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← CockpitCompetitor Analysis › CRI Carter's IncorporatedOpen in the cockpit ↗

Carter's IncorporatedCRICompetitor analysis, valuation and peers

United States · USD·Consumer Discretionary›Apparel/Footwear Retail

Designs and markets young children's apparel under Carter's and OshKosh B'gosh brands.

Momentum weak 32
Mkt cap
$1.17B
US dollars, full cap
Free float
95%
of shares outstanding
$/day
$41.6M
20-day average traded
Fwd P/E
9.9×
forward earnings
ROIC−WACC
+6.4 pp
WACC 7.2%
Hurdle
-12 pp
Req g minus delivered
Next earnings
105 days
19 Feb 2027
Close · USD$32.01
1D-1.9%
1W+1.5%
1M-1.6%
3M-20.7%
6M-9.4%
YTD-1.3%
1Y0.0%
ATR %4.7%
Beta1.02
52w lowhigh28.0% off high

What Carter's does

Designs and markets young children's apparel under Carter's and OshKosh B'gosh brands.

Sells through its own stores and website, wholesale to department stores, and exclusive brands made for mass retailers, such as Child of Mine at Walmart and Just One You at Target. It designs the clothes and has third-party factories overseas make them, so sales follow births and gift-giving seasons rather than fashion cycles.

Products and services

  • Carter's
  • OshKosh B'gosh
  • Private label (Skip Hop etc.)

Customers

  • Department stores
  • Mass retailers (Target, Walmart)
  • Own retail and e-commerce

Where it sits in the supply chain

  • Consumer Discretionary
  • Apparel
  • Children's apparel brands

What could go right

  • Value and mass channel growth
  • International licensing

What could go wrong

  • Declining US birth rates
  • Mass-retailer private-label competition

Moat: narrow (brand, distribution, scale). Largest US young-children's apparel brand by volume with broad multi-channel distribution.

Headquarters: Atlanta, Georgia, US · Founded: 1865 · Employees: 15,400

Named competitors

Carter's at a glance

Size Carter's (CRI) is a United States Consumer Discretionary company (Apparel/Footwear Retail) with a market value of $1.17B, the 2148th largest of 3,117 United States companies the cockpit tracks. Shares closed at $32.01 on 6 Nov 2026.

Performance Over six months the shares fell 9.4%, against -6.0% for the median peer and -1.1% for the United States market (cap-weighted) — 9th lowest of 20 in its peer set.

Growth Revenue grew 5.0% over the last twelve months (peer median +6.5%); the operating margin is 9.9% (peer median 6.6%).

Valuation It trades at 9.9× forward earnings against a peer median of 14.9× (3rd cheapest of 19).

Price implies For today's price to make sense, revenue must grow about -13% a year for seven years (Req g). Recent delivered growth is -1%, so the hurdle is -12 pp: the price already allows for a slowdown.

Capital Return on invested capital runs 6.4 points above its cost of capital (7.2% WACC).

Short interest Short interest is 18.6% of the free float (15 Oct 2026).

Next results Next results expected around 19 Feb 2027 (exchange calendar; dates can move).

Relative performance

10012011 May 202611 Aug 20266 Nov 2026CRI 98Peer median 94
Six months, rebased to 100: Carter's against the median of its 20 peers (local-currency closes).

Carter's financials

Reported figures in USD; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue$2.97B$2.90B$2.84B$2.95B$3.21B
Revenue growth—+2%-3%-8%—
Gross profit$1.46B$1.31B$1.37B$1.40B$1.47B
EBITDA$348M$181M$323M$366M$428M
Net income$214M$89.5M$182M$228M$246M
Free cash flow$320M$68.6M$243M$469M$48.0M
Capital expenditure$40.7M$53.7M$56.2M$59.9M$40.4M
Total debt$1.18B$1.21B$1.13B$1.08B$1.18B

Quarterly statements and history in the cockpit →

Carter's competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-50%-25%0%+25%0%+20%+40%ABLBLWINA82142685FIRSTCRY6110PMV2726OVS7545MDVV2RETAILCPRIBKEREDTAPERVRCMETROBRAND301381CRI6-month return →1-month return →
Up and to the right = strong over both horizons. Carter's is the large dot.

Fundamentals: revenue growth against valuation

0%+20%+40%0×100×200×REFABLBLWINA2685FIRSTCRY6110PMV2726OVSV2RETAILCPRIMETROBRANDCRIRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Carter's is the large dot.

