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← CockpitCompetitor Analysis › 9626.HK Bilibili Inc. Class ZOpen in the cockpit ↗

Bilibili Inc. Class Z9626.HKCompetitor analysis, valuation and peers

Hong Kong · HKD·Information Technology›Packaged Software

Chinese video-streaming platform popular with younger audiences for anime, gaming and user-generated content.

≈ China's YouTube-meets-anime-community platformMomentum weak 28
Mkt cap
$6.06B
US dollars, full cap
Free float
91%
of shares outstanding
$/day
$47.4M
20-day average traded
Fwd P/E
14.2×
forward earnings
ROIC−WACC
n/a
WACC 15.2%
Hurdle
-12 pp
Req g minus delivered
Next earnings
18 days
24 Nov 2026
Close · HKDHK$113.50
1D-1.3%
1W+12.7%
1M-3.3%
3M-21.4%
6M-35.7%
YTD-41.2%
1Y-53.1%
ATR %4.0%
52w lowhigh60.3% off high

What Bilibili does

Chinese video-streaming platform popular with younger audiences for anime, gaming and user-generated content.

Revenue comes from four lines: mobile games, advertising, subscriptions and live-stream spending by users, and merchandise. Games swing with releases, while advertising and subscriptions grow with the time users spend watching. In recent years it has pushed to cut costs and operate profitably.

In one line: China's YouTube-meets-anime-community platform.

Products and services

  • User-generated video streaming
  • Mobile game publishing
  • Advertising
  • Live streaming/VAS

Customers

  • Young (Gen Z) content viewers in China
  • Advertisers and game publishers

Where it sits in the supply chain

  • Communication services
  • Online video/media
  • Video streaming, gaming publishing…

What could go right

  • Advertising monetization growth
  • Mobile game hit pipeline

What could go wrong

  • Content-cost/licensing inflation
  • Competition from short-video platforms

Moat: narrow (network effects, brand, data). Deep community/fandom loyalty and content-creator network built over a decade.

Headquarters: Shanghai, China · Founded: 2009 · Employees: 8,423

Named competitors

Bilibili at a glance

Size Bilibili (9626.HK) is a Hong Kong Information Technology company (Packaged Software) with a market value of $6.06B, the 232nd largest of 891 Hong Kong companies the cockpit tracks. Shares closed at HK$113.50 on 6 Nov 2026.

Performance Over six months the shares fell 35.7%, against +11.5% for the median peer and -13.4% for the Hong Kong market (cap-weighted) — 2nd lowest of 20 in its peer set.

Growth Revenue grew 10.7% over the last twelve months (peer median +12.6%); the operating margin is 4.4% (peer median 17.2%).

Valuation It trades at 14.2× forward earnings against a peer median of 21.3× (5th cheapest of 20).

Price implies For today's price to make sense, revenue must grow about 7% a year for seven years (Req g). Recent delivered growth is +20%, so the hurdle is -12 pp: the price already allows for a slowdown.

Next results Next results expected around 24 Nov 2026 (exchange calendar; dates can move).

Relative performance

608010012011 May 202611 Aug 20266 Nov 2026Peer median 1139626.HK 64
Six months, rebased to 100: Bilibili against the median of its 20 peers (local-currency closes).

Bilibili financials

Reported figures in HKD; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
RevenueHK$35.1BHK$32.9BHK$29.1BHK$24.9BHK$25.5B
Revenue growth—+13%+17%-2%—
Gross profitHK$13.0BHK$12.1BHK$9.51BHK$6.01BHK$4.48B
EBITDAHK$1.73BHK$3.59BHK$1.25B-HK$2.39B-HK$5.57B
Net incomeHK$1.71BHK$1.29B-HK$1.46B-HK$5.33B-HK$8.72B
Free cash flown/aHK$7.19BHK$6.02BHK$93.6M-HK$5.43B
Capital expendituren/aHK$1.98BHK$1.90BHK$1.47BHK$3.18B
Total debtHK$11.0BHK$10.9BHK$5.37BHK$8.42BHK$17.5B

Quarterly statements and history in the cockpit →

Bilibili competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-50%0%+50%+100%-10%0%+10%+20%ACIWDLBOTEX600570RNGNIQ600845KVYOTOI0020NAVN3293DOCSCVLTVRNS002558QLYS0025179626.HK6-month return →1-month return →
Up and to the right = strong over both horizons. Bilibili is the large dot.

Fundamentals: revenue growth against valuation

0%+50%+100%0×50×100×ACIWDLBOTEX600570600845KVYOTOINAVN3293SECT-BVRNS0025580025179626.HKRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Bilibili is the large dot.

