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← CockpitCompetitor Analysis › HRI Herc Holdings, Inc.Open in the cockpit ↗

Herc Holdings, Inc.HRICompetitor analysis, valuation and peers

United States · USD·Financials›Finance/Rental/Leasing

Equipment rental company renting construction, industrial and specialty equipment to contractors and businesses.

Momentum strong 72
Mkt cap
$5.08B
US dollars, full cap
Free float
98%
of shares outstanding
$/day
$116M
20-day average traded
P/B
2.56×
price to book
ROE
6.3%
delivered
Implied ROE
33.3%
what the price asks
Next earnings
102 days
16 Feb 2027
Close · USD$151.94
1D+1.4%
1W-8.3%
1M+22.7%
3M-10.5%
6M+13.7%
YTD+2.4%
1Y+9.4%
ATR %6.5%
Beta1.74
52w lowhigh19.3% off high

What Herc does

Equipment rental company renting construction, industrial and specialty equipment to contractors and businesses.

Rents out equipment by the day, week or month and sells older units from its fleet, so earnings depend on how much of the fleet is on rent and the rate charged, offset by the cost of owning, maintaining and replacing machines. It was spun out of Hertz in 2016 as a standalone company.

Products and services

  • General construction equipment rental
  • Specialty equipment rental (pumps, generators)
  • Fleet services/logistics

Customers

  • Construction contractors
  • Industrial companies
  • Event/disaster-response customers

Where it sits in the supply chain

  • Industrials/Financials
  • Equipment rental
  • Construction/industrial equipment…

What could go right

  • Non-residential construction spending
  • Equipment ownership-to-rental shift

What could go wrong

  • Construction cycle sensitivity
  • Used equipment residual value risk

Moat: narrow (scale, distribution). Branch density and fleet scale give utilization and delivery advantages over smaller regional renters.

Headquarters: Bonita Springs, Florida, US · Founded: 1965 · Employees: 9,600

Named competitors

Herc at a glance

Size Herc (HRI) is a United States Financials company (Finance/Rental/Leasing) with a market value of $5.08B, the 1175th largest of 3,117 United States companies the cockpit tracks. Shares closed at $151.94 on 6 Nov 2026.

Performance Over six months the shares gained 13.7%, against -5.5% for the median peer and -1.1% for the United States market (cap-weighted) — 2nd highest of 21 in its peer set.

Growth Revenue grew 19.4% over the last twelve months (peer median +7.0%); the operating margin is 13.8% (peer median 34.7%).

Valuation It trades at 2.56× book value against a peer median of 1.90× (8th most expensive of 20).

Price implies The share price implies a return on equity of about 33.3%; Herc delivers 6.3%, so the price asks more than the business earns today.

Short interest Short interest is 8.8% of the free float (15 Oct 2026).

Next results Next results expected around 16 Feb 2027 (exchange calendar; dates can move).

Relative performance

10012011 May 202611 Aug 20266 Nov 2026HRI 112Peer median 96
Six months, rebased to 100: Herc against the median of its 20 peers (local-currency closes).

Herc financials

Reported figures in USD; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue$4.92B$4.38B$3.57B$3.28B$2.74B
Revenue growth—+23%+9%+20%—
Gross profit$1.31B$1.23B$1.22B$1.11B$969M
EBITDA$1.96B$1.75B$1.55B$1.42B$1.19B
Net income$123M$1.00M$211M$347M$330M
Free cash flow-$193M-$169M$16.0M-$390M-$356M
Capital expenditure$1.46B$1.25B$1.21B$1.48B$1.27B
Total debt$9.63B$9.68B$5.07B$4.48B$3.62B

Quarterly statements and history in the cockpit →

Herc competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-20%0%-10%0%+10%+20%FIGRSUNDARMFINCACCHDBFSNNIEFN5871000415POONAWALLASBICARD8572OTFENVACARM&MFINOMF3769600901BFHSIX2HRI6-month return →1-month return →
Up and to the right = strong over both horizons. Herc is the large dot.

Fundamentals: return on equity against price-to-book

10%20%20×40×FIGRSUNDARMFINCACCHDBFSNNIEFN5871000415POONAWALLASBICARD8572OTFENVAM&MFINOMF3769600901BFHHRIReturn on equity →Price / book →
A bank or insurer earning more on its equity usually trades at a higher multiple of book; points far above the trend are priced for more. Herc is the large dot.

