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← CockpitCompetitor Analysis › 6810.HK Shanghai Sunmi Technology Co. Ltd. Class HOpen in the cockpit ↗

Shanghai Sunmi Technology Co. Ltd. Class H6810.HKCompetitor analysis, valuation and peers

Hong Kong · HKD·Information Technology›Information Technology Services

Chinese maker of smart point-of-sale terminals and commerce hardware for retailers, restaurants and merchants worldwide.

≈ China's Square/Toast hardware, sold as a device platform globallyMomentum leader 89
Mkt cap
$2.70B
US dollars, full cap
Free float
26%
of shares outstanding
$/day
$8.96M
20-day average traded
Fwd P/E
n/m
no positive forecast
ROIC−WACC
+1.8 pp
WACC 5.2%
Hurdle
n/a
no reverse DCF
Next earnings
117 days
3 Mar 2027
Close · HKDHK$70.70
1D-2.3%
1W+6.3%
1M+34.4%
3M+9.1%
6M-10.2%
YTDn/a
1Yn/a
ATR %7.9%
52w lowhigh29.2% off high

What Shanghai Sunmi Technology does

Chinese maker of smart point-of-sale terminals and commerce hardware for retailers, restaurants and merchants worldwide.

Sells terminals to software vendors and resellers who load their own restaurant and retail apps on its Android-based devices, so hardware is the core and cloud services an add-on. Sales go mostly through resellers rather than directly to merchants.

In one line: China's Square/Toast hardware, sold as a device platform globally.

Products and services

  • Smart POS terminals
  • Handheld payment/ordering devices
  • Self-service kiosks
  • Cloud commerce software/OS

Customers

  • Retailers and restaurants globally via resellers/I

Where it sits in the supply chain

  • Information Technology
  • Commerce hardware
  • Smart POS/payment terminals

What could go right

  • Global smart-POS/digital-payment adoption

What could go wrong

  • Hardware commoditization
  • Competition from payment processors bundling hardware

Moat: narrow (brand, distribution, installed base). Broad global distribution and an Android-based commerce hardware/software platform used by many independent software vendors.

Headquarters: Shanghai, China · Founded: 2013 · Employees: 1,311

Named competitors

Shanghai Sunmi Technology at a glance

Size Shanghai Sunmi Technology (6810.HK) is a Hong Kong Information Technology company (Information Technology Services) with a market value of $2.70B, the 367th largest of 891 Hong Kong companies the cockpit tracks. Shares closed at HK$70.70 on 6 Nov 2026.

Performance Over six months the shares fell 10.2%, against -12.4% for the median peer and -13.4% for the Hong Kong market (cap-weighted) — 9th highest of 21 in its peer set.

Growth Revenue grew 10.3% over the last twelve months (peer median +9.5%); the operating margin is 6.5% (peer median 6.8%).

Valuation It trades at 4.6× enterprise value to sales against a peer median of 3.0× (6th most expensive of 21).

Capital Return on invested capital runs 1.8 points above its cost of capital (5.2% WACC).

Next results Next results expected around 3 Mar 2027 (exchange calendar; dates can move).

Relative performance

608010011 May 202611 Aug 20266 Nov 20266810.HK 94Peer median 86
Six months, rebased to 100: Shanghai Sunmi Technology against the median of its 20 peers (local-currency closes).

Shanghai Sunmi Technology financials

Reported figures in HKD; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
RevenueHK$4.65BHK$4.13BHK$3.75BHK$3.39BHK$3.96B
Revenue growth—+10%+10%-14%—
Gross profitHK$1.46BHK$1.25BHK$1.06BHK$885MHK$1.09B
EBITDAHK$386MHK$321MHK$185MHK$124MHK$250M
Net incomeHK$146MHK$241MHK$196MHK$112MHK$185M
Free cash flow-HK$952MHK$173MHK$146MHK$104MHK$197M
Capital expenditureHK$99.5MHK$45.4MHK$28.2MHK$35.1MHK$31.2M
Total debtn/aHK$2.03BHK$1.26BHK$1.16BHK$810M

Quarterly statements and history in the cockpit →

Shanghai Sunmi Technology competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-40%-20%0%+20%-20%0%+20%002929603881300277FSLYTATAELXSINETC300002OVHHMSTIETO688333300170022100002410600410GLOB0696CNXNATEA6810.HK6-month return →1-month return →
Up and to the right = strong over both horizons. Shanghai Sunmi Technology is the large dot.

Fundamentals: revenue growth against valuation

0%+20%0×5×10×002929603881300277FSLYTATAELXSINETC300002OVHHMSTIETO688333300170022100002410600410GLOB0696CNXNATEA6810.HKRevenue growth (TTM) →EV / Sales →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Shanghai Sunmi Technology is the large dot.

