenue not yet recognised) were $352M at 30 Sep 2026, +63% on a year earlier.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.