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← CockpitCompetitor Analysis › WSC WillScot Holdings Corporation Class AOpen in the cockpit ↗

WillScot Holdings Corporation Class AWSCCompetitor analysis, valuation and peers

United States · USD·Financials›Finance/Rental/Leasing

Rents modular office space and portable storage containers to construction, industrial and event customers.

Momentum weak 28
Mkt cap
$3.42B
US dollars, full cap
Free float
97%
of shares outstanding
$/day
$62.5M
20-day average traded
P/B
3.75×
price to book
ROE
-7.1%
delivered
Implied ROE
35.8%
what the price asks
Next earnings
111 days
25 Feb 2027
Close · USD$18.86
1D+5.7%
1W+2.8%
1M+11.9%
3M-18.3%
6M-32.9%
YTD+0.2%
1Y-9.3%
ATR %5.4%
Beta1.80
52w lowhigh36.6% off high

What WillScot does

Rents modular office space and portable storage containers to construction, industrial and event customers.

Leases units on monthly rent and keeps them on rent for years, so most revenue repeats, and adds delivery, set-up and pick-up charges and extras such as furniture and steps, which lift income per unit. The 2020 merger with Mobile Mini added portable storage containers to the modular office business.

Products and services

  • Modular office units (rental)
  • Portable storage containers (rental)
  • Value-added products (furniture, steps)

Customers

  • Construction contractors
  • Industrial/commercial businesses
  • Schools/government

Where it sits in the supply chain

  • Financials/Industrials
  • Modular space and storage rental
  • Construction/industrial site solutions

What could go right

  • Non-residential construction activity
  • Value-added product attachment rate growth

What could go wrong

  • Construction cycle sensitivity
  • Fleet residual value risk

Moat: narrow (scale, installed base, distribution). Large fleet and branch network scale give delivery/cost advantages over smaller regional rental competitors.

Headquarters: Phoenix, Arizona, US · Founded: 2017 · Employees: 4,700

Named competitors

WillScot at a glance

Size WillScot (WSC) is a United States Financials company (Finance/Rental/Leasing) with a market value of $3.42B, the 1451st largest of 3,117 United States companies the cockpit tracks. Shares closed at $18.86 on 6 Nov 2026.

Performance Over six months the shares fell 32.9%, against -9.1% for the median peer and -1.1% for the United States market (cap-weighted) — lowest of 21 in its peer set.

Growth Revenue fell 2.5% over the last twelve months (peer median +9.0%); the operating margin is 20.6% (peer median 29.5%).

Valuation It trades at 3.75× book value against a peer median of 1.42× (2nd most expensive of 20).

Price implies The share price implies a return on equity of about 35.8%; WillScot delivers -7.1%, so the price asks more than the business earns today.

Next results Next results expected around 25 Feb 2027 (exchange calendar; dates can move).

Relative performance

608010011 May 202611 Aug 20266 Nov 2026Peer median 92WSC 71
Six months, rebased to 100: WillScot against the median of its 20 peers (local-currency closes).

WillScot financials

Reported figures in USD; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue$2.29B$2.28B$2.40B$2.36B$2.14B
Revenue growth—-5%+1%+10%—
Gross profit$1.06B$1.07B$1.22B$1.26B$1.07B
EBITDA$879M$919M$1.02B$1.01B$840M
Net income-$68.9M-$53.0M$28.1M$300M$304M
Free cash flow$298M$420M$262M$512M$258M
Capital expenditure$406M$342M$299M$249M$487M
Total debt$3.79B$3.90B$3.98B$3.80B$3.30B

Quarterly statements and history in the cockpit →

WillScot competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-20%0%+20%-10%0%+10%PFSI3360HUDCOIREDA029780MANAPPURAM8253SIX2LICHSGFINSLM8252HTGCMGRCPNBHOUSINGBFH3769CHOLAHLDNGM&MFINIIFLCARWSC6-month return →1-month return →
Up and to the right = strong over both horizons. WillScot is the large dot.

Fundamentals: return on equity against price-to-book

0%10%20%20×40×PFSI3360HUDCOIREDA029780MANAPPURAM8253SIX2LICHSGFINSLMHTGCMGRCPNBHOUSINGBFH3769WSCReturn on equity →Price / book →
A bank or insurer earning more on its equity usually trades at a higher multiple of book; points far above the trend are priced for more. WillScot is the large dot.

