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Sato Corporation6287.TCompetitor analysis, valuation and peers

Japan · JPY·Information Technology›Computer Peripherals

Designs and makes barcode/RFID label printers and auto-ID labeling systems for retail, logistics and healthcare.

≈ A smaller Zebra TechnologiesMomentum strong 69
Mkt cap
$508M
US dollars, full cap
Free float
70%
of shares outstanding
$/day
$1.53M
20-day average traded
Fwd P/E
9.9×
forward earnings
ROIC−WACC
+3.6 pp
WACC 5.8%
Hurdle
-20 pp
Req g minus delivered
Official | Implied
BBB / BBB+
agencies · bond market
Next earnings
7 days
13 Nov 2026
Close · JPY¥2,471
1D-6.0%
1W-7.3%
1M-6.3%
3M-1.1%
6M+18.7%
YTD+2.9%
1Y+11.7%
ATR %2.6%
52w lowhigh16.2% off high

What Sato does

Designs and makes barcode/RFID label printers and auto-ID labeling systems for retail, logistics and healthcare.

Earns twice from each customer: printers sold once, then labels and ribbons bought repeatedly for as long as the printer runs, which makes consumables the recurring line. It sells through a mix of direct sales and channel partners, with markets outside Japan a growing part.

In one line: A smaller Zebra Technologies.

Products and services

  • Barcode/RFID printers
  • Labels & consumables
  • Auto-ID software
  • Handheld/mobile printers

Customers

  • Retailers
  • Logistics/warehouse operators
  • Food & healthcare facilities

Where it sits in the supply chain

  • Information technology
  • Auto-ID/labeling hardware
  • Barcode & RFID printers +…

What could go right

  • RFID tagging adoption growth
  • Overseas (non-Japan) expansion

What could go wrong

  • Hardware commoditization
  • FX exposure on overseas sales

Moat: narrow (installed base, distribution, brand). Global installed printer base and consumables recur, but the market has several established rivals.

Headquarters: Tokyo, Japan · Founded: 1940 · Employees: 6,012

Named competitors

Sato at a glance

Size Sato (6287.T) is a Japan Information Technology company (Computer Peripherals) with a market value of $508M, the 1057th largest of 1,379 Japan companies the cockpit tracks. Shares closed at ¥2,471 on 6 Nov 2026.

Performance Over six months the shares gained 18.7%, against -10.2% for the median peer and +1.8% for the Japan market (cap-weighted) — 3rd highest of 21 in its peer set.

Growth Revenue grew 9.8% over the last twelve months (peer median +5.1%); the operating margin is 7.1% (peer median 4.4%).

Valuation It trades at 9.9× forward earnings against a peer median of 22.5× (5th cheapest of 15).

Price implies For today's price to make sense, revenue must grow about -11% a year for seven years (Req g). Recent delivered growth is +8%, so the hurdle is -20 pp: the price already allows for a slowdown.

Capital Return on invested capital runs 3.6 points above its cost of capital (5.8% WACC).

Credit Sato has 1 bond outstanding ($334M), rated BBB by the agencies and trading like BBB+ at a weighted spread of 80 bp.

Next results Next results expected around 13 Nov 2026 (exchange calendar; dates can move).

Relative performance

10012014011 May 202611 Aug 20266 Nov 20266287.T 119Peer median 90
Six months, rebased to 100: Sato against the median of its 20 peers (local-currency closes).

Sato financials

Reported figures in JPY; fiscal year ends 2026-03-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue¥170B¥163B¥155B¥143B¥143B
Revenue growth—+6%+8%0%—
Gross profit¥68.1B¥65.3B¥63.5B¥59.1B¥56.7B
EBITDA¥18.3B¥17.0B¥17.9B¥15.5B¥14.0B
Net income¥6.42B¥5.09B¥7.15B¥3.56B¥4.18B
Free cash flow¥8.72B¥8.24B¥6.74B¥6.91B-¥57.0M
Capital expenditure¥7.87B¥8.08B¥9.02B¥7.72B¥7.26B
Total debt¥23.9B¥17.3B¥19.5B¥17.6B¥15.5B

Quarterly statements and history in the cockpit →

Sato competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-20%0%+20%-20%0%0005093006475425BLZE3003116676SSYS300248QMCO6727338030054600236230055964136188657930228271PCT6287.T6-month return →1-month return →
Up and to the right = strong over both horizons. Sato is the large dot.

Fundamentals: revenue growth against valuation

0%+50%+100%+150%0×25×50×75×5425BLZE6676SSYS3002486727002362300559641382716287.TRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Sato is the large dot.

Capital: growth delivered against growth the price implies

0%+20%+40%0%20%40%5425BLZE6676300248672730054630055964136287.TGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Sato is the large dot.

