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← CockpitCompetitor Analysis › ASB Associated Banc-CorpOpen in the cockpit ↗

Associated Banc-CorpASBCompetitor analysis, valuation and peers

United States · USD·Financials›Major Banks

Green Bay, Wisconsin regional bank offering consumer and commercial banking across Wisconsin, Illinois and Minnesota.

Momentum strong 62
Mkt cap
$5.64B
US dollars, full cap
Free float
87%
of shares outstanding
$/day
$71.9M
20-day average traded
P/B
1.07×
price to book
ROE
10.2%
delivered
Implied ROE
9.3%
what the price asks
Official | Implied
BBB- / —
agencies · bond market
Next earnings
83 days
28 Jan 2027
Close · USD$30.36
1D-0.6%
1W+0.2%
1M+5.6%
3M-3.2%
6M+6.3%
YTD+17.9%
1Y+19.5%
ATR %2.3%
Beta0.68
52w lowhigh6.5% off high

What Associated Banc-Corp does

Green Bay, Wisconsin regional bank offering consumer and commercial banking across Wisconsin, Illinois and Minnesota.

Earns mostly from the gap between interest on loans and the cost of deposits, with a loan book weighted toward business customers, plus fees from wealth, mortgage and deposit services. Wisconsin is its largest market.

Products and services

  • Consumer banking
  • Commercial banking
  • Wealth management

Customers

  • Consumers
  • Small/mid businesses
  • Corporates

Where it sits in the supply chain

  • Financial services
  • Banking
  • Upper Midwest regional banking

What could go right

  • Commercial loan growth
  • Fee income diversification

What could go wrong

  • Regional credit cycle
  • Net interest margin sensitivity

Moat: narrow (scale, distribution). Established Upper Midwest deposit franchise across Wisconsin, Illinois and Minnesota.

Headquarters: Green Bay, Wisconsin, USA · Founded: 1861

Named competitors

Associated Banc-Corp at a glance

Size Associated Banc-Corp (ASB) is a United States Financials company (Major Banks) with a market value of $5.64B, the 1107th largest of 3,117 United States companies the cockpit tracks. Shares closed at $30.36 on 6 Nov 2026.

Performance Over six months the shares gained 6.3%, against +4.2% for the median peer and -1.1% for the United States market (cap-weighted) — 11th highest of 21 in its peer set.

Growth Revenue grew 22.9% over the last twelve months (peer median +5.0%); the operating margin is 39.1% (peer median 36.5%).

Valuation It trades at 1.07× book value against a peer median of 1.31× (10th cheapest of 21).

Price implies The share price implies a return on equity of about 9.3%; Associated Banc-Corp delivers 10.2%, so the price asks less than the business earns today.

Credit Associated Banc-Corp has 1 bond outstanding ($300M), rated BBB- by the agencies.

Short interest Short interest is 4.5% of the free float (15 Oct 2026).

Next results Next results expected around 28 Jan 2027 (exchange calendar; dates can move).

Relative performance

10011011 May 202611 Aug 20266 Nov 2026ASB 109Peer median 106
Six months, rebased to 100: Associated Banc-Corp against the median of its 20 peers (local-currency closes).

Associated Banc-Corp financials

Reported figures in USD; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue$2.65B$2.46B$2.12B$2.02B$1.44B
Revenue growth—+16%+5%+40%—
Net income$525M$473M$122M$182M$364M
Free cash flow$648M$585M$476M$445M$399M
Capital expenditure$37.7M$36.4M$45.0M$61.8M$62.7M
Total debt$4.86B$4.21B$3.20B$2.84B$5.20B

Quarterly statements and history in the cockpit →

Associated Banc-Corp competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-20%0%+20%-10%0%YESBANKAVAL0023AXSGKN601963RBLBANKIOBFNBBANKINDIA8341FULTBMALLBNTCBIFFINBGEOCEASB6-month return →1-month return →
Up and to the right = strong over both horizons. Associated Banc-Corp is the large dot.

Fundamentals: return on equity against price-to-book

5%10%15%20%10×1.50×YESBANKAVAL0023AXSGKN601963RBLBANKIOBFNBBANKINDIAFULTBMAMAHABANKLLBNTCBIFFINBGEOCEINDUSINDBKASBReturn on equity →Price / book →
A bank or insurer earning more on its equity usually trades at a higher multiple of book; points far above the trend are priced for more. Associated Banc-Corp is the large dot.

Capital: ROE delivered against the ROE the price implies

10%20%10%20%YESBANKAVAL0023AX601963RBLBANKIOBFNBBANKINDIA8341FULTBMAMAHABANKBGEOINDUSINDBKASBROE delivered →ROE the price implies →
Above the diagonal = the price asks for a higher return on equity than the business earns today. Associated Banc-Corp is the large dot.