Capital: growth delivered against growth the price implies

0%+20%+40%0%20%40%ACIWDLBOTEX600570RNGNIQ600845KVYOTOI3293DOCSCVLTSECT-BVRNS002558OCTVQLYS0025179626.HKGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Bilibili is the large dot.

Bilibili competitors and peer comparison

Head to head with its named competitors (9626.HK vs IQ vs 1024.HK vs 0700.HK)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Bilibili 9626.HK$6.06B-36%+11%4%14.2×7.3%
iQIYI, Inc. Sponsored ADR IQ$886M-20%-3%-2%n/an/a
Kuaishou-w 1024.HK$16.0B-39%+11%11%14.9×-4.4%
Tencent 0700.HK$482B-11%+16%32%12.5×6.4%

How Bilibili compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Bilibili against its 20 peers (data as of 6 Nov 2026)
Measure9626.HKPeer medianRank in peer set
1-month return-3.3%+5.7%4th lowest of 21
6-month return-35.7%+11.5%2nd lowest of 20
Distance from 52-week high-60.3%-25.2%lowest of 21
Revenue growth (TTM)+10.7%+12.6%8th lowest of 21
Operating margin4.4%17.2%5th lowest of 21
Forward P/E14.2×21.3×5th cheapest of 20
Growth the price implies (Req g, 7 yrs)7.3%10.4%9th least demanding of 19
Growth delivered (Del g)+19.5%+15.5%6th highest of 19
Hurdle (Req g minus delivered)-12.2 pp-2.4 pp7th least demanding of 19
Net debt / EBITDA-9.9×0.3×least indebted of 13

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Bilibili 9626.HKHong Kong$6.06B-36%+11%4%14.2×7.3%+19.5%
ACI Worldwide ACIWUnited States$6.06B+32%+7%19%22.9×11.8%+6.3%
Dolby Laboratories DLBUnited States$6.07B+11%+1%19%14.3×10.0%+3.0%
Open Text OTEX.TOCanada$6.07B+9%+1%23%6.4×-6.2%+10.8%
Hundsun Technologies 600570.SSChina$6.05B-20%-5%9%30.1×34.8%+7.0%
RingCentral RNGUnited States$6.09B+58%+5%9%13.3×15.2%+16.3%
NIQ Global Intelligence NIQUnited States$6.02B+5%+9%8%17.1×10.9%+14.6%
Shanghai Baosight Software 600845.SSChina$5.97B-24%+11%10%30.3×6.9%+1.4%
Klaviyo KVYOUnited States$5.90B+36%+29%-2%19.7×7.0%+37.7%
Topicus.com TOI.VCanada$6.25B+9%+28%15%21.3×0.7%+26.5%
SenseTime 0020.HKHong Kong$6.25B-44%+31%-51%n/an/an/a
Navan NAVNUnited States$6.25B+36%+35%-25%76.3×n/an/a
International Games System 3293.TWOTaiwan$6.27B0%+15%59%14.4×-4.0%+21.2%
Doximity DOCSUnited States$5.79B+25%+11%31%23.3×16.3%+25.5%
Commvault Systems CVLTUnited States$6.48B+51%+14%10%27.6×26.9%+10.3%
Sectra SECT-B.STSweden$6.53B+27%+14%20%85.0×29.0%+16.8%
Varonis Systems VRNSUnited States$5.63B+71%+18%-25%138.0×23.0%+16.3%
Giant Network 002558.SZChina$5.61B-35%+105%48%10.0×-2.1%+17.9%
Octave Intelligence OCTVUnited States$5.60Bn/a+1%20%14.7×17.0%+1.3%
Qualys QLYSUnited States$6.59B+102%+11%35%23.7×4.7%+13.1%
Kingnet Network 002517.SZChina$5.47B-4%+62%29%13.7×6.3%+28.1%

Questions

Who are Bilibili's main competitors?
Named competitors: iQIYI (IQ), Kuaishou Technology (1024.HK), Tencent Video (0700.HK), Douyin (ByteDance) (private or unlisted). The cockpit's measured peer set (industry) also includes ACI Worldwide (ACIW), Dolby Laboratories (DLB), Open Text (OTEX.TO), Hundsun Technologies (600570.SS), RingCentral (RNG), NIQ Global Intelligence (NIQ).
Is Bilibili expensive compared with its peers?
On forward p/e it trades at 14.2× against a peer median of 21.3×, 5th cheapest of 20 in its peer set. For today's price to make sense, revenue must grow about 7% a year for seven years (Req g). Recent delivered growth is +20%, so the hurdle is -12 pp: the price already allows for a slowdown.
How has Bilibili stock performed?
Over six months to 6 Nov 2026 the shares returned -35.7% against +11.5% for the median peer; over one year -53.1%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.