Capital: growth delivered against growth the price implies

-20%0%+20%+40%-20%0%20%40%WINA82142685FIRSTCRY6110PMV2726OVS75458219MDVCPRIBKEREDTAPERVRCMETROBRAND301381CRIGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Carter's is the large dot.

Carter's competitors and peer comparison

Head to head with its named competitors (CRI vs GAP vs PVH)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Carter's CRI$1.17B-9%+5%10%9.9×-13.2%
Gap GAP$7.55B-8%+1%11%8.4×-2.3%
PVH PVH$4.15B+1%+2%8%8.1×2.5%

How Carter's compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Carter's against its 20 peers (data as of 6 Nov 2026)
MeasureCRIPeer medianRank in peer set
1-month return-1.6%+3.7%6th lowest of 21
6-month return-9.4%-6.0%9th lowest of 20
Distance from 52-week high-28.0%-27.8%11th highest of 21
Revenue growth (TTM)+5.0%+6.5%9th lowest of 21
Operating margin9.9%6.6%8th highest of 21
Forward P/E9.9×14.9×3rd cheapest of 19
Growth the price implies (Req g, 7 yrs)-13.2%8.5%5th least demanding of 19
Growth delivered (Del g)-0.8%+10.6%4th lowest of 18
Hurdle (Req g minus delivered)-12.4 pp-7.9 pp7th least demanding of 18
ROIC minus cost of capital+6.4 pp+1.6 pp7th highest of 20
EV / EBITDA5.2×9.7×4th cheapest of 19
Net debt / EBITDA1.9×0.7×7th most indebted of 20

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Carter's CRIUnited States$1.17B-9%+5%10%9.9×-13.2%-0.8%
Reformation REFUnited States$1.07Bn/a+16%6%57.7×n/an/a
Aditya Birla Lifestyle Brands ABLBL.NSIndia$995M-35%+7%7%32.4×22.2%n/a
Winmark WINAUnited States$944M-29%+9%60%23.9×7.7%+5.4%
AOKI 8214.TJapan$912M+10%0%8%n/a-5.3%+6.3%
AND ST HD 2685.TJapan$900M+2%+3%6%12.0×-15.3%+10.6%
Brainbees Solutions FIRSTCRY.NSIndia$883M-33%+12%-2%194.4×20.1%+39.8%
Topsports International 6110.HKHong Kong$882M-62%-3%5%6.1×-20.9%-7.2%
Premier Investments PMV.AXAustralia$1.57B+22%-3%14%14.9×9.4%-11.0%
PAL 2726.TJapan$1.58B-4%+7%11%13.6×-15.4%+16.7%
OVS OVS.MIItaly$1.74B+15%+10%7%14.8×12.8%+11.4%
Nishimatsuya Chain 7545.TJapan$725M-6%+5%5%13.8×-21.2%+3.9%
AOYAMA TRADING 8219.TJapan$704M-7%-2%6%13.3×-1.6%+3.2%
Modivo MDV.WAPoland$2.01B+29%+4%2%34.1×23.3%+15.9%
V2 Retail V2RETAIL.NSIndia$672M-20%+49%9%20.2×n/an/a
Capri CPRIUnited States$2.12B+11%-14%3%9.4×21.3%-3.1%
Buckle BKEUnited States$2.16B-20%+6%22%10.3×-5.2%+7.6%
Redtape REDTAPE.NSIndia$624M-18%+14%14%n/a10.2%+18.1%
RVRC RVRC.STSweden$596M-1%+5%21%14.4×7.6%+17.6%
Metro Brands METROBRAND.NSIndia$2.39B-20%+16%19%49.2×34.1%+29.1%
Sailvan Times 301381.SZChina$2.39B+25%+14%4%25.4×14.9%+17.6%

Questions

Who are Carter's's main competitors?
Named competitors: Gap (Old Navy/Gymboree) (GAP), PVH (PVH). The cockpit's measured peer set (industry) also includes Reformation (REF), Aditya Birla Lifestyle Brands (ABLBL.NS), Winmark (WINA), AOKI (8214.T), AND ST HD (2685.T), Brainbees Solutions (FIRSTCRY.NS).
Is Carter's expensive compared with its peers?
On forward p/e it trades at 9.9× against a peer median of 14.9×, 3rd cheapest of 19 in its peer set. For today's price to make sense, revenue must grow about -13% a year for seven years (Req g). Recent delivered growth is -1%, so the hurdle is -12 pp: the price already allows for a slowdown.
How has Carter's stock performed?
Over six months to 6 Nov 2026 the shares returned -9.4% against -6.0% for the median peer; over one year 0.0%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.