Shanghai Sunmi Technology competitors and peer comparison

Head to head with its named competitors (6810.HK vs TOST vs 0327.HK vs 000997.SZ)
CompanyMarket cap6M returnRevenue growthOp. marginEV / SalesReq g
Shanghai Sunmi Technology 6810.HK$2.70B-10%+10%7%4.6×n/a
Toast TOST$20.1B+38%+22%7%2.5×28.6%
PAX Global Technology 0327.HK$444M-21%+10%16%n/an/a
Newland Digital Technology 000997.SZ$2.56B-14%+29%11%1.2×n/a
NCR Voyix VYX$1.35B+17%-5%7%1.0×n/a

How Shanghai Sunmi Technology compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Shanghai Sunmi Technology against its 20 peers (data as of 6 Nov 2026)
Measure6810.HKPeer medianRank in peer set
1-month return+34.4%-2.9%2nd highest of 21
6-month return-10.2%-12.4%9th highest of 21
Distance from 52-week high-29.2%-38.6%8th highest of 21
Revenue growth (TTM)+10.3%+9.5%9th highest of 21
Operating margin6.5%6.8%11th highest of 21
EV / Sales4.6×3.0×6th most expensive of 21
ROIC minus cost of capital+1.8 pp+5.2 pp10th lowest of 21
EV / EBITDA55.4×7.7×most expensive of 9
Net debt / EBITDA0.6×1.2×4th least indebted of 11

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginEV / SalesReq gDelivered g
Shanghai Sunmi Technology 6810.HKHong Kong$2.70B-10%+10%7%4.6×n/an/a
Runjian 002929.SZChina$2.71B+6%-11%0%3.0×n/an/a
Shanghai AtHub 603881.SSChina$2.66B-33%-5%16%10.7×16.9%+13.6%
Hangzhou Turbine Power 300277.SZChina$2.57B-37%+1,784%3%3.9×36.4%-10.7%
Fastly FSLYUnited States$2.52B-23%+20%-12%3.8×37.8%+16.5%
Tata Elxsi TATAELXSI.NSIndia$2.52B-10%+10%20%5.6×25.3%+15.5%
Netcompany Group A/S NETC.CODenmark$2.44B+1%+30%11%2.2×n/an/a
Beijing Ultrapower Software 300002.SZChina$2.43B-14%+9%15%2.1×4.2%+10.2%
OVH Groupe OVH.PAFrance$2.41B+17%+6%38%3.0×n/an/a
HMS Networks HMS.STSweden$2.41B-17%+15%27%6.5×14.3%+19.5%
Tieto TIETO.HEFinland$2.26B-5%-17%20%1.4×-6.4%-7.8%
Xi'an Bright Laser Technologies 688333.SSChina$3.22B-11%+12%6%11.5×n/an/a
Hand Enterprise Solutions 300170.SZChina$2.24B-26%+7%6%3.9×27.4%+6.5%
Posco Dx 022100.KSSouth Korea$2.24B-43%-15%3%3.0×34.8%+2.2%
Glodon 002410.SZChina$2.15B-21%-4%8%1.9×5.4%+8.8%
Beijing Teamsun Technology 600410.SSChina$2.09B-42%+19%-9%2.7×26.0%+3.6%
Globant GLOBUnited States$2.05B+21%-1%10%1.0×-1.2%+24.7%
TravelSky Technology 0696.HKHong Kong$3.59B-5%+7%28%1.1×-16.5%+9.0%
PC Connection CNXNUnited States$2.00B+19%+10%4%0.5×n/an/a
Jiangsu Hoperun Software 300339.SZChina$3.65B-31%+11%3%6.2×n/an/a
Atea ATEA.OLNorway$1.99B+6%+12%4%0.5×-5.0%-1.1%

Questions

Who are Shanghai Sunmi Technology's main competitors?
Named competitors: Toast (TOST), PAX Global Technology (0327.HK), Newland Payment Technology (000997.SZ), NCR Voyix (VYX). The cockpit's measured peer set (industry) also includes Runjian (002929.SZ), Shanghai AtHub (603881.SS), Hangzhou Turbine Power (300277.SZ), Fastly (FSLY), Tata Elxsi (TATAELXSI.NS), Netcompany Group A/S (NETC.CO).
Is Shanghai Sunmi Technology expensive compared with its peers?
On ev / sales it trades at 4.6× against a peer median of 3.0×, 6th most expensive of 21 in its peer set.
How has Shanghai Sunmi Technology stock performed?
Over six months to 6 Nov 2026 the shares returned -10.2% against -12.4% for the median peer.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.