Capital: ROE delivered against the ROE the price implies

20%40%20%40%FIGRSUNDARMFINCACCHDBFSNNIEFN5871000415POONAWALLASBICARD8572OTFENVAM&MFINOMF3769BFHSIX2HRIROE delivered →ROE the price implies →
Above the diagonal = the price asks for a higher return on equity than the business earns today. Herc is the large dot.

Herc competitors and peer comparison

Head to head with its named competitors (HRI vs URI vs WSC vs CTOS)
CompanyMarket cap6M returnRevenue growthROEPrice / bookImplied ROE
Herc HRI$5.08B+14%+19%6%2.56×33.3%
United Rentals URI$65.4B+13%+9%31%6.75×77.1%
WillScot WSC$3.42B-33%-3%-7%3.75×35.8%
Custom Truck One Source CTOS$2.12B-4%+6%4%2.58×26.7%
McGrath RentCorp MGRC$3.05B+9%+2%13%2.38×13.2%

How Herc compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Herc against its 20 peers (data as of 6 Nov 2026)
MeasureHRIPeer medianRank in peer set
1-month return+22.7%-1.3%highest of 21
6-month return+13.7%-5.5%2nd highest of 21
Return on equity6.3%14.4%2nd lowest of 20
Price / book2.56×1.90×8th most expensive of 20
Trailing P/E41.4×12.7×most expensive of 20
ROE the price implies33.3%18.5%5th most demanding of 20
ROE delivered6.3%14.4%2nd lowest of 20

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthROEPrice / bookImplied ROEDelivered ROE
Herc HRIUnited States$5.08B+14%+19%6%2.56×33.3%6.3%
Figure Technology Solutions FIGRUnited States$5.10B-40%+66%26%3.58×26.5%26.2%
Sundaram Finance SUNDARMFIN.NSIndia$4.95B-11%+14%14%2.89×35.3%14.4%
Credit Acceptance CACCUnited States$5.37B-1%+2%23%3.86×38.2%22.7%
HDB Financial Services HDBFS.NSIndia$4.71B-24%+11%14%2.01×30.2%14.3%
Nelnet NNIUnited States$4.67B+7%-7%8%1.24×10.1%8.1%
Element Fleet Management EFN.TOCanada$5.61B-31%+5%11%2.06×9.2%10.6%
Chailease 5871.TWTaiwan$5.74B-10%-4%12%0.97×3.8%11.5%
Bohai Leasing 000415.SZChina$4.44B+2%-7%18%0.90×6.3%17.8%
Poonawalla Fincorp POONAWALLA.NSIndia$4.42B+4%+77%9%3.02×47.4%9.2%
SBI Cards & Payment Services SBICARD.NSIndia$5.89B-10%+6%16%3.24×40.7%16.3%
ACOM 8572.TJapan$4.38B-12%+7%9%0.96×5.6%9.3%
Blue Owl Technology Finance OTFUnited States$4.36B-13%+95%5%0.58×4.9%4.8%
Enova International ENVAUnited States$4.22B-1%+20%27%2.72×26.6%26.8%
Avis Budget CARUnited States$4.20B-18%-1%n/an/an/an/a
Mahindra & Mahindra Financial Services M&MFIN.NSIndia$4.12B-15%+15%14%1.41×23.7%13.8%
OneMain OMFUnited States$6.42B0%+6%23%1.90×18.5%22.7%
GMO Payment Gateway 3769.TJapan$3.98B+6%+13%22%5.02×32.4%21.5%
Jiangsu Financial Leasing 600901.SSChina$6.66B+12%+14%13%1.67×5.9%13.5%
Bread Financial BFHUnited States$3.87B+17%+2%16%1.13×12.2%15.9%
Sixt SIX2.DEGermany$3.67B+4%+7%15%1.67×15.8%15.0%

Questions

Who are Herc's main competitors?
Named competitors: United Rentals (URI), Ashtead Group (Sunbelt Rentals) (private or unlisted), WillScot Holdings (WSC), Custom Truck One Source (CTOS), McGrath RentCorp (MGRC). The cockpit's measured peer set (industry) also includes Figure Technology Solutions (FIGR), Sundaram Finance (SUNDARMFIN.NS), Credit Acceptance (CACC), HDB Financial Services (HDBFS.NS), Nelnet (NNI), Element Fleet Management (EFN.TO).
Is Herc expensive compared with its peers?
On price / book it trades at 2.56× against a peer median of 1.90×, 8th most expensive of 20 in its peer set. The share price implies a return on equity of about 33.3%; Herc delivers 6.3%, so the price asks more than the business earns today.
How has Herc stock performed?
Over six months to 6 Nov 2026 the shares returned +13.7% against -5.5% for the median peer; over one year +9.4%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.