Capital: ROE delivered against the ROE the price implies

0%20%40%0%20%40%PFSI3360HUDCOIREDA8253SIX2LICHSGFINSLM8252MGRCPNBHOUSING3769M&MFINIIFLWSCROE delivered →ROE the price implies →
Above the diagonal = the price asks for a higher return on equity than the business earns today. WillScot is the large dot.

WillScot competitors and peer comparison

Head to head with its named competitors (WSC vs MGRC vs URI vs HRI)
CompanyMarket cap6M returnRevenue growthROEPrice / bookImplied ROE
WillScot WSC$3.42B-33%-3%-7%3.75×35.8%
McGrath RentCorp MGRC$3.05B+9%+2%13%2.38×13.2%
United Rentals URI$65.4B+13%+9%31%6.75×77.1%
Herc HRI$5.08B+14%+19%6%2.56×33.3%

How WillScot compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

WillScot against its 20 peers (data as of 6 Nov 2026)
MeasureWSCPeer medianRank in peer set
1-month return+11.9%+1.4%highest of 21
6-month return-32.9%-9.1%lowest of 21
Return on equity-7.1%14.3%lowest of 20
Price / book3.75×1.42×2nd most expensive of 20
ROE the price implies35.8%13.8%2nd most demanding of 20
ROE delivered-7.1%14.4%lowest of 17

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthROEPrice / bookImplied ROEDelivered ROE
WillScot WSCUnited States$3.42B-33%-3%-7%3.75×35.8%-7.1%
PennyMac Financial Services PFSIUnited States$3.41B-28%+4%6%0.78×10.2%5.6%
Far East Horizon 3360.HKHong Kong$3.44B-25%+1%8%0.45×4.5%7.6%
Housing & Urban Development HUDCO.NSIndia$3.39B-30%+22%22%1.39×31.5%21.7%
Indian Renewable Energy Development Agency IREDA.NSIndia$3.31B-18%+17%14%2.18×42.4%14.4%
Samsung Card 029780.KSSouth Korea$3.30B-21%+11%7%0.51×4.2%n/a
Manappuram Finance MANAPPURAM.NSIndia$3.23B+3%+5%7%1.90×33.0%n/a
Credit Saison 8253.TJapan$3.62B-10%+10%9%0.73×6.3%9.2%
Sixt SIX2.DEGermany$3.67B+4%+7%15%1.67×15.8%15.0%
LIC Housing Finance LICHSGFIN.NSIndia$3.12B-9%-1%14%0.67×11.6%14.3%
SLM SLMUnited States$3.10B-25%-6%25%1.55×13.8%24.7%
Marui 8252.TJapan$3.09B-7%+8%12%2.12×7.1%12.4%
Hercules Capital HTGCUnited States$3.06B0%+40%16%1.32×10.4%15.7%
McGrath RentCorp MGRCUnited States$3.05B+9%+2%13%2.38×13.2%12.9%
PNB Housing Finance PNBHOUSING.NSIndia$3.03B+5%+11%12%1.42×19.4%12.3%
Bread Financial BFHUnited States$3.87B+17%+2%16%1.13×12.2%15.9%
GMO Payment Gateway 3769.TJapan$3.98B+6%+13%22%5.02×32.4%21.5%
Cholamandalam Financial CHOLAHLDNG.NSIndia$2.89B-17%+18%17%1.77×26.2%n/a
Mahindra & Mahindra Financial Services M&MFIN.NSIndia$4.12B-15%+15%14%1.41×23.7%13.8%
IIFL Finance IIFL.NSIndia$2.83B+35%+36%18%1.73×23.7%17.6%
Avis Budget CARUnited States$4.20B-18%-1%n/an/an/an/a

Questions

Who are WillScot's main competitors?
Named competitors: McGrath RentCorp (MGRC), United Rentals (URI), Ashtead Group (Sunbelt Rentals) (private or unlisted), Herc Holdings (HRI). The cockpit's measured peer set (industry) also includes PennyMac Financial Services (PFSI), Far East Horizon (3360.HK), Housing & Urban Development (HUDCO.NS), Indian Renewable Energy Development Agency (IREDA.NS), Samsung Card (029780.KS), Manappuram Finance (MANAPPURAM.NS).
Is WillScot expensive compared with its peers?
On price / book it trades at 3.75× against a peer median of 1.42×, 2nd most expensive of 20 in its peer set. The share price implies a return on equity of about 35.8%; WillScot delivers -7.1%, so the price asks more than the business earns today.
How has WillScot stock performed?
Over six months to 6 Nov 2026 the shares returned -32.9% against -9.1% for the median peer; over one year -9.3%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.