Associated Banc-Corp competitors and peer comparison

Head to head with its named competitors (ASB vs ONB vs HBAN vs FITB)
CompanyMarket cap6M returnRevenue growthROEPrice / bookImplied ROE
Associated Banc-Corp ASB$5.64B+6%+23%10%1.07×9.3%
Old National Bancorp ONB$9.43B+3%+18%12%1.17×10.3%
Huntington Bancshares HBAN$31.2B-3%+24%9%1.06×10.2%
Fifth Third Bancorp FITB$47.9B+8%+15%9%1.55×13.6%

How Associated Banc-Corp compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Associated Banc-Corp against its 20 peers (data as of 6 Nov 2026)
MeasureASBPeer medianRank in peer set
1-month return+5.6%+0.4%3rd highest of 21
6-month return+6.3%+4.2%11th highest of 21
Return on equity10.2%10.0%11th highest of 21
Price / book1.07×1.31×10th cheapest of 21
Trailing P/E10.5×11.6×6th cheapest of 21
ROE the price implies9.3%12.8%6th least demanding of 19
ROE delivered10.2%10.0%10th highest of 21

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthROEPrice / bookImplied ROEDelivered ROE
Associated Banc-Corp ASBUnited States$5.64B+6%+23%10%1.07×9.3%10.2%
Yes Bank YESBANK.NSIndia$5.72B-24%+5%8%1.01×15.3%8.2%
Grupo Aval Acciones y Valores SA Sponsored ADR Pfd AVALUnited States$5.29B-5%+15%11%0.95×7.8%10.8%
Bank of East Asia 0023.HKHong Kong$6.03B+27%-9%3%0.44×5.2%3.2%
Axos Financial AXUnited States$5.26B+7%+18%17%1.60×16.5%16.7%
St.Galler Kantonalbank SGKN.SWSwitzerland$5.22B+19%-13%8%1.37×n/a7.6%
Bank of Chongqing 601963.SSChina$5.13B+7%+5%10%0.65×3.0%9.8%
RBL Bank RBLBANK.NSIndia$6.21B+10%+9%4%1.35×23.1%4.0%
Indian Overseas Bank IOB.NSIndia$6.23B-13%+14%18%1.46×17.2%17.9%
F.N.B FNBUnited States$6.28B0%+2%9%0.92×8.9%9.0%
Bank of India BANKINDIA.NSIndia$6.68B-1%+9%14%0.67×12.5%14.1%
77 Bank 8341.TJapan$4.66B+7%+21%9%0.95×5.9%9.4%
Fulton Financial FULTUnited States$4.54B+11%+3%12%1.29×10.5%11.6%
Banco Macro SA Sponsored ADR BMAUnited States$4.53B-21%+4%7%0.87×11.3%7.5%
Bank of Maharashtra MAHABANK.NSIndia$7.08B+2%+17%23%1.79×26.2%23.3%
Liechtensteinische Landesbank LLBN.SWSwitzerland$4.40B+24%-2%8%1.48×n/a7.7%
Texas Capital Bancshares TCBIUnited States$4.39B+1%+3%10%1.34×9.8%10.2%
First Financial Bankshares FFINUnited States$4.36B-6%+8%16%2.38×17.0%15.9%
Lion Finance BGEO.LUnited Kingdom$7.39B+20%+19%27%1.89×21.1%27.3%
Credito Emiliano CE.MIItaly$7.48B+26%-2%12%1.41×13.1%12.3%
IndusInd Bank INDUSINDBK.NSIndia$7.48B-4%-2%5%1.04×17.8%4.5%

Associated Banc-Corp bonds and credit

Associated Banc-Corp has 1 bond outstanding with $300M face value. The agencies rate it BBB-.

Every bond, yield and spread in the cockpit →

Questions

Who are Associated Banc-Corp's main competitors?
Named competitors: Old National Bancorp (ONB), Huntington Bancshares (HBAN), Fifth Third Bancorp (FITB). The cockpit's measured peer set (industry) also includes Yes Bank (YESBANK.NS), Grupo Aval Acciones y Valores SA Sponsored ADR Pfd (AVAL), Bank of East Asia (0023.HK), Axos Financial (AX), St.Galler Kantonalbank (SGKN.SW), Bank of Chongqing (601963.SS).
Is Associated Banc-Corp expensive compared with its peers?
On price / book it trades at 1.07× against a peer median of 1.31×, 10th cheapest of 21 in its peer set. The share price implies a return on equity of about 9.3%; Associated Banc-Corp delivers 10.2%, so the price asks less than the business earns today.
How has Associated Banc-Corp stock performed?
Over six months to 6 Nov 2026 the shares returned +6.3% against +4.2% for the median peer; over one year +19.5%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.