Sato competitors and peer comparison

Head to head with its named competitors (6287.T vs ZBRA vs 6588.T vs 6448.T)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Sato 6287.T$508M+19%+10%7%9.9×-11.3%
Zebra Technologies ZBRA$15.2B+42%+17%17%14.9×14.8%
Toshiba Tec 6588.T$918M-2%+7%3%11.3×n/a
Brother Industries 6448.T$6.52B+39%+7%13%10.5×-6.3%
Honeywell Technologies HON$69.8B-1%-17%18%23.2×4.1%

How Sato compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Sato against its 20 peers (data as of 6 Nov 2026)
Measure6287.TPeer medianRank in peer set
1-month return-6.3%-18.0%5th highest of 21
6-month return+18.7%-10.2%3rd highest of 21
Distance from 52-week high-16.2%-37.3%highest of 21
Revenue growth (TTM)+9.8%+5.1%9th highest of 21
Operating margin7.1%4.4%7th highest of 21
Forward P/E9.9×22.5×5th cheapest of 15
Growth the price implies (Req g, 7 yrs)-11.3%10.1%least demanding of 9
Growth delivered (Del g)+8.4%+1.9%3rd highest of 9
Hurdle (Req g minus delivered)-19.7 pp-4.8 ppleast demanding of 9
ROIC minus cost of capital+3.6 pp-3.0 pp5th highest of 20
EV / EBITDA4.2×9.0×2nd cheapest of 11
Net debt / EBITDA-0.4×-1.6×4th most indebted of 13
Bond spread80 bpn/a—

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Sato 6287.TJapan$508M+19%+10%7%9.9×-11.3%+8.4%
Huasu 000509.SZChina$502M-13%-23%-2%n/an/an/a
Shenzhen Fluence Technology 300647.SZChina$517M+7%+12%-20%n/an/an/a
Taiwan Semiconductor 5425.TWOTaiwan$520M+7%+5%9%18.3×7.6%+11.6%
Backblaze BLZEUnited States$523M+10%+17%-4%26.7×12.7%+22.1%
Surfilter Network Technology 300311.SZChina$488M-11%+15%7%n/an/an/a
Buffalo 6676.TJapan$458M+23%-19%8%9.3×-10.5%-2.0%
Stratasys SSYSUnited States$565M-25%-3%-14%45.9×n/an/a
Newcapec Electronics 300248.SZChina$567M-17%+1%1%32.0×21.5%+0.9%
Quantum QMCOUnited States$570M+100%+11%0%27.1×n/an/a
Wacom 6727.TJapan$570M-6%-3%13%9.3×-6.0%+0.3%
Alpha Networks 3380.TWTaiwan$437M-23%+11%1%26.9×n/an/a
Shenzhen Emperor Technology 300546.SZChina$434M-22%+8%3%n/a38.7%+7.9%
Hanwang Technology 002362.SZChina$596M-12%-2%-13%81.8×n/an/a
Chengdu Jiafaantai Education Technology 300559.SZChina$602M-26%-26%0%35.5×35.7%-6.0%
Riso Kagaku 6413.TJapan$418M+3%+5%6%16.2×-2.7%+2.9%
Quanta Storage 6188.TWOTaiwan$409M-45%+3%7%n/an/an/a
AAEON Technology 6579.TWTaiwan$633M-10%+30%9%n/an/an/a
IEI Integration 3022.TWTaiwan$405M+1%+3%6%10.8×n/an/a
Apacer Technology 8271.TWTaiwan$655M-28%+182%31%2.1×n/an/a
PC Partner PCT.SISingapore$662M+4%+18%7%7.4×n/an/a

Sato bonds and credit

Sato has 1 bond outstanding with $334M face value. The agencies rate it BBB; its bonds trade like BBB+. Weighted yield 3.72%, a spread of 80 bp over government bonds.

Every bond, yield and spread in the cockpit →

Questions

Who are Sato's main competitors?
Named competitors: Zebra Technologies (ZBRA), Toshiba TEC (6588.T), Brother Industries (6448.T), Honeywell (scanning/mobility) (HON). The cockpit's measured peer set (industry) also includes Huasu (000509.SZ), Shenzhen Fluence Technology (300647.SZ), Taiwan Semiconductor (5425.TWO), Backblaze (BLZE), Surfilter Network Technology (300311.SZ), Buffalo (6676.T).
Is Sato expensive compared with its peers?
On forward p/e it trades at 9.9× against a peer median of 22.5×, 5th cheapest of 15 in its peer set. For today's price to make sense, revenue must grow about -11% a year for seven years (Req g). Recent delivered growth is +8%, so the hurdle is -20 pp: the price already allows for a slowdown.
How has Sato stock performed?
Over six months to 6 Nov 2026 the shares returned +18.7% against -10.2% for the median peer; over one year +11.7%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.